Customer satisfaction @ vijay karanataka project report mba marketing

1. EXECUTIVE SUMMARY
This report is based on the market research conducted on the Topic “Customer
Satisfaction on Vijay Karnataka a daily News paper at Bagalkot”.
As the customers are treated as king of today’s business world so it’s mandatory to
see that our customer kings are satisfied. Hence the study is carried on Customer
satisfaction. So whatever services are provided to the customer, his satisfaction is a
must, otherwise within no time the Company will loose its customers. Now as in case
of news paper depending on the information including national and international and
local news people prefer the newspaper. So the study explores the needs and
requirements of the customers so by the study that too by the survey one can get the
clear picture about the satisfaction of customers towards the Vijay Karnataka news
paper and one can know what are the additional things to be added so that customers
will be delighted .
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2. STATEMENT OF THE PROBLEM
A survey on Customer Satisfaction on Vijaykarnataka a daily Newspaper at Baglkot.
OBJECTIVES
1. To know the customer satisfaction level towards the Vijay Karnataka news
paper.
2. To know the market share of the Vijay Karnataka news paper in the Kannada
news paper industry.
3. To know why people prefer Vijay Karnataka news paper whether for:
 Its local news coverage.
 Price
 Advertisement
4. To know why people go for Vijay Karnataka news paper as a media for
advertisement whether for its
 Circulation
 Reasonable price
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3. DATA COLLECTION METHODS:-
The two types of methods used to collect the data, they are:-
1. Primary data
2. Secondary data
Primary data:
It is one which is gathered especially for the project at hand through survey .Survey
is a systematic collection of data directly from respondents and it will through
personal interview .It can also be collected through questionnaire.
SECONDARY DATA:
It is one which is gathered through
-Published sources (magazines)
-website.
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4. LIMITATIONS
1. The study is limited to the news paper readers of Bagalkot only.
2. Time is the major constraint of the study.
3. Since sample is only 100, which is not a true representative of the population
as a whole
4. Level of accuracy of the results of research is resticted to to the accuracy level
with which the customers have given the answers and the accuracy level
cannot be a prediction
5. The survey is not done throughout the census
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5. SAMPLING
It can be defined as “the process of selecting a part of the target population and the
selected sample should represent the whole population.
SAMPLING POPULATION : All the people who read newspaper.
SAMPLE UNIT : Customers of Vijay Karnataka Newspaper at
Bagalkot
SAMPLE ELEMENT : Individual reader of newspaper.
SURVEY TECHNIQUE : Questionnaire was held as a technique as the
questionnaire can be administered in a well
structured
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6. INTRODUCTION:
Press is called the fourth estate the three other being the legislative and the judiciary.
The press is supposed to play the crucial role of a watchdog to see that the foreside
institutions functions fairly within the constitutional framework and serve the People
for those welfare they created. The moment press ceases to perform this function, it
looses its credibility.
India land of kings and emperors was then ruled even though in absence widespread
education means of communication and transport. In somewhat the message of the
rulers had to reach every corner of the territory. There was no press or newspaper .
Ashoka the great Indian emperor had devised his only means of communication. He
used to publish the imperial edicts on rocks and stone pillars. The news of the day was
published in small pictures drawn on the walls of temples in ink or co lour, which
could be removed easily. Even the moral code was proclaimed through the art of the
monarch to his loving people.
The establishment of the moghul empire in India ushered in a new area in the field of
journalism. The moghul rule organized communication written newspaper of a kind,
were in circulation. Aurangzeb one of the last and great Moghul emperors had to rule
and administer vast territory. The Moghul emperor had an efficient system of
information officers. They had maintained a bureau of intelligence
In every provincial capital. News writers were appointed there.
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7. INDUSTRY OVERVIEW:
HISTORY OF NEWSPAPERS:
The newspaper can initially be defined as a written means of conveying current
information. In this sense the first organized attempt to provide such a service
occurred in ancient Rome, where new letters conveyed what was going on in the
capital to the farther reach of the Roman Empire. During Julius Caesar’s reign their
was also the “Actadiurna”daily announcements of the Government and other activities
that were posted in the capitals public place
The earliest printed news bulletins appeared in china, with a court gazette issued
during the T’sang dynasty (618-906BC)and read primarily by government officials,
although scholars were later added to its readership. A later significant development
after cited by historians was the issuing of news letter by the
Fugger family of Germany, a powerful clan of merchants of bankers in the 15th and
16th centuries. there agents operated in nearly every part of the known world and sent
in reports of business of other affairs from their posts . The reports were combined
and circulated by means of the news letters to all the units in fogger an organization.”
Newspaper history in India is inextricably tangled with political history," wrote A. E.
Charlton (Wolseley 3). James Augustus Hicky was the founder of India's first
newspaper, the Calcutta General Advertiser also known as Hicky's Bengal Gazette, in
1780. Soon other newspapers came into existence in Calcutta and Madras: the
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8. Calcutta Gazette, the Bengal Journal, the Oriental Magazine, the Madras Courier
and the Indian Gazette. While the India Gazette enjoyed governmental patronage
including free postal circulation and advertisements, Hicky's Bengal Gazette earned
the rulers' wrath due to its criticism of the government. In November 1780 its
circulation was halted by government decree. Hicky protested against this arbitrary
harassment without avail, and was imprisoned. The Bengal Gazette and the India
Gazette were followed by the Calcutta Gazette which subsequently became the
government's "medium for making its general orders" (Sankhdher 24-32).
The Bombay Herald , The Statesmen in Calcutta and the Madras Mail and The Hindu,
along with many other rivals in Madras represented the metropolitan voice of India
and its people. While Statesman voiced the English rulers' voice, The Hindu became
the beacon of patriotism in the South. The Hindu was founded in Madras as a counter
to the Madras Mail. Patriotic movements grew in proportion with the colonial
ruthlessness, and a vehicle of information dissemination became a tool for freedom
struggle. In the struggle for freedom, journalists in the twentieth century performed a
dual role as professionals and nationalists.
Indeed many national leaders, from Gandhi to Vajpayee, were journalists as well.
Calcutta, Madras, Bombay and Delhi were four main centers of urban renaissance
which nourished news in India. It was only during and after the seventies, especially
after Indira Gandhi's defeat in 1977, that regional language newspapers became
prevalent. There were nationalistic echoes from the linguistic regional provinces.
Bengal, Gujarat, Tamil, Karalla, Punjab and Uttar Pradesh produced dailies in
regional languages. Hindi and Urdu were largely instrumental in voicing the
viewpoints and aspirations of both Hindus and Muslims of the Northern provinces.
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9. As communalism and religious intolerance increased before and after partition, Urdu
remained primarily the language of Muslims, as Pakistan chose this language as its
lingua franca. After partition, the cause of Urdu and its newspapers, suffered a setback
as Hindu reactionaries began to recognize the association of Urdu with Islam and
Pakistan.
BASIC DATA
Official Country Name Republic of India
Region (Map name) East & South Asia
Population: 1,029,991,145
English, Bengali, Telugu
Language(s) Marathi
Literacy rate 52.00%
Area 3,287,590 sq km
GDP 456,990 (US$ millions)
Number of Daily
Newspapers 398
Total Circulation 30,772,000
Circulation per 1,000: 50
Number of Non daily
Newspapers: 98
Total Circulation: 7,774,000
Circulation per 1,000: 13
Total Newspaper Ad Receipts: 35,624 (Rupees millions)
As % of All Ad Expenditures: 50.4
Number of Television Stations: 562
Number of Television Sets: 63,000,000
Television Sets per 1,000: 61.2
Number of Cable Subscribers: 39,112,150
Cable Subscribers per 1,000: 38.5
Number of Radio Stations: 312
Number of Radio Receivers: 116,000,000
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10. Radio Receivers per 1,000: 112.6
Number of Individuals with
Computers: 4,600,000
Computers per 1,000: 4.5
Number of Individuals with
Internet Access: 5,000,000
Internet Access per 1,000: 4.9
BACKGROUND & GENERAL CHARACTERISTICS
India is the world's largest democracy. Its mass media culture, a system that has
evolved over centuries, is comprised of a complex framework. Modernization has
transformed this into a communications network that sustains the pulse of a
democracy of about 1.1 billion people. India's newspaper evolution is nearly
unmatched in world press history. India's newspaper industry and its Westernization
—or mondialisation as French would call it—go hand in hand. India's press is a
metaphor for its advancement in the globalised world.
The printing press preceded the advent of printed news in India by about 100 years. It
was in 1674 that the first printing apparatus was established in Bombay followed by
Madras in 1772. India's first newspaper, Calcutta General Advertise, also known as
the Hicky'sBengal Gazette was established in January 1780, and the first Hindi daily,
Samachar Sudha Varshan, began in 1854. The evolution of the Indian media since
has been fraught with developmental difficulties; illiteracy, colonial constraints and
repression, poverty, and apathy thwart interest in news and media. Within this
framework, it is instructive to examine India's press in two broad analytical sections:
pre-colonial times and the colonial, independent press (which may, again be classified
into two: preceding and following the Emergency rule imposed by Indira Gandhi's
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11. government in 1975). The post-Emergency phase, which continues at the present, may
be the third independent phase of India's newspaper revolution (Jeffrey).
THE NATURE OF THE AUDIENCE
While a majority of the poor working people in rural and urban areas still remain
oppressed and even illiterate, a significant proportion of people—roughly about 52
percent of the population over 15 years of age were recorded as being able to read and
write. That breaks down to 65.5 percent of males and an estimate of 37.7 percent of
females. After the liberalization of the economy, the growth of industry, and a rise in
literacy, the post-Emergency boom rekindled the world's largest middle class in news,
politics, and consumerism. Since private enterprise began to sustain and pay off, mass
communications picked up as a growth industry.
In 1976, the Registrar of Newspapers for India had recorded 875 papers; in 1995 there
were 4,453. Robin Jeffrey comments:
"Newspapers did not expand simply because the technology was available to make
Indian scripts live as they had not been able to live before. Nor did newspaper grow
simply because more people knew how to read and write. They grew because
entrepreneurs detected a growing hunger for information among ever-widening
sections of India's people, who were potential consumers as well as newspaper
readers. A race began to reach this audience advertising avenues were the prizes and
these would come largely to newspapers that could convince advertisers that they had
more readers than their rivals. Readers, meanwhile, were saying implicitly: 'We will
read newspapers that tell us about ourselves and reflect our concerns." (48)
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12. Common contenders for readership and advertising are: the National Herald, the
Hindustan Times, Time, Illustrated Weekly, e Pioneer, and Film fare.
DIVERSITY AND THE LANGUAGE PRESS
Naresh Khanna summarizes the trends in circulatory growth and decline varied in
regional language papers during 1998-2000: In the three-year period from 1998-2000,
circulation of dailies in the country increased marginally from 58.37 to 59.13 million
copies. This represents a growth of 1.3 percent on the basis of data published by the
Registrar of Newspapers for India in its annual reports.
In this time, two distinct groups of newspapers emerge — the first including five
languages that have collectively grown in copies. Amongst these newspapers, those in
Malayalam and Bengali grew fastest at 12.9 percent and 12.8 percent respectively,
while Hindi dailies grew by 5 percent and English dailies by 4.7 percent over the
three-year period. Although Marathi newspapers increased circulation by 2.75 percent
over the three years it would seem that they are in danger of falling out of this group
and perhaps entering the phase of stagnation and circulation decline (Khanna 2002).
The second group of stagnating and declining circulations includes newspapers in
seven languages with a combined circulation of 14.8 million copies in 2000. These
dailies lost almost 1.8 million copies (10.62 percent) of their combined circulation in
the last three years. Daily newspaper circulation plummeted most dramatically in
Telugu, which fell from 2.28 million to 1.68 million copies, a fall of more than 26
percent. Urdu newspaper circulation fell by more than 12 percent and Tamil dailies'
circulation declined by 10.8 percent with circulation of Gujarati dailies falling by 10.5
percent. Over the same period circulations of Oriya dailies declined by 2.8 percent
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13. and that of Punjabi dailies by 3.2 percent. Although over the three years Kannada
newspapers show an insignificant fall in circulation they seem to have entered a
period of stagnation and decline of their own. It would seem that in spite of new
editions being added by Hindi, English, Malayalam and Bengali dailies, the print
media is losing its dominance of advertising market share to television, radio and
outdoor media (Khanna 2002).
India's language newspapers enjoy a relatively new entrepreneurial prowess. A
mutually convenient relationship between the owners and capitalists keeps a financial
balance between local/regional and national spheres in both private and public sectors.
"Like coral in a reef, newspapers grew and died in a process inseparable from the
creation of a 'public sphere' in the classical liberal sense. Individual proprietors
sometimes brought to their newspapers a crusader's zeal for a particular cause or a
diehard's loathing for a rival" (Jeffrey 105).
The Second Press Commission in 1982 tried to liberate the press from the monopoly
houses. In 1995 the Audit Bureau of circulations had 165 newspapers as members,
with a combined circulation of about 16 million copies a day. The top ten newspapers
control roughly 50 percent of daily circulations in all languages. Bennett Coleman and
the Indian Express own roughly 20 percent of daily circulations (Jeffrey 108).
While capitalists sustained national newspapers, the big houses, Dalmias, Jains,
Goenka , monopolized and corrupted free journalism. The family and caste controlled
small newspapers regionally maintain their freedom from big monopolies, thriving on
their loyal supporters in north and south India. Diversity of ownership is reflective of
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14. cultural variation in India's multilingual landscape. Twenty-one newspapers control
two-thirds of all circulations.
MAJOR LINES OF DEVELOPMENT:
The two major developments in the history of world press have the struggle for
control between government and press in every country, from the beginning to the
present and the growth of mass circulation resulting from technological advances. At
the beginning the idea of the press did not exist. Government everywhere saw the
newspaper an instrument to be used in their own interests, an idea that persists in
much of the world today.
PRESS IN INDIA:
PRESS LAWS
Much of India's legal framework is built upon its colonial legacy. Legal statutes and
regulations have been undergoing certain changes as India's democracy grows. India's
freedom came at a high cost. The country was divided. India's border conflicts with
two hostile neighbors, which forced at least three large scale wars, eclipsed other
political issues. The democratic process, corrupted by criminals, unscrupulous
bureaucrats and politicians, created a social climate that widened social and economic
inequality.
Freedom of speech and expression is a constitutionally guaranteed fundamental right
of the Indian people. Article 19 (1; a) ensures the implicit freedom but Article 19 (2)
qualifies this in explicit terms. The Parliamentary Proceedings (protection of
Publication) Act of 1977 and the Prevention of Publication of Objectionable Matter
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15. (Repeal Act) of 1977 further reinforce and restrict these freedoms. While
constitutional guarantees ensure freedom of the press and expression, press and media
are obligated by a self-regulatory system of ethics that protect individuals and
organizations from libelous behavior. "Freedom of the press is an institutional
freedom," wrote Sachin Sen (19). The Press Council Bill of 1956, introduced in the
Indian parliament, stipulated the establishment of the Press Council of India
representing working journalists, the newspaper management, literary bodies and the
Parliament. The Indian Press commission
accepted the following postulate: "Democratic society lives and grows by accepting
ideas, by experimenting with them, and where necessary, rejecting them…The Press
is a responsible part of a democratic society" (quoted by Sen 42).
While The Central Press Accreditation Committee seeks to ensure quality and self-
renewal, The Press Council of India was established in 1966 to uphold editorial
autonomy. Restrictions on free speech were imposed after Indira Gandhi's infamous
Emergency rule. The Press Council of India was abolished after editor George
Verghese's criticisms of the Indira government. The Ministry of Information and
Broadcasting carefully regulates the press and its liberties.
The Maintenance of Internal Security Act (MISA) was enforced to intimidate
reputedly autonomous newspapers in the seventies. The Press Council, resurrected in
1979, has no legal standing to impose penalties. The Indian press, generally believed
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16. as "managed," is a self-restrained institution generally reluctant to take on the
governmental policies. All India Radio (AIR) and its management exemplify this
"man-aged" system. The credit for the bringing out the first full-fledged printed
newspaper in India goes to James Augustus Hicky. The first issue appeared on
January 29, 1780 in Calcutta, bearing the title “The Bengal Gazette or the Calcutta
general advertiser”.
But before Hicky started his newspaper an attempt was made by William Bolts, a
sincere servant of the East India Company, who had registered earlier to start a
newspaper to give expressions to the difference existing between the opposing groups
in the East India Company. But Bolts attempted to start a newspaper.
Bengal Gazette was also called Hicky’s Gazette because Hicky was the founder,
editor printer and promoter, all rolled in one-of that paper. It was a weekly paper .The
paper was clumsily printed .The reading matter was less and the advertisements were
more and there were comments on the personal affairs of individuals. When Hicky
started his newspaper he announced his motives :”I have no particular passion for the
printing of newspaper, I have no propensity, I was not bred to a slavish life of hard
work, yet I take pleasure in enslaving my body in order to purchase freedom for my
mind and soul”.Hicky’s Gazette was published in English language. This was the first
regular newspaper in India
Hicky’s first issue carried out news but not fresh and upto date like the newspaper of
today. In those days of difficult transportation, for eign newspaper usually took
months to reach Indian shore; subsequent issue of the Bengal Gazette enlightened the
readers with comments on people’s domestic affairs, a species of service, which kept
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17. society gossiping. Hicky announced the policies of his paper and declared that this
was a “weekly political and commercial paper open to all parties, put influence by
none”.
This paper was primitive one from the point of view of contents, printing and
publication. But it has the significance of a historical newspaper with this first
newspaper in India started the era of Indian Journalism, which has developed as the
agency for the saving of democracy in the country today.
The history of Journalism in the pre independent period in India can perhaps be
periodized as follows. The phase, 1780-1818, constitutes some kind of pre history, a
preparatory phase.
A GUIDE FOR NEWSPAPER PUBLISHERS:
THE REGISTRAR OF NEWSPAPERS
The Registrar of Indian newspapers, among these official and professional agencies,
regulates and records the status of newspapers. Electronic news, Web sites, magazines
and house publications, and a number of professional organizations (like Editors
Guild of India, Indian Language Newspapers' Association, and All India Newspapers
Editors' Conference etc.) enrich the self-renewal process of the news enterprise.
Educational and training programs are gaining importance as professionalization.
THE OFFICE OF THE REGISTRAR
The Office of the Registrar of Newspapers for India, popularly known as RNI came
into being on July 1, 1956, on the recommendation of the First Press Commission in
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18. 1953 and by amending the Press and Registration of Books Act (PRB Act) 1867. The
functions of RNI involve both statutory and non-statutory functions.
Statutory Functions The RNI compiles and maintains a register of newspapers
containing particulars about all the newspapers published in the country; it issues
certificates of registration to the newspapers published under valid declaration. It
scrutinizes and analyzes annual statements sent by the publishers of newspapers every
year under Section 19-D of the Press and Registration of Books Act containing
information on circulation, ownership, etc.
The RNI informs the District Magistrates about availability of titles to intending
publishers for filing declaration and ensures that newspapers are published in
accordance with the provisions of the Press and Registration of Books Acts. It verifies
under Section 19-F of the PRB Act of circulation claims, furnished by the publishers
in their Annual Statements and Preparation and submission to the Government on or
before September 30 each year, a report containing all available information and
statistics about the press in India with particular reference to the emerging trends in
circulation and in the direction of common ownership units.
Non-Statutory Functions Non-statutory functions of the RNI include the formulation
of a Newsprint Allocation Policy—guidelines and the ability to issue Eligibility
Certificates to the newspapers to enable them to import newsprint and to procure
indigenous newsprint. The RNI assesses and certifies the essential needs and
requirements of newspaper establishments to import printing and composing
machinery and allied materials.
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19. From April 1998 to February 1999, RNI scrutinized 18,459 applications for
availability of titles, of which 7,738 titles were found available for verification, while
in the remaining applications, titles were not found available. During the same period,
2,693 newspapers/periodicals were issued Certificates of Registration (2,145 fresh
CRs and 548 revised CRs) and circulation claims of 1536 newspapers/periodicals
were assessed. Registrar of Newspaper for India (RNI) In starling a newspaper (daily
or periodical) is required to contact the District Magistrate or sub-divisional
Magistrate in whose jurisdiction the place of the proposed newspaper is situated and
file a declaration before him in the prescribed form. In declaration the publisher is to
mention the title, language, periodicity and such other particulars of proposed
newspaper as are asked for. He is also required to give a list of alternative titles in
order of preference.
The magistrate before authenticity the declaration has to make an enquiry from the
registrar of newspaper for India whether the title(s) proposed are not same similar to
that of any other publication published in same language throughout the country or in
any other language in the same state. These titles proposed are checked against
catalogue of existing title(s) maintained in registrar office. The magistrate in turn after
getting information communicates to publisher about titles. After obtaining clearance
from RNI District Magistrate authenticates declaration and sends an authenticated
copy to office of registrar of newspapers for India. Declaration becomes void in case
the newspaper does not commence publication within 6- weeks of the authentication
and again a fresh declaration has to be filed.
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20. Each issue of newspaper is to have an imprint line containing the name of the
publisher, printer, owner editor and the place of printing and publication of the paper.
The name of editor is necessary to be given separately.
Supply of copies:-Every publisher has to send a copy of each issue of his paper within
48 hours of its publication to the registrar of newspaper for India or other authorized
officer at the places mentioned below depending on language in which the paper is
published.
REGISTRATION:
As soon as paper has stated publication of publisher is required to send a copy of first
issue of publication to Registrar of newspaper for India at Press Villa Simila-1. On
receiving first issue of paper and the copy of authenticates declaration from concerned
district Magistrate, the office of Registrar of newspaper for India takes the Paper on
its records and allots a registration number to it. A certificate of registration is
ISSUED TO PUBLISHER.
ANNUAL REPORT:
Registrar of newspaper for India has to submit to Government each year a report on
the state of press in country on the basis of the annual statements received from him
and information obtained otherwise. It is in turn of newspaper publishers that
information as complete as possible is made available to enable the Registrar to make
this report up-to – date and useful.
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21. CIRCULATION CHECK:
The press Registrar or any gazette officer authorized by him shall have access to any
premises and to any information relating to the newspaper.
For benefit of publishers circulation work has been decentralized. The following gives
the circulation officers in charge having their headquarters at:-
North Zone New Delhi
South Zone Chennai
Western Zone Mumbai
Eastern Zone Kolkatta
There are 18-principle languages in which the newspapers are printed which are
Mentioned in 8th constitution. Bombay samachar, Gujarathi daily published from
Mumbai is oldest existing newspaper. Anand Bazaar Patrika: Bengali daily From
Kolkatta is largest single edition newspaper of India is in second edition and
Hindustan Times is in third place.
NEWSPRINT:
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22. Until 1994-95, newsprint allocation was regulated by the Newsprint Control Order
(1962) and the Newsprint Import Policy announced by the government every year.
Newspapers were issued Entitlement Certificates for importation and purchase from
the scheduled indigenous
Newsprint mills. However, Newsprint Policy is modified every year depending upon
the import policy of the government. Newsprint has been placed under 'Open General
License' with effect from May 1, 1995, and all types of newsprint became importable
by all persons without any restriction. Under the latest newsprint policy/guidelines for
the import of newsprint issued by the Ministry of Information and Broadcasting,
authentication of certificate of registration is done by the Registrar of Newspapers for
India for import of newsprint, on submission of a formal application and necessary
documentary evidence.
DE-BLOCKING OF TITLES
For the first time in the history of RNI, a massive work of de-blocking 200,000 titles
was undertaken. As per the decision, all such titles of newspapers were certified till
December 31, 1995, and those publications which had not registered with RNI have
been de-blocked. The work of entering registered titles has been completed and the
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23. lists have been dispatched to state governments. Nearly 150,000 of unused titles have
become available for allocation to other newspapers from January 1, 1999.
PRINTING MACHINERY
The RNI is the sponsoring authority for the import of printing machinery and allied
materials at the confessional rate of custom duty available to the newspapers. During
April 1998-February 1999, applications of four newspaper establishments were
recommended for import of printing machinery and allied equipment.
CENSORSHIP
Even though India is committed to the freedom of the press, censorship is not
unknown to the media. With increased privatization and entrepreneurial
advancements, colonial and bureaucratic censorship no longer exists. However, the
nexus of criminal politics and unethical monopolies continue to threaten the freedom
of press.
Nehru famously said: "I would rather have a completely free press with all the
dangers involved in the wrong use of that freedom than a suppressed or regulated
press" (quoted by Kamath 272). After 1977 people's interest and involvement in
regional and national affairs increased dramatically. This development helped
promote the dualism of India's patriotic passions marked by linguistic chauvinism and
national unity.
NEWS AGENCIES
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24. News agencies provide regularity and authenticity to news. K.C. Roy is credited with
establishing the first Indian news agency, which became The Associated Press of
India (API). However, it soon became a British-controlled agency unwilling to report
about the national freedom movement. The Free Press of India News Agency came
into existence under the management of S. Sadanand who had served Reuters. The
United Press of India, The Orient Press, The Globe News Agency, The NAFEN News
Agency, The United News of India and a number of syndicates later came to serve the
news business.
The Non-aligned News Agencies Pool (NANAP), formally constituted in 1976 for the
purpose of correcting imbalances in the global flow of information, is an arrangement
for exchange of news and information among the national news agencies of non-
aligned countries, including Asia, Africa, Europe and Latin America. Its affairs are
managed by a coordinating committee elected for a term of three years. India is at
present a member of the coordinating committee. The cost of running the pool is met
by the participating members.
The Press Trust (PTI) continued to operate the India News Pool Desk (INDP) of the
NANAP on behalf of the government of India. India continued to contribute
substantially to the daily news file of the Pool Network. The reception of news into
the Pool Desk during the year 1998-99 has been in the range of 20,000 words per day.
INDP's own contribution to the Pool partners during the year has averaged 7,000
words per day.
The organization and structure of Indian news agencies has been undergoing a
controversial transformation for quite sometime. This represents a mutual mistrust
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25. between privately owned news agencies and governmental structures. Their
autonomy, believed to be crucial for objectivity and fairness, is based on their role as
cooperatives and non-profit groups. News agencies in general are
discouraged from taking any governmental favors. There is nothing in the Indian
constitution, however, that can prevent government to nationalize its news agencies.
There are four dominant news agencies in India: The Press Trust of India (PTI); the
United News of India (UNI); the Hindustan Samachar (HS); and Samachar Bhatia
(SB).
ELECTRONIC NEWS MEDIA
Most Indian newspapers, magazines, and media outlets are easily accessible through
the Internet. Internet Public Library (IPL) is a concise Internet source for information
on Indian newspapers. The Web site lists about 120 online newspapers for India with
access to each of those papers for reading.
The official Web site for the Library of Congress in New Delhi is also accessible on
the Internet, where e-mail contact information is provided. This directory is published
biennially. The directory includes newspapers published in India, the name and
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26. language of the newspapers, circulation, frequency of publication, and names and
addresses for the publishers of each paper. Paper status is also included.
Internet Public Library's list of India's contemporary newspapers exists to enable
instant access to existing information resources. Among them in 2002 were 62 Indian
newspapers that were available online
EDUCATION & TRAINING
The first diploma in Journalism was offered at Aligarh Muslim University in 1938 by
the late Sir shah Muhammad Sulaiman, a Judge in India (Wolseley 224). Later on,
after partition, universities in Punjab, Madras, Delhi, Calcutta, Mysore, Nagpur, and
Osmania offered courses at undergraduate levels. Professional education in India is
largely a need-based enterprise. Journalists and other mass communicators can
perform without specialized training and skills, and can succeed without advanced
degrees.
THE LEADING DAILY NEWSPAPERS OF INDIA
Newspaper Language
Aj(10) Hindi
Anand bazaar patrika Bengali
Bartaman Bengali
Daily Thanthi(12) Tamil
Dainik Bhaskar(9) Hindi
Dainik Jagran(8) Hindi
Dinamalar(8) Tamil
Eenadu(10) Telugu
Gujarat Samachar(5) Gujarathi
Hindustan Times(2) English
Indian Express(8) English
LokSatta(3) Marathi
Malayala Manorama(8) Malayalam
BABASAB PATIL 26

27. Mathru Bhumi(6) Malayalam
Nav Bharat(7) Hindi
Navabharat Times Hindi
Punjabi Kesari(3) Hindi
Sakal(4) Marathi
Sandesh(5) Gujarathi
The Economic English
The Hindu(8) English
The New Indian Times English
The Times of India English
WORLD’S LARGEST DAILY NEWSPAPER:
Newspaper Nation
Asahi Shimbun Japan
Bild Austria
Bild Zeitung Germany
Chunichi Shimbun Japan
Gongren Ribao China
Manichi Shumban Japan
Nikhan Keizai Japan
People’s Daily China
Reference News China
Sikuan Ribao China
The Mirror/Daily Record Britain
The Sun Britain
Yomiuri Shimbun Japan
Source: World press Trends
BABASAB PATIL 27

28. ORGANISATION PROFILE :
Vijay Karnataka is one of the most known and fast moving newspapers in Kannada.
The effective management made this organization into a big and successful
organization. The audit bureau of circulation (ABC) has given the number one
circulation of India for Vijay Karnataka It was the dream of north Karnataka to have a
Kannada daily newspaper taking care of events of the state in general and north
Karnataka in particular. The dream became when Vijayanand printers and publishers
was established to bring out the most wanted Kannada Daily newspaper “Vijay
Karnataka” an enterprise and a venture by the renowned Vijayanand road lines
limited.
Vijay Karnataka is perhaps the first newspaper in the country and in the newspaper
Industry to call itself a multi edition with 9 editions newspaper in a short span of less
than 5 years. The editions are present region wise by almost combining 2 districts of
Karnataka state.
OBJECTIVES OF THE ORGANIZATION:
• To expand their market into other states.
• To modernize the organization by using the hi-tech machines in the production
process
• To increase the productivity
• To produce newspaper into different languages.
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29. • To know the customer attitude towards print advertisement.
• To know the services the customers expect from the vijay Karnataka news
paper.
• To know the factors in guiding selection of newspapers for release of ad’s.
The 9 Vijay Karnataka publishing centers are
• Bangalore
• Gulbarga
• Mangalore
• Gangavati
• Mysore
• Chitradurga
• Hubli-Dharwad
• Shimoga
• Bagalkot
DETAILS OF THE COMPANY:
Name of the company : Vijayanand printers and publishers Bagalkot
Address of company : Vijayanand printers and publishers
No SPL 9 KSSIDC industrial
Estate Bagalkot -587101
Phone-434101, 434105 Fax: 434106
Year of establishment at Bagalkot : 27 November 2001
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30. Type of unit : Proprietorship
Main raw material : Paper
Printing capacity of machine : 20000/hour
Number of circulations : 30000-vijay Karnataka
2800 -Vijay times
Exclusive Managing Editor : Vishweshwar Bhat
Registration office :Vijayanand Printers & Publishers
Giriraj annexe
Circuit house road
Hubli-580029.
BRIEF HISTORY AND DEVELOPMENT OF VRL GROUP:
The credit for the phenomenal growth of VRL goes to the VISION, ZEAL and
EFFORT of founder and Chairman Vijay Sankeshwar. From a single truck in 1976,
VRL has grown into a conglomerate having diversified into Vocational Education,
Newspaper, Travel and Courier segments.
VRL today embodies “Symbol of Service” with a fleet of 2,000 vehicles including
state-of-the-art buses. The credit to a large extent goes to VRL for introducing
comfortable buses at affordable rates for the common man. The Group has a wide
network of branches spread over the entire nation. The simultaneous launch of Vijay
Times editions from nine centers in December 2002 was a hallmark for the Group.
The launch of a second Kannada daily by the Group broke new ground in the annals
of Indian journalism. VRL in short epitomizes a success story evolved over years of
BABASAB PATIL 30

31. commitment and dedication. Vijay Sankeshwar is ably supported by his dynamic son
Sri Anand Sankeshwar as Managing Director and a team of dedicated staff headed by
Chief Technical Officer Sri L Ramanand Bhat, Chief Executive Officer Sri K N
Umesh and Director R P Raichur.
The Managing Director Shri V.B.Sankeshwar started as an individual transporter in
Janauary 1976 without any background and experience, initially for first 2 years he
suffered heavy losses. Then by the end of 1977 he started a local transport between
Hubli and Gadag .Due to personal management and effective service, business picked
up and purchased one old lorry in 1978.
During his tenure, he observed activities of other well-known transporters and started
first parcel service from Bangalore to Hubli,Gadag and Belgaum with to lorries,
gradually the business picked up. Due to effective management and good co-operation
from the staff, the turnover and the business increased. The total turnover and the
business increased. The total turnover for different years as follows
Year Turnover(in lakhs)
1980 Rs.13.43
1985 Rs.38.381
1990 Rs.462.34
1995 Rs.2284.92
1999 Rs.6580.71
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32. As can be seen from the turn over, there is a steady increase in the growth of the turn
over of the company, in a span of 25 years their turn over has increased,50 folds
which is a great achievement of an entrepreneur. The Managing Director who is also
the member of parliament Shri V.B. Sankeshwar, who has been entrusted with the day
today management.He is also awarded with :-
• Sarige Ratna Award in 1978
• Udyoga Ratna Award in 1994
VIJAYANAND PRINTERS AND PUBLISHERS
The VRL group has diversified into the newspaper industry during october1999
Under the banner of Vijayanand printers and publishers.
OBJECTIVES:
• To serve Kannadigas and Karnataka in particular and the country in
general
• To provide unbiased news well in time.
• To provide sumptuous reading material for the readers to update their
knowledge and entertain them.
BABASAB PATIL 32

33. CORE VALUES:
They strive for excellence in everything they think, say and do. The
values that guide their thought and action are:
• Innovation and Continuous learning: They provide an environment of
innovation and learning that fosters, in each one of them, a desire to
excel and willingness to experiment.
• Truth and integrity: Their business practices are guided by highest
ethical standards of truth, integrity and transparency.
• Respect for the individuals: They bring out the best in individuals by
nurturing team spirit, individual development and self esteem spirit.
• Quality services: To provide quality service and product to the public.
COMPANY’S VISION AND MISSION
VISION:
To be the leading newspaper admired globally for its innovation and quality.
MISSION:
To be always the #1 newspaper that it is present and serve the Public.
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34. ORGANISATION CHART:
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35. BUREAU CHIEF
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36. SWOT ANALYSIS :-
STRENGTHS:
 More local news coverage.
 More editions{printing and publishing ) in a short period.
 The first paper which is introduced at lower price that is for Rs.1.50ps
 Vijay Karnataka is being named as the number one news paper by the Audit
Bureau of circulation.
WEAKNESS:
 New to the field.
OPPORTUNITIES:
 There is a scope for expansion of the business.
 As it focuses on local news , here are more chances to make editions in
uncovered areas.
THREATS:
 The existing competition may hamper the progress of the unit.
BABASAB PATIL 36

37. OVERVIEW OF THE DIFFERENT DEPARTMENTS OF VPP
BAGALKOT:
There are four departments of Vijay Karnataka in Bagalkot, they are;
1. Editing department.
2. Circulation department.
3. Production department.
4. Advertisement department.
 EDITING DEPARTMENT:
The news comes to editing department through various sources. Vijay Karnataka has
appointed stringers for each Taluka and has appointed the agent at the village level.
These agents and stringers send the news through:
1. Courier
2. Modem or internet.
3. Fax.
The news is also received through reporters.
Sometimes news is also collected through direct customer. After this the above
collected rough information is edited and converted in the precise attractive manner to
the readers. The information is then typed and the pagecians make the pages using
DTP technology and send these pages to production department. The front page, last
page(sports page),editorial page and special pages are received through e-mail from
the Bangalore editorial department. The resident editor gives final approval to print.
BABASAB PATIL 37

38.  CIRCULATION DEPARTMENT
It is the most important department, which takes care of all the activities of
circulation. There are 4 members in the circulation department, out of them 2
members maintains all the accounts of each and every agent. The other 2 members
controls the circulation work
The total number of agents is 280. This number is increasing very rapidly. At the time
of appointing the agent deposit of Rs.100/-is taken/copy. If any of the agent does not
follow the terms and condition those agents will be rejected. If any agent wants to
increase or decrease their number of copies, the agent should inform in the written
form only.
 FUNCTIONS:
1. Receiving the printed papers from the production department.
2. Packing and refilling the order.
3. Dispatching as per requirements.
4. Suggestions from agents in distribution channel.
5. Appointing new agents
6. Receiving bills from the agents monthly through DD/Cash
BABASAB PATIL 38

39. RESPONSIBILITIES:
• Increase sales volume of paper
• Generates security deposits
• Designing the routes
• Maintenance of records relating to circulation.
Within just 120 days of its launching “Vijay Karnataka” has been able to achieve
tremendous growth in terms of circulation. The present edition wise number of edition
wise number of circulation is –
Total number of circulations of leading papers in Bagalkot district:
Vijay Karnataka Samyukta Karnataka Prajavani
30,000 15,000 15,000
Chart
15,000
Prajavani
Samyukta 15,000 Series2
Karnataka Series1
Vijay 30,000
Karnataka
0 10000 20000 30000 40000
BABASAB PATIL 39

40.  PRODUCTION DEPARTMENT
Production department is one where the actual printing takes place. The raw materials
used in production department are –
• Paper
• Ink
• Plates
Papers: The raw paper for the production of the news papers are purchased from
“Mysore paper mills Bhadravati” two sizes of papers are purchased.
1.70cm paper
2.35cm paper
The 70cms papers are used for all the pages except central single page.
The 35cms paper is used for central single page.
There are two qualities of paper in 70 cms:
• 49 GSM –The paper is of top quality, this paper is used for first & last pages
only.
• 45 GSM –This paper is of lesser quality. This is used for all the pages,
except first and last page.
BABASAB PATIL 40

41. INK:
To print on the paper ink is transported from Hubli press, which is purchase from
“Hindustan Inks”Kolhapur.
There are four types of inks used in printing they are-
• Cyan
• Vallenta
• Yellow
• Black
The news items are rearranged by the paste up artists as per guidance of the editor,
editor rearranges the news items. The plate makers make the final plates for printing
by using advanced technology machines and these are sent to printing. The news on
the plates are printed on the blankets which are inside the machine. Lastly the news on
blankets are printed on the paper. The plates are purchased from “Technology.
Company” Madras These are 25-35 plates are required /day.
BABASAB PATIL 41

42. MANPOWER:
The man power of the production department is 34out of 34 members 18 are
concerned for the printing department and remaining 16 members are for packing.
Production incharge - 1
Printers - 2
Assistant printer - 1
Paste up Department - 4
Electrician - 1
Helpers - 9
Packing - 16
Total - 34
The persons in the printing department are almost all skilled persons except few
helpers. These persons are at least ITI graduates and are having experience. The
packing persons are inexperienced or unskilled persons. The capacity of the machine
is 20000 copies/hour and the machines are purchased from Kolhapur. The actual
printing starts at 11PM and completes at 2AM. But the supplements like Cini Vijaya
and Saptahika Vijaya area printed at 6PM
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43. 4.ADVERTISING DEPARTMENT:
Advertisement Department Chart
Advertisement Manager
Scheduling Clerk Ad. Executives Billing Clerk
FUNCTIONS:
1. Sell the space of the newspaper to advertisers and advertising agencies.
2. Inform the editions about space needed for the advertise.
3. Collection of the payment from the advertisers and concerned parties.
4. Sending bill to concerned parties.
TYPES OF ADVERTISEMENT:
1. Classed advertisements
2. Commercial advertisements
3. Corporate advertisements
4. Display advertisement
5. Family advertisement
6. Financial advertisement
7. Local advertisement
8. Penal advertisement
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44. SALES PROMOTIONS:
1. Advertisement department sells the space of newspaper to advertisers and
2. Advertisement agencies.
3. Informing editions about the space needed for advertisement .
4. Collection of payment from Advertisement and concerned parties sending
bills to concerned parties
5. Every day special pages/supplement with regular features.
SUPPLEMENTS :
Vijay Karnataka is providing supplements three days for a week. They are as
Follows:
Supplements:-
Wednesday - Agriculture (Krishi Vijay)
- Business/Commerce (Vanijya Vijay)
Friday - Cinema/entertainment (Cini vijay)
- Sports (Kreeda vijay)
- Youth (yuva vijay )
- Religion, spiritual (Dharma vijay)
- Arts, culture (Kala vijay)
- Health(Arogya vijay)
Sunday - Women (Mahila vijay)
- Children (Putani vijay)
- Sunday special (Saptahika vijay)
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45. 1st Page : Consists of national and international news, which are of most
importance along with local news.
2nd and 3rd Page: Consists of local news i.e news from district and state level.
4th Page: Consists of articles and literature work. It is also used for educational
purpose.
5th Page: Consists of regional important news.
6th Page: It is used for editorial purpose that is letter to editors answers to them
etc.
7th Page: Consists of national news, political development of the country etc.
8th It usually consists of continued news and the news collected in later
time of printing
9th page: It is used for regional news other than regional district i.e news from
surrounding district
10th page: Here it is used for publishing news regarding capital city Bangalore.
11th page: It is used for commercial matter like market price for different
commodities, share market information etc.
12th page: It is used for sports purpose; both National and International events and
also local are covered in this section.
Vijay Karnataka is serving the society namely in giving local news, state, national,
international, science and technology issue. Commerce, trade and general issue.
The attractive feature of Vijay Karnataka is to give much importance to give much
Importance to international, national and also regional events and making it to reach a
common man at every and comer of the state. The price envyingly is as low as
Rs.2.00(with Sunday edition @ Rs.3.00 as compared to the higher prices of other
BABASAB PATIL 45

46. Kannada newspapers. :- Thus we can say Vijay Karnataka is economical paper to
middle and low class people .
Politics – :- National , International, State level happenings, along with
news of local importance.
Commerce – :- Finance – Business – Stock exchange, share price charts,
market rates of various commodities viewpoints on
emerging trends and scenario of business, finance and
commerce.
Culture, Fine – :- Reasonable coverage of latest and contemporary aspects
Arts And Cinema in the fields of culture, arts, music and cinema.
Sports – :- Elaborate information of sports events of national
,international,
and domestic levels
BABASAB PATIL 46

47. RESULTS AND DISCUSSIONS WITH GRAPHS AND CHARTS
3. Why do you read Vijay Karnataka news paper (Rank 1 for the most important
reason and so on)
1) News Coverage:
Rank 1 Rank 2 Rank 3 Rank 4
60 25 10 5
60% 25% 10% 5%
60
60
50
No of Respondents
40
30 25
20
10
10 5
0
Rank 1 Rank 2 Rank 3 Rank 4
2) Local News :
1 2 3 4
33 28 19 20
33% 28% 19% 20%
35 33
30 28
No of Respondents
25
19 20
20
15
10
5
0
1 2 3 4
BABASAB PATIL 47

48. 3) Price
1 2 3 4
40 33 19 8
40% 33% 19% 8%
40
40
35 33
30
No of Respondents
25
19
20
15
10 8
5
0
1 2 3 4
4) Advertisement:
1 2 3 4
28 38 14 20
28% 38% 14% 20%
40 38
35
28
No of Respondents
30
25
20
20
14
15
10
5
0
1 2 3 4
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49. 4) Which part of your news paper you like the most
Political news 36 36%
Local news 24 24%
Ads 22 22%
Sports news 8 8%
Articles 7 7%
Others 3 3%
40
36
35
30
No. of Respondents
25 24
22
20
15
10 8 7
5 3
0
Political Local Ads Sports Articles Others
new s new s new s
5) Which do you choose “Vijay Karnataka as a media for advertisement”.
More Circulation 68 68%
Reasonable Price 32 32%
68
70
No. of Respondents
60
50
40 32
30
20
10
0
More Circulation Reasonable Price
6) Which supplement of the Vijay Karnataka paper you like most.
BABASAB PATIL 49

50. Krishi vijaya 6 6%
Mahila Vijaya 20 20%
Saptahika Vijaya 46 46%
Udyog Vijaya 28 28%
50
46
45
40
No. of Respondents
35
30 28
25
20
20
15
10
6
5
0
Krishi vijaya Mahila Vijaya Saptahika Udyog Vijaya
Vijaya
7 ) Mahila Vijaya is popular because
It provides Beauty tips 33 33%
It provides Health tips 46 46%
It provides Kitchen tips 21 21%
50 46
45
40
No. of Respondents
35 33
30
25 21
20
15
10
5
0
It provides It provides It provides
Beauty tips Health tips Kitchen tips
8 ) How do you rate Vijay Karnataka services
BABASAB PATIL 50

51. Extremely Good 55 55%
Very Good 33 33%
Neither Good / Bad 8 8%
Very Bad 4 4%
Extremely Bad 0 0%
60
55
No. of Respondents
50
40
33
30
20
10 8
4
0
0
Extremely Very Good Neither Very Bad Extremely
Good Good / Bad Bad
9) Express your level of satisfaction about the news provided by the Vijay Karnataka
Satisfied 52 52%
Most Satisfied 25 25%
NES /
US 14 14%
MUS 9 9%
US 0 0%
60
No. of Respondents
52
50
40
30
25
20
14
10 9
0
0
Satisf ied Most NES / US MUS US
Satisf ied
BABASAB PATIL 51

52. MASTER SHEET
CODE SHEET OF A CUSTOMER
S No. Q3 (a) Q3 (b) Q3 (c) Q3 (d) Q4 Q5 Q6 Q7 Q8 Q9
1 1 1 2 1 6 1 2 1 2 2
2 1 2 3 4 5 1 3 3 3 2
3 2 1 2 1 4 1 3 1 2
4 2 2 3 4 3 1 2 3 3 1
5 1 1 3 1 3 1 3 1 1 1
6 2 2 2 4 3 1 3 1 1 1
7 1 1 3 1 2 1 2 1 4 1
8 2 1 3 4 2 1 3 1 1 2
9 1 1 3 1 2 1 3 1 3 2
10 1 1 2 4 5 2 3 3 1 1
11 2 1 3 1 6 1 4 1 1 1
12 1 1 3 4 5 1 2 1 1 1
13 1 1 2 1 3 1 3 1 4 1
14 3 1 3 4 3 1 4 3 1 1
15 1 1 3 1 3 1 4 3 3 1
16 2 2 3 4 3 2 3 1 1 1
17 3 2 2 1 3 1 4 1 2 1
18 1 1 3 4 1 1 4 1 1 1
19 2 1 3 1 1 1 4 3 4 1
20 3 1 4 4 1 1 2 3 1 1
21 1 2 4 4 1 1 3 1 1 1
22 3 1 4 4 1 1 4 3 2 1
23 1 2 4 4 6 1 4 1 1 1
24 1 1 4 4 1 1 4 3 1 1
25 1 2 4 4 1 1 2 1 1 1
26 1 1 1 1 3 1 1 1 2 4
27 1 3 2 2 3 2 1 2 3 1
28 2 1 1 2 3 1 1 1 1 3
29 1 1 2 2 5 1 2 2 1 1
30 2 2 2 1 2 1 1 1 1 3
31 2 1 1 2 3 1 2 2 3 1
32 1 3 2 2 4 2 2 1 1 3
33 3 1 1 2 3 1 2 2 2 1
34 1 3 2 2 2 1 3 1 1 1
35 1 1 1 1 2 1 3 2 2 1
36 2 2 1 2 2 1 3 2 1 4
37 1 1 1 2 3 2 1 2 2 3
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53. 38 3 1 2 2 2 1 2 1 1 1
39 1 1 1 1 3 1 3 2 1 3
40 2 2 1 3 2 2 2 1 1 1
41 1 3 1 3 2 2 3 1 4 3
42 3 1 1 1 1 2 3 1 1 1
43 1 1 2 3 5 2 1 2 2 3
44 1 1 1 2 1 2 3 2 1 1
45 1 3 2 1 3 2 2 1 2 3
46 1 1 2 2 3 1 3 2 1 1
47 1 3 2 1 2 1 2 1 1 1
48 3 1 2 3 2 1 3 2 3 3
49 1 3 3 1 3 1 3 2 1 1
50 3 3 3 3 3 1 3 1 2 3
51 1 3 3 1 3 1 3 3 1 3
52 1 1 1 1 2 2 2 1 2 2
53 1 3 1 2 4 2 3 2 2 4
54 1 2 1 2 2 2 3 2 2 2
55 2 3 1 2 3 2 3 1 2 3
56 1 2 1 2 2 2 3 2 2 2
57 1 3 2 2 1 2 3 2 2 2
58 3 2 2 2 4 2 3 2 3 2
59 1 3 2 3 2 2 4 1 1 1
60 2 3 1 3 1 1 4 1 2 4
61 2 1 1 1 5 1 2 1 2 1
62 1 3 1 3 2 1 4 2 1 3
63 1 2 1 3 1 1 2 2 1 2
64 2 4 1 3 1 1 4 2 3 1
65 1 4 1 1 3 1 3 2 2 2
66 2 2 1 2 2 2 4 2 2 1
67 1 4 1 2 2 2 2 2 2 1
68 1 2 2 2 1 2 3 2 2 4
69 1 4 2 1 2 2 3 2 1 2
70 1 2 2 2 1 1 4 2 1 3
71 2 3 2 2 2 1 4 2 1 1
72 1 2 2 1 2 1 2 2 1 2
73 2 4 3 2 1 2 3 2 1 1
74 1 4 3 2 4 1 3 2 1 1
75 4 4 3 1 2 2 4 2 1 2
76 1 4 4 2 2 1 4 2 1 1
77 1 4 4 1 1 2 2 2 1 2
78 1 2 1 1 4 2 3 2 2 4
79 1 4 2 2 1 1 3 2 2 2
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54. 80 1 2 1 2 4 2 4 2 2 2
81 1 3 2 2 1 1 3 3 2 2
82 2 2 1 2 1 2 3 3 2 2
83 2 4 1 2 4 2 4 3 1 4
84 1 3 1 3 1 1 4 3 1 2
85 1 2 1 3 1 2 3 3 1 2
86 1 4 1 3 1 2 4 3 2 2
87 1 2 1 3 5 1 3 3 1 2
88 2 4 1 1 1 1 4 3 2 4
89 1 2 1 4 1 1 4 2 1 2
90 1 4 1 4 1 1 3 2 1 1
91 2 3 2 2 1 1 4 2 2 1
92 1 4 1 2 1 1 4 2 1 1
93 1 2 1 2 1 1 3 2 1 4
94 2 4 2 2 1 1 3 2 2 1
95 2 4 1 2 1 1 4 2 1 1
96 1 4 1 2 1 1 3 2 1 1
97 4 2 2 2 1 1 3 2 1 1
98 4 4 2 4 1 1 4 3 2 1
99 4 4 2 4 1 1 3 3 1 1
100 4 2 2 4 1 1 3 3 2 1
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55. FINDINGS
1. 60% of the respondents read Vijay Karnataka because of its coverage.
2. 36% of the respondents prefer political news in Vijay Karnataka.
3. 68% of the respondents prefer Vijaya Karnataka for advertisement because of its
circulation.
4. 46% of the respondents prefer Saptahika Vijaya supplement of Vijay Karnataka.
5. 46% of the respondents read Mahila Vijaya because it provides health tips.
6. 55% of respondents opinion is that Vijay Karnataka paper is extremely good.
7. 52% of the respondents are satisfied and 25% of the respondents are mostly
satisfied. 14% of the respondents are neither satisfied or unsatisfied and 9% of the
respondents are mostly unsatisfied.
SUGGESTIONS
 It has to provide more job applications.
 It has to provide discovery oriented news along with regular supplements at
reasonable price.
BABASAB PATIL 55

56. QUESTIONNAIRE
Dear Sir/mada
Name : ________________________________________________
Address : ________________________________________________
Mobile No. : _____________________
Phone No. : _____________________
1. Annual Income
Below 50,000 From 50,000 to 1,00,000
1,00,000-2,00,000 Above 2,00,000
2. How many of your family members read newspaper ______________
3. Why do you read Vijay Karnataka newspaper (Rank 1 for the most important
reason and 2 for the next and so on,
News Coverage Price
Local News Advertisement
4. Which part of your newspaper you like the most
Political news Sports news
Local news Articles
Ads Others
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57. 5. Why do you choose Vijay Karnataka as a media for advertisement.
More circulations
Reasonable price
6. Which supplement of the Vijay Karnataka paper you like most
Krishi Vijaya Mahila Vijaya
Saptahika Vijaya Udyog Vijaya
7. For which of the following reasons is Mahila Vijaya popular
It provides Beauty tips
It provides Health tips
It provides Kitchen tips
8. Overall, How do you rate Vijay Karnataka services
Extremely Good Very Good
Neither Good Nor Bad Very Bad
Extremely Bad
9. Express your level of satisfaction about the news provided the Vijay karnataka.
Satisfied Mostly
Mostly satisfied Neither satisfied / Unsatisfied
10. Any other opinion about Vijay Karnataka newspaper.
BABASAB PATIL 57

58. ________________________________________________________
________________________________________________________
Thank you for your kind co-operation.
Signature
BABASAB PATIL 58

59. BIBILOGRAPHY
1. websites : www.polynter .com
2. Journals
3. company magazines
BABASAB PATIL 59