1. Celebrating 121 Years of Performance and Culture
Expected Attendance: 6,000
General Public Coaches Administrators
17%
50%
33%

2. When & Where
•September 8 & 9, 2012
•Cobb Galleria Centre
•Atlanta, GA

3. connecting grassroots basketball coaches with relevant
suppliers of products and services.

4. Target Audience
Professional: Associate:
 National Basketball Association  Athletes In Action
 National Basketball Association Development
League  US and Foreign Embassies
 Women's National Basketball Association  FIBA
Collegiate:  Basketball Travelers
 National Association of Intercollegiate Athletics  College Commissioners Association
 National Collegiate Athletic Association
 iHoops
 National Junior College Athletic Association
Scholastic:  International Sports Exchange
 National Federation of State High School  National Amateur Basketball Association
Associations  National Association of Basketball Coaches
 National Independent Christian Schools
Association  National Basketball Players Association
 National Association of Private Schools  National Junior College Basketball Coach
Youth: Association
 Amateur Athletic Union  National Junior College Women's Coach
 National Recreation & Park Association Association
 Youth Basketball of America  National Wheelchair Basketball Association
 Boys & Girls Club of America
 USA Deaf Sports Federation
 YMCA
 Upward Sports  United States Armed Forces
 Women's Basketball Coaches Association.

5. Celebrity
Moderator/Host
Vince Cellini
Serves as a full time host for
NBA TV's GameTime and a
collection of online programs
across Turner Sports' digital
properties. A longtime cable
sports veteran, Cellini was a
former anchor on CNN Sports
Tonight and received a Cable
ACE Award for his work in
1996.
“Basketball is not just an
American fad but is a
worldwide phenomenon. “

6. Activation Opportunities
Panel Discussion:
Skills Challenge: NBA Legends &
Basketball, Culture, and Embassy Ambassadors
Diplomacy

7. (cont.)
Hoop Culture-
The Magazine
The idea behind this
project is to draw a link
between the 500,000
million people that are
fans of basketball into the
Hoop Culture global
network.
TBE will produce a
comprehensive webzine
that will connect the global
culture of basketball to
celebrate the sport. By
doing so, we hope to act as
a catalyst to the
development of grassroots
programs around the
world.

8. Hoop Culture-The Magazine
100 Cities in 100 Days Promotional Tour (cont.)

9. Hoop Culture-The Magazine
Mobile Exhibit (cont.)
Basketball enthusiasts will
experience a unique Video
Projection Mapping
celebration of 121 years of
performance and culture. This
exhibit is intended to be a
“living” instrument in that
periodic revisions will be made
to ensure information is timely
and accurately reflects the
ever-growing basketball
culture from around the world.

10. The first release of a database
management product called
Alley-OOP is out of Beta
testing and ready for
distribution.
Hoop Culture-The Magazine
Promo Product (cont.)

11. Media Marketing Blitz (cont.)

12. Contact:
Montye Edwards
Event Organizer
PO Box 680541
Atlanta, GA 30068
----------------------
404-729-4233
me@thebasketballexp.net