1. Barbara Fowler
Northeast Managing Partner
Chief Outsiders
bfowler@chiefoutsiders.com
908-956-4529
Marketing
on a shoe-string!

2. It begins
with
thinking
lean

3. Thinking Lean:
sure
you can make anything work--with money, but...

4. What about without a
big budget?
Heard of the Fisher
space pen?

5. We spent
15 million
dollars
to
develop
a pen to
use in
space!

6. The Russians used a pencil!

7. Leverage core
assets!
Why ?
is this important

8. What did
Coca Cola
Do to
Leverage
Its Core
Brand?

9. Grab extra-
base hits:
Not
everything
can be a
home run!
IsIs
Is First Class Always the Way to Go?
What can you do to get an extra hit
from what you have?

10. Go from a bottle to drops!

11. Innovation and Thinking Outside the Norm is Critical
And how do you reposition it? ?

12. Gorilla Glass!
From
helicopter
windshield
to laptop
screens

13. Address all
stakeholders!
Fix health
care!

14. Seek Greener
Money!
Government and student loans 90/10 ratio
Somerevenue is better?

15. Solve unmet
needs!
Sears average age
customer is 58 !

16. Build
emotional
connections
Snuggie! who
would have
thought of a
blanket with
sleeves?

17. Types:
Closing Thoughts Tips
• MVP: Minimum Viable
Product
• Market what's meaningful
• Fail early, fail often, fail
cheaply
• Planning is not important
with product/need of great
uncertainty!
• Experiment!

18. Barbara M Fowler
Managing Partner and CMO
www.chiefoutsiders.com
bfowler@chiefoutsiders.com