The document introduces Cohesion Brand Services as a specialist branding agency. It states that Cohesion offers complete brand experiences to help create and reinvigorate brands. The agency works with clients through a defined process of establishing briefs, creating concepts, exploring effectiveness, implementing approved ideas, and delivering final materials. It emphasizes developing long-term client relationships through participation and flexibility. Finally, it provides testimonials from satisfied clients praising Cohesion's creativity, professionalism, and ability to meet deadlines.

1. Winning hearts, winning minds
Winning hearts, winning minds © COHESION Design Services Limited
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2. Who are we?
COHESION BRAND SERVICES
We are a specialist branding service for established or start-up businesses.
We are adept at creating new brands, reinvigorating established ones or
just giving support for the challenges your brand will face.
We offer a complete brand experience that will create a lasting impression.
Winning hearts, winning minds © COHESION Design Services Limited
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3. How we’d work with you
Define Agree the brief
Project set-up meeting, detailed
Q&A session, review project
scope and key deliverables.
Create
Explore
Implement
Deliver
Winning hearts, winning minds © COHESION Design Services Limited
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4. How we’d work with you
Define
Create Develop initial concepts
Create three creative approaches and
apply to three of the key deliverables.
Meet to present concepts to agree
Explore preferred approach.
Implement
Deliver
Winning hearts, winning minds © COHESION Design Services Limited
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5. How we’d work with you
Define
Create
Explore Test effectiveness and resilience of idea
Progress the preferred option applying it to
three key deliverables for client approval.
Implement
Deliver
Winning hearts, winning minds © COHESION Design Services Limited
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6. How we’d work with you
Define
Create
Explore
Implement Bring ideas to life
Apply approved creative approach
to all deliverables.
Deliver
Winning hearts, winning minds © COHESION Design Services Limited
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7. How we’d work with you
Define
Create
Explore
Implement
Deliver Deliver, deliver, deliver
Artwork and arrange production of all
deliverables prioritised to your timetable
Winning hearts, winning minds © COHESION Design Services Limited
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8. Service levels
Developing long-term relationships
Through effective project planning at the beginning stage of a project we identify realistic dates when content
needs to be supplied and proofs will be returned to our clients that enable delivery dates to be met. This will vary
project to project depending on the size and scope of the task but in all cases it is done in consultation with the
client. Things however do not always go to plan therefore we have a flexible approach to delivering projects on
time. Once we commit to a project, should there be slippage on the plan, if it’s within our power to do so we’ll aim
to make up the lost time.
We also have a culture of participation which allows our clients to have direct access to our creative staff. In this
culture of participation, customers become co-creators of a project. This makes them feel part of the process,
not just the end result.
Winning hearts, winning minds © COHESION Design Services Limited
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9. Don’t take our word - speak to our clients
LEDMA LIMITED ULTIMATE FINISH K&G ENGINEERING KENT MUSIC
Since the launch of Omneport we have Cohesion were given a brief to re-design Working with Cohesion has been a Cohesion Design helped us implement our
had good publicity and people are using our brand image and strapline as to some rewarding experience. Their thinking has corporate identity in a professional and
the system worldwide. This could not have extent we were guilty of creating confusion helped us re-position our company whilst interactive way. We were impressed by their
been achieved without your considerable in the market place. their creativity has developed a brand image attention to detail and the level of personal
input in designing our logo, creating the that reflects the quality products we deliver. commitment to the project was well beyond
visual brand and theme and organising and Paul and his team did an exemplary job We never believed that their work would what we might reasonably have expected.
designing our stand at the Business Travel from start to finish resulting in some very have the impact on our business that it has.
Show in London. Besides the creative flair, creative and unique ideas. The new branding In the past year our sales are up by over Graham Standley
Chief Executive
what has been so very good has been and hierarchy has now been successfully 40% and we are winning business we would Kent Music
the way in which the service was – and implemented into our ecommerce site not previously have been considered for.
continues to be - delivered by Cohesion, the at www.theultimatefinish.co.uk and has
willingness to fit in with our idiosyncrasies resulted in increased sales through a Throughout the whole experience we were
and to make what seemed big chasms turn better brand awareness within our sector. totally impressed by the professionalism of
into very shallow ditches. the Cohesion team and their attention to
Jez Gilman detail.
More recently Omneport Central has Director
received your attention and again we have Ultimate Finish
Kevin Waugh
a product that has been well designed, so Managing Director
clients find it very easy to use. K&K Engineering
I am also very pleased with the way in which
myTsafe our new product due to launch has
been designed and the look and feel of the
system. In a new emerging market it is vital
to be nimble and change tack frequently to
meet the demands of the market. I know
that with Cohesion we have a partner who
can help us achieve our objectives.
As an organisation that has been with
us since our inception I look forward to a
further productive 2009.
Gulliver Immink
Managing Director Ledma Limited
Winning hearts, winning minds © COHESION Design Services Limited
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10. Don’t take our word - speak to our clients
CHARTERED INSURANCE CHARTERED FINANCIAL ANALYST M4 UNDERWRITING CHARTERED INSURANCE
INSTITUTE INSTITUTE INSTITUTE
Cohesion Design have worked with us from the
We are now in our sixth year of working with As a global organization, but “not for profit”, we look beginning of M4 Underwriting. We enjoy working with I have recently utilised Cohesion to produce
Cohesion, their flexible approach has helped develop to work with partners who pay attention to detail, Cohesion as their experience and knowledge of our e-flyers to advertise local events and activities to
a long term relationship and we now consider them provide flexibility yet still give us value for money. industry make our lives easy. Their helpful efficient CII members in Scotland. These e-flyers have been
more a partner than a supplier. They have been a Cohesion meets the brief and adds value. attitude ensures that our deadlines are met without designed in a simplistic and consistent manner and
valuable asset helping us to manage our brand and compromising on creativity. We would not hesitate are proving to be extremely effective with a marked
with the design and production of our marketing Steve Wellard improvement in event attendance being achieved
to recommend Cohesion to anyone needing a design
Director, Marketing & Communications (EMEA)
collateral and corporate events. They are a pleasure service. since their launch.
Chartered Financial Analyst Institute
to work with giving us direct access to their design
teams who make it their mission to understand Graeme Sutton David Irvine
Director Area Marketing Manager
our requirements and deliver, no matter how tight
M4 Underwriting Scotland & Northern Ireland
our deadlines are. Their quality service and friendly Chartered Insurance Institute
manner give us a competitive advantage in a
challenging market place.
Niall Boyd
Head of Product Marketing,
Chartered Insurance Institute
Winning hearts, winning minds
Designing success for the financial services industry © COHESION Design Services Limited
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