1. Social Media to Support
Crisis Communications #EMAG2011
http://www.slideshare.net/conniewhite/emag-social-media-for-emergency-management
Follow me on
Twitter
@conniemwhite

2. Social Networks have been around
Family
Friends
Colleagues
CoWorkers
First Responders
Local Government

3. How Communications have
Changed Over the Years

4. Due to the death of six children within this community, including
their own son, three year old Benjamin, Dolphus E. Hughes and
wife Ollie felt the community needed telephone service. They
purchased the system, which remained Hughes Telephone
Company until 1989.
Hughes Telephone Company
1911-1989

5. Hurricane Katrina, 2005
vs
Haiti Earthquake, 2010

6. Ernest N. Morial Convention Center,
New Orleans, LA.
4 Days Post Katrina
http://www.youtube.com/watch?v=3zXZ-R0mcN0&playnext=1&list=PL6DD285E01968E44D

7. Crisis Mapping Case: Haiti
7http://mommylife.net/archives/2010/01/real_hope_for_h.html

8. The Initial Map After the Earthquake
8(source: http://www.flickr.com/photos/mikel_maron/4274264767/)

9. 9
OpenStreetMap is a
Creative Commons
project, sort of
geographic Wiki.
This map is updated
in real time.
Rescue teams and
NGOs on the ground
are using Garmin
GPS .
It only tooka few
hours to members of
the free mapping
community to
respond.
http://www.3d-today.org/2010_01_01_archive.html

10. Yellow crosses
indicate the streets
blocked by obstacles.
Yellow crosses on red
background are the
collapsed buildings.
White tents on a red
background are the
camps of survivors.
10http://www.3d-today.org/2010_01_01_archive.html

11. Are you using the same modes of communication
To manage emergencies that you were using in
2005?

12. Katrina
Email InternetText Msg
Haiti
Email
Social Media
Internet
Text Msg

13. CrisisCommunications,same
MeansofCommunication,changes

14. What’s it all about?
Right Information
Right People
Right Time
Make the Best Decisions Possible
14Georgia (Gwinnett and Douglas Counties) Floods 2009

15. “We characterize a social network as links from people to other
people, groups or information objects.
Such objects may be messages, photos, videos, wall postings,
notifications, current activities, events, widgets, etc.”
http://www.iscram.org/ISCRAM2009/papers/Contributions/163_An Online Social Network For Emergency_White2009.pdf
2009 - Connie White, Linda Plotnick, Jane Kushma, Starr Roxanne Hiltz, and Murray Turoff. An Online Social
Network for Emergency Management. International Journal of Emergency Management 2009 - Vol. 6, No.3/4
pp. 369 - 382

16. Structures behind Social Media

17. Following, Friends, Subscribing

18. Going Viral

19. 2,920 Followers

20. 46, 013 Followers

21. 386,660 Followers

22. 3,989,897 Followers

23. Why
So
Many?

24. http://www.redcross.org/www-files/Documents/pdf/other/SocialMediaSlideDeck.pdf

25. The Public/Community uses Social Media

26. The Public Wants to Receive Information through Social Media

27. The Community wants to Provide Information

28. People are turning to Social Media for Emergency Information

29. Summary
●
Large portion of the population uses SM.
●
People want to receive emergency information
through SM.
●
People report and contribute emergency/events
information they observe through SM (iReport,
uReport, iWitness).
●
People are actively seeking emergency
information from SM sites (Twitter is best in early
stages).

30. People are going to SM for help

31. People expect EM officials to monitor their SM for urgent requests for help.

32. People expect a response in within an hour after posting on SM

33. Summary
●
People are going to SM for help in urgent
situations.
●
People think you, yes YOU should be
monitoring sites for urgent request.
●
People expect a response within an hour of
posting a request for help on SM.
●
●
This study was conducted on July 22-23,
2010. Almost a year ago.
●
Is your agency using Social Media yet?

34. Weather is on Social Media

35. NOAA
http://www.weather.gov/stormreports/

36. NWS PreDefined Hashtags/Icons

37. Skype In: Special Lecturer:
Tim Brice
National Weather Service developed its Internet presence
and incorporating the latest technologies
into operational uses. He currently serves as the office GIS
and Social Media focal points.
Video Presentation
http://www.youtube.com/watch?v=PNaTdwGklVg
Slide Presentation NWS and Twitter
http://ow.ly/51rmp

38. Where is
Georgia
with SM?

39. GEMA

43. Director of FEMA

47. Homeland Security

49. President

51. 5 Minute Fugate's TestimonyFull http://www.c-span.org/Events/Senate-Homeland-Security-Hearing-on-Social-Media-as-Disaster-Communications-Tool/10737421355-1/

52. Is Your Agency Using
Social Media?
Yes, I'm talking to YOU!

53. http://www.crcpress.com/product/isbn/9781439853498;jsessionid=ISj9sYmDatbMBk2jpo4phw**
E me at connie.m.white@gmail.com
Workshops & Consultation Available
http://ITSFEM.com