Creativity ppt @ bec doms mba BY BABASAB PATIL

1. PRESENTATION ON
CREATIVITY

2. DEFINITIONS OF CREATIVITY
• Creativity is a mental process involving the generations of
new ideas or concepts or new association between existing
ideas or concepts.
• Creativity involves the generation of new ideas or the
recombination of known elements into something new,
providing valuable solutions to a problem.

3. Cont…
• “Any one can make the simple
complicate. Creativity is making the
complicated simple” Charles Mingis.

4. OBJECTIVES OF CREATIVITY
• Main objectives of a creative thinking process is to think
beyond existing boundaries,
• to break away from rational, conventional ideas and formalised
procedures,
• to rely on the imagination, the divergent, the random and to
consider
• multiple solutions and alternatives

5. CREATIVE TECHNIQUES
1. Analytical Techniques And Intuitive
Techniques.
2. Creativity In Individuals, And Techniques,
Which Generate Creativity In Groups.
3 Divergent Thinking And Convergent
Thinking.

6. Main points to increase or encourage
creativity in a company are:
 To Be Happy, To Have Fun
 Keep Channels Of Communication Open
 Trust, Failure Accepted
 Contacts With External Sources Of Information
 Independence, Initiatives Taken
 Support Participatory Decision-making And Employees‟
Contribution
 Experiment With New Ideas

7. The Quality Of Creative Thinking
Can Be Judged By Three Criteria
• Productivity.
• Originality.
• Flexibility

8. The 10 Mental Blocks To Creativity
Concepts are adapted from Van Oech‟s book, A Whack On The
Side Of The Head.
1. One “Right Answer”.
2. Logic Can Kill Creativity.
3. Be Creative – Break Some Rules
4.Be Creative – Is That Practical?
5. Play Is Creative.

9. Cont…
6. Make Time To Think Creatively.
7. Being Creative Is “Not My Job”.
8 Don‟t Be Afraid To Be Creative.
9. Creativity…How Ambiguous.
10 Is Creativity Wrong?

10. TWO PHASES OF CREATIVITY
Creativity can be divided into two phases of thinking:
– Divergent thinking
– Convergent thinking

11. 1. Divergent thinking

12. DIVERGENT THINKING
• Is the ability to find many possible answers to a particular
problem. Guilford (1950).
• Divergent thinking is a thought process or method used to
generate creative ideas by exploring many possible solutions.
• Divergent thinking typically occurs in a spontaneous, free-
flowing manner, such that many ideas are generated in an
emergent cognitive fashion.

13. Cont…
• Psychologists have found that a high IQ alone does not
guarantee creativity. Instead, personality traits that promote
divergent thinking are more important. Divergent thinking is
found among people with personalities which have traits such
as nonconformity, curiosity, willingness to take risks, and
persistence.

14. ACTIVITIES WHICH PROMOTE
DIVERGENT THINKING
• Creating Lists Of Questions,
• Setting Aside Time For Thinking And Meditation,
• Brainstorming.
• Subject Mapping / "Bubble Mapping",
• Keeping A Journal,
• Creating Artwork, And Free Writing.

15. 2. Convergent thinking

16. CONVERGENT THINKING
• The term convergent thinking was coined by J.P.Guilford, a
psychologist well known foe his research on creativity.
• Convergent thinking involves the pursuit of predetermined a
goal, usually in linear progression and using highly focused
problem solving techniques.
• Convergent thinking questions are those which represent the
analysis and integration of given or remembered information.
They lead you to an expected end result or answer.

17. Personality Assessment Instruments
Used in the Field of Creativity
Instrument Theoretical Structure Administrati Age
background and on range
purpose
Adjective Adjectives 300 item Self- Widely
Checklist describe a list of assessment used in
(ACL) person‟s attributes, adjectives or by adults
„actual‟ & „ideal‟ measures observers,
self; identification 37 traits 10 to 15
of potentially minutes
creative persons

18. Personality Assessment Instruments
Used in the Field of Creativity
Instrument Theoretical Structure Adminis Age
background and tration rang
purpose e
Khatena- Measures artistic Comprises two Self 12
Torrance inclination, intelligence, tests: Something report years
individuality, sensitivity,
Creative initiative, and self
About Myself 20–40 and
Perception strength; (SAM) minutes older
Inventory imagination, What Kind of
appeal to authority, self Person Are You?
confidence, (WKOPAY)
inquisitiveness,
and awareness of others.

19. Personality Assessment Instruments
Used in the Field of Creativity
Instrument Theoretical Structure Administratio Age
background and n range
purpose
Myers- Uses the Jungian 16 different 166 multiple 14
Briggs Type dichotomies personality choice years
Indicator of introversion/ types items and
extroversion, older
sensing/intuiting,
thinking/feeling,
perceiving/judging

20. Personality Assessment Instruments
Used in the Field of Creativity
Instrument Theoretical Structure Administ Age
background and ration range
purpose
Kirton Adaptation Evaluates differences Adaptation/ 32 items Teens
Innovation in preferred styles of Innovation and
Inventory (KAI) problem-solving and continuum adults
creativity:
adaptors improve
things; innovators do
things differently