The Bangkok Business Brief is a monthly business news magazine, carrying domestic and regional business news articles aggregated from a variety of news agencies. A short synopsis of the most popular articles will de displayed in print, though should the reader wish to view the expanded version, short URL’s and QR codes are included for easy navigation to the website. The print articles displayed each month will be determined by their popularity highlighted by the websites analytics. The 10,000 copy monthly circulation is highly targeted toward medium to top level managers and executives. The news categories featured in both the Bangkok Business Brief monthly print version and the daily news website represent all sectors relevant to all business readers. Executives have the ability to quickly review the subjects pertinent to the industries in which they are employed or required to be informed about. The readership of the publication has been determined to be between 25,000 – 45,000. The “Pass On” rate is estimated to be between 2.5 and 4.5 times per individual copy. The circulation of 10,000 copies incorporates direct mailing to Chamber of Commerce members, circulation throughout Amata Industrial Estate, Eastern Seaboard, delivery with ‘Food by Phone’ orders and strategic distribution points at Bangkok’s leading hotels and serviced apartments business centres executive lounges.

1. BANGKOK
BUSINESS BRIEF
Vol. No. 1, Issue No. 11 Mid-October/Mid-November 2012
Daily business news briefs at www.bangkokbusinessbrief.com
‘Gen Y’ or ‘Gen Why?’
By Ruprecht Benson tion in May, a senior executive at ‘Internet Generation,’ or deri- which frustrates Gen Xs and Baby
At a B. Grimm-sponsored sym- a major Thai company mentioned sively, the ‘Me Generation,’ Gen Boomers. From the U.S. to Europe
posium about “Compassion in the hiring challenges that his com- Ys were born roughly between to Asia, the ideas of ‘generational
Business” at Sasin Graduate In- pany is currently facing. He said 1980 and 2000. They are the first conflict’ and ‘generational war-
stitute of Business Administra- that a significant change is hap- generation to be born with per- fare’ has fuelled many attention-
pening in the business world as sonal computers, personal stereos grabbing headlines: “Spoiled Gen-
Inside young people today seem to be
looking to work for companies
(from Walkmans to iPods), and
personal devices (from pagers
eration lacks basic skills,” “Why
bosses hate Gen-Y,” “Move Over
General Interest 2 that match their own values. He and cell phones onwards). They Boomers!” Many Gen X and Baby
Finance/Investment 3 described interviews with the new are a tech-savvy, multi-tasking, Boomer commentators have even
Government/Economy 4 generation as “them interview- job-hopping generation that rep- seen the 2008 Global Economic
Production 5 ing us, rather than the other way resent, according to some, a re- Crisis as an opportunity to give a
Retail/Services 6 around.” Welcome to the world of cruiter’s nightmare. They tend to dose of reality to a generation that
Tourism 8 Generation Y! focus on their networks, and use has never had to endure hardship.
IT/Comms 10 words like ‘happiness,’ ‘creativity,’
Real Estate 12 Commonly called ‘Gen Y’ (be- and ‘fun’ when describing their in- On the other hand, Gen Ys claim
cause they follow ‘Gen X,’ which terests. And they seem to be less that what others see as lack of am-
The Chambers 14 followed the ‘Baby Boomers’), concerned about job security, ca- bition, selfishness and an inability
The Calendar 22 or alternatively, ‘Millennials,’ the reer advancement, and job titles, Story continues on Page 20
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2. 2 BANGKOK BUSINESS BRIEF Mid-October/Mid-November 2012 www.bangkokbusinessbrief.com
Briefs
To read the full article of a story brief,
enter the short code at the end of
...added that the company had
set aside a significant investment
budget of Bt200 million to Bt300
goo.gl/bH6PF
million for overseas expansion.
the story into your browser: Full story at http://goo.gl/bH6PF
General Interest Winning strategies Female leaders Private sector
for the B2B market running the show believes corruption
Leading executives and marketers
shared some thoughts about how
during a weakens
http://goo.gl/ozbNM to win in the business-to-business talent shortage The private sector has warned that
market at the OmegaWorldClass As we approach 2015, we are expe- as corruption tends to destroy com-
‘Global Research Institute’s “B2B Marketing riencing huge changes being caused petitiveness, all sections of society
Entrepreneurship CRM & Sales Summit 2012”. by what some people are calling the should see that the law is enforced
“AEC effect”. As businesses prepare strictly so as to scare people away
Week’ set Chutima Mokkhasmit, first vice for the Asean Economic Communi- from engaging in such damaging
Thailand has joined 123 other coun- president of Kasikornbank, said ty, there is a huge expertise shortage activity.
tries in launching “Global Entrepre- marketers had to understand their in Thailand and a war being fought
neurship Week”, the local goal of clients’ needs and purchasing de- for the talent that exists. Against this Pramon Suthiwong, honorary pres-
which is to inspire young Thais to cisions. And this should not be backdrop, we are finding more and ident of the Thai Chamber of Com-
turn their ideas into businesses and confined to their direct needs. At more that female leaders are taking merce, said during a seminar that
showcase Thai entrepreneurship to KBank, she said addressing clients’ up positions in management. corruption was a real problem for
the world. The campaign will take indirect needs sometimes needed the nation’s competitiveness, as it is
place from November 12-18 and “heart bonding” rather than try- Naturally, many companies are is rife in both the public and private
coincides with the 80th-anniversary ing to push sales hard. “Knowing having to change and adapt in this sectors. The Board of Trade has es-
celebration of the Thai Chamber of that 77 per cent of our customers age of globalisation. Therefore, my tablished a network to fight corrup-
Commerce. are family-owned businesses, we question is: “Has your organisation tion in 42 organisations. “The goal of
have realised that family succession become ‘change-ready’ by shifting reducing and preventing corruption
Enterprises are encouraged to or- is their current concern. Hence we mindsets about gender diversity has already been set, and early re-
ganise events during Global Entre- have initiated a professional-family yet?” From my years of experience, I sults are showing progress. The next
preneurship Week as a mark of the business-management programme have found that the companies that hurdle to clear is to get corruption-
importance of entrepreneurship in for them, bringing parents and their resist change and are narrow-mind- prevention programmes operating
global development. Global Entre- children to attend the course to- ed about differentiation are now internationally, with many more
preneurship Week seeks to inspire gether. Our customers have realised reaching a dead end. On the other organisations participating,” he said.
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3. 2 BANGKOK BU
SINESS BRIEF
December 20
11
BANGKOK BUSINESS BRIEF Mid-October/Mid-November 2012 Briefs 3 To read the fu
enter the shor
the story into
ll article of a
t code at the
story brief,
end
...added that the
set aside a signi company had
General Inte your browser: of budget of Bt20 ficant investment goo.gl/bH6P
rest liam Shakespe
are
0
million for over million to Bt300
seas
Full story at http: expansion. F
Sponsored by Nature and life in JuliusCaesar. 1997-98
//goo.gl/bH6PF
Use the QR Code reader in your ...
seasons of the
yea
are cyclical _ wa
the impact of s a blessing, as the mains
2008 would ha above the Europ
the phases of the r, life and death, far worse ve been ean average.
smartphone to see all the stories http://goo.gl/o
zbNM Caught up in da moon, the tides. for the region,
ily details, we eas Mokhtar, the managing
” Azman In
India, China
Asia stands to ily forget that - of Khazanah director rough and Thailand,
in a certain category. gain from W has cycles, too.
the business wo
We are all fam
rld told the CI Nasional of Malaysia, tion
MB Asean Confe
ly 12 percent of
contribute to a the popula-
slowdown est with the econo
mic business cyc r
ilia rence. the we
aknesses of
pension, while
of expansion, con le His comme
nts were... sion system are Thailand’s pen-
covery. Howe traction and re- Full story ...
Finance / Investment is ready to link up with the Asean
The shift of eco
no
mentum to the mic growth mo- phenomena affect...
ver, other cyc
lical
at http://goo.gl/d
fu2u
Full story at htt
p://goo.gl/rtpH
3
up numerous East has opened Full story at http://goo.gl/fJ Thailand near Preventing
Link, the region-wide stock trading
Asian countries
opportunities
that olr of list of wor top
Bangkok from
out, suggests an should not miss Panel: Asia bett
platform, in mid-October. Thailand weakest pens ’s ld
economist.
off, not immun er sinking bigges
would be the third country, after e, systems: studion challenge t
The robust eco
no from global cr y
China and em mic growth of ises Greece, India, Ch Land subsidence
http://goo.gl/wKeiJ Singapore and Malaysia would kick
will open a ne
w
erging economi
es KUALA LUMPUR : The As are home to the
ian cri- pensi
ina and Thailan
weake
d water losses
tops
caused by groun
d
Asian economi opportunity for sis in the late 1990s was a on systems in st national lems that must the list of prob-
start the regional trading on Sept
es to increase the call for the reg wake-up cripp the world, ko be solved in Ba
Smartphone trading wealth from tra
18, said Virathai Santipropop, vice
services at a tim
e
ir
de in goods an out to be
d
ion that has tur
a blessing in
dis
led by
young retire
k to
ned eign debt, a mix of acute sover- clima mitigate the impact of the
te change on
States and Europ when the United nearly 15 years later, as the guise high ratios of pension ment ages, a study by multin flooding, says
ng-
a part of online shift president of the exchange. e
Full story at htt are... financial sec region’s ers an
d
p://goo.gl/S65D6 able to sus tor is now strong and study poor pension take-up, a
tain a certain showed.
ers to work-
The conclusio
ational agencies
.
Grow with th of shocks from degree a report entitl
n is containe
d in
of cycles e flow Western Hemi the fallout in
the The Allia and Ad
ed “Climate Ris
ks
The stock market is gearing up the On Sept 3, the Thai exchange start- to a panellist
sphere, accord
at a recent As
nz
ing sion Susta Global Investors Pen- Megac aptation in Asian Coastal
ina
‘There is a tid conference. ean tracks the bility Index, which Asian ities”, jointly conducted by the
development of a smartphone trad- ed the SET Connect, the new IT sys-
men, which, tak
e in the affair
s of ity of nationa
relative sustai
nabil- Internati
Development Ba
nk,
onal Cooperatio the Japan
leads on to for en at the flood, “There wi l pension sys
ing application to keep up with tem that would support the regional
tune”, wrote Wi
l- future, an
ll be more crises
d the Asian
in 44 cou
in the showe ntries around the world,
tems and the
World Bank in
n Agency
2010.
crisis in tirees d the number of Greek re-
booming trade via the channel, linkage. “Asean Link gives the Thai to people of wo
rking age re-
The report recom
Full story at htt mended a...
which now makes up 5.2% of total exchange an opportunity to dem- p://goo.gl/20yMD
internet trading value. The Stock onstrate the Thai capital market’s
Exchange of Thailand (SET) pre- investment potential, underpinned
dicts the figure could grow to 6%. by strong economy and geographi-
cal location in Indochina. Thai com-
“Trading by smartphone and tab- panies have remained strong, stag-
let is growing fast from only 0.02% ing quick recovery from economic
of total online trading over the crisis and natural disasters,” Virathai
past four years when online trad- said. Ahead of the linkage, the SET...
ing has just begun, to 1.1% in 2010 Full story at http://goo.gl/RjXGs
and 3.3% last year,” said Dr Pakorn
Peetathawatchai, the SET’s chief Myanmar needs
marketing officer. The SET together to get land prices
with Thai Samsung Electronics has under control,
developed a stock trading app on
smartphones and tablets. “Online investors say
trading via smartphones and tablets Skyrocketing land prices in Yangon
may double this year from last year,” and other key cities of Myanmar are
said Dr Pakorn. Investors not only giving big headaches to local and
trade stocks but also use apps to... foreign investors planning to ex-
Full story at http://goo.gl/P8LhD pand in manufacturing and real es-
Gold bugs bullish on tate.land prices aremeasuresneed, or
trol
Government
in great
to con-
liquidity pump Myanmar may not be able to attract
Gold prices, up nearly 10% in the more foreign investment and create
past month, still have room to rise, as many jobs as projected.
with a potential increase of 13% to
US$2,000 an ounce thanks to the “There’s no doubt that there are
latest monetary stimulus move by plenty of opportunities in property
the US Federal Reserve, according development, with supply remain- Professional Portfolio International
to a fund manager at MFC Asset ing at very low levels. All the hotels
Management. Kasemtas Darda- and office buildings in Yangon were Dedicated to
rananda, a MFC global equity fund built in the 1990s and there has been Service Excellence
manager, noted that during the first no new investment in the past de-
round of quantitative easing by the cade,” Aung Zaw Naing, managing...
Fed in mid-2009, gold prices rallied Full story at http://goo.gl/Iw1lY
30% as $1.75 trillion was pumped PPI strives to help each client grow,
into the markets, gaining 15% as a Cambodia protect, and enjoy their wealth in their
result. “After QE3 was launched, opening its doors own way and achieve
stocks worldwide rose and fell over to investment Financial Freedom
a short period of time, with ongoing With GDP growth averaging around
concern over the European debt cri- 9% for the past decade, Cambodia
sis. But gold has continued to gain is certainly attracting interest from
as investors seek a safe haven,” Mr potential investors. It has possibly
With its team of very knowledgeable and experienced
Kasemtas said. According to fund the most investor-friendly environ-
research firm Morningstar (Thai- ment in Asean with no exchange Advisers, PPI delivers the highest level of financial
land), returns for the top local gold controls, no restrictions on repatria- planning and wealth management services to clients
funds for the year to Sept 17 were tion of profit, and no discrimination throughout Southeast Asia and beyond.
generally in line with benchmarks... between foreign and local investors.
Full story at http://goo.gl/IDjTf Moreover, corporate income tax is www.ppi-advisory.com
20% and there are tax holidays of
SET to join Asean up to nine years. Foreigners can also
Professional Portfolio International (PPI)
209/1 K Tower, Tower B, 19th Fl., Unit 4, Sukhumvit 21 Rd.(Asoke)
Link in mid-October take out leases on land for up to 99... Klongtoey Nua, Wattana, Bangkok 10110, Thailand
The Stock Exchange of Thailand Full story at http://goo.gl/v0aoD Tel +662 664 0968, +662 664 0145 | Fax +662 260 7769
Email: clientservices@ppi-advisory.com

4. 4 BANGKOK BUSINESS BRIEF Mid-October/Mid-November 2012 www.bangkokbusinessbrief.com
Briefs
To read the full article of a story brief,
enter the short code at the end of
...added that the company had
set aside a significant investment
budget of Bt200 million to Bt300
goo.gl/bH6PF
million for overseas expansion.
the story into your browser: Full story at http://goo.gl/bH6PF
Government / Economy US businesses have shown concern The department’s report showed However, Yokporn Tantisawetrat,
about political stability. However, that approvals were up by 13 per the chief risk officer of Siam Com-
now that politics is stable, the gov- cent and initial investment up by mercial Bank (SCB), admitted a
ernment could do many things to Bt708 million from August last year. stronger capital base may be needed
http://goo.gl/EIbH6 improve the country’s competitive- The new operations are expected in the Thai banking industry given
ness, Mannix said. He explained to create up to 941 jobs for Thais. the severity of the global economic
Now the time to woo that after the recent quantitative- The first eight months saw 218 ap- morass. “The global economic land-
foreign investment: easing measure in the United States, provals, up 25 per cent, with initial scape is fraught with risk because
Americans would spend more and... capital of Bt6.57 billion. Last month, of the situations of the US and EU
Amcham Full story at http://goo.gl/7FkCu the most popular businesses were economies,” said Mr Yokporn.
There is no better time for Thailand service, financial and wholesaling...
to develop its business environment 34 foreign Full story at http://goo.gl/h1Nih A sluggish recovery of the US econ-
and stringently implement plans to businesses granted omy from its 2008 crisis and the...
prevent flooding amid an influx of FBA exemptions Global woes bolster Full story at http://goo.gl/b8KxB
foreign investors to rising Asia and need for Basel III
the strong integration of the Asean In August, 34 foreign companies Greater risk in the global economy Airport Rail Link to
Economic Community, said the received an exemption under the is the main factor supporting the be made state
president of the American Chamber Foreign Business Act to set up op- necessity of the new Basel III finan- The status of the Airport Rail Link
of Commerce in Thailand. Thailand erations this month worth at least cial standard, which will require the will be raised to that of a state en-
is already one of the top destina- Bt1.4 million, as Thailand’s econo- Thai banking industry to strengthen terprise to settle the liquidity prob-
tions for US investors. However, my shines amid the global gloom. its capital base further to ensure its lem and business losses. Deputy
with the current political stability,“More investment will flow into ability to handle unexpected crises. Transport Minister Chatchart Sithi-
it now is able to do more to attract Asia, particularly Asean countries As the Thailand banking industry pan said the State Enterprise Policy
investment and promote business including Thailand, because of the learned its lesson from the 1997 Committee agreed to raise the Air-
expansion, Amcham president Joe euro crunch. Thailand will be eyed financial crisis in keeping its finan- port Rail Link to a status similar to
Mannix said. as one investment destination with a cial base healthy, some questioned that of the State Railway of Thailand
safe future,” Ittipol Changlum, dep- whether the standard was necessary. by making the Finance Ministry
According to a survey by Amchams uty director-general of the Business The Bank of Thailand will require its major stakeholder. The rail link
in Asean nations this year, Thailand Development Department, said yes- part of the new Basel III standard serves only 4,500 passengers daily...
is the only member of the bloc where terday. starting in 2015. Full story at http://goo.gl/sg69l
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5. 2 BANGKOK BU
SINESS BRIEF
December 20
11
BANGKOK BUSINESS BRIEF Mid-October/Mid-November 2012 Briefs 5 To read the fu
enter the shor
the story into
ll article of a
t code at the
story brief,
end
...added that the
set aside a signi company had
General Inte your browser: of budget of Bt20 ficant investment goo.gl/bH6P
F
Bangkok Business Brief
0
million for over million to Bt300
rest liam Shakespe seas
Full story at http: expansion.
are
Sponsored by Nature and life in JuliusCaesar. 1997-98
//goo.gl/bH6PF
Use the QR Code reader in your ...
seasons of the
yea
are cyclical _ wa
the impact of s a blessing, as the mains
2008 would ha above the Europ
the phases of the r, life and death, far worse ve been ean average.
smartphone to see all the stories http://goo.gl/o
zbNM Caught up in da moon, the tides. for the region,
ily details, we eas Mokhtar, the managing
” Azman In
www.bangkokbusinessbrief.com
India, China
Asia stands to ily forget that - of Khazanah director rough and Thailand,
in a certain category. gain from W has cycles, too.
the business wo
We are all fam
rld told the CI Nasional of Malaysia, tion
MB Asean Confe
ly 12 percent of
contribute to a the popula-
slowdown est with the econo
mic business cyc r
ilia rence. the we
aknesses of
pension, while
of expansion, con le His comme
nts were... sion system are Thailand’s pen-
covery. Howe traction and re- Full story ...
Production rate entities in Thailand, is a multi-
The shift of eco Full story at htt
Mango Mango Ltd. Part.
no ver, other cyc at http://goo.gl/d p://goo.gl/rtpH
mentum to the mic growth mo- phenomena affect... lical fu2u 3
up numerous East has opened Full story at http://goo.gl/fJ Thailand near Preventing
business corporation active in the
Asian countries
opportunities
that olr of list of wor top
Bangkok from
out, suggests an should not miss Panel: Asia bett
fields of energy, cooling, healthcare, 124 Sukhumvit 38 weakest pens ’s ld
sinking bigges
economist.
off, not immun er
Prakanong, Klongtoey systems: studion t
lifestyle, transport and real estate.
The robust eco
no from global cr e, y challenge
China and em mic growth of Bangkok 10110 • Thailand
ises Greece, India, Ch Land subsidence
http://goo.gl/UrVpE Throughout its history, the com-
will open a ne
w
erging economi
es KUALA LUMPUR : The As are home to the
ian cri- pensi
ina and Thailan
weake
d water losses
tops
caused by groun
d
on systems in st national lems that must the list of prob-
Asian economi opportunity for sis in the late 1990s was a
pany has constantly been at the
es to increase the call for the regTel. 02 712 4052
wake-up cripp the world, ko be solved in Ba
Korea joins Thai wealth from tra ir ion that has tur led by k to ng-
de in goods an out to be ned eign debt, a mix of acute sover- clima mitigate the impact of the
forefront of technological and in-
services at a tim
e d a blessing in
dis young retire te change on
States and Europ when the United nearly 15 years later, as the guise high ratios of pension ment ages, a study by multin flooding, says
solar power project frastructure development with in-
e
Full story at htt are... financial sec
Publisher and Managing Director (Thai Sales)
region’s ers an
d
p://goo.gl/S65D6 able to sus tor is now strong and study poor pension take-up, a
tain a certain showed.
ers to work-
The conclusio
ational agencies
.
novative ideas and products. Link
Grow with th of shocks from
e flow Western Hemi
degree
Pavinee Chaymanee • 084-147-5550
the fallout in
the The Allia
a report entitl
n is containe
ed “Climate Ris
d in
Korea Midland Power Corp joined of cycles
said that the energy business now sphere, accord nz and Ad
ing sion Susta Global Investors Pen- Megac aptation in Asian Coastal
ks
‘There is a tid
to a panellist
conference.
thailandmagazine@gmail.com
at a recent As ina
ean tracks the bility Index, which Asian ities”, jointly conducted by the
a Thai renewable energy project contributed about 50 per cent of B
men, which, tak
e in the affair
s of ity of nationa
relative sustai
nabil- Internati
Development Ba
nk,
onal Cooperatio the Japan
leads on to for en at the flood, “There wi l pension sys
to build an eight-megawatt solar Grimm’s revenues, while... tune”, wrote Wi
l- future, an
ll be more crises
d the Asian
in 44 cou
Managing Director & Creative Director
in the showe ntries around the world,
tems and the
World Bank in
n Agency
2010.
crisis in tirees d the number of Greek re-
power plant in the Southeast Asian Full story at http://goo.gl/qubrI Reid Nixon • 080-246-9000
to people of wo
rking age re-
The report recom
Full story at htt mended a...
country, according to the unit of p://goo.gl/20yMD
Korea’s monopoly power distribu- Car industry reid@bangkokbusinessbrief.com
tor. gunning for spot Business Development Manager (English sales)
in top 10 Andy Hyde • 080-814-9080
Korea Midland signed a contract on
Monday with Toyo-Thai Corp PCL Thailand will become a global top- andy@bangkokbusinessbrief.com
(TTCL), a Thai construction com- 10 carmaker in the next five years,
pany, and Siam Steel Grating Group, with annual output reaching 3 mil- Delivery
a Thai utility equipment maker, to lion units, says Surapong Paisitpata- Anan Boonma
build the solar farm in Ang Thong, napong, spokesman for the automo-
one of the central provinces of Thai- bile industry club of the Federation In cooperation with Siam Gazette Co., Ltd.
land, the Seoul-based company said of Thai Industries (FTI). He said Alan Verstein • 081-761-9302
in a statement on Tuesday. even though the industry was badly
affected by last year’s earthquake
The project will receive a 10-year and tsunami in Japan and flooding Volume 1, Issue 11 • Mid-October to November 2012
subsidy of eight baht (26 cents) per in Thailand, the tax rebate under the Copyright 2012. All rights reserved.
kilowatt-hour, and include the sale government’s first-time car buyer
of power to the Provincial Electric- scheme will help the industry to re-
ity Authority of Thailand, the state- cover and experience rapid growth. affirmed the company’s commit- The export of live and dried earth-
ment said. Investment estimates and ment to establish a long-term pro- worms is worth about 2 billion baht
time schedules were not provided. Next year’s domestic market looks duction base in Thailand and ser- a year. Japan and China are the ma-
South Korea’s power utilities are healthy, while the automobile and vices to Thai patients. jor buyers. Mr Teetat is among 2,000
committing to boosting the use of auto parts sectors are among the people who have been trained in
renewable energy after the... few to weather the debt crisis in Eu- The factory will be on a 30-rai vermiculture farming by Kasetsart
Full story at http://goo.gl/ddedo rope that has adversely affected al- (4.8-hectare) plot in Amata Nakorn University’s animal science depart-
most all other Thai exports, said Mr Industrial Estate in Rayong. Aim- ment, which started the course in
B Grimm banks on Surapong. ing to create 400 jobs, the plant is 2004 in order to promote the use...
energy projects scheduled to begin production in Full story at http://goo.gl/Fevn1
B Grimm plans to allocate a huge Last year, Thailand was the 15th- mid-2013. The location was cho-
investment of Bt75 billion for the largest producer of all types of motor sen because of its proximity to Parts group fears
expansion of power-plant facilities vehicles, according to the worldwide Bangkok and logistics network, brain drain
and other energy projects in the rankings by the International Orga- said Tippawan Jitpimolmard, coun- The brain drain of skilled labour
Kingdom over the next seven years, nization of Motor Vehicle Manufac- try manager at Baxter Healthcare to neighbouring countries when
chairman Harald Link said yester- turers. The country came in sixth in (Thailand). “This investment will the Asean Economic Community
day. terms of commercial vehicle pro- increase our solution supplies to begins in 2015 will likely hinder
duction and 22nd in... satisfy long-term demand among... growth in the Thai auto parts in-
The company, established locally in Full story at http://goo.gl/fQjJR Full story at http://goo.gl/cbKto dustry, says the leading trade group.
1878 originally as a pharmaceutical Achana Limpaitoon, president of
business, will focus its attention on Baxter invests in A lucrative the Thai Autoparts Manufacturers
energy business, raising the cur- kidney solution can of worms Association, says regional integra-
rent contribution from 50 per cent plant here Thousands of earthworms wrig- tion under the AEC will exacerbate
of turnover to about two-thirds in gling in a small box are a disgusting existing shortages of skilled labour.
2018, he said. US-based Baxter International is sight for most people. Worms may
pouring US$70 million (Bt2.24 bil- not be cute, but for vermiculture “When the free flow of skilled la-
“We plan a surge in our revenues lion) into producing peritoneal di- farmers such as Teetat Bamrungsab, bour takes place under the AEC
from the Bt19 billion expected for alysis solution in Thailand, encour- the squirming little creatures are po- framework, everyone will snatch
this year to about Bt60 billion in aged by the policy of the National tentially good business. His Teetat our skilled workers, because we
2018, when we celebrate our 140th Health Security Office (NHSO) to Farm is among 50 ventures in the have the longest experience in the
anniversary in Thailand,” said Link. extend coverage to patients with country that raise and sell a variety auto parts field,” she said. “Even lo-
“We also expect our revenues to chronic kidney failure. of earthworm species as well as their cal firms have been competing with
reach Bt150 billion when we cel- by-products such as vermicompost each other to get hold of them.” Un-
ebrate our 150th anniversary.” Gerald Lema, corporate vice presi- fertiliser and worm tea, all earth- skilled labour is falling short too.
dent and president of Baxter’s Asia- friendly substances good for the For example, unskilled migrant...
B Grimm, one of the oldest corpo- Pacific region, said the investment soil. Full story at http://goo.gl/ySwLy

6. 6 BANGKOK BUSINESS BRIEF Mid-October/Mid-November 2012 www.bangkokbusinessbrief.com
Briefs
To read the full article of a story brief,
enter the short code at the end of
...added that the company had
set aside a significant investment
budget of Bt200 million to Bt300
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the story into your browser: Full story at http://goo.gl/bH6PF
Retail/Services previous record of 1 million for the ness and increase sales in Thailand. Budget carrier clash
iPhone 4S. Chevron entered Thailand in 1948
to do oil trading business. It later ex- in Don Mueang will
Narong Intanate, the chairman of panded into oil refining, exploration benefit riders
http://goo.gl/QyrTE Copperwired, an authorised Apple and production.
partner, said Apple partners will Competition among budget car-
The grey iPhone 5 likely lose a number of potential “The rebranding programme aims riers will likely heat up once the
is here! customers to the grey market. The to change public perception on Cal- market leader AirAsia starts using
The much-awaited iPhone 5 hits Thai government needs to review tex and reiterates our commitment Don Mueang airport, which will re-
the grey market in Thailand today, existing regulations governing the to grow our business in Thailand,” place Suvarnabhumi airport as the
priced at 35,000 for 16 gigabytes imports of frequency-based equip- said Chevron’s country chairman airline’s new main hub in Thailand
and 43,000 baht for 64 gigabytes. ment, which now take about one and general manager Adrian Ben- from next Monday. The duel will be
The grey iPhone 5 in Thailand will month to be approved, he said. deck. “This year will be another big between Thai AirAsia (TAA), AirA-
be imported from Singapore, Hong move of marketing campaigns and sia’s flagship in the country, and the
Kong and Australia. Mr Narong said approval of the sales promotion of San Ramon- Thai-owned Nok Air, both of which
import of this equipment takes just based Caltex in four years,” he said. will compete on the same battlefield
Apple announced the launch of days in Singapore. “With the advent “We want to also communicate to of Bangkok’s old airport, which is
the iPhone 5 on Sept 12, saying the of the Asean Economic Community the public that we’re ready to grow set to become a fully functional
product will be made officially avail- in 2015, the state needs to amend our business in this country despite aerodrome.
able in nine markets today – the the rule to be on a par with... stiff competition,” said Mr Bendeck.
US, Singapore, Australia, Canada, Full story at http://goo.gl/IIxCR Industry executives predict in-
France, Germany, Hong Kong, Ja- The rebranding cost is not disclosed. tense fare competition and mind-
pan and the UK. The device will be Caltex in major According to Mr Bendeck, the com- boggling marketing gimmicks will
launched in 22 more markets next rebranding drive to pany plans to add 100 Caltex ser- likely be deployed by the two airline
Friday and another 100 in Decem- raise market share vice stations by 2015 from 450 at groups as they battle on the same
ber including officially in Thailand. present. Of the total new pumps, 30 ground rather than at different air-
Chevron (Thailand) Co, one of are expected to be operational this ports. Both carriers will lose one of
Apple recently said pre-orders of Thailand’s oldest oil traders, is re- year. Each outlet is estimated to cost their unique appeals for their clients
the iPhone 5 topped 2 million with- branding its Caltex service stations about 30 million including... _ easy airport accessibility for pas-
in 24 hours, more than double the as part of its plans to expand busi- Full story at http://goo.gl/En4B1 sengers.