Bad Rhino's Social Media Marketing Presentation at the Chester County Chamber of Commerce on March 27, 2014

1. SOCIAL MEDIA & WHY IT MATTERS: PART 2
CHESTER COUNTY CHAMBER
www.BadRhinoInc.com
www.BadRhinoRumblings.com

2. WHO IS BAD RHINO?
• Bad Rhino was founded in 2011
• Office in Wayne, PA
• Team of 15 Social Media Marketers
• Clients locally and nationally
• Complete Social Media Management, Consulting &
training
• Website: www.BadRhinoInc.com
• Blog: www.BadRhinoRumblings.com

3. HOW TO MANAGE YOUR TIME IN
SOCIAL MEDIA MARKETING
• Content Creation (Facebook Posts & Tweets)
• Weekly – Wednesdays
• Content Scheduling (Facebook Posts & Tweets)
• Weekly – Fridays
• Channel Monitoring & Community Management
• Daily - 2 or 3 times per day
• Targeted Advertising & Locating Customers
• Facebook Advertising
• Monthly, check daily then weekly
• Targeted Twitter Following & Monitoring
• 2 or 3 times per week
• Social Media Analytics
• Monthly
While some social media tasks are daily, others are weekly or monthly. Planning
out schedules ahead of time for each task will help make sure it gets done.

4. CONTENT SCHEDULING TOOLS
• Hootsuite – www.hootsuite.com
• Best for Twitter, but also has Facebook scheduling
ability
• Facebook Business Page

5. Example of Hootsuite Twitter Scheduling

6. Example of Facebook Scheduling

7. COMMUNITY MANAGEMENT TOOLS
• Hootsuite – www.hootsuite.com
• Facebook Business Page
• Facebook Pages Manager App – App Store
Hootsuite Community Management – Demo
Facebook Community Management – Demo

8. TOOLS FOR SOCIAL ADVERTISING &
LOCATING CUSTOMERS
• Facebook for Targeted Ads
• Website Traffic
• “Likes”
• JustUnfollow – www.justunfollow.com
• Followers of a Competitor
• Follow people using keyword
• Hootsuite – www.hootsuite.com
• Track keywords
Facebook Ads– Demo
JustUnfollow – Demo
Hootsuite - Demo

9. SOCIAL ANALYTICS TOOLS
• Facebook Insights
• Just Facebook
• Sprout Social – www.sproutsocial.com
• Facebook & Twitter
Facebook Insights – Demo
Sprout Social - Demo

10. QUESTIONS?
Rich@BadRhinoInc.com
Marty@BadRhinoInc.com
http://badrhinoinc.com
http://badrhinorumblings.com