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SAAB MARFIN MBA




“A study on customer awareness to determine the

potential market of HDFC Standard Life Insurance

                   Products and plans”.




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“A study on customer awareness to determine the potential market of

         HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA




                                INDEX

Chapter-I

  1) Introduction

  2) Literature Review

  3) Statement of the problem

  4) Purpose of the study

  5) Scope of the study

  6) Objectives of study

Chapter-II

  1) Organization Profile

  2) Organization Chart

  3) Sampling

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             HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA

  4) Research Design Data Collection Methods

  5) Measuring tools.

Chapter-III

  1) Result & discussion with graphs & charts.

  2) Summary, conclusion, & a proposed action plan with resource

     requirements and projected benefits to the organization.

Chapter-IV

  1) Appendix

     Questionnaire

  2) Bibliography




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              HDFC Standard Life Insurance Products and plans”.
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“A study on customer awareness to determine the potential market of

         HDFC Standard Life Insurance Products and plans”.
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INDUSTRY OVERVIEW



THE HISTORY OF INSURANCE:

      As with so many things in so many facts of our life, insurance too

was born out of a primal need and shaped by socio economic realities

of the time. The story goes back to around 2100 BC, the time ancient

civilization of Babylon and a business practice called ‘bottomry’. For all

practical purposes a form of marine insurance, bottomry enabled ship

owners to borrow money against their ships to pay for the trip. With

piracy rampant of high seas, traders and seafarers were reluctant to sale

to other lands for fear of their lives and goods. Bottomry gives them

some semblance of security. The arrangement was only if their ship

returned did trader have to repay the loan, along with interest, which

was pegged at an above market rate for risk covered. So, if their ship

failed to make it back they did not have to repay the loan ,there by

covering some or all the loss.



ORIGIN:

     With the marine rout being the bedrock of trade and commerce in

those days, the practice of bottomry evolved and        spread. With the

growth towns and trade in Europe, medieval guilds (group organized on


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the basses of some common objective like traders) pooled in money to

protect their members from loss by fire and ship wreck, to pay ransom

if they were captured by pirates and to provide burial and support in

sickness and poverty. By the middle of 14th century, as evidences by

earliest known insurance contract (Genoa, 1347) marine insurance was

common among maritime nations of Europe.

      Lioyd’s of London the largest marine insurance today, was found

in 1688, in a coffee shop in London. Lioyd’s coffee house became

preferred place for merchants, ship owners and underwriters to transact

business. Insurance develop rapidly with growth of British commerce in

17th & 18th century, and started becoming organized, along the way

going through a period of defaults and closures.



           The British bought insurance to India in 1818, replete with

imperialist prejudices. The oriental life insurance company, the first

insurance company in the country, insured only European widows.

British insurers eventually begin insuring Indian lives, but for a premium

that was 15% to 20% higher than that payable by British. It was only in

1870 that the disparity was corrected. Six Indians peeved by this

second-class treatment, set-up Bombay Mutual Life Assurance Society,

and started insuring Indian lives at the same cost of British lives. Social

discrimination, in fact, turned out to be catalyst for Indians initiative in

insurance sector. In 1909, activist Ishwar Chandra Vidyasagar founded

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the Hindu family annuity fund the first instant of a pension-based

investment scheme targeted at Indians.

       As had happened in England earlier, a flood of new players and

patchy regulation snowballed into a crisis. Several insurers defaulted on

their contractual obligations to policyholders, citing investment losses,

some even folded-up. The insurance act 1938 started control on

insurance but even they failed to safeguard policyholder’s interests.




NATIONALSATION:

             Post-Independence, discontent against insurers reached a

pitch. Business was chaotic ,, foreign insurers were leaving the country,

and Indian insurers, driven by greed and business consideration, weren’

t earning much credibility. The cry for nationalizing insurance grew

louder a move that insurers were, of course, opposed to.

             On 19th January 1956, the life insurance business was

nationalized. In one swoop, the government snapped up 245 insurers

and provident societies. Eight months later, the life insurance

corporation of India (LIC) was formed, which took over the business of

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the erstwhile private insurers, and started expanding at a frenetic pace.

Today, this monolith has 2100 branch, 8lakh agents and offers a bevy

of insurance investment products. LIC marketed insurance less has a

risk management tool and more has savings instruments with tax edge.

A look at LIC policy profile shows that 18% of policies in force currently

are protection plans. Insurance cum investment plans account for 60%,

with balance being pure investment plans. Still house holds embraced

these safe investment avenues, with the sum assured (or the total value

of cove) increasing from Rs.1476cr in 1`957 to Rs. 459201cr to 1998

to 1999.

           Similar circumstances lead to the nationalization of non-life

(general insurance). As in life insurance per nationalization there were

an inordinately largely number of insurers many of who where notorious

of clams. Non life insurance was nationalized in 1972. General

Insurance Corporation was setup as a holding company, total of 107

private insurers where merged and group to form general insurance

corporation four subsidiaries.




PRIVATISATION:

     There were various reasons given by the government to nationalize

the insurance sector was to take insurance to the mass, facilitate the

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flow of long term funds (which insurance companies, by virtue of the

business they are in, have ready access to) into development of

infrastructure in the country, and safe guard the interest of the policy

holders. Towards this end, state insurers did develop the insurance

sector, though most experts believe that these monopolies could have

done much, much more.

       In the early nineties is, the government went on a reforms binge

and started loosing controls on Indian industry. In 1993 the government

appointed the Malhotra committee headed former RBI governor

R.N.Malhotra, to draw up a blue print for insurance sector reforms. The

panel submitted its report a year later, recommending privatization,

backed by stiff entry guidelines and stringent regulations, so as to avoid

repeat per nationalization free for all.

             The insurance regulatory and development authority (IRDA)

was founded to regulate the sector and over see the process of

privatization. In 2000, the IRDA started giving out licenses, and a year

later, the first of the private players started operation. The wheel had

come full circle.

              Under state control, the insurance sector, both life and

non-life ,grew steadily. Still, Indians are not adequately insured and lag

behind most countries. Total insurance penetration (insurance premium

as a percentage of gross domestic product) is dismal when compared to

its economic standing. Just 2% of the population has some of life

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insurance.




Why private insurance are queuing up?

       In many ways the re-entry of private insurers has marked Second

Coming for the sector. In just 3 years, the sector has under gone a

make over, offering the fruits of free market, more choice better service,

and quicker settlements, tighter regulations greater awareness. State

insurers have been compelled to get their act together.




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                INTRODUCTION OF LIFE INSURANCE :



History of life insurance in India:

           The life insurance industry in India dates back to 1818 .when

the Oriental Life Insurance Company set up office in Kolkata in 1823,

the Bombay Life Assurance Company started operations in Mumbai,

India. The Indian Life Assurance Companies Act was passed in 1912; the

Indian Insurance Companies Act 1928 followed this .These acts allowed

the Government to collect data regarding life and non life businesses

conducted by both Indian and foreign insurance companies later the

1928 act was amended and a new act the ‘Insurance Act’ was passed in

1938.

             By the mid 1950s, 154 Indian insurers, 16 foreign insurers

and 75 provident societies were operating in the country. The life

insurance business was concentrated in urban areas and was confined

to the higher strata of society.   In 1956, the management of these

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companies was taken over the Government of India LIC was formed in

September 1956 through the LIC Act 1956 with a Capital of Rs 50

million .One of the main objectives of forming LIC was to make

insurance cover available to a larger number of people particularly to

the lower segments of society . In      1972, the Government took over

management control of 106 private general insurance companies and

formed the General Insurance Corporation(GIC) over the years , LIC

expanded its network all over the country and become one of the

largest corporations in India .LIC had seven zonal offices 100divisional

offices ,2,048 branch offices and army of agents totaling 6,28,031.




                 Growth in Indian insurance industry was minimal in the

1960s and 1970s because of low sayings and the low level of literacy. In

addition   the   insurance   industry   lacked   sufficient   funding   and

infrastructure .However changes in the economy in the 1980s, such as

growth in the rate of industrialization improvement in infrastructure the

capital markets increase in the savings rate and substantial capital

formation resulted in tremendous growth in the life insurance industry

over the years LIC launched several group insurance and social security

schemes to enhance its reach in the rural areas.



What is life insurance?

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            Life insurance is a form of insurance that pays monetary

proceeds upon the death of the insured covered in the policy.

Essentially , a life insurance policy is a contract between the named

insured   and the insurance company wherein the insurance company

agrees to pay an agreed upon sum of money to the insured’s named

beneficiary so long as the insured’s premiums are current.

                 People take out life insurance policies for a number of

reasons. Such insurance provides security to family members upon the

loss of a loved one for instance if the primary wage earner dies in his or

her prime the death benefit received from a life insurance policy will

assist the surviving family members in overcoming the burden of the

tragic loss . Life insurance can be purchased by individuals but is also

offered as a perk by many employers .Often times large employers and

government employers offer group life insurance at no cost the

employee . Should the employee wish to obtain additional life insurance

from the employers insurance company they can usually do so at

reduced rates.




          The cost of life insurance varies depending on such factors as

the insured ‘s age health and occupation . For example the premium for

a 25 year old male non-smoker in excellent health will be far less

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expensive then a similar policy for a 65-year –old male smoker .

similarly a sky dive instructor would have to pay much higher premiums

for life insurance then would a librarian.

             Life insurance is available in a number of different forms to

fit the tastes of the proposed insured some of the typical forms of

insurance policies include whole life variable life and term life .Term life

insurance policies begin with low premiums during the initial stages of

the policy and these premiums increase steadily as the insured grows

older .There is no cash built-up in a term policy and accordingly the

death benefit will not increase.

                 With whole life and variable life insurance a portion of

premium pays for the insurance and the remainder serves as a tax-free

investment .A whole life policy sets a premium at the beginning of the

policy and that premium does not change over the life of the policy .

This form of insurance allows for a cash of the policy or it will simply

serve to increase the death benefits in the end.

               In a variable life product, the premium remains the same

over the life of the policy , and there should be a cash build-up as long

as the various mutual funds selected by the insured perform well.




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                   What is an insurance premium:

                 An insurance premium is the actual amount of money

charged by insurance companies for active coverage .An insurance

premium for the same service can very widely among insurance

providers which is why experts strongly recommend getting several

quotes before committing to an insurance policy .Insurance agents or

brokers will take your   basic information and calculate an insurance

premium estimate based on your answers and other factors. The lowest

quoted price on an insurance premium may be the better bargain but

the level of coverage may also be lower.

                The cost of an insurance premium is largely based on

statistics not necessarily on individual habits or history .A 22-year –old

male seeking car insurance for a sports       car can often anticipate a

higher insurance premium than a 45-year-old women driving                 a

mid-size sedan. Both may have excellent driving records but the

insurance company considers a younger driver in a faster car to be

more at risk for accidents. Therefore the insurance premium quotes will

be noticeably different. In general a more expensive or faster car will

cost more to insure simply because owners of those vehicles TEND to

drive faster.



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                  The same philosophy holds true for medical insurance

premium costs .Non-smokers statistically live healthier lives then

smokers ,for example Construction worker may have more serious on

the job accidents than accountants . A55-year-old lumberjack who

smokes may be charged a higher health insurance premium than a

30-year-old non-smoker working in an office conversely an insurance

premium may be reduced if the policyholder changes his or her habits

and life style.




             An insurance premium is generally collected in monthly or

semi-yearly payments .If the policyholder fails to make a scheduled

payment the insurance company can choose to cancel the policy entirely.

This is often referred to as a lapsed policy .Either the customer will pay

the balance of the insurance premium and become reinstated or the

policy will become null and void. Because the billing cycle can be

lengthy it is not unusual for policy holders to forget to make a

payments before the policy lapses.

              An insurance premium is always in a state of flux Rates can

go up or remain stable between billing cycles .An accidents claim can

dramatically changes the insurance premium rate of the claimant

especially if the accidents report show the policy holder was at fault .

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Because most states now have a mandatory minimal insurance coverage

law for drivers there may be no other choice but to pay the increased

insurance premium or find another company willing to a higher risk

driver .Insurance agencies are for profit businesses , so they will make

every effort to recoup their losses after a pay-out . Paying an insurance

premium may seem like a waste of money ,but knowing your expenses

will be met after an accident can bring peace of mind .




INDIAN         FOREIGN        COUNTRY     INSURER          WEBSITE

PROMOTER       PROMOTER

Bajaj Auto     Allianz AG     Germany      Bajaj   Allianz bajajallianz.c

                                           Life Insurance o.in

ICICI          Prudential     USA         ICICI            iciciprulife.co

                                           Prudential      m



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                                           Life Insurance




HDFC          Standard         UK          HDFC             hdfcinsurance

              Life                         Standard Life .com

                                           Insurance

Vysya Bank    ING Group        Netherlan   INGVysya Life ingvysyalife.c

                               ds          Insurance        om

SBI           Cardif(arm       Canada      SBI         Life sbilife.co.in

              of         BNP               Insurance

              paribas)

TATA          American         USA         Tata-AIG Life tata_aig.com

              Internationa                 Insurance

              l Group

Dabur India   Aviva Plc                    Aviva       Life avivaindia.co

                                           Insurance        m

Aditya Birla Sun Life          Canada      Birla Sun Life birlasunlife.c

Group                                      Insurance        om




Literature Review:

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           HDFC Standard Life Insurance Products and plans”.
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           The project report on “A study on customer awareness to

determine the potential market “HDFC Standard Life Insurance Plan” in

Dharwad. I through under took the project by the help of “HDFC

Standard Life Insurance Plan” Ltd. Sales development manager Mr. Moin

Lohani

Body of the Report:

          Primary data was collected by administration questionnaire of

100 customers. The questionnaire was specially framed to meet the

requirement of the survey and the following details.

         Direct contact was made with the respondents through random

sample to collect the needful information with reference to our

objective as per to meet the survey requirement.

Interview technique:

           Direct personal interview was conducted throughout project

using direct structured and self administrative questionnaire.



Conclusion & Recommendation:

         Analysis was based on the result of the research conducted and

the recommendations are based on the analysis.

Limitation :

          The major limitation of the project was time frame.




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STATEMENT OF THE PROBLEM



         “A study on customer awareness to determine the potential

market of HDFC Standard Life Insurance Products and plans”.



          The main core problem in the project is to know weather the

people of Dharwad city is fully aware of “HDFC Standard Life Insurance

Plan”



Purpose of the study:

            The study was undertaken to gather information from the

respondents regarding awareness Unit-Linked Youngster plan and the

purpose of the study is to know how many people are aware of “HDFC

Standard Life Insurance Plan”



Scope of the study:

            The study will help the company to know the awareness of

            “HDFC Standard Life Insurance Plan” in Dharwad city.

            The study will help the company to know the customer

            profile.

            The company can find out where their competitors
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  The reason for confining the scope of the research in Dharwad were .

  1) One of the fast growing city in educational field in Karnataka and

      represents the more scope to the insurance companies.

  2) It is also commercial city in the Business field.



  Objectives:

        1. To study the awareness level of “HDFC Standard Life

           Insurance Plan”.

        2. To find factor influencing financial planning.

        3. To find potential market for “HDFC Standard Life Insurance

           Plan”

        4. To find vital communication media.



RESEARCH METHODOLOGY



Data source:            Primary data (field survey)

Area of Research: Dharwad city.

Research instrument:    Questionnaire.

Sample Plan:            Personal Interview.

Sample Unit:            Businessman, Job holders, etc.

Sampling method: Non probability method, Random sampling method.

Sample Size:            50 respondents.

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Organizational Profile:

HDFC (Housing Development Finance Corporation Ltd.)


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      Founded in 1977, HDFC is today the market leader in housing

finance in India and extended financial assistance for more than 19

lacks homes.

      HDFC has 120 offices in India presently. It also has one

international office in Dubai and service associate in Bahrain, Kuwait,

Qatar, Saudi Arabia and sultanate of Oman.

      HDFC’s asset based amount of over Rs 21450crore. Its financial

strength is reflected in highest safety rating of FAAA and MAAA

awarded by CRISIL ICRA two of India’s leading credit rating agencies

respectively for the last 7 years consequently.

It has a depositor based of over 13 lacks depositors and deposits agent

face of over 50000.

      Of the total deposit of 82%are sourced from individual and trust

depositors, which demonstrate the tremendous confidence that retails

investor, have in the company.

      HDFC promoted companies have emerged to to meet the investor

and customers needs.

      HDFC bank for commercial banking HDFC mutual fund of mutual

fund of products.

        HDFC standard life insurance company for life insurance and

pension plan and product and HDFC Chubb for general insurance

product.



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      Being an institution that is strongly committed     to the highest

standard of quality and excellence , HDFC has own several accolades in

the past few years one such award is “Ramakrishna Bajaj National

Quality Award” for the year 1999.this award was instituted to award

reorganization to Indian companies for business excellence and quality

achievements. HDFC is the only Company so far to receive this award in

the service category.




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Standard Life Assurance Company (SLAC)

      Founded in 1825, Standard life has been at the fore front of the

U.K. Insurance Industry for 177 years by combining sound financial

judgment with integrity and reliability. The largest mutual life company

in Europe, it has operations in the U.K, Ireland, Spain, Germany, Austria

and Canada with representative offices in Hong Kong and Chaina.

      One of its most recent successes was the launch of standard life

bank on 1st January 1998. The introduction of its innovative mortgage

product in January 1999 had an immediate impact on the U.K. market,

accounting for 11% of the all new lending within the first operational

year. The current deposite base of the bank is U.S. $ 7.1 Bn.

      Standard life has total assets of U.S.$ 121 Bn       and the new

premium income last year of U.S.$ 9.2 Bn. Its U.K. investment portfolio

accounts for approximately 2% of all shares listed in the London Stock

Exchange.

      It is one of the few insurance companies in the world to receive

AAA rating from two of the leading International Credit Rating Agencies,

Moody’s And Standard and Poor’s. The letter described standard life’
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ability to meet its claims obligations of overwhelming under a variety of

economic conditions.

      Not surprisingly, standard life is rated as one of the strongest

companies in the world, in financial terms.

      The quality and values standard life brings to this venture are

immense. The companies reputation in the U.K. market remains

unrivalled. Besides being voted ‘Company of the year’ for overall service,

for the third consecutive year, standard life was recently voted

‘Company of the Decade’ by independent brokers.




Commissions

The rewards of selling insurance are the lucrative.

The limits on commission as provided in the Insurance Act 1938 are as

under:

Type of Policy                       Commission Limits

Immediate Annuity                             2% of premium

Deferred Annuity                              2% of premium

(single premium)

Deferred Annuity                              7.5 % of the first year’s

(regular premium)                             premium

                                              2% of each renewal premium



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All other Cases                             A maximum of 40 % of the

(Endowment, Money-back, etc.)               first year’s premium

                                            A maximum of 7.5 % of the

                                            second year’s premium

                                            A maximum of 5 % of the 4th

                                            & 5th year’s premium

                                            Thereafter, 5% of the renewal

                                            premium

                                            Total commission payable in

                                            the first five years cannot

                                            exceed 60 % of the annual

                                            premium    payable     on   the

                                            policy.




Role of the HDFC Standard Life Agent-The consultant



The Company’s agent would be a professional sales person & would be

given the designation of a “consultant” by the Company.

The consultant would act as a financial advisor to the customer. He/She

would:

         Analyze the customer financial requirements
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     Help them plan their goals &

     Recommend appropriate solution, so that the customer is able to

     meet his /her financial objectives in the most optimum manner.

     He/She shall provide support to customers on an ongoing basis.

     The Company would also support the consultant by providing the

     required training & information so that he/she is able to provide

     the best service to the customers.

     Thus, the Company’s Consultant would have a far wider role to

     play than “the typical insurance agent.”




Why should be a consultant with HDFC standard life insurance

Company Ltd.?



     HDFC standard life are companies with tremendous          financial

     strength as endorsed by credit rating agencies. Both enjoy an

     excellent reputation in terms of goodwill and efficient customer

     service.

     Sales training imparted to our consultants will be based on the

     finest international practices.

     Promote and effective communication on marketing campaigns,

     new products.



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         The customer service process will be highly leveraged on

         technology, whether it is getting a new policy on the books,

         paying your commission or setting a claim.

         New business will be processed through a local branch network.



         Our objective is to get policies on our books and disburse.

         Commission paid to you as quickly as possible.

   A range of comparative products backed by quick and efficient

   service     supported   by   highly   trained   and   customer   focused

   administration of team. The idea is to designe          all our process

   around the customers want, when they want it and where tyeu want

   it.

   Additional recognition for top performers.

  Published service turnaround times, which will be used to measures

  our performance.

   Customer satisfaction surveys will be conducted proactively and the

   company will the act on the results.



Scope of Insurance Business in India

         The malhotra committee estimated that the insurance penetration

in India is to extent of about 25% of the insurable population.

         As of 1999-2000, LIC’s insurance           premium income was

approximately rs.32000 crore. It is observed that currently LIC has
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about 10 crore policies in force, which contribute a premium of about

6% of GDS (Grosss Domestic Savings ) of households in India.




         Based on a report by the confederation of Indian Industries (CII), it

is anticipated that this figure of 10 crore policies inforce is likely to

double in the next decade.by the year 2010, the premium income is

expected to account for 18% of the GDS,amounting to Rs. 5,12,000

crore.




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About us


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HDFC Standard Life Insurance Company Ltd. is one of India’s leading

private life insurance companies, which offers a range of individual and

group insurance solutions. It is a joint venture between Housing

Development Finance Corporation Limited (HDFC Ltd.), India’s leading

housing finance institution and The Standard Life Assurance Company,

a leading provider of financial services from the United Kingdom. Both

the promoters are well known for their ethical dealings and financial

strength and are thus committed to being a long-term player in the life

insurance industry – all important factors to consider when choosing

your insurer.


Our key strengths Financial Expertise As a joint venture of

leading financial services groups, HDFC Standard Life has the

financial expertise required to manage your long-term

investments safely and efficiently.


RangeofSolutions

We have a range of individual and group solutions, which can be easily

customized to specific needs. Our group solutions have been designed

to offer you complete flexibility combined with a low charging structure.




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TrackRecordsofar

Our cumulative premium income, including the first year premiums and

renewal premiums is Rs. 1532.21 Crores Apr-Mar 2005 - 06.


We have covered over 1.6 million individuals out of which over 5,00,000

lives have been covered through our group business tie-ups.




             Customer services


            We at HDFC Standard Life are committed to maintaining the

highest level of customer service. Interacting with you via this website is

an extension of this commitment.


            We have designed the ‘Customer Service’ section keeping in

mind all the information you may want to seek regarding procedures

such as paying your premium, various policy servicing options,

processing a claim and so on. We have also provided relevant forms that

can be downloaded easily for your use.


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Premium Payment



            This section gives you all the details that you may require to

pay your premium and make it a hassle free experience. Along with

various premium payment options currently available to you, we have

also drawn up a of details that you will need in case you are paying

through                cheque                 or             demanddraft

6   Easy Ways to pay your premium:




       Lapsation & Revival

       Your renewal premium should reach us by the due date specified

in the premium reminders. It is always advisable to pay on time so that

your valuable policy benefits can continue.


       However we do understand that there may be times when you

may not be able to pay the renewal premium by the due date.
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         we allow for some additional number of days from the due date, which

         is specified in your policy document, to help you make your premium




         In case we still don’t receive your premium payments by the end of the

         above mentioned period, we would do either one of the following:

         “Lapse” the policy – if you haven’t paid premiums for the first 3 policy

         years

         payment.


         Make the policy “Paid up” – if otherwise


                     Either of these may mean loss/reduction of valuable benefits

         of your policy. Please refer to your policy document for details.


                 We do, however, allow you to restore the original benefits for a

         Lapsed or a Paid up policy under certain conditions. Here is what you

         would need to do:



Claims




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        We at HDFC Standard Life realize that not everyone has the same kind

of needs. Keeping this in mind, we have a varied range of Products that you

can choose from to suit all your needs. These will help secure your future as

well as the future of your family.


Protection Plans

          You can protect your family against the loss of your income or the

   burden of a loan in the event of your unfortunate demise, disability or

   sickness. These plans offer valuable peace of mind at a small price.


   Our Protection range includes our Term Assurance Plan & Loan Cover

   Term Assurance Plan.




Investment Plans




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  Our Single Premium Whole Of Life plan is well suited to meet your long

  term investment needs. We provide you with attractive long term returns

  through regular bonuses.




Pension Plans

  Our Pension Plans help you secure your financial independence even after

  retirement.


  Our Pension range includes our Personal Pension Plan, Unit Linked

  Pension, Unit Linked Pension Plus




Savings Plans




  Our Savings Plans offer you flexible options to build savings for your

  future needs such as buying a dream home or fulfilling your children’s

  immediate and future needs.


  Our Savings range includes Endowment Assurance Plan, Unit Linked

  Endowment, Unit Linked Endowment Plus, Money Back Plan, Children’s

  Plan, Unit Linked Youngster, Unit Linked Youngster Plus .




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We understand that bereavement can be difficult to deal with, especially when

you have to arrange for all the formalities in Case of insurance claims.


       If you are the claimant you may get in touch with us by emailing us at and

we will get back to you with that will be required to process a claim.


To help you arrange the documents we have drawn up a list of documents that

you may be required to send along with the claims form. This list is for your

reference only and the complete list may vary for each claim.


Indicative list of documents for Death Claim

                                    Death Claim Form

                                    Original Death Certificate

                                    Original Policy Documents

                                    Medical certificate of cause of death

                                    Cremation     or    burial   certificate   (not

                                    mandatory)

                                    Legal evidence of title (In case there is no

                                    nominee)

                                    All past medical reports



Indicative list of documents for Critical Illness Claim




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Critical Illness Form

Claimant Statement Form

Original Policy Document

A copy of medical records at the time of diagnosis illness and for past

illnesses

Doctors/Hospital Certificates (formats will be issued by the claims assessor

only)




        Group Products




        One-stop shop for employee-benefit solutions

        HDFC Standard Life has the most comprehensive list of products for

        progressive employers who wish to provide the best and most innovative

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employee benefit solutions to their employees. We offer different

products for different needs of employers ranging from term insurance

plans for pure protection to voluntary plans such as superannuation and

leave encashment.

We now offer the following group products to our esteemed corporate

clients:




 Group Term Insurance with Riders

 Group Term Insurance with Profit-Share

 Group Unit-Linked Plan

    For Gratuity

    For Defined Benefit Superannuation

    For Defined Contribution Superannuation

 Group Leave Encashment Plan




Rural Products


According to our research findings, there is keenness among rural customers to inv

savings cum protection plan with a term of five years. Especially, if the premium am

is low and affordable. Keeping this in view, we have designed a special product c


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Bima Bachat Yojana.


We have also designed a product called Super Bachat Yojana wherein the rural cust

can save regularly to create a corpus for future needs..

Bima Bachat Yojana

    The key objective of this product is to provide cover to economically weaker se

    and also to popularise the concept of life insurance and savings in rural areas.

    Bachat Yojana is a low premium life protection plan. One time premium f

    five-year term is just Rs. 100.

    Benefits on death before Maturity: Rs 1,000.




    Benefits on Surrender before Maturity

     During year              Surrender Value (Rs)

     1                        100

     2                        120

     3                        140

     4                        160

     5                        180




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    Benefits on Maturity

    On survival of the life assured to maturity, a benefit of Rs 200 will be paid.




    Age Limit : 18 to 50 years




Super Bachat Yojana

 Super Bachat Yojana combines the benefits of life protection as well as super savin

 helps you save money to meet the expected long term needs. What’s more, it lets

 participate in the surplus profits of the company!




 Benefits on Maturity

 Sum    Assured     +    Reversionary    Bonus     +    Interim    and    Terminal   B

 (Bonuses will be declared normally as on 31st March)




 Benefits On Death

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During the first year a basic benefit of 80% of premiums paid and after the first

lesser

     basic      sum       assured       +reversionary         bonuses       paid

total premiums paid to date +interest @ 6 % per annum




Tax Benefits

   Premiums paid are eligible for tax relief under Section 80 C of the Income Tax

   1961

   Any sum received is exempt under Section 10[10D] of the Income Tax Act, 1961




Age and Term Limits

  Minimum Age at Entry 18 years

  Maximum Age at Entry 60 years

  Maximum Age at Maturity 75 years

  Minimum Term 10 years

  Maximum Term 30 years




Minimum Premium & Policy Fee




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  Option               Premium           Fee

  Annual               1800              150

  Half Yearly          1000              80

  Quarterly            550               45




 Documents Required for Claim Payments

     Fully completed Claim Form

     Original Policy document

     Original Death Registration Certificate

     Original Certificate of Doctor certifying death

     Original Certificate of cremation

     There are NO exclusions under this product




Development Insurance Plan




Development Insurance plan is an insurance plan which provides life cover


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to members of a Development Agency for a term of one year. On the death

of any member of the group insured during the year of cover, a lump sum

is paid to that member’s beneficiaries to help meet some of the immediate

financial needs following their loss.




 Eligibility

      Members of the development agency and their spouses with:

       - Minimum age at the start of the policy 18 years last birthday

       - Maximum age at the start of policy 50 years last birthday

  Employees of the Development Agency are not eligible to join the group.

  The group to be covered is only eligible if it contains more than 500

  members.




 Premium Payments

 The premium to be paid will be quoted per member in the group and will

 be       the       same      for    all    members       of       the   group.

 The premium can only be paid by the Development Agency as a single

 lump sum that includes all premiums for the group to be covered. Cover

 will not start until the premium and all the member information in our

 specified format has been received.

                The premium rate is Rs. 25 per Rs. 10,000 of lump sum, per


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member.

 .




 Benefits

 On the death of each member covered by the policy during the year of

 cover a lump sum equal to the sum assured will be paid to their

 beneficiaries or legal heirs. Where the death is as a result of an accident,

 an additional lump sum will be paid equal to half the sum assured. There

 are no benefits paid at the end of the year of cover and there is no

 surrender value available at any time.




 The role of the Development Agency

 Due to the nature of the groups covered, HDFC Standard Life will be

 passing certain administrative tasks onto the Development Agency. By

 passing on these tasks the premium charged can be lower. These tasks

 would include:




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  Submission of member data in a specified computer format

  Collection of premiums from group members

  Recording changes in the details of group members

  Disbursement of claim payments and the mortality rebate (if any) to

  group members

These tasks would be in addition to the usual duties of a policyholder

such as:

  Payment of premiums

  Reporting of claims

  Keeping policy holder information up to date

Training and support will be available to give guidance on how to

complete                 the              tasks                appropriately.

Since these additional tasks will impose a burden on the Development

Agency, the Development Agency may charge a Rs. 10 administration fee

to their members.




Prohibition of rebates

Section 41 of the Insurance Act, 1938 states

  No person shall allow or offer to allow, either directly or indirectly, as

  an inducement to any person to take out or renew or continue an




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    insurance in respect of any kind of risk relating to lives or property in

    India, any rebate of the whole or part of the commission payable or any

    rebate of the premium shown on the policy, nor shall any person

    taking out or renewing or continuing a policy accept any rebate, except

    such rebate as may be allowed in accordance with the published

    prospectus or tables of the insurer

    If any person fails to comply with sub regulation (previous point)

    above, he shall be liable to payment of a fine which may extend to

    rupees five hundred




Tax Benefits




INCOME     TAX GROSS            HOW MUCH TAX HDFC              STANDARD        LIFE

SECTION         ANNUAL          CAN YOU SAVE?         PLANS

                SALARY

                                Up to Rs. 33,660

                Across      All saved            on
Sec. 80C                                              All the life insurance plans.
                income Slabs. investment         of

                                Rs. 1, 00,000.




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                                  Up to Rs. 33,660

                  Across       all saved              on
Sec. 80 CCC                                                All the pension plans.
                  income slabs. Investment            of

                                  Rs.1, 00,000.

                                  Unto     Rs.   3,366
                                                           All    the   health   insurance
                  Across       all saved              on
Sec. 80 D*                                                 riders   available    with   the
                  income slabs. Investment            of
                                                           conventional plans.
                                  Rs. 10,000.

                  Rs.                                                              37,026
TOTAL
                  Rs. 33,660 under Sec. 80C and under Sec. 80 CCC , Rs.3,366
SAVINGS
                  under Sec. 80 D, calculated for a male with gross annual
POSSIBLE **
                  income not exceeding Rs. 10,00,000.

                  Under Sec. 10(10D), the benefits you receive are completely
Sec. 10 (10)D
                  tax-free, subject to the conditions laid down therein.

* Applicable to premiums paid for Critical Illness Benefit, Accelerated Sum

Assured           and          Waiver            of              Premium          Benefit.

** These calculations are illustrative and based on our understanding of current

tax                                                                          legislations.

Please contact your tax consultant for exact calculation of your tax liabilities.




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Knowledge Centre


Our Knowledge Centre is your personal resource for information that

can help you understand the basics of insurance and help you make an

informed decision about buying a policy.


This section includes details on insurance terms and concepts, helps

you analyze plans for your various needs and lends meaning to some of

the insurance jargon that you may encounter.




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HDFC Standard Life Insurance Company Ltd. is one of India’s leading

private life insurance companies, which offers a range of individual and

group insurance solutions. It is a joint venture between Housing

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Development Finance Corporation Limited (HDFC Ltd.), India’s leading

housing finance institution and The Standard Life Assurance Company,

a leading provider of financial services from the United Kingdom. Both

the promoters are well known for their ethical dealings and financial

strength and are thus committed to being a long-term player in the life

insurance industry – all important factors to consider when choosing

your insurer.


Our key strengths


FinancialExpertise

As a joint venture of leading financial services groups, HDFC Standard

Life has the financial expertise required to manage your long-term

investments safely and efficiently.


RangeofSolutions

We have a range of individual and group solutions, which can be easily

customized to specific needs. Our group solutions have been designed

to offer you complete flexibility combined with a low charging structure.


TrackRecordsofar

our cumulative premium income, including the first year premiums and

renewal premiums is Rs. 1532.21 Crores Apr-Mar 2005 - 06.




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We have covered over 1.6 million individuals out of which over 5,00,000

lives have been covered through our group business tie-ups.


carriers

HDFC's finest investment is in its Human Resources. It draws its

personnel from many disciplines. They are the building blocks on

which the company's performance & productivity is based" . Mr. H T

Parekh Founder-Chairman, HDFC Ltd.


We welcome you to the family of HDFC Standard Life Insurance

Company                                                              Ltd.

This section will help you identify various career opportunities with us,

give you an insight into our work culture and also our various learning

and development initiatives amongst host of other information.


HDFC Standard Life is one of the leading life insurance companies

having a track record of declaring bonuses every year since inception.

We attribute this success to our people, who are our most important

asset. We believe they are a key facet of the company and it is their

contribution that has enabled us to achieve our current status. Since

they deserve the best, our efforts have been to provide them with the

best environment, best culture and best development opportunities

possible.




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Join the Winning Team at HDFC SL


In our quest to be a competitive player in the insurance space,

we are keen to partner with talented, high performing people.

We pride our self for a rich talent base that can successfully

propel the company to even greater heights in an increasingly

competitive platform. So if you think, you have it in you to

emerge victorious in this challenging environment, join us. You

can in order to send us your CV.


 Current Opportunities

    Accounts & Finance

    Group Sales

    Human Resource & Administration

    Inferior & Technology

    Marketing

    Operations

    Sales-Retail

    Sales-Alternate Channel



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  Underwriting

  Training

  Process Management

  Agency

  Legal & Compliance

  Medical




Group Companies




Some of our valued bancassurance partners.

   16th May 2006




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 HDFC Standard Life records impressive growth




 Premium Income grows by 112%




 HDFC Standard Life has recorded a strong year on year growth of

 112% for the period April-March 2005- 06, in comparison with the

 same period 2004-05, with new business first year premium of

 Rs.1029    corers.   The   growth   achieved   by   the   company    was

 considerably higher than the private sector industry average of 84%

 for 2005-06. In terms of effective premium income (EPI), which gives

 a 10% value to a Single Premium policy, and is an internationally

 accepted indicator of an insurance company’s performance, the EPI

 grew by 103% from Rs.436 Cr. to Rs. 887Cr.


 HDFC Standard Life’s growth in new business is a result of number

 of lives insured as well as, an increase in the average premium. For

 the individual business, volume measured by the number of lives

 insured, witnessed a 32% growth. The average premium also

 increased by 62% from Rs.17, 000 in 2004-05 to Rs. 27,500 in

 2005-06.


 Commenting on the huge potential that exists in the Indian market

 today, Mr. Deepak Satwalekar, Managing Director & CEO of HDFC

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 Standard Life emphasized, “The GDP has been growing over 8% per

 annum and 47% of all savings are now in financial saving forms; 16%

 of savings is in the form of insurance premiums and another 16% is

 in Provident Fund and Pensions i.e., 32% of India’s financial savings

 of the household sector are available to be tapped. Therefore,

 growth for the private life insurance industry is inevitable and HDFC

 Standard Life is confident of maintaining a steady growth pace.”


 Highlighting HDFC Standard Life’s differentiators, Mr. Deepak

 Satwalekar said, “Our Company has the most competitive fund

 management charge, which is the lowest in equity based products.

 Our fund management charge is as low as 0.8% per annum, the key

 to enhancing long-term returns. Our other differentiator is that we

 believe in offering life insurance solutions to customers based clearly

 on their needs, and ‘Disha’ is the way it is done.”


 ‘Disha’ is a Professional Sales Skills Training Program. The delegates

 in this program are introduced to a ‘Need-based’ selling approach,

 which can cater to all our clients opting for life insurance solutions.

 ‘Disha’ is aimed at providing a good service to the client and

 building                   long-term                     relationships.



 Contribution to the individual business premium income by the


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 different   channels    of   distribution   also   changed       significantly,

 compared to last year. The Corporate Agency and Banc assurance

 channel has grown tremendously and currently accounts for 43% of

 the company’s business. Speaking on this, Mr. Satwalekar said, “The

 strategy    to   concentrate   on   activating     a   limited   number     of

 bancasurance partners rather than going in for signing up a large

 number of banks in the early years, also paid off. Our key to

 achieving banc assurance success is our belief in a partnership

 approach, customized product offerings, highly ethical dealings and

 providing good “value to our partners and their customers.”


 HDFC Standard Life’s offerings of Employee Benefit Solutions, to the

 corporate sector, through Group Business, have met with increased

 success with year on year growth of 174%. Commenting on the

 strong growth of HDFC SL’s Group Business, Mr. Satwalekar said,

 “Our excellent fund performance on retirement products and

 increase in our client base with 150 clients cutting across a spectrum

 of industries spanning from multinationals to PSUs to the older

 business houses, have been the highlights of the year.”


 Ongoing training for conventional products and specialized training

 for unit linked products for more than 33,000 of our financial

 consultants has also helped its customers choose the products best


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 suited for their need for protection, savings, investments and

 pensions. HDFC Standard Life is the only company requiring its

 sales force to undergo specific training in ULIPs before they are

 permitted to sell the same. There has been a huge jump in the

 number of its Financial Consultants who have qualified to become

 members of the prestigious Million Dollar Round Table (MDRT). From

 124 members as on 31st December 2004, the number has increased

 to 318 members as on 31st December 2005.


 HDFC Standard Life continues to have one of the widest reaches

 amongst new insurance companies. The Company’s geographical

 presence has also increased and covers 169 offices across the

 country.




 Table Showcasing Financial Results:

                         Apr-Mar     Apr-Mar

 Parameters              2004-05     2005-06     % Growth

                         (Rs. Cr.)   (Rs. Cr.)

 Total        received
                         668.40      1532.21     129.23
 premium

   i. New Business       486.15      1028.94     111.65

   ii. Renewal           182.25      503.27      176.14


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   Effective   Premium 436.08        887.30      103.47

   Income (Total)

   Group       Business 49.40        135.15      173.58

   Premium (EPI)




News




 16th May 2005




 HDFC Standard Life declares results for FY 2004-05




 Premium Income grows by 132%


 HDFC Standard Life Insurance Company Limited declared its annual results

 for the financial year ending March 31st, 2005. The company generated

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New Business Premium Income of Rs. 486 Crore in 2004-05 registering a

year-on-year growth of 132%. The growth was primarily driven by the

success of the company's initiative on structured sales processes based on

customer needs and their assessments.


Mr. Deepak Satwalekar, Managing Director & CEO, HDFC Standard Life

attributed this growth to the quality of life insurance solutions offered by

the company. Speaking on the occasion he said, "We are equipped to offer

some of the best solutions to our customers given our wide range of

products and the quality of advice offered by our Financial Consultants and

Corporate Consultants. Training was one of the biggest initiatives we had

undertaken last year. Clearly, this initiative has started giving us good

results."




Highlights of Financial Year 2004-05

 New Business Premium Income up by 132% to Rs. 486 Crores. Total

 Premium Income of Rs.687 Crores as against Rs. 298 Crores in FY 03-04.

 Alternate     Channels   including   banc   assurance   have   recorded   an


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 impressive growth of over 400% to contribute 37% to the Effective

 Premium Income (EPI).

 Group business increased to Rs. 32 Crores on EPI basis.

 The average premium doubled to Rs 17,000

 Company products and services available in 444 locations across the

 country




HDFC Standard Life tracks its New Business Premium on the basis of

Effective Premium Income (EPI). EPI is calculated by giving only a 10% value

to a Single Premium policy and is an internationally accepted indicator of

an insurance company's performance. While the company recorded New

Business Premium Income of Rs. 486 Crores, the EPI figure was lower at Rs.

436 Crores. The total premium income (including renewal premium) grew

by 130% to touch a figure of Rs. 687 Crores. High levels of persistency

have resulted in a higher level of renewal premiums. High persistency is an

important contributor to future profitability. The cumulative sum assured

for all policies issued up to March 31, 2005 crossed Rs. 30,000 Crores.


In the first full year of offering unit linked products, the structured sales

process adopted by the company has paid rich dividends. HDFC Standard


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Life offers, both, life insurance policies as well as pension products on a

unit linked platform. Unit linked products accounted for over 50% of the

new business premium. Given the nature of the unit linked product, the

company provided specialized training to a limited number of its Financial

Consultants who were then tested for their understanding of the products

and separately licensed. HDFC Standard Life is unique in stipulating this

requirement for its sales force.


The company's national relationships with HDFC Limited, HDFC Bank,

Union Bank of India, Indian Bank and Saraswat Bank have also helped it

reach out to a larger number of customers across the country. The

alternate channel business grew by over 400% to contribute 37% of the

premium income. The company plans to further strengthen these

relationships through the introduction of products specially designed for

this channel.


HDFC Standard Life continues to have one of the widest reaches among

new insurance companies. The company doubled the number of offices to

104 across the country. Through these offices, the company today services

customer needs in over 440 towns. The company also increased its depth

in existing markets by increasing its Financial Consultant strength from

17,000 as on 31st March 2004 to over 23,000 as on 31st March 2005.

There has been a huge jump, of over 220%, in the number of its Financial


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Consultants who have qualified to become members of the prestigious

Million Dollar Round Table (MDRT). From 38 members as on 31st

December 2003, the number has increased to 124 members as on 31st

December 2004.


During the year, the company expanded its portfolio of products by

launching plans to cover Superannuation and Leave Encashment needs,

thereby offering a wide range of employee benefit solutions to its

corporate clients. Consequently, HDFC Standard Life's Group Business saw

a huge growth over the previous financial year. The New Business Premium

grew to Rs. 49 Crore to cover over 200,000 lives for a sum assured of over

Rs.10,000 Crores.


Given its parentage and its financial expertise, the company is confident of

offering good long-term returns to its policyholders. Speaking on this Mr.

Satwalekar said, "Our investment philosophy and cost consciousness

together will help us in providing good long term growth to policyholders

on their investments with us. This is evident in the performance of our

equity based unit linked funds which have outperformed most indices over

the last one year".




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Accident

Benefit




                  An add-on with a life policy. It compensates a policyholder in

                  the event of death or injury by accident




          Annuity

          An investment option that makes a series of regular payments to an

          individual in exchange for a premium or a series of premia.




          Appreciate

          To grow in value




          Asset

          Everything owned or due to a person




          Asset allocation

          How your investments are spread across various asset classes




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      Bond

      It is like an IOU. By buying a bond you loan money to a company, a

      municipality, state or the Central Government




      Bonus

      The amount paid as return in a ‘with-profit’ policy. The bonus,

      expressed as a percentage of the sum assured, is generally declared

      every year. The amount is linked to the profits earned by the insurer.

      Depending on the time of withdrawal, there are two kinds of bonuses

      – reversionary and cash. A reversionary bonus can be encashed only

      on maturity of the policy; a cash bonus can be withdrawn when

      declared




      Budget

      It is a tool used to monitor and control expenditures and purchases.




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      Capital gains

      Profit earned from the sale of stocks, mutual fund units and real

      estate. Long-term capital gains arise from assets owned for more

      than a year while short-term capital gains are made from assets

      owned for less than a year.




      Compound Interest

      Interest computed on principal plus interest accrued during the

      previous periods of the investment




      Corpus

      The amount of money available with a scheme for investing. If

      already invested, the corpus is the current value of the scheme’s

      portfolio.




      Cost averaging

      A strategy that involves investing a fixed amount of money in an

      asset class like equity, so that the average cost of acquiring the asset

      in the long-term is much lower than that in the short-term.




      Cover


                                                                      69
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         HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA

      Another word for insurance; it also refers to the amount of

      insurance.




      Critical illness rider

      A rider that provides a policyholder financial protection in the event

      of a critical illness




      Death benefit

      The amount payable to the nominee on death of the policyholder.

      The amount paid is the sum assured plus benefits applicable (if any)

      less outstanding loans.




      Declining term cover

      A type of pure life protection insurance policy where the premia

      remain the same while the life coverage keeps declining. They are

      typically used to cover the life of a person with a pending loan

      repayment, like home loan.




      Deferred annuity


                                                                      70
“A study on customer awareness to determine the potential market of

         HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA

      An annuity plan where the first annuity payment becomes payable

      after a chosen period that exceeds one year.




      Discretionary expenses

      These    are   expenses     like   entertainment,    dining   out    and

      non-compulsory travel that you can reduce at will.




      Disability / dismemberment benefit rider

      A rider that provides for additional cover in the event of disability, or

      dismemberment, of the policy holder due to an accident




      Dividends

      Payments made by companies and mutual funds to shareholders and

      unit-holders, respectively, from the income generated by it.




      Down payment

      The money that a home buyer has to contribute, often at least 15 per

      cent of the value of the house, when he is taking a home loan.




      Dividend yield

      The percentage of dividend paid on a share to the value of the share.

                                                                      71
“A study on customer awareness to determine the potential market of

         HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA




      Emergency fund

      The money, in the form of liquid investments in bank savings

      accounts, two-in-one accounts and liquid funds, you need, to take

      care of emergencies like a job loss that your insurance policies

      wouldn’t cover




      Endowment plans

      An insurance plan that provides a policyholder risk cover and some

      return on investment. Usually suitable for the risk-averse




      Effective rate of interest

      The true rate as against the nominal rate, which may be incorrect.




      Estate

      All assets of a person, both financial-like stocks, bonds, mutual

      funds and fixed deposits and physical-like a house and gold that can

      be passed on to his heirs.




                                                                      72
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         HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA

      Estate planning

      A financial plan to ensure the transfer of all your assets-both

      financial, such as fixed deposits and stocks and physical, such as

      home, after your death to your heirs without any delay or loss.




      Exclusions

      Risks and circumstances not covered by a policy. No claim will be

      entertained in case of losses arising out of such situations




      ELSS (equity-linked savings schemes)

      Diversified equity funds that additionally offer a tax deduction under

      Section 80C on investments up to Rs.1 lack.




      EMI (equated monthly installment)

      A borrower must make this payment each month towards repayment

      of interest and principal of a loan taken by him.




      Equity

      The actual ownership interest in a specific asset or group of assets




                                                                      73
“A study on customer awareness to determine the potential market of

         HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA



      Financial planning

      It covers the essential elements of a person’s financial affairs and is

      aimed at achieving a person’s financial goals.




      Fixed deposit

      Funds placed on deposit in a bank, company or post office at a fixed

      rate of interest.




      Fixed-income investment

      Any investment that provides a stated percentage of value, say 6 per

      cent, on the invested amount.




      Fixed rate loan

      Interest rate charged on a loan that remains fixed during the tenure

      of the loan




      Floating rate loan

      Interest rate charged on a loan benchmarked to a particular lending

      rate. The rate gets adjusted during the tenure of the loan as the

      benchmark interest rate changes.


                                                                      74
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         HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA




      Group Insurance

      An insurance policy taken out by employers to provide life cover to

      their employees. Usually the cheapest form of insurance.




      Guaranteed additions

      The amount paid as returns in assured-return insurance plans.

      Guaranteed additions are expressed as a percentage of the sum

      assured, with the amount payable being stated by the insurer at the

      outset.




      Hospital cash benefit rider

      A rider that provides cover for hospitalization




      Immediate annuity

                                                                      75
“A study on customer awareness to determine the potential market of

         HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA

      An annuity that starts payments immediately after, or soon after, the

      first premium is paid




      Index fund

      A scheme whose portfolio mirrors the progress of a particular index,

      both in terms of composition and individual stock weight ages. It’s a

      passive investment option, as a fund’s performance will mimic the

      index concerned, barring a minor tracking error.




      Insured

      The policyholder




      Insurer

      The insurance company




      Investments

      Assets like fixed deposits, post office savings, bonds and stocks that

      are acquired for the purpose of earning a return




      Investment risks

      The risks that your investments face. These include the risk of

                                                                      76
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         HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA

      interest rate fluctuations impacting your debt investments or the

      prices of equities going down.




      Level term cover rider

      A rider that increases the life cover in non-term plans, up to a

      maximum of the sum assured on the base policy. The rider offers

      death benefit along, and serves the need for extra protection for a

      specified time period.




      Liabilities

      Monies owed, debt and other financial obligations of a person




      Life annuity

      An annuity that makes regular income payments till the policyholder

      is alive. On the policyholder’s death, all income payments cease and

      there are no beneficiary benefits.




      Liquidity

      The quality of assets that can be easily and quickly converted into


                                                                      77
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         HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA

      cash without any, or significant, loss in value.




      Loyalty additions

      Additional benefits (other than guaranteed additions/bonus) paid to

      policyholders on maturity of certain investment-based insurance

      plans for staying on through its term. Loyalty additions are paid as a

      percentage of the sum assured, with the amount depending on the

      insurer’s financial performance.




      Lock-in period

      The period of time for which investments made in an investment

      option cannot be withdrawn.




      Marginal tax rate

      The highest tax rate applicable to a person for paying income tax.




      Market value

      The monetary value an asset will fetch if sold in the market today.




                                                                      78
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         HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA

      Maturity date

      The date on which a policy term or fixed-income investment like

      fixed deposit or bond comes to an end.




      Money-back plans

      A variant of endowment plans in which survival benefits are

      disbursed through the policy term, rather than in a lump sum at the

      end.




      Net asset value (NAV)

      The simplest measure of how a scheme is performing, it tells how

      much each unit of it is worth at any point in time. A scheme’s NAV is

      its net assets (the market value of the financial securities it owns

      minus whatever it owes) divided by the number of units it has

      issued.




      Nominee

      The person(s) nominated by the policyholder to receive the policy


                                                                      79
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         HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA

      benefits in the event of his death.




      Participative plans

      See ‘with-profit’ policy




      Pension Plan

      Investment products offered by insurance companies and mutual

      funds that required the investor to make defined contributions over

      regular periods, mostly every year. The contributions are invested

      according to a pre-decided investment plan. At retirement, the

      accumulation is paid out through regular pay-out options.




      Periodic payment investments

      Investment options that have payouts in fixed intervals. For example,

      money-back life insurance policies.




      Permanent partial disability

      Permanent loss of any body part, one eye, one limb or one finger or

                                                                      80
“A study on customer awareness to determine the potential market of

         HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA

      a toe, or injuries that render the insured in capable of earning an

      income from the date of the accident onwards from any work,

      occupation or profession. While the loss of the body part may be

      permanent, its effects on the insured’s life are partial.




      Permanent total disability

      Permanent loss of use of any two limbs, or permanent and complete

      loss of sight in both eyes and any other injury that renders the

      insured incapable of earning an income. Cover this risk to secure

      your wealth.




      Policy

      The legal document issued by an insurance company to a

      policyholder that states the terms and conditions of an insurance

      contract.




      Policyholder

      The person who buys an insurance policy. Also referred to as the

      ‘insured’.




      Policy term


                                                                      81
“A study on customer awareness to determine the potential market of

         HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA

      The period for which an insurance policy provides cover




      Post office schemes

      Also known as Small Savings schemes, they are offered at post

      offices     and   carry   the   highest   returns   among   fixed   income

      instruments. Government backing makes these instruments like

      Public Provident Fund (PPF), National Savings Certificate (NSC), Kisan

      Vikas Patra (KVP) and Post Office Monthly Income Scheme (POMIS)

      risk-free




      Pre-payment

      Partial or full repayment of the loan before the end of the tenure.




      Premium

      The amount paid by the insured to the insurer to buy cover




      Recurring deposit

      This is offered both in post office and banks where you are required

      to contribute a fixed amount ever month. It is a great tool for


                                                                          82
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         HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA

      making small and regular savings.




      Rest

      The frequency at which interest is calculated on the outstanding loan

      balance. The more regularly the interest is calculated on the

      outstanding loan amount, the lesser the interest costs and cheaper

      the loan. For example, monthly rests would make a loan with the

      same rate cheaper than a quarterly rest.




      Revolving credit

      A pre-established credit line, typically in a credit card, against which

      a person may borrow to make purchases.




      Riders

      Additional covers that can be added to a life policy, for a cost




      Small savings

      See post office schemes




                                                                      83
“A study on customer awareness to determine the potential market of

         HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA

      Sum assured

      The amount of cover taken under a life insurance policy, it is the

      minimum amount that will be paid on death of the policyholder

      during the policy term.




      Surrender value

      The   amount   payable    by   the   insurer   to   the   owner    of   an

      investment-based plan in case he opts to terminate the policy after

      three years (the mandatory lock-in period) but before its maturity

      date. The surrender value will be the premia paid till date minus

      surrender charges and any outstanding loans due.




      Survival benefits

      The amount payable to a policyholder under an investment-based

      plan if he survives the policy term. Typically, it is the sum assured

      plus returns (guaranteed additions / bonus) accrued.




      Temporary total disability

      An injury that results from an accident and renders a person


                                                                        84
“A study on customer awareness to determine the potential market of

         HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA

      immobile or affects his earning capacity temporarily. For instance, a

      fracture in the arm or leg that keeps you from work: you may be

      mobile but the injury may prevent you from working.




      Term plans

      A plan that provides life cover for a specified period of time, but no

      return on the premia paid




      Terminal bonus

      A one-time bonus paid on maturity of a with-profit plan




      Vesting date

      Generally used in the context of pension plans and children’s plans

      offered by life insurance companies. It is a date signifying a

      milestone in a policy. In pension plans, it is the date from which the

      policyholder starts receiving pension. In children’s plans, it is the

      date from which a child becomes the owner of a policy taken out in

      his name (generally, around his 18th birthday).


                                                                      85
“A study on customer awareness to determine the potential market of

         HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA




      Waiver of premium rider

      A rider that waives the premia payable on the base policy and other

      riders in certain circumstances mostly related to death, disability or

      injury. An important feature especially for investment products such

      as children’s policies.




      Wealth

      The difference between the values of what you own (assets) and what

      you owe (liabilities).




      Will

      A document that designates the assets of a person-both financial

      and physical- to various family members and other heirs.




      With-profit policy

      An insurance plan in which the policyholder gets a share of the

      insurer’s profits ( in the form of guaranteed additions / bonus).

      Along with the sum assured.


                                                                      86
“A study on customer awareness to determine the potential market of

         HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA



      Without-profit policy

      An insurance plan in which the policyholder does not get any share

      of the insurer’s profits




      Whole-life plans

      Class of life insurance policies that provide cover through your

      lifetime.




      BOARD OF DIRECTORS



      Mr.Deepak S Parekh:

                  Is the chairmen of the company. He is also the Executive

      chairmen of Housing Development Finance Corporation Limited

                                                                      87
“A study on customer awareness to determine the potential market of

         HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA

      (HDFC Limited). He joined HDFC Limited in a senior management

      posision in 1978. he was inducted as a whole time director of HDFC

      Limited in 1985 and was appointed as its Executive Chairmen in

      1993. He is the Chief Executive Officer of HDFC Limited. Mr. Parekh

      is the Fellow of the Institute of Chartered Accountants (England &

      Wales)



      Mr. Keki M Mistry:

               Joined the board of directors of the company in December

      2000. He is currently the Managing Director of HDFC Ltd. He joined

      HDFC Ltd in 1981 and become a Executive Director in 1993. He was

      appointed as its Managing Director in November, 2000. Mr. Mistry is

      a Fellow of the Institute of Chartered Accountants of India and a

      member of the Michigan Association of Certified Public Accountants.




      Mr. Alexander M Crombie:

               Joined the Board of Directors of the company in April, 2002.

      He has been with the Standard Life Group for 34 years holding

      various senior Management Positions. He was appointed as the

      Group Chief Executive of the   Standard Life Investment Limited. Mr.

      Alexander M Crombie is the Fellow of the Faculty of Actuaries in



                                                                      88
“A study on customer awareness to determine the potential market of

         HDFC Standard Life Insurance Products and plans”.
SAAB MARFIN MBA

      Scotland.




      Ms. Marcia D Campbell:

                  Is currently Group Operations Director in the Standard Life

      Assurance Company and is responsible for Group Operations, Asia

      Pacific Development Strategy & Planning Corporate Responsibilities

      and Shared Service Centre. Ms. Marcia D Campbell joined the Board

      of Directors in November 2005.



      Mr. Keith N Skeoch:

                      Is currently the Chief Executive of the Standard Life

      Investment Limited and is responsible for overseeing Investment

      Process and Chief Executive Officer Function. Prior to this, Mr.

      Skeoch was working with M/s. James Capel & Co. holding the

      Positions of UK Economist, Chief Economist, Executive Director,

      Director of Control and Strategy HSBS Securities and Managing

      Director International Equities. He was also responsible for Economic

      and Investment Strategy Research Produced on a worldwide basis.

      Mr. Keith N Skeoch joined the Board of the Directors in November

      2005.




                                                                      89
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         HDFC Standard Life Insurance Products and plans”.
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Custmar awareness of HDFC Bank

  • 1. SAAB MARFIN MBA “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”. 1 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 2. SAAB MARFIN MBA INDEX Chapter-I 1) Introduction 2) Literature Review 3) Statement of the problem 4) Purpose of the study 5) Scope of the study 6) Objectives of study Chapter-II 1) Organization Profile 2) Organization Chart 3) Sampling 2 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 3. SAAB MARFIN MBA 4) Research Design Data Collection Methods 5) Measuring tools. Chapter-III 1) Result & discussion with graphs & charts. 2) Summary, conclusion, & a proposed action plan with resource requirements and projected benefits to the organization. Chapter-IV 1) Appendix Questionnaire 2) Bibliography 3 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 4. SAAB MARFIN MBA 4 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 5. SAAB MARFIN MBA INDUSTRY OVERVIEW THE HISTORY OF INSURANCE: As with so many things in so many facts of our life, insurance too was born out of a primal need and shaped by socio economic realities of the time. The story goes back to around 2100 BC, the time ancient civilization of Babylon and a business practice called ‘bottomry’. For all practical purposes a form of marine insurance, bottomry enabled ship owners to borrow money against their ships to pay for the trip. With piracy rampant of high seas, traders and seafarers were reluctant to sale to other lands for fear of their lives and goods. Bottomry gives them some semblance of security. The arrangement was only if their ship returned did trader have to repay the loan, along with interest, which was pegged at an above market rate for risk covered. So, if their ship failed to make it back they did not have to repay the loan ,there by covering some or all the loss. ORIGIN: With the marine rout being the bedrock of trade and commerce in those days, the practice of bottomry evolved and spread. With the growth towns and trade in Europe, medieval guilds (group organized on 5 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 6. SAAB MARFIN MBA the basses of some common objective like traders) pooled in money to protect their members from loss by fire and ship wreck, to pay ransom if they were captured by pirates and to provide burial and support in sickness and poverty. By the middle of 14th century, as evidences by earliest known insurance contract (Genoa, 1347) marine insurance was common among maritime nations of Europe. Lioyd’s of London the largest marine insurance today, was found in 1688, in a coffee shop in London. Lioyd’s coffee house became preferred place for merchants, ship owners and underwriters to transact business. Insurance develop rapidly with growth of British commerce in 17th & 18th century, and started becoming organized, along the way going through a period of defaults and closures. The British bought insurance to India in 1818, replete with imperialist prejudices. The oriental life insurance company, the first insurance company in the country, insured only European widows. British insurers eventually begin insuring Indian lives, but for a premium that was 15% to 20% higher than that payable by British. It was only in 1870 that the disparity was corrected. Six Indians peeved by this second-class treatment, set-up Bombay Mutual Life Assurance Society, and started insuring Indian lives at the same cost of British lives. Social discrimination, in fact, turned out to be catalyst for Indians initiative in insurance sector. In 1909, activist Ishwar Chandra Vidyasagar founded 6 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 7. SAAB MARFIN MBA the Hindu family annuity fund the first instant of a pension-based investment scheme targeted at Indians. As had happened in England earlier, a flood of new players and patchy regulation snowballed into a crisis. Several insurers defaulted on their contractual obligations to policyholders, citing investment losses, some even folded-up. The insurance act 1938 started control on insurance but even they failed to safeguard policyholder’s interests. NATIONALSATION: Post-Independence, discontent against insurers reached a pitch. Business was chaotic ,, foreign insurers were leaving the country, and Indian insurers, driven by greed and business consideration, weren’ t earning much credibility. The cry for nationalizing insurance grew louder a move that insurers were, of course, opposed to. On 19th January 1956, the life insurance business was nationalized. In one swoop, the government snapped up 245 insurers and provident societies. Eight months later, the life insurance corporation of India (LIC) was formed, which took over the business of 7 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 8. SAAB MARFIN MBA the erstwhile private insurers, and started expanding at a frenetic pace. Today, this monolith has 2100 branch, 8lakh agents and offers a bevy of insurance investment products. LIC marketed insurance less has a risk management tool and more has savings instruments with tax edge. A look at LIC policy profile shows that 18% of policies in force currently are protection plans. Insurance cum investment plans account for 60%, with balance being pure investment plans. Still house holds embraced these safe investment avenues, with the sum assured (or the total value of cove) increasing from Rs.1476cr in 1`957 to Rs. 459201cr to 1998 to 1999. Similar circumstances lead to the nationalization of non-life (general insurance). As in life insurance per nationalization there were an inordinately largely number of insurers many of who where notorious of clams. Non life insurance was nationalized in 1972. General Insurance Corporation was setup as a holding company, total of 107 private insurers where merged and group to form general insurance corporation four subsidiaries. PRIVATISATION: There were various reasons given by the government to nationalize the insurance sector was to take insurance to the mass, facilitate the 8 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 9. SAAB MARFIN MBA flow of long term funds (which insurance companies, by virtue of the business they are in, have ready access to) into development of infrastructure in the country, and safe guard the interest of the policy holders. Towards this end, state insurers did develop the insurance sector, though most experts believe that these monopolies could have done much, much more. In the early nineties is, the government went on a reforms binge and started loosing controls on Indian industry. In 1993 the government appointed the Malhotra committee headed former RBI governor R.N.Malhotra, to draw up a blue print for insurance sector reforms. The panel submitted its report a year later, recommending privatization, backed by stiff entry guidelines and stringent regulations, so as to avoid repeat per nationalization free for all. The insurance regulatory and development authority (IRDA) was founded to regulate the sector and over see the process of privatization. In 2000, the IRDA started giving out licenses, and a year later, the first of the private players started operation. The wheel had come full circle. Under state control, the insurance sector, both life and non-life ,grew steadily. Still, Indians are not adequately insured and lag behind most countries. Total insurance penetration (insurance premium as a percentage of gross domestic product) is dismal when compared to its economic standing. Just 2% of the population has some of life 9 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 10. SAAB MARFIN MBA insurance. Why private insurance are queuing up? In many ways the re-entry of private insurers has marked Second Coming for the sector. In just 3 years, the sector has under gone a make over, offering the fruits of free market, more choice better service, and quicker settlements, tighter regulations greater awareness. State insurers have been compelled to get their act together. 10 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 11. SAAB MARFIN MBA INTRODUCTION OF LIFE INSURANCE : History of life insurance in India: The life insurance industry in India dates back to 1818 .when the Oriental Life Insurance Company set up office in Kolkata in 1823, the Bombay Life Assurance Company started operations in Mumbai, India. The Indian Life Assurance Companies Act was passed in 1912; the Indian Insurance Companies Act 1928 followed this .These acts allowed the Government to collect data regarding life and non life businesses conducted by both Indian and foreign insurance companies later the 1928 act was amended and a new act the ‘Insurance Act’ was passed in 1938. By the mid 1950s, 154 Indian insurers, 16 foreign insurers and 75 provident societies were operating in the country. The life insurance business was concentrated in urban areas and was confined to the higher strata of society. In 1956, the management of these 11 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 12. SAAB MARFIN MBA companies was taken over the Government of India LIC was formed in September 1956 through the LIC Act 1956 with a Capital of Rs 50 million .One of the main objectives of forming LIC was to make insurance cover available to a larger number of people particularly to the lower segments of society . In 1972, the Government took over management control of 106 private general insurance companies and formed the General Insurance Corporation(GIC) over the years , LIC expanded its network all over the country and become one of the largest corporations in India .LIC had seven zonal offices 100divisional offices ,2,048 branch offices and army of agents totaling 6,28,031. Growth in Indian insurance industry was minimal in the 1960s and 1970s because of low sayings and the low level of literacy. In addition the insurance industry lacked sufficient funding and infrastructure .However changes in the economy in the 1980s, such as growth in the rate of industrialization improvement in infrastructure the capital markets increase in the savings rate and substantial capital formation resulted in tremendous growth in the life insurance industry over the years LIC launched several group insurance and social security schemes to enhance its reach in the rural areas. What is life insurance? 12 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 13. SAAB MARFIN MBA Life insurance is a form of insurance that pays monetary proceeds upon the death of the insured covered in the policy. Essentially , a life insurance policy is a contract between the named insured and the insurance company wherein the insurance company agrees to pay an agreed upon sum of money to the insured’s named beneficiary so long as the insured’s premiums are current. People take out life insurance policies for a number of reasons. Such insurance provides security to family members upon the loss of a loved one for instance if the primary wage earner dies in his or her prime the death benefit received from a life insurance policy will assist the surviving family members in overcoming the burden of the tragic loss . Life insurance can be purchased by individuals but is also offered as a perk by many employers .Often times large employers and government employers offer group life insurance at no cost the employee . Should the employee wish to obtain additional life insurance from the employers insurance company they can usually do so at reduced rates. The cost of life insurance varies depending on such factors as the insured ‘s age health and occupation . For example the premium for a 25 year old male non-smoker in excellent health will be far less 13 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 14. SAAB MARFIN MBA expensive then a similar policy for a 65-year –old male smoker . similarly a sky dive instructor would have to pay much higher premiums for life insurance then would a librarian. Life insurance is available in a number of different forms to fit the tastes of the proposed insured some of the typical forms of insurance policies include whole life variable life and term life .Term life insurance policies begin with low premiums during the initial stages of the policy and these premiums increase steadily as the insured grows older .There is no cash built-up in a term policy and accordingly the death benefit will not increase. With whole life and variable life insurance a portion of premium pays for the insurance and the remainder serves as a tax-free investment .A whole life policy sets a premium at the beginning of the policy and that premium does not change over the life of the policy . This form of insurance allows for a cash of the policy or it will simply serve to increase the death benefits in the end. In a variable life product, the premium remains the same over the life of the policy , and there should be a cash build-up as long as the various mutual funds selected by the insured perform well. 14 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 15. SAAB MARFIN MBA What is an insurance premium: An insurance premium is the actual amount of money charged by insurance companies for active coverage .An insurance premium for the same service can very widely among insurance providers which is why experts strongly recommend getting several quotes before committing to an insurance policy .Insurance agents or brokers will take your basic information and calculate an insurance premium estimate based on your answers and other factors. The lowest quoted price on an insurance premium may be the better bargain but the level of coverage may also be lower. The cost of an insurance premium is largely based on statistics not necessarily on individual habits or history .A 22-year –old male seeking car insurance for a sports car can often anticipate a higher insurance premium than a 45-year-old women driving a mid-size sedan. Both may have excellent driving records but the insurance company considers a younger driver in a faster car to be more at risk for accidents. Therefore the insurance premium quotes will be noticeably different. In general a more expensive or faster car will cost more to insure simply because owners of those vehicles TEND to drive faster. 15 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 16. SAAB MARFIN MBA The same philosophy holds true for medical insurance premium costs .Non-smokers statistically live healthier lives then smokers ,for example Construction worker may have more serious on the job accidents than accountants . A55-year-old lumberjack who smokes may be charged a higher health insurance premium than a 30-year-old non-smoker working in an office conversely an insurance premium may be reduced if the policyholder changes his or her habits and life style. An insurance premium is generally collected in monthly or semi-yearly payments .If the policyholder fails to make a scheduled payment the insurance company can choose to cancel the policy entirely. This is often referred to as a lapsed policy .Either the customer will pay the balance of the insurance premium and become reinstated or the policy will become null and void. Because the billing cycle can be lengthy it is not unusual for policy holders to forget to make a payments before the policy lapses. An insurance premium is always in a state of flux Rates can go up or remain stable between billing cycles .An accidents claim can dramatically changes the insurance premium rate of the claimant especially if the accidents report show the policy holder was at fault . 16 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 17. SAAB MARFIN MBA Because most states now have a mandatory minimal insurance coverage law for drivers there may be no other choice but to pay the increased insurance premium or find another company willing to a higher risk driver .Insurance agencies are for profit businesses , so they will make every effort to recoup their losses after a pay-out . Paying an insurance premium may seem like a waste of money ,but knowing your expenses will be met after an accident can bring peace of mind . INDIAN FOREIGN COUNTRY INSURER WEBSITE PROMOTER PROMOTER Bajaj Auto Allianz AG Germany Bajaj Allianz bajajallianz.c Life Insurance o.in ICICI Prudential USA ICICI iciciprulife.co Prudential m 17 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 18. SAAB MARFIN MBA Life Insurance HDFC Standard UK HDFC hdfcinsurance Life Standard Life .com Insurance Vysya Bank ING Group Netherlan INGVysya Life ingvysyalife.c ds Insurance om SBI Cardif(arm Canada SBI Life sbilife.co.in of BNP Insurance paribas) TATA American USA Tata-AIG Life tata_aig.com Internationa Insurance l Group Dabur India Aviva Plc Aviva Life avivaindia.co Insurance m Aditya Birla Sun Life Canada Birla Sun Life birlasunlife.c Group Insurance om Literature Review: 18 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 19. SAAB MARFIN MBA The project report on “A study on customer awareness to determine the potential market “HDFC Standard Life Insurance Plan” in Dharwad. I through under took the project by the help of “HDFC Standard Life Insurance Plan” Ltd. Sales development manager Mr. Moin Lohani Body of the Report: Primary data was collected by administration questionnaire of 100 customers. The questionnaire was specially framed to meet the requirement of the survey and the following details. Direct contact was made with the respondents through random sample to collect the needful information with reference to our objective as per to meet the survey requirement. Interview technique: Direct personal interview was conducted throughout project using direct structured and self administrative questionnaire. Conclusion & Recommendation: Analysis was based on the result of the research conducted and the recommendations are based on the analysis. Limitation : The major limitation of the project was time frame. 19 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 20. SAAB MARFIN MBA STATEMENT OF THE PROBLEM “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”. The main core problem in the project is to know weather the people of Dharwad city is fully aware of “HDFC Standard Life Insurance Plan” Purpose of the study: The study was undertaken to gather information from the respondents regarding awareness Unit-Linked Youngster plan and the purpose of the study is to know how many people are aware of “HDFC Standard Life Insurance Plan” Scope of the study: The study will help the company to know the awareness of “HDFC Standard Life Insurance Plan” in Dharwad city. The study will help the company to know the customer profile. The company can find out where their competitors 20 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 21. SAAB MARFIN MBA The reason for confining the scope of the research in Dharwad were . 1) One of the fast growing city in educational field in Karnataka and represents the more scope to the insurance companies. 2) It is also commercial city in the Business field. Objectives: 1. To study the awareness level of “HDFC Standard Life Insurance Plan”. 2. To find factor influencing financial planning. 3. To find potential market for “HDFC Standard Life Insurance Plan” 4. To find vital communication media. RESEARCH METHODOLOGY Data source: Primary data (field survey) Area of Research: Dharwad city. Research instrument: Questionnaire. Sample Plan: Personal Interview. Sample Unit: Businessman, Job holders, etc. Sampling method: Non probability method, Random sampling method. Sample Size: 50 respondents. 21 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 22. SAAB MARFIN MBA 22 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 23. SAAB MARFIN MBA Organizational Profile: HDFC (Housing Development Finance Corporation Ltd.) 23 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 24. SAAB MARFIN MBA Founded in 1977, HDFC is today the market leader in housing finance in India and extended financial assistance for more than 19 lacks homes. HDFC has 120 offices in India presently. It also has one international office in Dubai and service associate in Bahrain, Kuwait, Qatar, Saudi Arabia and sultanate of Oman. HDFC’s asset based amount of over Rs 21450crore. Its financial strength is reflected in highest safety rating of FAAA and MAAA awarded by CRISIL ICRA two of India’s leading credit rating agencies respectively for the last 7 years consequently. It has a depositor based of over 13 lacks depositors and deposits agent face of over 50000. Of the total deposit of 82%are sourced from individual and trust depositors, which demonstrate the tremendous confidence that retails investor, have in the company. HDFC promoted companies have emerged to to meet the investor and customers needs. HDFC bank for commercial banking HDFC mutual fund of mutual fund of products. HDFC standard life insurance company for life insurance and pension plan and product and HDFC Chubb for general insurance product. 24 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 25. SAAB MARFIN MBA Being an institution that is strongly committed to the highest standard of quality and excellence , HDFC has own several accolades in the past few years one such award is “Ramakrishna Bajaj National Quality Award” for the year 1999.this award was instituted to award reorganization to Indian companies for business excellence and quality achievements. HDFC is the only Company so far to receive this award in the service category. 25 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 26. SAAB MARFIN MBA Standard Life Assurance Company (SLAC) Founded in 1825, Standard life has been at the fore front of the U.K. Insurance Industry for 177 years by combining sound financial judgment with integrity and reliability. The largest mutual life company in Europe, it has operations in the U.K, Ireland, Spain, Germany, Austria and Canada with representative offices in Hong Kong and Chaina. One of its most recent successes was the launch of standard life bank on 1st January 1998. The introduction of its innovative mortgage product in January 1999 had an immediate impact on the U.K. market, accounting for 11% of the all new lending within the first operational year. The current deposite base of the bank is U.S. $ 7.1 Bn. Standard life has total assets of U.S.$ 121 Bn and the new premium income last year of U.S.$ 9.2 Bn. Its U.K. investment portfolio accounts for approximately 2% of all shares listed in the London Stock Exchange. It is one of the few insurance companies in the world to receive AAA rating from two of the leading International Credit Rating Agencies, Moody’s And Standard and Poor’s. The letter described standard life’ 26 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 27. SAAB MARFIN MBA ability to meet its claims obligations of overwhelming under a variety of economic conditions. Not surprisingly, standard life is rated as one of the strongest companies in the world, in financial terms. The quality and values standard life brings to this venture are immense. The companies reputation in the U.K. market remains unrivalled. Besides being voted ‘Company of the year’ for overall service, for the third consecutive year, standard life was recently voted ‘Company of the Decade’ by independent brokers. Commissions The rewards of selling insurance are the lucrative. The limits on commission as provided in the Insurance Act 1938 are as under: Type of Policy Commission Limits Immediate Annuity 2% of premium Deferred Annuity 2% of premium (single premium) Deferred Annuity 7.5 % of the first year’s (regular premium) premium 2% of each renewal premium 27 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 28. SAAB MARFIN MBA All other Cases A maximum of 40 % of the (Endowment, Money-back, etc.) first year’s premium A maximum of 7.5 % of the second year’s premium A maximum of 5 % of the 4th & 5th year’s premium Thereafter, 5% of the renewal premium Total commission payable in the first five years cannot exceed 60 % of the annual premium payable on the policy. Role of the HDFC Standard Life Agent-The consultant The Company’s agent would be a professional sales person & would be given the designation of a “consultant” by the Company. The consultant would act as a financial advisor to the customer. He/She would: Analyze the customer financial requirements 28 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 29. SAAB MARFIN MBA Help them plan their goals & Recommend appropriate solution, so that the customer is able to meet his /her financial objectives in the most optimum manner. He/She shall provide support to customers on an ongoing basis. The Company would also support the consultant by providing the required training & information so that he/she is able to provide the best service to the customers. Thus, the Company’s Consultant would have a far wider role to play than “the typical insurance agent.” Why should be a consultant with HDFC standard life insurance Company Ltd.? HDFC standard life are companies with tremendous financial strength as endorsed by credit rating agencies. Both enjoy an excellent reputation in terms of goodwill and efficient customer service. Sales training imparted to our consultants will be based on the finest international practices. Promote and effective communication on marketing campaigns, new products. 29 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 30. SAAB MARFIN MBA The customer service process will be highly leveraged on technology, whether it is getting a new policy on the books, paying your commission or setting a claim. New business will be processed through a local branch network. Our objective is to get policies on our books and disburse. Commission paid to you as quickly as possible. A range of comparative products backed by quick and efficient service supported by highly trained and customer focused administration of team. The idea is to designe all our process around the customers want, when they want it and where tyeu want it. Additional recognition for top performers. Published service turnaround times, which will be used to measures our performance. Customer satisfaction surveys will be conducted proactively and the company will the act on the results. Scope of Insurance Business in India The malhotra committee estimated that the insurance penetration in India is to extent of about 25% of the insurable population. As of 1999-2000, LIC’s insurance premium income was approximately rs.32000 crore. It is observed that currently LIC has 30 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 31. SAAB MARFIN MBA about 10 crore policies in force, which contribute a premium of about 6% of GDS (Grosss Domestic Savings ) of households in India. Based on a report by the confederation of Indian Industries (CII), it is anticipated that this figure of 10 crore policies inforce is likely to double in the next decade.by the year 2010, the premium income is expected to account for 18% of the GDS,amounting to Rs. 5,12,000 crore. 31 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 32. SAAB MARFIN MBA About us 32 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 33. SAAB MARFIN MBA HDFC Standard Life Insurance Company Ltd. is one of India’s leading private life insurance companies, which offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC Ltd.), India’s leading housing finance institution and The Standard Life Assurance Company, a leading provider of financial services from the United Kingdom. Both the promoters are well known for their ethical dealings and financial strength and are thus committed to being a long-term player in the life insurance industry – all important factors to consider when choosing your insurer. Our key strengths Financial Expertise As a joint venture of leading financial services groups, HDFC Standard Life has the financial expertise required to manage your long-term investments safely and efficiently. RangeofSolutions We have a range of individual and group solutions, which can be easily customized to specific needs. Our group solutions have been designed to offer you complete flexibility combined with a low charging structure. 33 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 34. SAAB MARFIN MBA TrackRecordsofar Our cumulative premium income, including the first year premiums and renewal premiums is Rs. 1532.21 Crores Apr-Mar 2005 - 06. We have covered over 1.6 million individuals out of which over 5,00,000 lives have been covered through our group business tie-ups. Customer services We at HDFC Standard Life are committed to maintaining the highest level of customer service. Interacting with you via this website is an extension of this commitment. We have designed the ‘Customer Service’ section keeping in mind all the information you may want to seek regarding procedures such as paying your premium, various policy servicing options, processing a claim and so on. We have also provided relevant forms that can be downloaded easily for your use. 34 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 35. SAAB MARFIN MBA Premium Payment This section gives you all the details that you may require to pay your premium and make it a hassle free experience. Along with various premium payment options currently available to you, we have also drawn up a of details that you will need in case you are paying through cheque or demanddraft 6 Easy Ways to pay your premium: Lapsation & Revival Your renewal premium should reach us by the due date specified in the premium reminders. It is always advisable to pay on time so that your valuable policy benefits can continue. However we do understand that there may be times when you may not be able to pay the renewal premium by the due date. 35 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 36. SAAB MARFIN MBA we allow for some additional number of days from the due date, which is specified in your policy document, to help you make your premium In case we still don’t receive your premium payments by the end of the above mentioned period, we would do either one of the following: “Lapse” the policy – if you haven’t paid premiums for the first 3 policy years payment. Make the policy “Paid up” – if otherwise Either of these may mean loss/reduction of valuable benefits of your policy. Please refer to your policy document for details. We do, however, allow you to restore the original benefits for a Lapsed or a Paid up policy under certain conditions. Here is what you would need to do: Claims 36 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 37. SAAB MARFIN MBA We at HDFC Standard Life realize that not everyone has the same kind of needs. Keeping this in mind, we have a varied range of Products that you can choose from to suit all your needs. These will help secure your future as well as the future of your family. Protection Plans You can protect your family against the loss of your income or the burden of a loan in the event of your unfortunate demise, disability or sickness. These plans offer valuable peace of mind at a small price. Our Protection range includes our Term Assurance Plan & Loan Cover Term Assurance Plan. Investment Plans 37 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 38. SAAB MARFIN MBA Our Single Premium Whole Of Life plan is well suited to meet your long term investment needs. We provide you with attractive long term returns through regular bonuses. Pension Plans Our Pension Plans help you secure your financial independence even after retirement. Our Pension range includes our Personal Pension Plan, Unit Linked Pension, Unit Linked Pension Plus Savings Plans Our Savings Plans offer you flexible options to build savings for your future needs such as buying a dream home or fulfilling your children’s immediate and future needs. Our Savings range includes Endowment Assurance Plan, Unit Linked Endowment, Unit Linked Endowment Plus, Money Back Plan, Children’s Plan, Unit Linked Youngster, Unit Linked Youngster Plus . 38 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 39. SAAB MARFIN MBA We understand that bereavement can be difficult to deal with, especially when you have to arrange for all the formalities in Case of insurance claims. If you are the claimant you may get in touch with us by emailing us at and we will get back to you with that will be required to process a claim. To help you arrange the documents we have drawn up a list of documents that you may be required to send along with the claims form. This list is for your reference only and the complete list may vary for each claim. Indicative list of documents for Death Claim Death Claim Form Original Death Certificate Original Policy Documents Medical certificate of cause of death Cremation or burial certificate (not mandatory) Legal evidence of title (In case there is no nominee) All past medical reports Indicative list of documents for Critical Illness Claim 39 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 40. SAAB MARFIN MBA Critical Illness Form Claimant Statement Form Original Policy Document A copy of medical records at the time of diagnosis illness and for past illnesses Doctors/Hospital Certificates (formats will be issued by the claims assessor only) Group Products One-stop shop for employee-benefit solutions HDFC Standard Life has the most comprehensive list of products for progressive employers who wish to provide the best and most innovative 40 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 41. SAAB MARFIN MBA employee benefit solutions to their employees. We offer different products for different needs of employers ranging from term insurance plans for pure protection to voluntary plans such as superannuation and leave encashment. We now offer the following group products to our esteemed corporate clients: Group Term Insurance with Riders Group Term Insurance with Profit-Share Group Unit-Linked Plan For Gratuity For Defined Benefit Superannuation For Defined Contribution Superannuation Group Leave Encashment Plan Rural Products According to our research findings, there is keenness among rural customers to inv savings cum protection plan with a term of five years. Especially, if the premium am is low and affordable. Keeping this in view, we have designed a special product c 41 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 42. SAAB MARFIN MBA Bima Bachat Yojana. We have also designed a product called Super Bachat Yojana wherein the rural cust can save regularly to create a corpus for future needs.. Bima Bachat Yojana The key objective of this product is to provide cover to economically weaker se and also to popularise the concept of life insurance and savings in rural areas. Bachat Yojana is a low premium life protection plan. One time premium f five-year term is just Rs. 100. Benefits on death before Maturity: Rs 1,000. Benefits on Surrender before Maturity During year Surrender Value (Rs) 1 100 2 120 3 140 4 160 5 180 42 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 43. SAAB MARFIN MBA Benefits on Maturity On survival of the life assured to maturity, a benefit of Rs 200 will be paid. Age Limit : 18 to 50 years Super Bachat Yojana Super Bachat Yojana combines the benefits of life protection as well as super savin helps you save money to meet the expected long term needs. What’s more, it lets participate in the surplus profits of the company! Benefits on Maturity Sum Assured + Reversionary Bonus + Interim and Terminal B (Bonuses will be declared normally as on 31st March) Benefits On Death 43 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 44. SAAB MARFIN MBA During the first year a basic benefit of 80% of premiums paid and after the first lesser basic sum assured +reversionary bonuses paid total premiums paid to date +interest @ 6 % per annum Tax Benefits Premiums paid are eligible for tax relief under Section 80 C of the Income Tax 1961 Any sum received is exempt under Section 10[10D] of the Income Tax Act, 1961 Age and Term Limits Minimum Age at Entry 18 years Maximum Age at Entry 60 years Maximum Age at Maturity 75 years Minimum Term 10 years Maximum Term 30 years Minimum Premium & Policy Fee 44 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 45. SAAB MARFIN MBA Option Premium Fee Annual 1800 150 Half Yearly 1000 80 Quarterly 550 45 Documents Required for Claim Payments Fully completed Claim Form Original Policy document Original Death Registration Certificate Original Certificate of Doctor certifying death Original Certificate of cremation There are NO exclusions under this product Development Insurance Plan Development Insurance plan is an insurance plan which provides life cover 45 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 46. SAAB MARFIN MBA to members of a Development Agency for a term of one year. On the death of any member of the group insured during the year of cover, a lump sum is paid to that member’s beneficiaries to help meet some of the immediate financial needs following their loss. Eligibility Members of the development agency and their spouses with: - Minimum age at the start of the policy 18 years last birthday - Maximum age at the start of policy 50 years last birthday Employees of the Development Agency are not eligible to join the group. The group to be covered is only eligible if it contains more than 500 members. Premium Payments The premium to be paid will be quoted per member in the group and will be the same for all members of the group. The premium can only be paid by the Development Agency as a single lump sum that includes all premiums for the group to be covered. Cover will not start until the premium and all the member information in our specified format has been received. The premium rate is Rs. 25 per Rs. 10,000 of lump sum, per 46 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 47. SAAB MARFIN MBA member. . Benefits On the death of each member covered by the policy during the year of cover a lump sum equal to the sum assured will be paid to their beneficiaries or legal heirs. Where the death is as a result of an accident, an additional lump sum will be paid equal to half the sum assured. There are no benefits paid at the end of the year of cover and there is no surrender value available at any time. The role of the Development Agency Due to the nature of the groups covered, HDFC Standard Life will be passing certain administrative tasks onto the Development Agency. By passing on these tasks the premium charged can be lower. These tasks would include: 47 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 48. SAAB MARFIN MBA Submission of member data in a specified computer format Collection of premiums from group members Recording changes in the details of group members Disbursement of claim payments and the mortality rebate (if any) to group members These tasks would be in addition to the usual duties of a policyholder such as: Payment of premiums Reporting of claims Keeping policy holder information up to date Training and support will be available to give guidance on how to complete the tasks appropriately. Since these additional tasks will impose a burden on the Development Agency, the Development Agency may charge a Rs. 10 administration fee to their members. Prohibition of rebates Section 41 of the Insurance Act, 1938 states No person shall allow or offer to allow, either directly or indirectly, as an inducement to any person to take out or renew or continue an 48 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 49. SAAB MARFIN MBA insurance in respect of any kind of risk relating to lives or property in India, any rebate of the whole or part of the commission payable or any rebate of the premium shown on the policy, nor shall any person taking out or renewing or continuing a policy accept any rebate, except such rebate as may be allowed in accordance with the published prospectus or tables of the insurer If any person fails to comply with sub regulation (previous point) above, he shall be liable to payment of a fine which may extend to rupees five hundred Tax Benefits INCOME TAX GROSS HOW MUCH TAX HDFC STANDARD LIFE SECTION ANNUAL CAN YOU SAVE? PLANS SALARY Up to Rs. 33,660 Across All saved on Sec. 80C All the life insurance plans. income Slabs. investment of Rs. 1, 00,000. 49 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 50. SAAB MARFIN MBA Up to Rs. 33,660 Across all saved on Sec. 80 CCC All the pension plans. income slabs. Investment of Rs.1, 00,000. Unto Rs. 3,366 All the health insurance Across all saved on Sec. 80 D* riders available with the income slabs. Investment of conventional plans. Rs. 10,000. Rs. 37,026 TOTAL Rs. 33,660 under Sec. 80C and under Sec. 80 CCC , Rs.3,366 SAVINGS under Sec. 80 D, calculated for a male with gross annual POSSIBLE ** income not exceeding Rs. 10,00,000. Under Sec. 10(10D), the benefits you receive are completely Sec. 10 (10)D tax-free, subject to the conditions laid down therein. * Applicable to premiums paid for Critical Illness Benefit, Accelerated Sum Assured and Waiver of Premium Benefit. ** These calculations are illustrative and based on our understanding of current tax legislations. Please contact your tax consultant for exact calculation of your tax liabilities. 50 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 51. SAAB MARFIN MBA Knowledge Centre Our Knowledge Centre is your personal resource for information that can help you understand the basics of insurance and help you make an informed decision about buying a policy. This section includes details on insurance terms and concepts, helps you analyze plans for your various needs and lends meaning to some of the insurance jargon that you may encounter. 51 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 52. SAAB MARFIN MBA 52 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 53. SAAB MARFIN MBA HDFC Standard Life Insurance Company Ltd. is one of India’s leading private life insurance companies, which offers a range of individual and group insurance solutions. It is a joint venture between Housing 53 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 54. SAAB MARFIN MBA Development Finance Corporation Limited (HDFC Ltd.), India’s leading housing finance institution and The Standard Life Assurance Company, a leading provider of financial services from the United Kingdom. Both the promoters are well known for their ethical dealings and financial strength and are thus committed to being a long-term player in the life insurance industry – all important factors to consider when choosing your insurer. Our key strengths FinancialExpertise As a joint venture of leading financial services groups, HDFC Standard Life has the financial expertise required to manage your long-term investments safely and efficiently. RangeofSolutions We have a range of individual and group solutions, which can be easily customized to specific needs. Our group solutions have been designed to offer you complete flexibility combined with a low charging structure. TrackRecordsofar our cumulative premium income, including the first year premiums and renewal premiums is Rs. 1532.21 Crores Apr-Mar 2005 - 06. 54 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 55. SAAB MARFIN MBA We have covered over 1.6 million individuals out of which over 5,00,000 lives have been covered through our group business tie-ups. carriers HDFC's finest investment is in its Human Resources. It draws its personnel from many disciplines. They are the building blocks on which the company's performance & productivity is based" . Mr. H T Parekh Founder-Chairman, HDFC Ltd. We welcome you to the family of HDFC Standard Life Insurance Company Ltd. This section will help you identify various career opportunities with us, give you an insight into our work culture and also our various learning and development initiatives amongst host of other information. HDFC Standard Life is one of the leading life insurance companies having a track record of declaring bonuses every year since inception. We attribute this success to our people, who are our most important asset. We believe they are a key facet of the company and it is their contribution that has enabled us to achieve our current status. Since they deserve the best, our efforts have been to provide them with the best environment, best culture and best development opportunities possible. 55 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 56. SAAB MARFIN MBA Join the Winning Team at HDFC SL In our quest to be a competitive player in the insurance space, we are keen to partner with talented, high performing people. We pride our self for a rich talent base that can successfully propel the company to even greater heights in an increasingly competitive platform. So if you think, you have it in you to emerge victorious in this challenging environment, join us. You can in order to send us your CV. Current Opportunities Accounts & Finance Group Sales Human Resource & Administration Inferior & Technology Marketing Operations Sales-Retail Sales-Alternate Channel 56 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 57. SAAB MARFIN MBA Underwriting Training Process Management Agency Legal & Compliance Medical Group Companies Some of our valued bancassurance partners. 16th May 2006 57 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 58. SAAB MARFIN MBA HDFC Standard Life records impressive growth Premium Income grows by 112% HDFC Standard Life has recorded a strong year on year growth of 112% for the period April-March 2005- 06, in comparison with the same period 2004-05, with new business first year premium of Rs.1029 corers. The growth achieved by the company was considerably higher than the private sector industry average of 84% for 2005-06. In terms of effective premium income (EPI), which gives a 10% value to a Single Premium policy, and is an internationally accepted indicator of an insurance company’s performance, the EPI grew by 103% from Rs.436 Cr. to Rs. 887Cr. HDFC Standard Life’s growth in new business is a result of number of lives insured as well as, an increase in the average premium. For the individual business, volume measured by the number of lives insured, witnessed a 32% growth. The average premium also increased by 62% from Rs.17, 000 in 2004-05 to Rs. 27,500 in 2005-06. Commenting on the huge potential that exists in the Indian market today, Mr. Deepak Satwalekar, Managing Director & CEO of HDFC 58 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 59. SAAB MARFIN MBA Standard Life emphasized, “The GDP has been growing over 8% per annum and 47% of all savings are now in financial saving forms; 16% of savings is in the form of insurance premiums and another 16% is in Provident Fund and Pensions i.e., 32% of India’s financial savings of the household sector are available to be tapped. Therefore, growth for the private life insurance industry is inevitable and HDFC Standard Life is confident of maintaining a steady growth pace.” Highlighting HDFC Standard Life’s differentiators, Mr. Deepak Satwalekar said, “Our Company has the most competitive fund management charge, which is the lowest in equity based products. Our fund management charge is as low as 0.8% per annum, the key to enhancing long-term returns. Our other differentiator is that we believe in offering life insurance solutions to customers based clearly on their needs, and ‘Disha’ is the way it is done.” ‘Disha’ is a Professional Sales Skills Training Program. The delegates in this program are introduced to a ‘Need-based’ selling approach, which can cater to all our clients opting for life insurance solutions. ‘Disha’ is aimed at providing a good service to the client and building long-term relationships. Contribution to the individual business premium income by the 59 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 60. SAAB MARFIN MBA different channels of distribution also changed significantly, compared to last year. The Corporate Agency and Banc assurance channel has grown tremendously and currently accounts for 43% of the company’s business. Speaking on this, Mr. Satwalekar said, “The strategy to concentrate on activating a limited number of bancasurance partners rather than going in for signing up a large number of banks in the early years, also paid off. Our key to achieving banc assurance success is our belief in a partnership approach, customized product offerings, highly ethical dealings and providing good “value to our partners and their customers.” HDFC Standard Life’s offerings of Employee Benefit Solutions, to the corporate sector, through Group Business, have met with increased success with year on year growth of 174%. Commenting on the strong growth of HDFC SL’s Group Business, Mr. Satwalekar said, “Our excellent fund performance on retirement products and increase in our client base with 150 clients cutting across a spectrum of industries spanning from multinationals to PSUs to the older business houses, have been the highlights of the year.” Ongoing training for conventional products and specialized training for unit linked products for more than 33,000 of our financial consultants has also helped its customers choose the products best 60 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 61. SAAB MARFIN MBA suited for their need for protection, savings, investments and pensions. HDFC Standard Life is the only company requiring its sales force to undergo specific training in ULIPs before they are permitted to sell the same. There has been a huge jump in the number of its Financial Consultants who have qualified to become members of the prestigious Million Dollar Round Table (MDRT). From 124 members as on 31st December 2004, the number has increased to 318 members as on 31st December 2005. HDFC Standard Life continues to have one of the widest reaches amongst new insurance companies. The Company’s geographical presence has also increased and covers 169 offices across the country. Table Showcasing Financial Results: Apr-Mar Apr-Mar Parameters 2004-05 2005-06 % Growth (Rs. Cr.) (Rs. Cr.) Total received 668.40 1532.21 129.23 premium i. New Business 486.15 1028.94 111.65 ii. Renewal 182.25 503.27 176.14 61 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 62. SAAB MARFIN MBA Effective Premium 436.08 887.30 103.47 Income (Total) Group Business 49.40 135.15 173.58 Premium (EPI) News 16th May 2005 HDFC Standard Life declares results for FY 2004-05 Premium Income grows by 132% HDFC Standard Life Insurance Company Limited declared its annual results for the financial year ending March 31st, 2005. The company generated 62 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 63. SAAB MARFIN MBA New Business Premium Income of Rs. 486 Crore in 2004-05 registering a year-on-year growth of 132%. The growth was primarily driven by the success of the company's initiative on structured sales processes based on customer needs and their assessments. Mr. Deepak Satwalekar, Managing Director & CEO, HDFC Standard Life attributed this growth to the quality of life insurance solutions offered by the company. Speaking on the occasion he said, "We are equipped to offer some of the best solutions to our customers given our wide range of products and the quality of advice offered by our Financial Consultants and Corporate Consultants. Training was one of the biggest initiatives we had undertaken last year. Clearly, this initiative has started giving us good results." Highlights of Financial Year 2004-05 New Business Premium Income up by 132% to Rs. 486 Crores. Total Premium Income of Rs.687 Crores as against Rs. 298 Crores in FY 03-04. Alternate Channels including banc assurance have recorded an 63 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 64. SAAB MARFIN MBA impressive growth of over 400% to contribute 37% to the Effective Premium Income (EPI). Group business increased to Rs. 32 Crores on EPI basis. The average premium doubled to Rs 17,000 Company products and services available in 444 locations across the country HDFC Standard Life tracks its New Business Premium on the basis of Effective Premium Income (EPI). EPI is calculated by giving only a 10% value to a Single Premium policy and is an internationally accepted indicator of an insurance company's performance. While the company recorded New Business Premium Income of Rs. 486 Crores, the EPI figure was lower at Rs. 436 Crores. The total premium income (including renewal premium) grew by 130% to touch a figure of Rs. 687 Crores. High levels of persistency have resulted in a higher level of renewal premiums. High persistency is an important contributor to future profitability. The cumulative sum assured for all policies issued up to March 31, 2005 crossed Rs. 30,000 Crores. In the first full year of offering unit linked products, the structured sales process adopted by the company has paid rich dividends. HDFC Standard 64 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 65. SAAB MARFIN MBA Life offers, both, life insurance policies as well as pension products on a unit linked platform. Unit linked products accounted for over 50% of the new business premium. Given the nature of the unit linked product, the company provided specialized training to a limited number of its Financial Consultants who were then tested for their understanding of the products and separately licensed. HDFC Standard Life is unique in stipulating this requirement for its sales force. The company's national relationships with HDFC Limited, HDFC Bank, Union Bank of India, Indian Bank and Saraswat Bank have also helped it reach out to a larger number of customers across the country. The alternate channel business grew by over 400% to contribute 37% of the premium income. The company plans to further strengthen these relationships through the introduction of products specially designed for this channel. HDFC Standard Life continues to have one of the widest reaches among new insurance companies. The company doubled the number of offices to 104 across the country. Through these offices, the company today services customer needs in over 440 towns. The company also increased its depth in existing markets by increasing its Financial Consultant strength from 17,000 as on 31st March 2004 to over 23,000 as on 31st March 2005. There has been a huge jump, of over 220%, in the number of its Financial 65 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 66. SAAB MARFIN MBA Consultants who have qualified to become members of the prestigious Million Dollar Round Table (MDRT). From 38 members as on 31st December 2003, the number has increased to 124 members as on 31st December 2004. During the year, the company expanded its portfolio of products by launching plans to cover Superannuation and Leave Encashment needs, thereby offering a wide range of employee benefit solutions to its corporate clients. Consequently, HDFC Standard Life's Group Business saw a huge growth over the previous financial year. The New Business Premium grew to Rs. 49 Crore to cover over 200,000 lives for a sum assured of over Rs.10,000 Crores. Given its parentage and its financial expertise, the company is confident of offering good long-term returns to its policyholders. Speaking on this Mr. Satwalekar said, "Our investment philosophy and cost consciousness together will help us in providing good long term growth to policyholders on their investments with us. This is evident in the performance of our equity based unit linked funds which have outperformed most indices over the last one year". 66 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 67. SAAB MARFIN MBA Accident Benefit An add-on with a life policy. It compensates a policyholder in the event of death or injury by accident Annuity An investment option that makes a series of regular payments to an individual in exchange for a premium or a series of premia. Appreciate To grow in value Asset Everything owned or due to a person Asset allocation How your investments are spread across various asset classes 67 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 68. SAAB MARFIN MBA Bond It is like an IOU. By buying a bond you loan money to a company, a municipality, state or the Central Government Bonus The amount paid as return in a ‘with-profit’ policy. The bonus, expressed as a percentage of the sum assured, is generally declared every year. The amount is linked to the profits earned by the insurer. Depending on the time of withdrawal, there are two kinds of bonuses – reversionary and cash. A reversionary bonus can be encashed only on maturity of the policy; a cash bonus can be withdrawn when declared Budget It is a tool used to monitor and control expenditures and purchases. 68 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 69. SAAB MARFIN MBA Capital gains Profit earned from the sale of stocks, mutual fund units and real estate. Long-term capital gains arise from assets owned for more than a year while short-term capital gains are made from assets owned for less than a year. Compound Interest Interest computed on principal plus interest accrued during the previous periods of the investment Corpus The amount of money available with a scheme for investing. If already invested, the corpus is the current value of the scheme’s portfolio. Cost averaging A strategy that involves investing a fixed amount of money in an asset class like equity, so that the average cost of acquiring the asset in the long-term is much lower than that in the short-term. Cover 69 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 70. SAAB MARFIN MBA Another word for insurance; it also refers to the amount of insurance. Critical illness rider A rider that provides a policyholder financial protection in the event of a critical illness Death benefit The amount payable to the nominee on death of the policyholder. The amount paid is the sum assured plus benefits applicable (if any) less outstanding loans. Declining term cover A type of pure life protection insurance policy where the premia remain the same while the life coverage keeps declining. They are typically used to cover the life of a person with a pending loan repayment, like home loan. Deferred annuity 70 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 71. SAAB MARFIN MBA An annuity plan where the first annuity payment becomes payable after a chosen period that exceeds one year. Discretionary expenses These are expenses like entertainment, dining out and non-compulsory travel that you can reduce at will. Disability / dismemberment benefit rider A rider that provides for additional cover in the event of disability, or dismemberment, of the policy holder due to an accident Dividends Payments made by companies and mutual funds to shareholders and unit-holders, respectively, from the income generated by it. Down payment The money that a home buyer has to contribute, often at least 15 per cent of the value of the house, when he is taking a home loan. Dividend yield The percentage of dividend paid on a share to the value of the share. 71 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 72. SAAB MARFIN MBA Emergency fund The money, in the form of liquid investments in bank savings accounts, two-in-one accounts and liquid funds, you need, to take care of emergencies like a job loss that your insurance policies wouldn’t cover Endowment plans An insurance plan that provides a policyholder risk cover and some return on investment. Usually suitable for the risk-averse Effective rate of interest The true rate as against the nominal rate, which may be incorrect. Estate All assets of a person, both financial-like stocks, bonds, mutual funds and fixed deposits and physical-like a house and gold that can be passed on to his heirs. 72 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 73. SAAB MARFIN MBA Estate planning A financial plan to ensure the transfer of all your assets-both financial, such as fixed deposits and stocks and physical, such as home, after your death to your heirs without any delay or loss. Exclusions Risks and circumstances not covered by a policy. No claim will be entertained in case of losses arising out of such situations ELSS (equity-linked savings schemes) Diversified equity funds that additionally offer a tax deduction under Section 80C on investments up to Rs.1 lack. EMI (equated monthly installment) A borrower must make this payment each month towards repayment of interest and principal of a loan taken by him. Equity The actual ownership interest in a specific asset or group of assets 73 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 74. SAAB MARFIN MBA Financial planning It covers the essential elements of a person’s financial affairs and is aimed at achieving a person’s financial goals. Fixed deposit Funds placed on deposit in a bank, company or post office at a fixed rate of interest. Fixed-income investment Any investment that provides a stated percentage of value, say 6 per cent, on the invested amount. Fixed rate loan Interest rate charged on a loan that remains fixed during the tenure of the loan Floating rate loan Interest rate charged on a loan benchmarked to a particular lending rate. The rate gets adjusted during the tenure of the loan as the benchmark interest rate changes. 74 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 75. SAAB MARFIN MBA Group Insurance An insurance policy taken out by employers to provide life cover to their employees. Usually the cheapest form of insurance. Guaranteed additions The amount paid as returns in assured-return insurance plans. Guaranteed additions are expressed as a percentage of the sum assured, with the amount payable being stated by the insurer at the outset. Hospital cash benefit rider A rider that provides cover for hospitalization Immediate annuity 75 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 76. SAAB MARFIN MBA An annuity that starts payments immediately after, or soon after, the first premium is paid Index fund A scheme whose portfolio mirrors the progress of a particular index, both in terms of composition and individual stock weight ages. It’s a passive investment option, as a fund’s performance will mimic the index concerned, barring a minor tracking error. Insured The policyholder Insurer The insurance company Investments Assets like fixed deposits, post office savings, bonds and stocks that are acquired for the purpose of earning a return Investment risks The risks that your investments face. These include the risk of 76 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 77. SAAB MARFIN MBA interest rate fluctuations impacting your debt investments or the prices of equities going down. Level term cover rider A rider that increases the life cover in non-term plans, up to a maximum of the sum assured on the base policy. The rider offers death benefit along, and serves the need for extra protection for a specified time period. Liabilities Monies owed, debt and other financial obligations of a person Life annuity An annuity that makes regular income payments till the policyholder is alive. On the policyholder’s death, all income payments cease and there are no beneficiary benefits. Liquidity The quality of assets that can be easily and quickly converted into 77 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 78. SAAB MARFIN MBA cash without any, or significant, loss in value. Loyalty additions Additional benefits (other than guaranteed additions/bonus) paid to policyholders on maturity of certain investment-based insurance plans for staying on through its term. Loyalty additions are paid as a percentage of the sum assured, with the amount depending on the insurer’s financial performance. Lock-in period The period of time for which investments made in an investment option cannot be withdrawn. Marginal tax rate The highest tax rate applicable to a person for paying income tax. Market value The monetary value an asset will fetch if sold in the market today. 78 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 79. SAAB MARFIN MBA Maturity date The date on which a policy term or fixed-income investment like fixed deposit or bond comes to an end. Money-back plans A variant of endowment plans in which survival benefits are disbursed through the policy term, rather than in a lump sum at the end. Net asset value (NAV) The simplest measure of how a scheme is performing, it tells how much each unit of it is worth at any point in time. A scheme’s NAV is its net assets (the market value of the financial securities it owns minus whatever it owes) divided by the number of units it has issued. Nominee The person(s) nominated by the policyholder to receive the policy 79 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 80. SAAB MARFIN MBA benefits in the event of his death. Participative plans See ‘with-profit’ policy Pension Plan Investment products offered by insurance companies and mutual funds that required the investor to make defined contributions over regular periods, mostly every year. The contributions are invested according to a pre-decided investment plan. At retirement, the accumulation is paid out through regular pay-out options. Periodic payment investments Investment options that have payouts in fixed intervals. For example, money-back life insurance policies. Permanent partial disability Permanent loss of any body part, one eye, one limb or one finger or 80 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 81. SAAB MARFIN MBA a toe, or injuries that render the insured in capable of earning an income from the date of the accident onwards from any work, occupation or profession. While the loss of the body part may be permanent, its effects on the insured’s life are partial. Permanent total disability Permanent loss of use of any two limbs, or permanent and complete loss of sight in both eyes and any other injury that renders the insured incapable of earning an income. Cover this risk to secure your wealth. Policy The legal document issued by an insurance company to a policyholder that states the terms and conditions of an insurance contract. Policyholder The person who buys an insurance policy. Also referred to as the ‘insured’. Policy term 81 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 82. SAAB MARFIN MBA The period for which an insurance policy provides cover Post office schemes Also known as Small Savings schemes, they are offered at post offices and carry the highest returns among fixed income instruments. Government backing makes these instruments like Public Provident Fund (PPF), National Savings Certificate (NSC), Kisan Vikas Patra (KVP) and Post Office Monthly Income Scheme (POMIS) risk-free Pre-payment Partial or full repayment of the loan before the end of the tenure. Premium The amount paid by the insured to the insurer to buy cover Recurring deposit This is offered both in post office and banks where you are required to contribute a fixed amount ever month. It is a great tool for 82 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 83. SAAB MARFIN MBA making small and regular savings. Rest The frequency at which interest is calculated on the outstanding loan balance. The more regularly the interest is calculated on the outstanding loan amount, the lesser the interest costs and cheaper the loan. For example, monthly rests would make a loan with the same rate cheaper than a quarterly rest. Revolving credit A pre-established credit line, typically in a credit card, against which a person may borrow to make purchases. Riders Additional covers that can be added to a life policy, for a cost Small savings See post office schemes 83 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 84. SAAB MARFIN MBA Sum assured The amount of cover taken under a life insurance policy, it is the minimum amount that will be paid on death of the policyholder during the policy term. Surrender value The amount payable by the insurer to the owner of an investment-based plan in case he opts to terminate the policy after three years (the mandatory lock-in period) but before its maturity date. The surrender value will be the premia paid till date minus surrender charges and any outstanding loans due. Survival benefits The amount payable to a policyholder under an investment-based plan if he survives the policy term. Typically, it is the sum assured plus returns (guaranteed additions / bonus) accrued. Temporary total disability An injury that results from an accident and renders a person 84 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 85. SAAB MARFIN MBA immobile or affects his earning capacity temporarily. For instance, a fracture in the arm or leg that keeps you from work: you may be mobile but the injury may prevent you from working. Term plans A plan that provides life cover for a specified period of time, but no return on the premia paid Terminal bonus A one-time bonus paid on maturity of a with-profit plan Vesting date Generally used in the context of pension plans and children’s plans offered by life insurance companies. It is a date signifying a milestone in a policy. In pension plans, it is the date from which the policyholder starts receiving pension. In children’s plans, it is the date from which a child becomes the owner of a policy taken out in his name (generally, around his 18th birthday). 85 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 86. SAAB MARFIN MBA Waiver of premium rider A rider that waives the premia payable on the base policy and other riders in certain circumstances mostly related to death, disability or injury. An important feature especially for investment products such as children’s policies. Wealth The difference between the values of what you own (assets) and what you owe (liabilities). Will A document that designates the assets of a person-both financial and physical- to various family members and other heirs. With-profit policy An insurance plan in which the policyholder gets a share of the insurer’s profits ( in the form of guaranteed additions / bonus). Along with the sum assured. 86 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 87. SAAB MARFIN MBA Without-profit policy An insurance plan in which the policyholder does not get any share of the insurer’s profits Whole-life plans Class of life insurance policies that provide cover through your lifetime. BOARD OF DIRECTORS Mr.Deepak S Parekh: Is the chairmen of the company. He is also the Executive chairmen of Housing Development Finance Corporation Limited 87 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 88. SAAB MARFIN MBA (HDFC Limited). He joined HDFC Limited in a senior management posision in 1978. he was inducted as a whole time director of HDFC Limited in 1985 and was appointed as its Executive Chairmen in 1993. He is the Chief Executive Officer of HDFC Limited. Mr. Parekh is the Fellow of the Institute of Chartered Accountants (England & Wales) Mr. Keki M Mistry: Joined the board of directors of the company in December 2000. He is currently the Managing Director of HDFC Ltd. He joined HDFC Ltd in 1981 and become a Executive Director in 1993. He was appointed as its Managing Director in November, 2000. Mr. Mistry is a Fellow of the Institute of Chartered Accountants of India and a member of the Michigan Association of Certified Public Accountants. Mr. Alexander M Crombie: Joined the Board of Directors of the company in April, 2002. He has been with the Standard Life Group for 34 years holding various senior Management Positions. He was appointed as the Group Chief Executive of the Standard Life Investment Limited. Mr. Alexander M Crombie is the Fellow of the Faculty of Actuaries in 88 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.
  • 89. SAAB MARFIN MBA Scotland. Ms. Marcia D Campbell: Is currently Group Operations Director in the Standard Life Assurance Company and is responsible for Group Operations, Asia Pacific Development Strategy & Planning Corporate Responsibilities and Shared Service Centre. Ms. Marcia D Campbell joined the Board of Directors in November 2005. Mr. Keith N Skeoch: Is currently the Chief Executive of the Standard Life Investment Limited and is responsible for overseeing Investment Process and Chief Executive Officer Function. Prior to this, Mr. Skeoch was working with M/s. James Capel & Co. holding the Positions of UK Economist, Chief Economist, Executive Director, Director of Control and Strategy HSBS Securities and Managing Director International Equities. He was also responsible for Economic and Investment Strategy Research Produced on a worldwide basis. Mr. Keith N Skeoch joined the Board of the Directors in November 2005. 89 “A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans”.