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Marketing Management, 12/e
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2.
3.
Product Anything that
can be offered to a market to satisfy a want or need.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
Packaging: The 5
th P All the activities of designing and producing the container for a product.
16.
17.
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