Erp crm & scm

1. 1
Current Technologies
 ERP
 CRM
 SCM
Information Technology for Management

2. 2
ERP
 A business management system that integrates
all facets of the business, including planning,
manufacturing, sales, and marketing.
 As the ERP methodology has become more
popular, software applications have emerged to
help business managers implement ERP in
business activities such as inventory control,
order tracking, customer service, finance and
human resources

3. 3
IT Bridges Information Gap
Finance
Human
Resource
Logistics
Resource
Maintenance
Management
Sales &
Distribution
Manufacturing
Quality
Management
Materials
Management
Strategic &
Operation Planning
Enterprise Resource
Planning System

4. Before ERP
Sales Production Logistics Billing
Order
Problems:
Delays, lost orders, keying into different computer
systems invites errors
An example: order fulfillment

5. With ERP
Data Finance
Analysis
Service
Manu-
E
facturing
R
P
Sales
Human Inventory
Resources & Supply
An example: order fulfillment

6. SAP, 16.86%
People Soft, 5.71%
Oracle, 5.26%
McKesson, 4.86%
J D Edw ards, 3.54%
Misys, 2.80%
BaaN, 2.74%
GEAC, 2.63%
JBA, 2.11%
SSA, 1.37%
Others, 52.11%
SAP People Soft Oracle McKesson J D Edwards Misys
BaaN GEAC JBA SSA Others
Market Share Of ERP Providers

7. 7
CRM
 Customer Relationship
Management
 Gain more control in
interaction with customers
 Manage expectations better
 Understand what customers
really want
 Provide products that better
serve customers
 Increase trust
 Competitive advantage

8. 8
Customer Lifecycle Care

9. 9
The Benefits of
Customer Relationship Management
Retention Lift/upsellAcquisition
Likelihood to
Recommend
Total
Perceived
Value
 In addition to LTV of the customer, likelihood to
recommend is another important benefit of
CRM.

10. 10
SCM
 Materials are any commodities used directly or
indirectly in producing a product or service.
 Raw materials, component parts, assemblies, and supplies
 A supply chain is the way materials flow through
different organizations from the raw material supplier
to the finished goods consumer
 Supply chain management (SCM) is the process of
planning, implementing, and controlling the
operations of the supply chain with the purpose to
satisfy customer requirements as efficiently as

11. 11
The Supply Chain
with Technology
Supplier
Supplier
Supplier
Inventory
Inventory
Distributor
Inventory Inventory
Manufacturer
Customer
Customer
Customer
Market research data
scheduling information
Engineering and design data
Order flow and cash flow
Ideas and design to
satisfy end customer
Material flow
Credit flow
B2B
ERP
B2C
CRM
JIT