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Marketing channel strategy

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Babasab Patil
Babasab Patil

Marketing channel strategy

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Chapter 7 Marketing Channel Strategy and Management
The Channel Selection Decision Fundamental Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Channel Alternatives Producer Ultimate Buyers Brokers or Agents Distributors or Wholesalers Retailers or Dealers
Direct versus Indirect Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Direct versus Indirect Distribution
Electronic Marketing Channels ,[object Object],[object Object]
Ultimate Buyers Representative Electronic Marketing Channels Amazon.com Book Publisher Book Wholesaler Amazon.com (Virtual Retailer) Dell Computer Dell.com Airline Travelocity (Virtual Agent) Travelocity.com
Channel Selection at the Retail Level ,[object Object],[object Object]
Exclusive Intensive Selective Extent of Distribution Coverage Wrigley’s Coke Levi’s Sony Lexus Rolex
Dual Distribution ,[object Object],[object Object]
Intermediary Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trade Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel-Modification Decisions ,[object Object],[object Object],[object Object],[object Object]
Factors in Modification Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Marketing channel strategy