CareerToolboxUSA Back-2-Work Program Presentation

BACK-2-WORK
JOB SEARCH PROGRAM

presented by

CAREERTOOLBOXUSA.COM

WORKSHOP OBJECTIVE:
Re-Ignite Your Job Search
1. Provide a job search program appropriate for today’s
job market
2. Assist you in understanding, presenting & marketing
the “value” of your services to hiring managers &
organizations
3. Identify useful resources


TRADITIONAL JOB SEARCH

Resume Search Submit

Offer Interview


TRADITIONAL TRANISTION PERIOD

JOB NO JOB JOB


“TRADITIONAL” JOB SEARCH TODAY

Resume Search Submit

Revise
Frustration No Reply
Resume


TRANISTION TODAY

RESUME SEARCH

UDATE RESUME
SBMIT

JOB NO JOB JOB


OBSTACLES + CHALLENGES
 Valued education, experience & training
• Technical
• Professional
• Interpersonal
 Resume & on-line profile that reflects
your value
 Viable network of business contacts
 Preparation
• Financial
• Behavioral
 Willingness to relocate
 History/background


WANT DIFFERENT RESULTS?

RESUME SEARCH

UDATE RESUME
SBMIT


PROGRAM, PLAN or APPROACH…

“We simply executed a plan that we were trained to do!”


THE VALUE OF A JOB SEARCH PROGRAM

JOB UNDER- JOB
EMPLOYED


THE VALUE OF EVERY JOB SEARCH HOUR

$100 per hr ($800)
$200,000

$50 per hr ($400)
$100,000
$25 per hr ($200)
$50,000
$12.50 per hr ($100)
$25,000

L A B O R / J O B M A R K E T


Where to Begin?


THE BACK-2-WORK JOB SEARCH PROGRAM

Step 1 Step 2 Step 3 Step 4 Step 5

Your Your Marketing Networking The
Services Marketing Material On-line & Interview
Materials Distribution In-person Process


WHERE ARE YOU IN THE PROGRAM?

Are you
unfamiliar Are getting
Do you not You do not with social multiple
Are you are
get a find any job media & interviews
unclear on
response opportunities dread but no job
how to even
after you that you are starting offers or
start your
submit your a viable conversations immediately
search?
resume? candidate? with screened
unknown out?
people?


Become The CEO:
The “Value Statement”


WHAT IS VALUE?

“Value is that quality of anything which renders it
desirable or useful”
Monetary or material worth, as in commerce or trade
The worth of something in terms of the amount of other things for
which it can be exchanged or in terms of some medium of
exchange
Equivalent worth or return in money, material, services, etc.
Estimated or assigned worth; valuation
Denomination, as of a monetary issue or a postage stamp
Magnitude; quantity; number represented by a figure, symbol, or
the like
Significance; favorable regard; merit, or importance
Consider with respect to worth, excellence, usefulness, or
importance
18 listed!


ECONOMY DRIVES HIRING VALUE’S

Boom Economy Today’s Economy

1. Increase functionality & 1. Profitability!
features 2. Fiscal-based decisions
2. Increase capacity 3. Timeframe: Here & now
3. New equipment & systems 4. Operational focus
4. Strategic focus 5. Optimize existing systems
5. Look to future 6. Increase efficiency
6. Investment 7. Operate cheaper
7. Price 8. Consolidate


ORGANIZE YOUR THOUGHT PROCESS

 Diagram your ability to positively impact an organization

 Use a non-linear graphical layout to represent the range of
services you are capable of offering

 Use the diagram to build an intuitive framework around
your core service

 Turn a long list of skills into a framework for representing
your value so that it is clear, organized & memorable


CREATING A VALUE STATEMENT

For the employer: For YOU:

1. What does this candidate 1. What sort of company /
bring to the table? environment do I thrive in?

2. Why should an employer 2. What role am I happiest
look at their resume? playing?

3. What differentiates this 3. What differentiates one
candidate from the employer from the next?
others?
4. What do I need from my
manager?


The Marketing Materials:
Resume & Cover Letters


YOUR MARKETING MATERIALS

Resume Cover letters

1. Myth vs. reality 1. Job specific
2. Objective 2. Prospecting for a role
3. Content 3. Professional 3rd party
4. Format recruiter (headhunter)


A PROFESSIONAL PERSPECTIVE

“focus on getting people to understand their personal value
proposition - I don't think enough job seekers take the time
to know that, and I don't think enough professional resume
writers take the time to help them figure it out. The net
result is that a lot of people are resorting to questionable
tactics such as "dummying down" their resume instead of
"smartening up" their job search strategy.”
Resume Writer

“As a professional resume writer myself I'm amazed at what
people are using as their personal marketing documents.”

Resume Writer


ATTENTION TO DETAIL

“The job search
process is simply a
LOT of simple
things, done well
over a long period
of time!”


YOUR ATTENTION TO DETAIL: 101!

 Check spelling & grammar: Configure word processor
or email system to automatically do this!

 Avoid elaborate fonts & graphics

 Send a copy to yourself & print it out for review
BEFORE sending!


RESUME FORMAT

YOUR NAME YOUR NAME
Value Statement Professional
RESUME Experience

Professional
Experience

UDATE RESUME

Education/Training

Awards

Address Address


RESUME FORMAT

Professional Experience
<Job Title> <From-To>
<Company Name>
Responsible for . . . .
Led . . . .
Managed . . . .

<Job Title> <From-To>
<Company Name>
Responsible for . . . .
Led . . . .
Managed . . . .


YOUR ATTENTION TO DETAIL: 102!

 Make sure dates on your resume do not overlap

 Facts or Figures that can be supported & make sense

 When emailing resume, DO NOT put "version #'s"
when saving the file

 Be consistent using periods

 Ensure ALL information on resume is consistent
LinkedIn or Job Board postings


HOW EFFECTIVE IS YOUR RESUME?

Does your trusted friend have the ability
to answer these THREE questions:

1. What do I do?

2. Why am I a viable candidate for the
position?

3. How have other organizations benefited
from hiring me?


Resume Distribution:
The Job Boards


HOW EFFECTIVE ARE JOB BOARDS?

2011: External Hires Referrals (28%)

Job Boards (20.1%)

Career Site (9.8%)

Recruiter Initiated (9.1%)

College (6.6%)

Rehires (4.3%)

Social Media (3.5%)

3rd Party (2.8%)

Print (2.2%)

Temp Contract-to-Hire (2.1%)

Career Fairs (1.9%)

Walk-ins (.08%)

Other (8.8%)


Networking:
On-line & In-person


ESTABLISHING VIABLE BUSINESS CONTACTS

What networking is & what it is not!

On-line:
Industry resources
Use social media to formally present your services
to hiring organizations

In-person:
Industry trade shows, seminars & conferences
Networking groups
Preparation is key


LEVERAGE YOUR VALUE

Function as a consultant
Develop in-depth current knowledge of what’s
happening in your industry / specialty
How can revenues, costs & profits be affected?
Consider how your skills would enhance the
company’s ability to drive profits
Strongest value message requires wider
perspectives into the hiring company’s
organization
Focus on creating value & the OUTCOME of your
services!


THE SUNDAY PAPERS vs. SOCIAL MEDIA


PROFESSIONAL PROFILE

Photograph Email
Head shot with a plain <First Name>.<Last Name>@
background Gmail.com
Smile & no hats Hotmail.com
Yahoo.com
Etc

Phone Email Signature
Voice mail <First Name>.<initial>.<Last Name>
Name Phone number
Professional, clear & upbeat Email address
<Default Recording> LinkedIn-Facebook-Twitter URL
buttons


URL BUTTONS

LinkedIn Profile: http://www.linkedin/in/<name>

Facebook Profile: http://www.facebook.com/<name>

Twitter Profile: http://twitter.com/<name>

Google+ Profile: https://plus.google.com/<name>


SUBJECT MATTER EXPERTISE RESOURCES

General News Careers
www.cnn.com Industry specific
www.msnbc.msn.com Role specific
www.forbes.com

Technology Associations, Special
Industry specific Interest Groups etc
Role specific Best practices
Industry specific
Role specific


PLANNING YOUR WEEK

Mon Tue Wed Thurs Fri
RESUME SEARCH
AM
UDATE RESUME
SBMIT
Lunch

PM


The Interview Process:
Closing the Deal


PREPARING FOR THE INTERVIEW

The Industry & Market
Trends
Competitors
Current economic conditions

The Company & The Role
Financial results & the “media”!
Question/answer: Focus on the What? Why? How?
Your questions for the interviewer

Logistics
Where? When? With whom?
The interviewer: Their hopes, dreams & desires!


THE INTERVIEW

Answering those “tough” questions
 Focus on the services & value that you would bring
 Have the interviewer picturing you doing the job
 Keep the same level of enthusiasm throughout EVERY interview

Your questions
 Are not a memory test!
 Are adaptable based upon the new information you have picked
up during the interview

The close
 What are the next steps? In what timeframe?
 Clearly re-state your interest in the role & your enthusiasm


POST-INTERVIEW FOLLOW-UP

1. What went well?

2. What did not go so well?

3. New things you learned about the company or
the role?

4. Were there any surprise questions?

5. What is required in order to be prepared for the
next step?


OBSTACLES + CHALLENGES
 Setting priorities

 Time management

 Money

 Motivation

 Peer, family &/or parental pressure

 Stress


NEXT STEPS: What are YOU
going to do differently?
1. Assess your efforts to date
2. Have a program, plan or approach
3. Get a “cheerleader” & allow time for what you
enjoy
4. Stick with it: Your resume indicates you have
been previously successful at doing this a LOT!


THANK YOU!

CALL: 1.866.831.6651

CONTACT: ENQUIRIES@CAREERTOOLBOXUSA.COM

VISIT: WWW.CAREERTOOLBOXUSA.COM

CareerToolboxUSA Back-2-Work Program Presentation

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