SlideShare uma empresa Scribd logo

20131120 presentatie adviesraad safeshops.be

•Transferir como PPTX, PDF•
•
Bart Van Den Brande
Bart Van Den Brande
1 de 15
It’s all about
Media campaign to enhance consumer trust How? 1. 2. 3. 4. Obligation to put label on “all” communication holders Create a set of consumer rights Create B2C website & Facebook page Create a moment of attention => f.eg eTalage…
Set of consumer rights
New Website from december
But we all want more…
Currently – no larger B2C media/PR campaign because support for a larger media campaign is a $ issue. Solution?
Proposition Installation of Committee of ePublicity Composition • Big labelcarriers willing to invest in consumer trust • Big business partners willing to invest in consumer trust Tasks • Set up of media campaign • Engagement of press agency  Coordination by SafeShops.be  Targets en KPI’s are set in function of available budget.
20131120 presentatie adviesraad safeshops.be

Recomendados

Econsultancy multichannel innovation mc cain underwired agillic
Econsultancy multichannel innovation mc cain underwired agillicEconsultancy multichannel innovation mc cain underwired agillic
Econsultancy multichannel innovation mc cain underwired agillicTurlough Martin
 
Increase Customer Engagement with a Cause Marketing Program
Increase Customer Engagement with a Cause Marketing ProgramIncrease Customer Engagement with a Cause Marketing Program
Increase Customer Engagement with a Cause Marketing ProgramNextBee Media
 
Business Success 6
Business Success 6Business Success 6
Business Success 6Vince Rogers & Associates
 
How to Engage Your Customer With Mobile Marketing in 2013
How to Engage Your Customer With Mobile Marketing in 2013How to Engage Your Customer With Mobile Marketing in 2013
How to Engage Your Customer With Mobile Marketing in 2013Lorel Marketing Group
 
E Video Broadcasting
E Video BroadcastingE Video Broadcasting
E Video Broadcastingjaniep16
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingEndeavor Media Solutions
 
Larry keeslerweek1
Larry keeslerweek1Larry keeslerweek1
Larry keeslerweek1lkeesler
 
The Big Picture!
The Big Picture!The Big Picture!
The Big Picture!DigitalReachNow!
 

Recomendados

Econsultancy multichannel innovation mc cain underwired agillic
Econsultancy multichannel innovation mc cain underwired agillicEconsultancy multichannel innovation mc cain underwired agillic
Econsultancy multichannel innovation mc cain underwired agillicTurlough Martin
 
Increase Customer Engagement with a Cause Marketing Program
Increase Customer Engagement with a Cause Marketing ProgramIncrease Customer Engagement with a Cause Marketing Program
Increase Customer Engagement with a Cause Marketing ProgramNextBee Media
 
Business Success 6
Business Success 6Business Success 6
Business Success 6Vince Rogers & Associates
 
How to Engage Your Customer With Mobile Marketing in 2013
How to Engage Your Customer With Mobile Marketing in 2013How to Engage Your Customer With Mobile Marketing in 2013
How to Engage Your Customer With Mobile Marketing in 2013Lorel Marketing Group
 
E Video Broadcasting
E Video BroadcastingE Video Broadcasting
E Video Broadcastingjaniep16
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingEndeavor Media Solutions
 
Larry keeslerweek1
Larry keeslerweek1Larry keeslerweek1
Larry keeslerweek1lkeesler
 
The Big Picture!
The Big Picture!The Big Picture!
The Big Picture!DigitalReachNow!
 
How to Increase Your 2013 Email Response Rates in 5 Simple Steps
How to Increase Your 2013 Email Response Rates in 5 Simple StepsHow to Increase Your 2013 Email Response Rates in 5 Simple Steps
How to Increase Your 2013 Email Response Rates in 5 Simple StepsLorel Marketing Group
 
Build Trust in the Market with a Brand Advocacy Program
Build Trust in the Market with a Brand Advocacy ProgramBuild Trust in the Market with a Brand Advocacy Program
Build Trust in the Market with a Brand Advocacy ProgramNextBee Media
 
Socially aware digital marketing case study
Socially aware digital marketing case studySocially aware digital marketing case study
Socially aware digital marketing case studyrightslope
 
Power Conference Web Video
Power Conference Web VideoPower Conference Web Video
Power Conference Web VideoMiniMatters
 
How content marketing can help grow your business
How content marketing can help grow your businessHow content marketing can help grow your business
How content marketing can help grow your businessPronto Marketing
 
Consulting proposal
Consulting proposalConsulting proposal
Consulting proposalHlumelo Ndoni
 
5 Steps to Building an Advocate Community
5 Steps to Building an Advocate Community5 Steps to Building an Advocate Community
5 Steps to Building an Advocate CommunityOnline Influence
 
Dimenzen - facebook commerce
Dimenzen - facebook commerceDimenzen - facebook commerce
Dimenzen - facebook commerceDimenzen Inc.
 
The Fundamentals of Content Marketing
The Fundamentals of Content MarketingThe Fundamentals of Content Marketing
The Fundamentals of Content MarketingMyspeedhub
 
5 juridische redenen waarom e-commerce nog steeds niet internationaal (genoeg...
5 juridische redenen waarom e-commerce nog steeds niet internationaal (genoeg...5 juridische redenen waarom e-commerce nog steeds niet internationaal (genoeg...
5 juridische redenen waarom e-commerce nog steeds niet internationaal (genoeg...Bart Van Den Brande
 
20160226 ecommerce summit
20160226 ecommerce summit20160226 ecommerce summit
20160226 ecommerce summitBart Van Den Brande
 
Sirius legal
Sirius legalSirius legal
Sirius legalshoppinginnovationexpo
 
Social media academy de juridische aspecten van social commerce 20140220
Social media academy de juridische aspecten van social commerce 20140220Social media academy de juridische aspecten van social commerce 20140220
Social media academy de juridische aspecten van social commerce 20140220Bart Van Den Brande
 
Legal aspects of real time and trigger based marketing (privacy and cookies)
Legal aspects of real time and trigger based marketing (privacy and cookies)Legal aspects of real time and trigger based marketing (privacy and cookies)
Legal aspects of real time and trigger based marketing (privacy and cookies)Bart Van Den Brande
 
Bidyat in
Bidyat inBidyat in
Bidyat inMohd Habib
 
20140228 Sirius Friday seminarie Privacy & cookies
20140228 Sirius Friday seminarie Privacy & cookies20140228 Sirius Friday seminarie Privacy & cookies
20140228 Sirius Friday seminarie Privacy & cookiesBart Van Den Brande
 
Bdma d day 19 juni 2012
Bdma d day 19 juni 2012Bdma d day 19 juni 2012
Bdma d day 19 juni 2012Bart Van Den Brande
 
Legal aspects of social commerce Sirius Legal at BDMA Legal Day 2015
Legal aspects of social commerce Sirius Legal at BDMA Legal Day 2015Legal aspects of social commerce Sirius Legal at BDMA Legal Day 2015
Legal aspects of social commerce Sirius Legal at BDMA Legal Day 2015Bart Van Den Brande
 
Gdpr and smart cities
Gdpr and smart citiesGdpr and smart cities
Gdpr and smart citiesBart Van Den Brande
 
20481112 travelmedia congres gdpr in de travelindustrie in 2019
20481112 travelmedia congres gdpr in de travelindustrie in 201920481112 travelmedia congres gdpr in de travelindustrie in 2019
20481112 travelmedia congres gdpr in de travelindustrie in 2019Bart Van Den Brande
 
Data and personalisation Duval Union Academy breakfastsessions.be 9 June 2016
Data and personalisation Duval Union Academy breakfastsessions.be 9 June 2016Data and personalisation Duval Union Academy breakfastsessions.be 9 June 2016
Data and personalisation Duval Union Academy breakfastsessions.be 9 June 2016Bart Van Den Brande
 
20160518 if forum kennislunch: de ontwerpen van richtlijn en verordening van ...
20160518 if forum kennislunch: de ontwerpen van richtlijn en verordening van ...20160518 if forum kennislunch: de ontwerpen van richtlijn en verordening van ...
20160518 if forum kennislunch: de ontwerpen van richtlijn en verordening van ...Bart Van Den Brande
 

Mais conteúdo relacionado

Mais procurados

How to Increase Your 2013 Email Response Rates in 5 Simple Steps
How to Increase Your 2013 Email Response Rates in 5 Simple StepsHow to Increase Your 2013 Email Response Rates in 5 Simple Steps
How to Increase Your 2013 Email Response Rates in 5 Simple StepsLorel Marketing Group
 
Build Trust in the Market with a Brand Advocacy Program
Build Trust in the Market with a Brand Advocacy ProgramBuild Trust in the Market with a Brand Advocacy Program
Build Trust in the Market with a Brand Advocacy ProgramNextBee Media
 
Socially aware digital marketing case study
Socially aware digital marketing case studySocially aware digital marketing case study
Socially aware digital marketing case studyrightslope
 
Power Conference Web Video
Power Conference Web VideoPower Conference Web Video
Power Conference Web VideoMiniMatters
 
How content marketing can help grow your business
How content marketing can help grow your businessHow content marketing can help grow your business
How content marketing can help grow your businessPronto Marketing
 
5 Steps to Building an Advocate Community
5 Steps to Building an Advocate Community5 Steps to Building an Advocate Community
5 Steps to Building an Advocate CommunityOnline Influence
 
Dimenzen - facebook commerce
Dimenzen - facebook commerceDimenzen - facebook commerce
Dimenzen - facebook commerceDimenzen Inc.
 
The Fundamentals of Content Marketing
The Fundamentals of Content MarketingThe Fundamentals of Content Marketing
The Fundamentals of Content MarketingMyspeedhub
 

Mais procurados (9)

How to Increase Your 2013 Email Response Rates in 5 Simple Steps
How to Increase Your 2013 Email Response Rates in 5 Simple StepsHow to Increase Your 2013 Email Response Rates in 5 Simple Steps
How to Increase Your 2013 Email Response Rates in 5 Simple Steps
 
Build Trust in the Market with a Brand Advocacy Program
Build Trust in the Market with a Brand Advocacy ProgramBuild Trust in the Market with a Brand Advocacy Program
Build Trust in the Market with a Brand Advocacy Program
 
Socially aware digital marketing case study
Socially aware digital marketing case studySocially aware digital marketing case study
Socially aware digital marketing case study
 
Power Conference Web Video
Power Conference Web VideoPower Conference Web Video
Power Conference Web Video
 
How content marketing can help grow your business
How content marketing can help grow your businessHow content marketing can help grow your business
How content marketing can help grow your business
 
Consulting proposal
Consulting proposalConsulting proposal
Consulting proposal
 
5 Steps to Building an Advocate Community
5 Steps to Building an Advocate Community5 Steps to Building an Advocate Community
5 Steps to Building an Advocate Community
 
Dimenzen - facebook commerce
Dimenzen - facebook commerceDimenzen - facebook commerce
Dimenzen - facebook commerce
 
The Fundamentals of Content Marketing
The Fundamentals of Content MarketingThe Fundamentals of Content Marketing
The Fundamentals of Content Marketing
 

Destaque

5 juridische redenen waarom e-commerce nog steeds niet internationaal (genoeg...
5 juridische redenen waarom e-commerce nog steeds niet internationaal (genoeg...5 juridische redenen waarom e-commerce nog steeds niet internationaal (genoeg...
5 juridische redenen waarom e-commerce nog steeds niet internationaal (genoeg...Bart Van Den Brande
 
Social media academy de juridische aspecten van social commerce 20140220
Social media academy de juridische aspecten van social commerce 20140220Social media academy de juridische aspecten van social commerce 20140220
Social media academy de juridische aspecten van social commerce 20140220Bart Van Den Brande
 
Legal aspects of real time and trigger based marketing (privacy and cookies)
Legal aspects of real time and trigger based marketing (privacy and cookies)Legal aspects of real time and trigger based marketing (privacy and cookies)
Legal aspects of real time and trigger based marketing (privacy and cookies)Bart Van Den Brande
 
20140228 Sirius Friday seminarie Privacy & cookies
20140228 Sirius Friday seminarie Privacy & cookies20140228 Sirius Friday seminarie Privacy & cookies
20140228 Sirius Friday seminarie Privacy & cookiesBart Van Den Brande
 
Legal aspects of social commerce Sirius Legal at BDMA Legal Day 2015
Legal aspects of social commerce Sirius Legal at BDMA Legal Day 2015Legal aspects of social commerce Sirius Legal at BDMA Legal Day 2015
Legal aspects of social commerce Sirius Legal at BDMA Legal Day 2015Bart Van Den Brande
 

Destaque (9)

5 juridische redenen waarom e-commerce nog steeds niet internationaal (genoeg...
5 juridische redenen waarom e-commerce nog steeds niet internationaal (genoeg...5 juridische redenen waarom e-commerce nog steeds niet internationaal (genoeg...
5 juridische redenen waarom e-commerce nog steeds niet internationaal (genoeg...
 
20160226 ecommerce summit
20160226 ecommerce summit20160226 ecommerce summit
20160226 ecommerce summit
 
Sirius legal
Sirius legalSirius legal
Sirius legal
 
Social media academy de juridische aspecten van social commerce 20140220
Social media academy de juridische aspecten van social commerce 20140220Social media academy de juridische aspecten van social commerce 20140220
Social media academy de juridische aspecten van social commerce 20140220
 
Legal aspects of real time and trigger based marketing (privacy and cookies)
Legal aspects of real time and trigger based marketing (privacy and cookies)Legal aspects of real time and trigger based marketing (privacy and cookies)
Legal aspects of real time and trigger based marketing (privacy and cookies)
 
Bidyat in
Bidyat inBidyat in
Bidyat in
 
20140228 Sirius Friday seminarie Privacy & cookies
20140228 Sirius Friday seminarie Privacy & cookies20140228 Sirius Friday seminarie Privacy & cookies
20140228 Sirius Friday seminarie Privacy & cookies
 
Bdma d day 19 juni 2012
Bdma d day 19 juni 2012Bdma d day 19 juni 2012
Bdma d day 19 juni 2012
 
Legal aspects of social commerce Sirius Legal at BDMA Legal Day 2015
Legal aspects of social commerce Sirius Legal at BDMA Legal Day 2015Legal aspects of social commerce Sirius Legal at BDMA Legal Day 2015
Legal aspects of social commerce Sirius Legal at BDMA Legal Day 2015
 

Mais de Bart Van Den Brande

20481112 travelmedia congres gdpr in de travelindustrie in 2019
20481112 travelmedia congres gdpr in de travelindustrie in 201920481112 travelmedia congres gdpr in de travelindustrie in 2019
20481112 travelmedia congres gdpr in de travelindustrie in 2019Bart Van Den Brande
 
Data and personalisation Duval Union Academy breakfastsessions.be 9 June 2016
Data and personalisation Duval Union Academy breakfastsessions.be 9 June 2016Data and personalisation Duval Union Academy breakfastsessions.be 9 June 2016
Data and personalisation Duval Union Academy breakfastsessions.be 9 June 2016Bart Van Den Brande
 
20160518 if forum kennislunch: de ontwerpen van richtlijn en verordening van ...
20160518 if forum kennislunch: de ontwerpen van richtlijn en verordening van ...20160518 if forum kennislunch: de ontwerpen van richtlijn en verordening van ...
20160518 if forum kennislunch: de ontwerpen van richtlijn en verordening van ...Bart Van Den Brande
 
20160216 Fedustria: juridische aspecten van e commerce voor producenten en gr...
20160216 Fedustria: juridische aspecten van e commerce voor producenten en gr...20160216 Fedustria: juridische aspecten van e commerce voor producenten en gr...
20160216 Fedustria: juridische aspecten van e commerce voor producenten en gr...Bart Van Den Brande
 
20151030 Sirius Friday seminar: Legal aspecten van sociale media wedstrijden
20151030 Sirius Friday seminar: Legal aspecten van sociale media wedstrijden20151030 Sirius Friday seminar: Legal aspecten van sociale media wedstrijden
20151030 Sirius Friday seminar: Legal aspecten van sociale media wedstrijdenBart Van Den Brande
 
Juridische aspecten van digital marketing - gastles HoGent 28 april 2015
Juridische aspecten van digital marketing - gastles HoGent 28 april 2015Juridische aspecten van digital marketing - gastles HoGent 28 april 2015
Juridische aspecten van digital marketing - gastles HoGent 28 april 2015Bart Van Den Brande
 
Privacy and data protection in credit scoring
Privacy and data protection in credit scoring Privacy and data protection in credit scoring
Privacy and data protection in credit scoring Bart Van Den Brande
 
DDMA Data Driven Monday: Privacy law for data driven marketing and the regula...
DDMA Data Driven Monday: Privacy law for data driven marketing and the regula...DDMA Data Driven Monday: Privacy law for data driven marketing and the regula...
DDMA Data Driven Monday: Privacy law for data driven marketing and the regula...Bart Van Den Brande
 
Eshop expo 2015: Legal changes in e-commerce for 2015
Eshop expo 2015: Legal changes in e-commerce for 2015Eshop expo 2015: Legal changes in e-commerce for 2015
Eshop expo 2015: Legal changes in e-commerce for 2015Bart Van Den Brande
 
Sirius Friday seminarie nieuwe consumentenbescherming in e-commerce 20140228 ...
Sirius Friday seminarie nieuwe consumentenbescherming in e-commerce 20140228 ...Sirius Friday seminarie nieuwe consumentenbescherming in e-commerce 20140228 ...
Sirius Friday seminarie nieuwe consumentenbescherming in e-commerce 20140228 ...Bart Van Den Brande
 
Reclame online en e-commerce - Gastles voor Syntra
Reclame online en e-commerce - Gastles voor Syntra Reclame online en e-commerce - Gastles voor Syntra
Reclame online en e-commerce - Gastles voor Syntra Bart Van Den Brande
 
E-commerce, de juridische regels - Dday legal bdma 19062013
E-commerce, de juridische regels - Dday legal bdma 19062013E-commerce, de juridische regels - Dday legal bdma 19062013
E-commerce, de juridische regels - Dday legal bdma 19062013Bart Van Den Brande
 
Contracteren met uw leverancier als online ondernemer - E shop expo 2013
Contracteren met uw leverancier als online ondernemer - E shop expo 2013Contracteren met uw leverancier als online ondernemer - E shop expo 2013
Contracteren met uw leverancier als online ondernemer - E shop expo 2013Bart Van Den Brande
 
Feweb on tour 2013 over privacy en cookies
Feweb on tour 2013 over privacy en cookiesFeweb on tour 2013 over privacy en cookies
Feweb on tour 2013 over privacy en cookiesBart Van Den Brande
 

Mais de Bart Van Den Brande (20)

Gdpr and smart cities
Gdpr and smart citiesGdpr and smart cities
Gdpr and smart cities
 
20481112 travelmedia congres gdpr in de travelindustrie in 2019
20481112 travelmedia congres gdpr in de travelindustrie in 201920481112 travelmedia congres gdpr in de travelindustrie in 2019
20481112 travelmedia congres gdpr in de travelindustrie in 2019
 
Data and personalisation Duval Union Academy breakfastsessions.be 9 June 2016
Data and personalisation Duval Union Academy breakfastsessions.be 9 June 2016Data and personalisation Duval Union Academy breakfastsessions.be 9 June 2016
Data and personalisation Duval Union Academy breakfastsessions.be 9 June 2016
 
20160518 if forum kennislunch: de ontwerpen van richtlijn en verordening van ...
20160518 if forum kennislunch: de ontwerpen van richtlijn en verordening van ...20160518 if forum kennislunch: de ontwerpen van richtlijn en verordening van ...
20160518 if forum kennislunch: de ontwerpen van richtlijn en verordening van ...
 
20160216 Fedustria: juridische aspecten van e commerce voor producenten en gr...
20160216 Fedustria: juridische aspecten van e commerce voor producenten en gr...20160216 Fedustria: juridische aspecten van e commerce voor producenten en gr...
20160216 Fedustria: juridische aspecten van e commerce voor producenten en gr...
 
20151030 Sirius Friday seminar: Legal aspecten van sociale media wedstrijden
20151030 Sirius Friday seminar: Legal aspecten van sociale media wedstrijden20151030 Sirius Friday seminar: Legal aspecten van sociale media wedstrijden
20151030 Sirius Friday seminar: Legal aspecten van sociale media wedstrijden
 
/Fedipro PowerEvent 27/10/2015
/Fedipro PowerEvent 27/10/2015/Fedipro PowerEvent 27/10/2015
/Fedipro PowerEvent 27/10/2015
 
Juridische aspecten van digital marketing - gastles HoGent 28 april 2015
Juridische aspecten van digital marketing - gastles HoGent 28 april 2015Juridische aspecten van digital marketing - gastles HoGent 28 april 2015
Juridische aspecten van digital marketing - gastles HoGent 28 april 2015
 
Privacy and data protection in credit scoring
Privacy and data protection in credit scoring Privacy and data protection in credit scoring
Privacy and data protection in credit scoring
 
DDMA Data Driven Monday: Privacy law for data driven marketing and the regula...
DDMA Data Driven Monday: Privacy law for data driven marketing and the regula...DDMA Data Driven Monday: Privacy law for data driven marketing and the regula...
DDMA Data Driven Monday: Privacy law for data driven marketing and the regula...
 
Eshop expo 2015: Legal changes in e-commerce for 2015
Eshop expo 2015: Legal changes in e-commerce for 2015Eshop expo 2015: Legal changes in e-commerce for 2015
Eshop expo 2015: Legal changes in e-commerce for 2015
 
Unizo standaard 2014
Unizo standaard 2014Unizo standaard 2014
Unizo standaard 2014
 
Sirius Friday seminarie nieuwe consumentenbescherming in e-commerce 20140228 ...
Sirius Friday seminarie nieuwe consumentenbescherming in e-commerce 20140228 ...Sirius Friday seminarie nieuwe consumentenbescherming in e-commerce 20140228 ...
Sirius Friday seminarie nieuwe consumentenbescherming in e-commerce 20140228 ...
 
Safe shops.be 20140205
Safe shops.be 20140205Safe shops.be 20140205
Safe shops.be 20140205
 
Reclame online en e-commerce - Gastles voor Syntra
Reclame online en e-commerce - Gastles voor Syntra Reclame online en e-commerce - Gastles voor Syntra
Reclame online en e-commerce - Gastles voor Syntra
 
Fot 2011 powerpoint
Fot 2011 powerpointFot 2011 powerpoint
Fot 2011 powerpoint
 
Feweb on tour 2011
Feweb on tour 2011Feweb on tour 2011
Feweb on tour 2011
 
E-commerce, de juridische regels - Dday legal bdma 19062013
E-commerce, de juridische regels - Dday legal bdma 19062013E-commerce, de juridische regels - Dday legal bdma 19062013
E-commerce, de juridische regels - Dday legal bdma 19062013
 
Contracteren met uw leverancier als online ondernemer - E shop expo 2013
Contracteren met uw leverancier als online ondernemer - E shop expo 2013Contracteren met uw leverancier als online ondernemer - E shop expo 2013
Contracteren met uw leverancier als online ondernemer - E shop expo 2013
 
Feweb on tour 2013 over privacy en cookies
Feweb on tour 2013 over privacy en cookiesFeweb on tour 2013 over privacy en cookies
Feweb on tour 2013 over privacy en cookies
 

20131120 presentatie adviesraad safeshops.be

  • 1.
  • 3. Media campaign to enhance consumer trust How? 1. 2. 3. 4. Obligation to put label on “all” communication holders Create a set of consumer rights Create B2C website & Facebook page Create a moment of attention => f.eg eTalage…
  • 4.
  • 6.
  • 7.
  • 8. New Website from december
  • 9.
  • 10.
  • 11.
  • 12. But we all want more…
  • 13. Currently – no larger B2C media/PR campaign because support for a larger media campaign is a $ issue. Solution?
  • 14. Proposition Installation of Committee of ePublicity Composition • Big labelcarriers willing to invest in consumer trust • Big business partners willing to invest in consumer trust Tasks • Set up of media campaign • Engagement of press agency  Coordination by SafeShops.be  Targets en KPI’s are set in function of available budget.