This document discusses how to create simple and effective analytics dashboards. It recommends focusing dashboards on 3-10 key performance indicators (KPIs) that are relevant to the intended users. Examples of KPIs for a mobile commerce dashboard are provided, such as mobile revenue versus site revenue, device types and conversion rates, and top products. Links to download example dashboard templates are included at the end.
2. What’s this all about?
• How to create a simple dashboards.
• Using valuable KPI’s that have
business value.
• Relax, links to downloadable
dashboards & slides at end.
9. Metrics v KPIs
Time on site is a metric
Average time to complete a
transaction is a Key Performance
Indicator
10. Simple (Good) Analytics Dashboard
• Between 3 and 10 KPI’s
• At a glance performance
• Who is the dashboard for?
• Ok to have multiple dashboards (fun too!)
• Building a mobile commerce dashboard…