Looking for 10 steps to gamify your business? This is the presentation you need - including an example. More information on www.brandnewgame.nl

1. PLAY CONSULT
CONCEPT ING
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1N 10 SM4LL S7EPS
By Bart Hufen
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5. INTRO
Download my Book at:
www.brandnewplayground.com
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6. INTRO
1974 - 1999: Playing Around
1999 - 2002: Atari Benelux
2002 - 2007: Diesel Benelux
2007 - 2009: Crossmarks
2009 - Now: BrandNewGame
Projects 2009 - 2012
ABN Amro Bank
Port of Amsterdam
Schiphol Airport
Unilever - Yunomi
Holland Casino
Ziggo
Novamedia
Red Bull...?
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7. INTRO
1974 - 1999: Playing Around
1999 - 2002: Atari Benelux
2002 - 2007: Diesel Benelux
2007 - 2009: Crossmarks
2009 - Now: BrandNewGame
Projects 2009 - 2012
ABN Amro Bank
Port of Amsterdam
Schiphol Airport
Unilever - Yunomi
Holland Casino
Ziggo
Novamedia
Red Bull...?
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8. INTRO
Past BartHufen
Present @BartHufen
Postings www.brandnewgame.nl/blog
Twitter: @BartHufen #Gamification
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9. MEN-U
1. What Gamification really is
2. How to do it
3. Examples
Twitter: @BartHufen #Gamification
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10. THE FUTURE
Bought Sustainable
Digital Sharing Challenging
Marketing
Owned
Cloud Social Behavior Smart
Branding
Earned Games
Data Content Mobile
Lifestyle Smart Television
Context Gamification
Concept
Twitter: @BartHufen #Gamification
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11. 1/3 GAMIFICATION
Gamification
Data Driven Design
Using Game Mechanics within Non-Game Concepts
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12. 1/3 GAMIFICATION
Games
Teach players things by doing them.
Players dare to experiment in a safe environment.
We persist even after failing three lives...
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13. 1/3 GAMIFICATION
Playing
Is natural behaviour
Taps into our urge for exploration and seeking boundaries
Learns us about act & consequence. We love predictability
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14. 1/3 GAMIFICATION
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15. 1/3 GAMIFICATION
Magic?
If something unpredictable happens that we cannot
(logically) explain it’s either magic, science fiction, an
act of god, or it needs an excorsist real badly...
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16. 1/3 GAMIFICATION
Which Game Mechanics are there?
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17. 1/3 GAMIFICATION
Which Game Mechanics are there?
1.Objectives / Goals
2.Variables
3.Rules
4.Feedback System
5.Levels & Rewards
6.Referees / Admins
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18. 1/3 GAMIFICATION
Which Game Mechanics are there?
1.Objectives / Goals = Purpose / Meaning
2.Variables = Evolving Abilities
3.Rules = Provide Boudaries
4.Feedback System = Learning
5.Levels & Rewards = Motivating
6.Referees / Admins = Controlling
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19. 1/3 GAMIFICATION
Which Game Mechanics are there?
1.Objectives / Goals
2.Variables
3.Rules
4.Feedback System
5.Levels & Rewards
6.Referees / Admins
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20. 1/3 GAMIFICATION
Which Game Mechanics are there?
1.Objectives / Goals
2.Variables
3.Rules
4.Feedback System
5.Levels & Rewards
6.Referees / Admins
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21. 1/3 GAMIFICATION
Which Game Mechanics are there?
1.Objectives / Goals
2.Variables
3.Rules
4.Feedback System
5.Levels & Rewards
6.Referees / Admins
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22. 1/3 GAMIFICATION
Levels of Involvement
Game Design
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23. 1/3 GAMIFICATION
Gradual Learning
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24. 1/3 GAMIFICATION
Balancing of Flow
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25. 1/3 GAMIFICATION
Epic Experiences
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26. 1/3 GAMIFICATION
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27. 1/3 GAMIFICATION
Learn Defend
Acquire Bond
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28. 1/3 GAMIFICATION
Explore Challenge
Self-expression Sensation
Fantasize Story
Submission Social
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29. 1/3 GAMIFICATION
Explore Challenge
Self-expression Learn Defend Sensation
Fantasize Acquire Bond Story
Submission Social
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30. 1/3 GAMIFICATION
Explore Challenge
How to Win Opponent
Self-expression Sensation
Learn Defend
Show off Scoring
Fantasize
Story
About Winning Acquire Bond
It went Up
and Status
& Down
Submission Social Team
To Referee Supporters
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31. 1/3 GAMIFICATION
Explore Challenge
Self-expression Learn Defend Sensation
Fantasize Acquire Bond Story
Submission Social
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32. 1/3 GAMIFICATION
R&D Sales
ICT Learn Defend Marketing
Administration Customer Service
Acquire Bond
Support Public Relations
Legal & Finance H&R
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33. 1/3 GAMIFICATION
Rewards
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34. 1/3 GAMIFICATION
Learning curve through Workshops
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35. 1/3 GAMIFICATION
Learning curve through Gamification
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36. 2/3 HOW TO...?
Ten Steps to Gamify your Business
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37. 2/3 HOW TO...?
Ten Steps to Gamify your Business
1/10 - Define your Objective
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38. 2/3 HOW TO...?
Ten Steps to Gamify your Business
1/10 - Define your Objective
“I want to engage my audience 10% longer for the
period of 1 year and increase their involvement with 5%”
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39. 2/3 HOW TO...?
Ten Steps to Gamify your Business
2/10 - Define your Players
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40. 2/3 HOW TO...?
Ten Steps to Gamify your Business
2/10 - Define your Players
What makes them tickle...?
Define Key Driver & 2 Key Motivations
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41. 2/3 HOW TO...?
Ten Steps to Gamify your Business
2/10 - Define your Players
Drivers: Acquire, Defend, Learn, Bond
Motivations: Explore, Express, Challenge, Sensation,
Story, Social, Fantasize, Submission
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42. 2/3 HOW TO...?
Ten Steps to Gamify your Business
3/10 - Define Game Goals & Challenges
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43. 2/3 HOW TO...?
Ten Steps to Gamify your Business
3/10 - Define Game Goals & Challenges
What do people need to do on the playing field?
What do we want them to learn?
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44. 2/3 HOW TO...?
Ten Steps to Gamify your Business
3/10 - Define Game Goals & Challenges
What winning conditions are there? Do players need to
solve, conquer, capture, eliminate, compete, defend,
survive, unlock, gather, control, balance, collect, ...?
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45. 2/3 HOW TO...?
Ten Steps to Gamify your Business
4/10 - Define Scoring Mechanism
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46. 2/3 HOW TO...?
Ten Steps to Gamify your Business
4/10 - Define Scoring Mechanism
How will we reward players?
How will we punish players?
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47. 2/3 HOW TO...?
Ten Steps to Gamify your Business
5/10 - Define variables/attributes to achieve the goals
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48. 2/3 HOW TO...?
Ten Steps to Gamify your Business
5/10 - Define the desired behavior to achieve the goals
How do we want our players to behave?
What can they utilize to achieve the goals in the game?
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49. 2/3 HOW TO...?
Ten Steps to Gamify your Business
5/10 - Define the desired behavior to achieve the goals
For instance: speed, strength, skills, lead, intelligence, ...
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50. 2/3 HOW TO...?
Ten Steps to Gamify your Business
6/10 - Set the Rules
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51. 2/3 HOW TO...?
Ten Steps to Gamify your Business
6/10 - Set the Rules
Define the size of the playing field, Single/Multiplayer?
What kind of behavior is (not) allowed?
How many levels are there / When is the game finished?
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52. 2/3 HOW TO...?
Ten Steps to Gamify your Business
6/10 - Set the Rules
Risk, Difficulty, Turns, Quest, Points, Random events,
Time, Speed, Luck, Progress/Levels, Resource
Management, Auction, Epic Choice, Social, Rewards
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53. 2/3 HOW TO...?
Ten Steps to Gamify your Business
7/10 - Define Challenges
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54. 2/3 HOW TO...?
Ten Steps to Gamify your Business
7/10 - Define Challenges
Are there any specific skills we wish to learn?
Special abilities we want to train?
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55. 2/3 HOW TO...?
Ten Steps to Gamify your Business
8/10 - Develop a Visual style
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56. 2/3 HOW TO...?
Ten Steps to Gamify your Business
8/10 - Develop a Visual style
What should the game (elements) look like?
Use of an avatar helps to customize the experience
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57. 2/3 HOW TO...?
Ten Steps to Gamify your Business
9/10 - Build / Do / Act
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58. 2/3 HOW TO...?
Ten Steps to Gamify your Business
9/10 - Build / Do / Act
Develop a prototype, test the mechanics, look,
learn, improve, beta-test, adjust, develop, iterate
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59. 2/3 HOW TO...?
Ten Steps to Gamify your Business
10/10 - Promote, Play, Celebrate
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60. 2/3 HOW TO...?
Ten Steps to Gamify your Business
10/10 - Promote, Play, Celebrate
People need to know there’s a game to be played
Stimulate play (competition & cooperation always helps)
Celebrate (level) winners and start from promoting again
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61. 2/3 HOW TO...?
1
Three Month Cycles Promote
4 Iterate Play 2
Celebrate
3
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62. 2/3 HOW TO...?
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63. 3/3 Example
Trash-can Run
1
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64. 3/3 Example
Trash-can Run
A Game Concept to reduce litter in woods & parcs
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65. 3/3 Example
Trash-can Run
A Game Concept to reduce litter in woods & parcs
Objective: pick up paper, plastic and tin cans
Target Group: runners
Essence: clean conscience & karma points
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66. 3/3 Example
Check this link to YouTub:
http://www.youtube.com/watch?v=S8IVvB-1Dtg
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67. Thanks for Challenging me!
Feel free to ask for more... ;-)
Twitter: @BartHufen #Gamification
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68. MORE?
Past BartHufen
Present @BartHufen
Projects www.brandnewgame.nl
Twitter: @BartHufen #Gamification
dinsdag 3 juli 12