by @NatashaStarkell CEO GoalEurope.com Contributor TechCrunch

1. European Startup Scene
by @NatashaStarkell
CEO GoalEurope.com
Contributor TechCrunch
starkell.natasha@googlemail.com
Gplus.to/NatashaStarkell
https://www.facebook.com/NatashaStarkell
http://de.linkedin.com/in/natashastarkell

2. let‘s get inspired first!
GoalEurope.com @NatashaStarkell

3. so you have a startup, do you need to attend events?
all that travelling can get expensive
concept validation / networking with investors &
press /potential media coverage are a big plus
GoalEurope.com @natashastarkell

4. I need the dollar, the dollar is all I need
local business angels / Western angels with industry expertise
VCs: know their geographical and stage focus. Can be expensive.
Runa Capital will take up to 50% of your company, 1 out of 1000 gets
funded
Seed stage VCs: not many dare to go East.
Credo Ventures, RSG Capital, Speed Invest, Kima Ventures, Runa Capital,
HardGamma
Western VCs follow good accelerators, will expect you to move westwards
GoalEurope.com @natashastarkell

5. should I to apply to an accelerator program?
GoalEurope.com @natashastarkell

6. accelerator issues
a selection bias. If you pick winners, you see winners. But do you add value
as an accelerator?
huge choice in Europe and the US
good ones help with mentorship, fundraising, tech media
bad ones struggle to get media and investors for the DEMO day
Y-Combinator, TechStars, 500Startups, Seedcamp, HackFwd,
StartupSauna supported Eastern European teams in the past
GoalEurope.com @natashastarkell

7. tech media
gotta have a story
personal relationships with bloggers & journalists are important
meet, link via social media, comment their posts, share and retweet to stay
on radar KEEP THE CONNECTION WARM or be forgotten
warn them in advance about news coming
type of news: is it worth writing about? Think about story angles, deadlines
embargos versus exclusivity
Forget press releases, start twittering
GoalEurope.com @natashastarkell

8. look for these faces at the conference
introduce yourself, stay in touch
Mike Butcher, Editor TechCrunch EU Bobbie Johnson, GigaOm Martin Bryant, Chief Editor, The Next Web
Robin Wauters, TechCrunch Ivo Spigel, The Kernel Ben Rooney, WSJ Tech Europe

9. a day in a life…
Morning
Read news, 22 blogs from CEE, dozen western tech news and blogs
work on a post or two
NEED TO CONCENTRATE
Afternoon
Share the story, react to the feedback
Interviews
More news coming in through email, twitter, instant messaging, RSS
REAL WORK STILL NEEDS TO BE DONE (I am an unpaid blogger!)
Unscheduled Facebook and Skype chat are distracting.
Evening
Manage social media, more stories, more reading, more actual work
GoalEurope.com @natashastarkell

10. names, links, lists, related reading
goaleurope.com/european-startup-scene
Follow on twitter: @NatashaStarkell
Google+ gplus.to/NatashaStarkell
Facebook facebook.com/NatashaStarkell
LinkedIn de.linkedin.com/in/natashastarkell