Behavior and Motivateion of Gamer and Player in Online Game Environment, compre in Physical Worlds and Digital Worlds

1. Faculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang

2. Motivations for Play in Online Games
Milestone:
EVERY DAY, millions of people1 interact
with each other in
online environments known as MMORPG.
MMORPGs:
Massively-Multiplayer Online Role-Playing
Games
Faculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang

3. Motivations for Play in Online Games
Ages:
how real world social theories play out in a virtual economy
34
30
Male Female
Faculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang

4. Motivations for Play in Online Games
who on average (ages):
26 Years
typically spend 22 h per week
Faculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang

5. Motivations for Play in Online Games
METHODS:
information from earlier surveys of MMORPG players.
“How important is it you to level up
as fast as possible?.”
data was then collected from 3,000 MMORPG players through online surveys
publicized at online portals
Faculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang

6. Motivations for Play in Online Games
METHODS:
information from earlier surveys of MMORPG players.
A factor analysis was then performed on this data to detect the relationships
among the inventory items in order to reveal its underlying structure.
Faculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang

7. Motivations for Play in Online Games
RESULTS:
SUBCOMPONENTS REVEALED BY THE FACTOR ANALYSIS GROUPED BY THE
MAIN COMPONENT THEY FALL UNDER
Faculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang

8. Motivations for Play in Online Games
RESULTS:
• If a player scored high on the achievement component that did not
mean they scored low on the social component.
• The factor analysis revealed that play motivations in MMORPGs do not
suppress each other as Bartle suggested.
Male players scored significantly higher on all the achievement
components than female players
while female players scored significantly
higher than male play-ers on the relationship
(t[3035] > 9.5, t[3035] = 14.31,
p < 0.001) p < 0.001
Faculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang

9. Motivations for Play in Online Games
RESULTS:
male players socialize just as much as female players, but are looking
for very different things in those relationships.
A multiple regression with the problematic usage score as the
dependent variable
Faculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang

10. Motivations for Play in Online Games
Conclusion:
A factor analysis was then performed on this data to detect the
relationships among the inventory items in order to reveal its underlying
structure.
Different people choose to play games for very different reasons
The same video game may have very different meanings or
consequences for different players.
Faculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang

11. Motivations for Play in Online Games
Question
Faculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang

12. Motivations for Play in Online Games
Thank You!
• Woodcock, B.S. (2005). MMOG Chart. Available at:
www.mmogchart.com/. Accessed September 13, 2006.
• Yee, N. The demographics, motivations, and derived experiences of
users of massively-multiuser online graphical environments. Presence:
Teleoperators and Virtual Environments 15:309–329.
• Bartle, R. (1996). Hearts, clubs, diamonds, spades: players who suit
MUDs. Journal of Virtual Environ- ments. Available at:
www.brandeis.edu/pubs/jove/ HTML/v1/bartle.html. Accessed
September 13, 2006.
Faculty of Information Technology @ King Mongkut’s Institute Technology Lardkrabang