Business to business enterprises (B2B) are often difficult to find the benefits of social media in their marketing strategy. Because of the market they tend to be smaller and more vertical than business to consumer (B2C) companies, which often do not see how the implementing of a solid social media marketing plan has the potential to help close new sales.
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5 Tips For An Awesome Myanmar B2B Social Media Marketing Strategy
1. {
5 Tips For An Awesome
Myanmar B2B Social
Media Marketing Strategy
Why LinkedIn is especially important for social media?
2. What do you hope to achieve with your marketing
efforts of social media? Do you want to grow your
reputation and awareness of potential buyers?
Whether you are looking to improve their marketing
strategies and incoming leads? Do you want to grow
and develop its relations with existing customers? Do
you want to be seen as a thought leader? Plan what
you want to achieve will help you determine if you are
constantly on the right track.
Know Your Goals
3. Good old SWOT factors play a great marketing plan in social
networks, as they do in any traditional marketing plan. What
are your strengths, weaknesses, opportunities and threats?
Knowing this can help with the development of the strong
items of marketing actions in social media that will lead your
company in the right direction between the social channels.
Asses Your Situation
4. As B2B companies, you probably already know your market and
customers well enough. Use this information to determine if it fall
on the social spectrum. Think about what time (and when) they
spend online, and where they may be exposed to your marketing
message.
Social media is a great way to collect data and build an audience
for your upcoming or established product, brand or service. You
can integrate the results of a survey of social media in their
analysis to obtain a more complete picture of how the public
perceives your product, service or company. You can also
monitor conversations about your brand or industry as a whole.
You can use this data to make your business marketing strategy
more effective business.
Analyze Your Market
5. Social media makes it possible to maintain its
relevance to business prospects, define your brand
and position the company as an Influencer and
thought leader in your industry.
Stay on top of the industry, by producing valuable
content that will resonate with your audience and
peers. Think about your social media channels as a
pedestal for leadership. Lead the flock with content
that is engaging and that matters to your target
audience.
Become An Influencer
6. There are two important things to consider when designing your
implementation strategy:
What - Develop a plan for quality content that delivers a clear message
is critical. You know what you're going to say and how you say it. It
should be noted that social media is a conversation tool, which may
lead to a relationship with a potential buyer. What are you waiting to talk
or share with potential buyers? Don't be salesy. Integration of
management, industry news and other factors conversation in their
social media posts.
Where - Which social media channels make their current and potential
customers frequent? Go there. Remember that your customers are not
some mysterious substance exists somewhere in your marketing
funnel. These people, and many people are on Facebook, Twitter,
Google+ and other social channels these days. Having a steady and
strong presence in these areas can help you contact these people.
Devise an Implementation Plan
7. LinkedIn is especially important social media for Myanmar
B2B companies. Because LinkedIn is a business-oriented,
which is populated with pre-qualified audience. According to a
recent article in Forbes magazine, "LinkedIn should be the
focus of any B2B social marketing campaign, because the
traffic passing through LinkedIn is much more highly qualified
traffic that comes from Twitter or Facebook."
The moral of this story is that if you are new to social media
marketing, and you have a Myanmar B2B company, LinkedIn
is a great place to start.