A project report on whether the decreasing sales of pizza hut can be increased through promotional activities

A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE

INCREASED THROUGH PROMOTIONAL ACTIVITIES

Industry
Overview

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INDUSTRY PROFILE

Fast food

A fast-food restaurant is a restaurant characterized both by food ready to eat

quickly after ordering, and by minimal service. One trait shared by all fast food

establishments is that the customer pays for the food prior to consuming it. Often this

food is referred to as fast food. In response to increasing backlash against fast food,

the industry has been trying to move the public away from that term over the past ten

to fifteen years, shifting to the term quick service restaurant (QSR for short). Despite

the industry's efforts, consumers continue to refer to them as "fast-food restaurants"

The food in these restaurants is often cooked in bulk and in advance and kept

warm, or reheated to order. Many fast-food restaurants are part of restaurant chains

or franchise operations, and standardized foodstuffs are shipped to each restaurant

from central locations. There are also simpler fast-food outlets, such as stands or

kiosks, which may or may not provide shelter or chairs for customers.

Because the capital requirements to start a fast-food restaurant are relatively

small, particularly in areas with non- existent or poorly enforced health codes,

small individually-owned fast-food restaurants have become common throughout

the world. Restaurants such as Culver's and Noodles, where the customers sit down

and have their food orders brought to them, are also considered fast food.




History of Fast food

Although fast-food restaurants are often viewed as a representation of modern

technology, the concept of "ready-cooked food to go" is as old as cities themselves;

unique variations are historical in various cultures. Ancient Roman cities had bread-

and-olive stands, East Asian cultures feature noodle shops. Flat bread.

Popular Indian "fast" food delicacies include Vada pav, Chaat, Bhelpuri,

Panipuri and Dahi Vada. In the French-speaking nations of West Africa, meanwhile,

roadside stands in and around the larger cities continue to sell- as they have done for

generations- a range of ready-to-eat, char grilled meat sticks known locally as

"brochettes" (not to be confused with the bread snack of the same name found in

Europe).

• The modern history of fast-food in America began on July 7, 1912 with

the opening of a fast food restaurant called the Automat in New York. Automats

remained extremely popular throughout the 1920's and 1930's. The company

also popularized the notion of “take-out” food, with their slogan “Less work for

Mother”.

• The American company White Castle is generally credited with opening

the second fast-food outlet in Topeka, Kansas in 1921, selling hamburgers for five

cents a piece. Among its innovations, the company allowed customers to see the food




being prepared. White Castle was successful from its inception and spawned

numerous competitors.

• Mexican-style food like tacos and burritos, as well as pizza, has also

become staples of fast food culture.

McDonald's, the largest fast-food chain in the world and the brand most associated

with the term "fast food," was founded as a barbecue drive-in in 1940 by Dick and

Mac McDonald. After discovering that most of their profits came from hamburgers,

the brothers closed their restaurant for three months and reopened it in 1948 as a

walk-up stand offering a simple menu of hamburgers, French fries, shakes, coffee,

and Coca-Cola, served in disposable paper wrapping. As a result, they were able to

produce hamburgers and fries constantly, without waiting for customer orders, and

could serve them immediately; hamburgers cost 15 cents, about half the price at a

typical diner. Their streamlined production method, which they named the "Speedier

Service System”, was influenced by the production line innovations of Henry

Ford. The McDonalds' stand was the milkshake machine company's biggest

customer and a milkshake salesman named Ray Kroc traveled to California to

discover the secret to their high-volume burger-and-shake operation. Thought he

could expand their concept, eventually buying the McDonalds' operation outright in

1961 with the goal of making cheap, ready-to-go hamburgers, French fries and

milkshakes a nationwide business.




The "fast" in fast food

Fast-food outlets are take-away or take-out providers, often with a "drive-

thru" service which allows customers to order and pick up food from their cars; but

most also have a seating area in which customers can eat the food on the premises

Nearly from its inception, fast food has been designed to be eaten "on the go" and

often does not require traditional cutlery. Common menu items at fast food outlets

include fish and chips, sandwiches, pitas, hamburgers, fried chicken, French fries,

chicken nuggets, tacos, pizza, and ice cream, although many fast-food restaurants

offer "slower" foods like chili, mashed potatoes, and salads.

Other major brands

McDonald's, a noted fast-food supplier, opened its first franchised restaurant

in the US in 1955 (1974 in the UK). . He introduced uniform products, identical in

all respects at each outlet, to increase sales. At the same time, Kroc also insisted on

cutting food costs as much as possible, eventually using the McDonald's

Corporation's size to force suppliers to conform to this.




Other major American fast food chains are Wendy's, What burger, Hardee's,

Burger King, Arby's, Jack in the Box, Runza Restaurants, Good Times, Chick-fil-A,

White Castle (restaurant), Captain D's and the portfolio of restaurants owned by

Louisville, KY-based Yum! Brands, including A&W Restaurants, Long John

Silver's, Pizza Hut, and Taco Bell

How did pizza originate

The evolution of Pizza was quite a long and many Mediterranean cultures

contributed to it. There exists historical evidence that citizens of ancient Egypt,

Greece and later Rome had recipes similar to modern ones. The Egyptian had a

tradition to celebrate the Pharaoh’s birthday with spicy flat loaves (by the way the

world owes ancient Egypt the appearance of yeast and sour dough). Herodotus, an

ancient Greek historian, mentioned baked flat cakes among the Babylonian recipes

and the Greek themselves called their baked flat bread plakuntos. It is supposed that

this bread sometimes served for the plate

The word Pizza appeared in printing at the end of the X century for the first time. In

Neapolitan dialect the word pizza was used to denote the way of snatching

something from the hot oven. Though long before that Romans used the word picea

to describe the bottom of the loaf blackened by ashes after baking in the oven. There

is the verb pizzicare denoting to pinch in modern Italian. On the other hand

etymology suggests the relation to the Near-Eastern pita; e.g. in Calabria they

sometimes say pitta (flat) instead of pizza, though tomatoes are seldom used for

cooking in this case.




So, the short definition for pizza may be as follows: a round and a very thin layer of

yeast dough with different delicious stuff on top baked in the oven. In century pizza

was already the most popular snack of the Spanish soldiers to have occupied Naples

and Tavern a Cerriglio was their favorite place to visit. They often folded the flat

cake in two like a book and ate it holding in hands. It became a tradition to cook

pizza with tomatoes in the middle of the century. It took the Italian more than 200

years to get used to this strange vegetable and rid them selves of fear of it. Having

been brought from South America at the beginning of the century tomatoes were

considered to be poisonous at first and were grown as an ornamental plant. They

were called ‘golden apples’, evidently because of their small size and the yellow

colors, which was typical of them. Those were the poor from Naples who started

adding tomatoes to their bread trying to make it more appetizing. To their fortune

tomatoes grown on San Marzano farms not a far from Naples were particularly

sweet! At the end of the century the Neapolitan distinguished several settled recipes

of pizza to be stated next. Those were pizza with garlic (either rare or baked) and

olive oil, pizza with small cicinielli fish and pizza with anchovy and cheese of the

particular sort (mozzarella) brought to Italy shortly before (it had been invented by

the Hindu in the VII century and they had made it of cow (buffalo species) milk

only).

Attica Pizzeria Port’Alba was the first ever pizzery proper opened in 1830 (18 Via

Port’Alba). It has been working to this very day!!! It is interesting that before that

pizza had been sold alfresco (in the open air): either from stands situated in

immediate proximity to the ovens or from tin baskets on barrow boys’ heads. There

was a perfect oven of fire brick in Port’Alba. Later volcanic lava was recognized

surpassing as it allows reaching the required temperature of 400 °C as well as

retaining the heat. Here the Vesuvius proximity came in handy! The marble stove for




cooking pizza and shelves with ingredients were of importance as well, not only the

oven. Pizzery equipment remained the same in modern Naples. And let it be quite

hot there in summer. Never mind! This agreeable warmth combined with the unique

aroma makes up that miraculous and unmatched atmosphere in winter especially

when one is lucky to watch the master pizzaiolo at work. Later Port’Alba pizzeria

became the favorite place of the literary Bohemia. He said that pizza is Kind of flat

bread cooked at St. Denis and that at first sight it is a simple pizza but at more

detailed examination it appears to be quite intricate. Dumas expressed his view of

pizza “a otto” in a touching manner, he considered this pizza to have been cooked

eight days before it was served. Without a doubt the recipe was much more pleasant

– some individuals (the lucky ones) were allowed to pay in eight days after the

meal .A remarkable event took place in June 1889. King Umberto I and queen

Margherita were spending their holidays in their summer place – the Capodimonte

Palace in Naples as the rules of monarchy demanded to witness their presence in the

Kingdom of Both Sicilies. The Queen took a keen interest in pizza she had never

tried before and most likely she got to know about it from painters and writers

admitted to the court. It is obvious that Margherita the queen could not go to pizzeria

rejecting all the conventionalities of her royal status. That is why pizza came to her!

It was her, Margherita of Savoy, birthday when they called Raffaele Esposito, the

owner of a very popular Pizzeria di Pietro, and a famous pizzaiolo to the palace. That

what he was doing could be described in no other way than by Julius Caesar motto,

‘Working hand in hand with Rosa Brandi, his wife, (by the way their pizzeria was

called Brandi namely) Esposito presented three kinds of pizza to the royal persons.

They were pizza with fat (Hey, Ukrainians – salo!) of a special sugna sort, cheese

and basil, pizza with garlic, olive oil and tomatoes and at last the third one – pizza

with mozzarella, tomatoes and basil. The latter one staggered Margherita by the




combination of colours similar to those of the Italian flag (though not only due to the

patriotic spirit). Being sagacity himself Rafaele Esposito immediately named the

third pizza Margherita.

Besides Pizza Hut and Domino’s there were Shakey's and Little Ceasar’s. The

American market met the Millenium with impressive activities: At the same time

The absolute majority of Americans (19 of 20) buys takeaway pizza or orders it to

home. Three regional standards have already formed. They follow the Neapolitan

tradition in the Eastern Coast (preferring thin pizza with crispy edges, tomato sauce,

mozzarella and vegetable and meat adding to predominate). In the west of the USA

they prefer exotic varieties of pizza like pizza with asparagus or pineapple etc. The

Middle West invented its own version of pizza with rich and fluffy base and quite

massive components on top. Such pizza is often cooked for more than half an hour

and frankly speaking has very little in common with the Italian pizza (the traditional

pizza needs several minutes cooking.




PIZZA

There are several rules to be obligatory followed for pizza to claim to the status of pizza

 Pizza Dough contain Flour, Baker yeast (brewer’s yeast allowed), salt and

water. No kind of fat permitted;

 The diameter of pizza should not exceed 30 cm;

 The dough should be made by hands or by means of certified mixers

preventing it from overheating;

Pizza should be rolled out by hands only. All other methods including

rolling-pin application are forbidden;

Pizza should be baked in the immediate bottom of the oven. Neither frying

pans nor baking trays permitted;

 The oven should be bricked and lined with fireproof materials similar to

the volcanic rock. The oven should be burned with natural wood;

 Temperature in the oven should not be less than 400 °C;

How was Pizza made in ancient times




Pizza pie is the name of an oven-baked, flat, usually round bread covered

with tomato sauce with optional toppings. It is a typical dish of Neapolitan cuisine.

The crust is traditionally plain, but may also be seasoned with butter, garlic, or herbs,

or stuffed with cheese. In some pizza recipes the tomato sauce is omitted (termed

"white pizza"), or replaced with another sauce (usually garlic butter but can be

sauces made with spinach or onions). Pizza is normally eaten hot (typically at lunch

or dinner), but leftovers are often eaten cold for breakfast or as a snack. And

apparently came to mean flat bread with a cheese topping by the 14th century in

some Italian dialects. Pizzo, which means "point" in Italian, may have been an

influence. Many languages around the Mediterranean have similar words meaning

flat bread or unleavened bread, see pita.

The Italian word for a person with talent for making pizza is pizzaiolo. A

restaurant that serves pizza is called a pizzeria (from Italian); the phrase "pizza

parlor" is also used in the United States and Canada. Pizza can also be purchased in

grocery stores or supermarkets (usually, but not always, frozen); in many countries,

pizza can also be ordered by telephone (or, increasingly, via the Web) to be

delivered, hot and ready to eat, to almost any address within range of the restaurant.




History of Pizza

Crusts and Baking methods

The bread base of the pizza is called the crust. Its thickness may vary widely

according to style: thin as in hand-tossed pizza, thick as in pan pizza

In restaurants, pizza can be baked in a gas canister (stone bricks above the

heat source) oven, an electric deck oven, a conveyor belt oven or, in the case of more

expensive restaurants, a wood- or coal-fired brick oven. On deck ovens, the pizza

can be slid into the oven on a long paddle called a peel and baked directly on the hot

bricks or baked on a screen (a round metal pan that has holes in it like a screen).

When making pizza at home, it can be baked on a "pizza stone" in a regular oven to

imitate the effect of a brick oven. Another option is grilled pizza, in which the crust

is baked directly on a barbecue grill. Greek pizza, like Chicago-style pizza, is baked

in a pan rather than directly on the bricks of the pizza oven.

In home-made pizza, there are many variations on the bread used for crust. In

some countries, creations such as pita pizza, bagel pizza, matzo pizza and tortilla

pizza are popular, especially with children. In Japan, where full-size ovens are a

rarity in the home, pizza toast is a popular version.




Company



Profile




COMPANY PROFILE

Pizza Hut world wide

Pizza Hut

Type: Subsidiary of Yum! Brands.

Founded: Wichita Kansas, USA (1958).

Headquarters: Dallas, Texas, USA

Key people: Dan and Frank Carney (founders)
David C. Novak (CEO)

Products: Pizza, Pasta, soups, pastry.

Pizza Hut is a restaurant chain and international franchise based in Dallas, Texas, USA,

specializing in American-style pizza along with side dishes including buffalo wings,

breadsticks, and garlic bread. Pizza Hut is the world's largest pizza restaurant chain and

is part of the YUM! Family of restaurants. YUM! brand restaurants total approximately

restaurants, delivery-carry out units, and kiosks in 100 countries.




History of Pizza Hut

Typical small town location in the U.S. Midwest

Pizza Hut was founded in 1958 by Dan and Frank Carney in Wichita, Kansas.

It was named Pizza Hut because they wanted the word "pizza" in the title and

because there were only three spaces left after "Pizza" in the sign, and the facility

was shaped like a hut. The company gained national recognition in its first-ever

advertising campaign, called "Pizza Putt to Pizza Hut," which first debuted on

American television in 1965. That first TV commercial was directed by Randall

Parker. The company was purchased by PepsiCo, Inc. in 1977

Pizza Hut was spun-off from Pepsi Cola, in October 1997, into Tricon Global

Restaurants, which has been renamed Yum! Brands, Inc.. The most distinct symbol

of Pizza Hut is the trademarked design of the restaurant's roof, which is a red painted

Mansard roof; It is incorporated into the logo. The current design was adopted in

1969, and updated in 1999.




Mission Statement:
To be a World’s Number 1 Pizza Outlet

YUM BRANDS

Yum! Brands based in Louisville, Kentucky, is the world's largest restaurant

company in terms of system restaurants, in more than 100 countries and territories. Four

of the company's restaurant brands - KFC, Pizza Hut, Taco Bell and Long John Silver's

- are the global leaders of the chicken, pizza, and Mexican-style food and quick-service

seafood categories respectively. A&W Restaurants is the longest running quick-service

franchise chain in America.

Yum! Brands is the worldwide leader in multi branding which offers consumers more

choice and convenience at one restaurant location from a combination of KFC, Taco

Bell, Pizza Hut, A&W or Long John Silver's brands. Yum!'s formula for success is

centered on putting people capability first because when we do that, we satisfy our

customers and generate more profits.

We're building an operating culture dedicated to 100% CHAMPS with a Yes!

Attitude. CHAMPS is centered on the execution basics that deliver great customer

service including Cleanliness, Hospitality, Accuracy, Maintenance, Product Quality




and Speed. Our focus is to execute CHAMPS with passion, urgency and excellence,

so that we will drive same store sales growth in every restaurant.

Yum’s passion
“To Put Yum on People’s faces around the world”

PIZZA HUT IN INDIA

India’s largest restaurant chain with over 123 restaurants across 32 cities, pizza hut is

the highest flying brands of Yum! Restaurant international, which also has KFC, in

India under its umbrella is famous Red Roof is recognized as the universal symbol of

the best and the most distinct pizzas. The acknowledged leader of the pizza industry

world wide, pizza hut has established it’s self as the market leader of the category in

India.

We made its foray into India with a dine-in restaurant in Bangalore in June 1996. It

was the first international restaurant chain to enter this category and in being the

pioneer it created the pizza market in India. In line with its commitment to offer

great customer experience, Pizza Hut recently involves its brand positioning to “treat

you can’t Beat”.




Different franchise of Pizza Hut in India. :

 Dodsal corporation private limited.

 Pizzeria

 DIL (Devyani India limited

Pizza Hut came to India in 1996 with dine-in restaurant Bangalore that had special

vegetarian pizzas. In additional to traditional toppings, it incorporates Indian favorites

such as Chicken tikkas, Lamb korma etc. in its list of innovative toppings. Along with

pizzas, the menu features appetizers like garlic bread and soups, fresh salads; oven

bakes pastas and choice of ice-cream sundaes.

Now Pizza hut is available in many major Indian cities like Chandigarh, Ludhiana,

Jalandhar, Jaipur, Lucknow, New Delhi, Mumbai, Kolkatta, Chennai, Pune, Surat,

Coimbatore, Amritsar, Cochin and Hyderabad (with multiple branches in many of those

cities), Ahmedabad .Hubli, Mangalore, Mysore, Indore, pandichery vishakapatanam,

vapi, Bhuvaneshwar,Baroda jodhpur,faridabad, guragaon ,mathura, Agra, Kanpur,

Ghaziabad, Meerut, Dehradun




Brands

Top 24 Markets by Unit Count
for Full-Year 2006
2006 Top 24 Markets KFC PH TB A&W LJS TOTAL
18,11
United States 5,310 6,210 5,070 406 1,121 7
2,11
Mainland China 1,822 291 2 - - 5
1,49
Japan 1,149 348 - - - 7
1,32
Great Britain 649 674 - - - 3
1,12
Canada 728 326 68 - - 2
84
Australia 550 293 - - 1 4
54
Malaysia 362 147 - 34 2 5
53
Indonesia 256 135 - 144 - 5
49
Korea 162 336 - - - 8
49
Mexico 320 175 - - - 5
44
South Africa 442 - - - - 2
37
Thailand 296 74 0
30
Philippines 166 136 4 - - 6
26
Taiwan 127 140 - - - 7
20
New Zealand 95 105 - - - 0
18
Saudi Arabia 80 105 - - - 5
16
Puerto Rico 86 47 31 - - 4
15
Spain 41 117 - - - 8
15
France 44 112 - - - 6
14
India 21 127 - - - 8
14
Singapore 73 39 - - 28 0

Pizza Hut - Hubli




Hubli: Pizza Hut, the largest pizza chain in the world, has opened its restaurant in Hubli.
With the opening of this restaurant, Pizza Hut restaurants in India have risen to 125
across 31 cities: The brand enjoys the status of market leader in its category for the last
10 years in the county, according to a press release.

Situated at Kalburgi Square here on IB Road, this 136-seater restaurant promises a unique
dining experience to its customers combined with its range of sumptuous mouth-watering
pizzas, in a friendly and delightful ambience, the release said. To achieve an exponential
growth rate and to broaden the brand's appeal amongst existing market and small towns,
Pizza Hut has introduced 'Treat Bundles' at an unbelievable price of Rs 75 per head. The
treat for one option offers a persons pan pizza, a beverage of choice and a desert - an
abundant, satisfactory and complete meals at Rs 75 per head. This move is in line with
the brand's belief in providing the highest value for money to its customer.

RANGE OF PRODUCTS AND SERVICES




APPETISERS
VEGETARIAN NON-VEGETARIAN
• Garlic bread • Garlic bread with chicken
• Garlic bread with cheese • Shammi kebab lollies
• Garlic bread spicy supreme • Tandoori chicken spin rolls
• Garlic bread exotica
• Hara kebab lollies
• Veggie spin rolls
• Garlic bread platter

BEVERAGES
COLD BEVERAGES HOT BEVERAGES
AERATED DRINKS • Tea
• Pepsi • Coffee
• Miranda
• 7up
• Mountain dew

• Iced tea
• Lemonade
• Masala Lemonade

SOUPS
• Tomato and basil soup • Cream of chicken soup
• Cream of mushroom sop

SALADS
• Pasta mint salad • Tropical chicken salad
• Garden salad • Chicken Caesar salad




PASTAS
• Pasta with mushroom sauce • Pasta with chicken arbiatta
• Pasta with arabiatta sauce sauce

PIZZA [PAN PIZZA]
• Simply veg • Fiery chicken
• Veggie crunch • Chicken Hawaiian
• Spicy veggie • Chick ’n’ spicy
• Double cheese • Chicken tikka makhani
• Veggie taka tak • Malai seekh kebab
• Teekha paneer makhani • Chicken supreme
• Veggie lovers
• Exotica
• Country feast
• Veggie supreme

PIZZA [FRESHIZZA]
• Double cheese • Chicken Hawaiian
• Veggie taka tak • Chick ’n’ spicy
• Teekha paneer makhani • Chicken tikka makhani
• Veggie lovers • Malai seekh kebab
• Exotica • Chicken supreme
• Country feast
• Veggie supreme

DESSERTS
• Chocolate fudge sundae
• Mango ice cream
• Strawberry sundae
• Ebony and Ivory
• Brownie fudge sundae




Products

Pizza Hut's Pan Pizza

The most commonly sold food at the restaurants is the "Pan Pizza", which

usually comes in four different sizes including Personal Pan (which is an individual

serving), Small, Medium, and Large, in a variety of toppings, including "specialty"

styles. Pan Pizza has a thicker crust than most other commercially available pizzas.

In addition to the Pan Pizza, Pizza Hut also sells "Stuffed Crust" (with the outermost

edge wrapped around a coil of mozzarella cheese), "Hand-Tossed" (which is more

like traditional pizzeria crusts), "Thin 'N Crispy" (a thin and crispy dough which was

the original crust), and the "4 for All" (a medium sized pizza that has been divided

into 4 individual serving sized squares). The purpose of the "4 for all" is so 4 people

could enjoy separate recipes for the price of one medium pizza.




INDIAN TREAT

Indian treat was launched in July 2006 for celebration of 10th anniversary of pizza hut in
India. Pizza hut the world largest pizza chain has introduced the great Indian treat, a new
menu catering to Indian taste. Its offer all four course like beverages that is masala
lemonade, in terms of appetizer its veggie spin roll hara kabab lolies, tandoori chicken
spin roll and murg sate, they also offer a new Indian taste pizza that is peshawari chana
paneer , tandoori paneer, sahi shami kabab.

This was a great experiment in term of fusion of Indian cuisine and Italian cousins.

The great Indian treat is also available for delivery and carry out to boost the customer
demand, its cost them 225 for vegetarian and 275 for non vegetarian pack. Which
includes, one portion of spin roll, with 2 Indian pizza, and one music cd which has latest
and old song.,There are a large no of consumer who have always wanted to visit to pizza
hut for great service and ambiance but did not venture till now for want of a more
familiar taste menu.

With the introduction of great Indian treat menu. Pizza hut will now able to provide these
consumers best of the both worlds. Three kind of food in our kind of place.

In terms of market

Indian treat will be promoted through an exciting communication campaign across a
media mix of satellite television print and radio. a specially created TVC depicting the of
the product was on air. Indian treats leaflets showcasing the entire offer in all the out let
in India

More over the entire delivery pilot having a new uniform with Indian treat logo to create
visibility on road and create on ground awareness.




Apart from above activity we had putted a new Indian treat hoarding showing Indian
menu item which give them a visual attraction across the India it’s also supported by
news paper aids.Jawed Jaffery was a manic RGM to promote the Indian treat.

Its not only the food part it’s has a Indian theme. On that a customer could play chaser,
and win any thing from the menu. Even he could spin up the meal for fortune and win
any thing out of the menu even a treat in pizza hut. Which is completely on house

Indian treat had given the sales growth of 27% of the sale.

Menu mix of Indian menu had a maximum of 87.5% of Delhi.

Rest of India had also a great menu mix.




SERVICES




Pizza hut services is divided in three segments

1. Dine in
2. Delivery
3. Take away

Dine In – most of the pizza hut outlet got a good dine in space where the customer enjoy
service. Pizza hut is very particular about the services as they believe 56 % customer
walk in to pizza for the services their services is basically friendly and courteous service.
Pizza hut service is a time bound service all the product of the pizza hut got a different
fixed service time for example all cold beverages takes 3 minutes and hot beverages 5
minutes all the hot appetizer take 9 minutes the same cold appetizer take 7 minutes, pizza
will take 17mins and 30secs. In fact their greeting time is also fixed that is 15 secs . once
customer ask for the bill the bill should be given to the customer with in 3 minutes and at
the same time the customer should get the change in 3 mins

Pizza hut got ten moments of truth that is

1. Greeting

2. Seating

3. Taking the order

4. Serving the drink

5. Serving the starters

6. Serving the main course

7. Following up after the main course

8. Offering deserts




9. Delivering deserts and offering the bill

10. Clearing the deserts taking payment and thanking

In dine in service they have some standard on going behavior which needs to be followed
by the server to make customers feel like welcome guest and value customers

1. Open the door for the customer entering or leaving.
2. Acknowledge customers within 3 feet smile and make an eye contact.
3. Acknowledge children smile and friendly comment.
4. Listen to customers when they talk.
5. Assist customers with tray or bags when they need help.
6. Talk with customer in dining room/lobby and assist as they needed.
7. Be passionate and knowledgeable about all menu items.
8. Stay neat and clean
9. Keep up the pace and be safe
10. Maintain your workplace and equipment.

They follow a culture of customer mania that is 100% C.H.A.M.P.S with yes attitude or
in other words doing ordinary things in extraordinary way. In their service they never
think anything is impossible but they always think is possible for the customer. During
my course of project I came to know that one night a group of 4 people were passing
from the pizza hut they saw some of the employees were cleaning the restaurant. They
were traveling from belgaum to Bangalore they were very hungry they thought they
might get something in pizza hut they dropped down from their vehicle asked the
employees and they said pizza hut is closed but the customer requested they said “are
yaar bahut tez bhook lagi hai hum log Bangalore ja rahe hai pizza hut se bahut ummid
lagi thi ki kuch tho khane ko milaga “ then the employees said “ sir give me a minute let
me speak with my manager they come back after 5 minutes and he said sir I will give you
pastas to you they made the pastas and gave to the customer but as accounting was closed
for the that day so did not charge anything to the customer. The customers were very




delighted and they wanted to pay the amount. Later on the customer gave the phone no to
him and also had taken manager number they called the manager next day asked the bill
and deposited the amount to his account. This was a small incident of customer mania
apart from this there was lot of instances of customer mania.

C.H.A.M.P.S

Champs are a set of customer expectations which includes Cleanliness, Hospitality,

Accuracy, Maintenance, Product quality, and Speed of service.

1. Cleanliness- which include immediate exterior and outside area cleaning restaurant
interior area cleaning and rest room is clean and free from offensive odor

2. Hospitality – This includes friendly greeting thank you for visiting pizza hut
resolving all the concern of the customer their grooming and professional behavior.

3. Accuracy – it includes availability of product with correct portion size garnish and
accompaniments of the product and bill amount with the correct changes

4. Maintenance – This includes exterior and interior items which need to be repaired
restaurant temperature and music volume too.

5. Product Quality- which includes appetizing appearance of the product, taste,
temperature,

6. Speed –which includes greeting timing, service timing, cash out timing

Every month one mystery customer is going to do a CHAMPS check which includes a
100 mark questions which cover all above mentioned points

Cleanliness 18 points

Hospitality 22 points



Accuracy 16 points

Maintenance 6 points

Product quality 20 points

Speed 18 points

If a restaurant is going to score 4 consecutive CHAMPS they will get a award that’s
called YUM ELITE.

If restaurant is going to score 8 consecutive CHAMPS they will get a award that’s called
CLUB MILLENIUM

If a restaurant is going to score 12 consecutive CHAMPS they will get a award that’s
called YUM OSCOR

In India prestige center point pizza hut got a record of 27 consecutive CHAMPS.

Pizza hut hubli has scored 100% CHAMPS till date




Delivery

Pizza hut delivers the pizzas within 30 minutes for the specific distance. They also have
the same time bound services dispatcher or home delivery manager is entirely responsible
for home service business. Home service business is divided in two parts that is home
service order taking and dispatching. Home service order taking includes attending the
phone calls taking down the order and resolving all the concern. Pizza hut has a standard
script for order taking which changes as per the offers but they got standard telephonic
slandered which needs to followed by the order taker

1. Always pick-up the call before 4th ring.
2. Never put the customer on hold if its necessary then take prior permission and get
back to him within 30 second
3. T hank the customer for holding.
4. Suggest the additional item from the menu
5. Repeat the order
6. Inform the total amount due and time for the delivery
7. Thank the customer by name

Dispatching is nothing but sending the order to the customer and guiding the pilot and
following the order with the make table, pasta and common runner.

Dispatcher needs to send the pizza from the store within mention in store time that is 14
min. He is also responsible for cashing out the order for the order.

Delivery services also follow the same set of CHAMPS.

In every month delivery also got champs and they treat delivery as separate channel.

They got different employee p&l for delivery business so they could measure the service
standard. In terms of satisfaction it’s really difficult to satisfy the customer the only way
is to deliver the pizza on time and every time.




Pizza hut delivers the pizzas in 30 minutes but they never compromise in terms of safety
and security of their pilots. A pilot needs to follow a standard which is called rider
service essentials. They are

1. Always hustle of the bike not on the bike.
2. Verify the order at the door step
3. Be polite and professional
4. Cash out correctly and quickly.

Take Away

In term of take away the service is very easy as customer who places the order they are
mostly transit customer. They also need the same hospitality what the other customer



gets. As customer is in hurry so they needs to greet within 30sec. and they are suppose to
get the order within 14 minutes. In term of slandered measure there are chances that
champs is not going to happen in delivery but its going to happen in Take away. In terms
of busy hour or high volume restaurant its always suggested to the server to suggest the
customer for take away. There are some out let in India that has only taken away
business.

Like sigma in Bangalore. They are gone to come up with lots of Take Away business out
let as cost of investment is less as well as operating cost is also less. In abroad they got
lots of Take away out let. Take away run with the same offer what delivery has but Dine
in got different offer.

In terms of different service problem they also follow two rules

1 Apologize and show concern

2. Offer a solution

3. Inform the manager.

4. Check back on satisfaction and thank the customer

And the other rule is

1. Never let the customer go unhappy.
2. Solve the problem before it becomes complaint
3. Treat the customer as the way you wanted to be treated.
4. Never argue with customer.
5. Never blame other crew member.




6. Thank the customer.

The above mentioned rules are used in all the channels to satisfy the customer.




Pizza Hut Becomes First Company In History To Deliver Pizza

To Residents Living In Outer Space

Landmark "Space Race'' Delivery Made To International Space Station Pioneers

Adding another chapter to the decades-old "space race" chronicles, Pizza Hut

has become the first company in history to deliver pizza straight to the pioneers

living in outer space on the International Space Station (ISS). The creation and

delivery of the world's first space-consumable pizza was the culmination of nearly a

year of collaboration between Pizza Hut and Russian food scientists. After months of

rigorous testing, the Pizza Hut pizza made the landmark, trans-atmospheric journey

to become the only pizza ever delivered to and eaten by people living in space.

"Pizza Hut is known for quality, innovation and category leadership. Having

recorded numerous 'firsts' on Earth, we also wanted to make history by becoming the

first company in the world to deliver pizza to space," said Randy Gier, chief

marketing officer, Pizza Hut, Inc. "From this day forward, Pizza Hut pizza will go

down in history as the world's first pizza to be delivered to and eaten in space."




"As a leader in the pizza delivery business, we're determined to give customers what

they want, when they want it and where they want it, even if they are in space.

Wherever there is life, there will be Pizza Hut pizza," said Gier. "After checking and re-

checking the address, we made a few minor route adjustments to ensure that the pizza

would successfully make it to the ISS. If space tourism is going to be a reality, Pizza

Hut pizza will make the trip even better.




Customer Mania

Customer Mania is our operation philosophy where we treat each and every .customer

as an honored guest. This sets us apart from the competition. Around the world,

our customer maniacs are striving each and every day to put a Yum !On our customers

faces. We train our team members constantly on how to be customer maniacs.

Our customer mania translation into a focus on CHAMPS which is a 6 point

measure including cleanliness, hospitality, accuracy, maintenance, product quality and

speed.

CHAMPS are centered on the exceptional basis that delivers great customer

service. Our focus is to execute CHAMPS with passion, urgency and excellence, so that

we will drive great service in every restaurant.

We know that if we put the customers first in every thing we do, then we’re

running great restaurants.

Our more than 900,000 worldwide customer maniacs are dedicated to

providing the best possible service to our billions of annual guests. Our goal is to

providing the best possible service to our billions of annual guests. Our goal is to put

a Yum! On peoples faces around the world.




Management levels/ organizational chart

Pizza hut organization functions are divided in different channels like

Restaurant division, finance, development, procurement, HR and PR

Restaurant division

Restaurant division is divided into different zones all the zonal manager reports to COO

COO reports to CEO and CEO to MD and chairman each zonal general manager is
responsible for entire business of that particular zone operation manager is directly
reports to general manager area manager reports to operation manager. Each restaurant

Head reports to their respective area manager in terms of one unit hierarchy go like team
member --- shift manager ---assistant restaurant manager--- restaurant manager

Restaurant division is the main revenue generation division as all the money is generated
by different restaurant across India each restaurant got their own P&L and restaurant
head is entirely responsible for their healthy or unhealthy P&L rest all the departments
act as supporting body like marketing department is responsible launching of new
product for supporting in market promotion all the restaurant have a certain amount of
money which is spent on local sales and marketing for any money spent on account head
of local sales and marketing needs to approved by marketing manager and area
manager pizza hut follow double way of marketing that is one from head office and
another one is called local marketing. The marketing done by head office is gone to
support entire India. They think that all the place got different marketing issue as per
clientele and sexual and geographical demography, now a days economical back ground
and average money spent capacity also varies as per the city structure so they cant
promote all the store in same promotional . For example home service marketing got a
different marketing promotion for the entire store has different clienteles. Delivery




service promotion is most important as delivery business totally depends on new
promotion. All the restaurants head give their .requirement to home service dept. home
service dept coordinate with marketing team and with agency and give the requirement
for the leaflets and then they distribute the leaflets to their respective restaurant.

Restaurant division is also supported by training dept where training is responsible for
development of team maintaining the standards doing a regular check on standards,
procedure by conducting team member training structure [TMTS]

Pizza hut fallow quarters training plan that is they plan the training schedule well in
advance for 3 months. All the store has one training coordinator who coordinate with
central training dept and reports to him. Training coordinator is responsible for
development of team. Training coordinator create a network of body trainer who will
fulfill his desire in terms of scoring a good marks on TMTS.

Restaurant division is also supported by training division. Marketing division and
maintenance department

Finance division

Chief finance officer is responsible for all the financial activities which is supported by
two secretaries it is legal firm relationship and secretary finance and accounts senior
manager finance and accounts hold all the financial matters by the help of manger finance
and accounts, executive finance and accounts and assistant finance and accounts

Finance division also looks the activities of IT department. Manager IT is responsible for
all the IT related issues its is supported by engineers and assistant IT person. All the
restaurant head needs to report to their zonal account office for all the accounting
purpose. All the bills need to send it to account department for their approval. It needs to
be signed and sealed by the restaurant head. All the statement

Development




Manager development is responsible for setting up new stores. Project manager select the
place with help of marketing team project manager reports to architect on retainer ship
manager. Project department are separate for each zone, project manger is supported by
different project coordinator. Project manager with the help of marketing division do the
research and select the place with the minimum requirement of 2500 sq ft. with the
parking space. Then the make a report and send it to architect on retainer ship manager
then that manager approve the site with help of yum restaurant manager and development
manager once everything is done then they start setting up the place each project has a
fixed time period setting up the store if the store is not set on the mentioned time then
they need to pay a fine worth $30000

Human Resource

HR is headed by HR manager which is supported by different zonal HR executive. HR
executive is supported with assistant HR. HR department divided into two segments that
id HR and Admin, Admin is headed by executive administrator who is supported by
facility manager. HR dept is responsible for all recruitment but restaurant general
manager also has a authority to recruit team member but not at the manager level. Each
restaurant head it self HR manager for their respective store. The entire PF and
appointment letter is given by HR manager or executive. Restaurant manager recruit and
send all the recruitment related document to their zonal HR executive and then zonal HR
executive will take care for further procedure the salary and pay roll is fixed for all the
posts. Pizza hut has open door policy in that a team member or a manager directly calls to
HR manager or supervisor’s supervisor directly.

Public relation

Public relation is headed COO agency business manager supported by PR executive their
work is to coordinate with marketing department and restaurant division general manager
for their promotional event. PR is also responsible for any kind of press release or TV
adds. They always look for competitor promotional activities and also help in launching




of new product in terms of press release and adds. PR is also going to support each
restaurant head for their promotional activities. Once the restaurant head give the
approval from marketing team then marketing team forward the approval to PR where PR
look for all the legal and branding issues and then approve the proposal further to
approval they make contact the agencies and place the order. PR is also responsible for
any kind of issues which going to effect the brand. Brand manager play a important role
in terms of developing the brand image.

CORPORATE RESPONSIBILITY

At Yum! Brands, we believe in giving back to the community and in making a

difference in the lives of our customers and their families. Many of the 900,000

employees and franchisees in the Yum! System around the globe, give back every day

in many ways, all with a hope that we can leave this world a better place.




While Yum! Brands support hundreds of community activities and charities across the

globe, efforts are primarily focused on nourishing the bodies and minds of children in

need through programs such as hunger relief, creation of after-hour day-care, reading

incentives and mentoring at-risk teens. Our community outreach also includes diversity

and educational programs as well as exposing children to the arts. From America to

Europe, Asia and all around the globe, we're committed to improving the lives of the

customers we serve.




Project Details




Project Details

I] INTRODUCTION OF THE TOPIC:

The study undertaken had a major subject, Sales. The competition has made ever one to
think on how do manage sales in the versatile market. Every organization has their
cutting edges to increase sales they have USP’s to make the magic of sales. But to our
surprise some times many things may not do magic of sales.

We took up the study to understand has promotional activities impacts the sales.

Main Objective:

1. To study whether the Decreasing sales of Pizza Hut can be increased through
promotional activities.

Sub objectives

1. To find out the reason for decrease sales.
2. Whether promotional activities motivate customers to visit Pizza Hut.




II] RESEARCH METHODOLOGY

Data collection instruments

Primary Data : Questionnaire

Secondary Data : Internet, company profile of Pizza Hut

Sample Size : 30

Sample Frame : Customers who come to pizza hut

Sampling Method : Convenient sampling

Pilot survey is done on the basis of questionnaire which helps me to frame validity and
reliable of the Instrument used in collecting the data.

Sales promotion is any initiative undertaken by an organization to promote an increase in
sales, usage or trial of a product or service (i.e. initiatives that are not covered by the
other elements of the marketing communications or promotions mix). Sales promotions
are varied. Often they are original and creative, and hence a comprehensive list of all
available techniques is virtually impossible (since original sales promotions are launched
daily!). Here are some examples of popular sales promotions activities
a) Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating
promotion. For example if a loaf of bread is priced at $1, and cost 10 cents to
manufacture, if you sell two for $1, you are still in profit - especially if there is a
corresponding increase in sales. This is known as a PREMIUM sales promotion
tactic.




b) Customer Relationship Management (CRM) incentives such as bonus points
or money off coupons. There are many examples of CRM, from banks to
supermarkets.
c) New media - Websites and mobile phones that support a sales promotion. For
example, in the United Kingdom, Nestle printed individual codes on KIT-KAT
packaging, whereby a consumer would enter the code into a dynamic website to
see if they had won a prize. Consumers could also text codes via their mobile
phones to the same effect.
d) Merchandising additions such as dump bins, point-of-sale materials and product
demonstrations.
e) Free gifts e.g. Subway gave away a card with six spaces for stickers with each
sandwich purchase. Once the card was full the consumer was given a free
sandwich.
f) Discounted prices e.g. Budget airline such as Easy Jet and Ryan air, e-mail their
customers with the latest low-price deals once new flights are released, or
additional destinations are announced.
g) Joint promotions between brands owned by a company, or with another
company's brands. For example fast food restaurants often run sales promotions
where toys, relating to a specific movie release, are given away with promoted
meals.
h) Joint promotions between brands owned by a company, or with another
company's brands. For example fast food restaurants often run sales promotions
where toys, relating to a specific movie release, are given away with promoted
meals.
i) Vouchers and coupons, often seen in newspapers and magazines, on packs.
j) Competitions and prize draws, in newspapers, magazines, on the TV and radio,
on The Internet, and on packs.
k) Cause-related and fair-trade products that raise money for charities, and the less
well off farmers and producers, are becoming more popular.




Analysis
&
Interpretation

Analysis & Interpretation

1. Cross tabs for Age Groups and How often they visit Pizza Hut




Count
Visit pizza hut
More than Once a week once a once in a
n
Once a week w fortnight month occasionally Total
Age than15
Less 1 1
15-25 4 2 7 1 14
25-35 3 1 2 6
35-45 2 1 2 1 6
45-55 1 1 2
Above 55 1 1
Total 5 5 4 9 7 30

Interpretation:

From the above cross tabs, it can be interpretated that different age group people
prefer to visit Pizza Hut at different intervals. The major fractions (14) of the customers
who visit Pizza Hut are in the age group ranging from 15-25. But the intervals at which
they visit Pizza Hut differ from each other. But this is not the only target group of
customers, there are even other target groups from 25-55 and also above 55 who prefer to
visit Pizza Hut at different intervals. But it can be known that the major Part of
respondents visit Pizza Hut once in a month This may not work out for the company,
having customers visiting once in a month or occasionally. Therefore company has to
take initiative to strengthen the customer base and also to improve the existing one.

2. Cross tabs for Occupation and How often they Visit Pizza Hut .




Count
Occupation
Business Student Service profession Others Total
Visit more than once a week 1 1 1 2 5
Pizza hut
once a week 1 4 5
once a fortnight 1 1 1 1 4
once in a month 1 6 2 9
occasionally 2 2 1 2 7
Total 5 14 4 2 5 30

Interpretation:
From the above analysis it can be interpretated that that the major people (14)
who visit Pizza Hut are the Students or Youth. The other sections of the society also do
visit Pizza Hut, but not very frequently. Therefore care must be taken to promote Pizza
Hut to other sections of the society. It can also be noticed that Major part of the
customers visit pizza hut once in a month




3. Do you think the excitement & Interest in Pizza Hut is decreasing for you?
a. Yes
b. No

Do you think the interest and Excitement in
Pizza Hut is decreasing for you?

No, 7, 23%

Yes
No
Yes, 23, 77%

Interpretation:
The major part of the Sample i.e. 77% agrees to the fact that the interest &
Excitement for the consumers is decreasing. This may be due to various reasons, but the
company should consider the above fact seriously and try to work on the reasons to keep
customers coming back for more.

4. If yes, why do you think the Interest & Excitement in consumers is decreasing?
a. Lack of Promos




b. Lack of Events
c. High prices
d. Local competitors
e. Others, please specify

Why do you think the interest and Lack of promos
Excitements are decreasing?
Lack of events

9% 4%
High prices
35%

Local competitors

26%
Others

26%

Interpretation:
The major part (35%) of the respondents feels that Lack of any promotional
activities done by Pizza Hut is the major reason for Decreasing Interest & Excitement.
The company can implement some of the well designed promos and also certain Events
to increase the Interest and Excitement in Consumers and to keep them coming back for
more. This can ensure higher customer satisfaction to a certain extent

5. Cross tabs Whether Promos influence consumers to visit Pizza Hut and why is interest
and Excitement decreasing for consumers




Promos influence
Yes
No
No

26.67%
Pies show counts
n=8

73.33%
n=22

Yes

Interpretation:
It is very interesting to conclude from the above analysis that major respondents
are influenced by promotional activities to Visit Pizza Hut. Very less people denied to
this fact, standing out as the obvious exceptions.

The respondents also agreed to the fact that the interest and excitement for the
consumers is decreasing. And this was mainly due to Lack of Promos in the pizza hut .
The other reasons being Lack of Events and High Prices of the Products.

6. Which Promo influences the most to customers to Visit Pizza Hut ?



Percentage

80
70
60
50
40
to 30 Percentage
20
10
0
Combo Members Road
Advertise Price disc Events DJ
Offers hip show
Percentage 60 80 30 30 10 10 5
Interpretation:
80% of the Pizza Hut customers chosen price discounts as the most influencing
factor for them that would inspire them to visit Pizza Hut.
This may be influencing to consumers because of the high priced products would not be
within the reach of the pockets of every customer. Regarding to this response of the
customer, Pizza Hut has take an initiative to promote more price discounts during day
time that are within the reach middleclass so that people feel that within their
Affordability

7. Which Age group Preferred Price Saving?




Which Age Group Prefer Price discounts?

Bars show Sums
30

20

10

7
5 33 13 12 3
n=1 n=14 n=6 n=6 n=2 n=1
0
Less than 15 25-35 45-55
O

N

S
U
C

T
D

S
C
E
R
P

15-25 35-45 Above 55
I
I

Age

Interpretation:
From the above chart it can be interpretated that the most of the people preferring
price discounts are of the age groups of 15-25 years. And incidentally this age group is
the ones that visit restaurant very often. Therefore care has to be taken to retain these
customers to visit Pizza Hut and also they can be a medium for Word of mouth publicity.

A “Price Discount Implementation’’




After analyzing the pilot survey, it was very much clear that the consumers were seemed
to be more influenced by price discounts. Therefore in accordance to customer’s
response, it was decided to implement a Price discounts for a week and to check out for
the Customer satisfaction regarding the new offer.
This was when “OFFER” was introduced.
PRICE DISCOUNT OFFER included promoting of non selling hours

TIMING 2 PM TO 7 PM ONLY IN DINING
• ABOVE 1000RS 18%
• RS600 - RS1000 16%
• RS400 - RS 600 15%
• RS300 – RS 400 12%

.

Drop in at our store for mouth watering pizzas
Valid only at pizza hut Hubli
CONDITIONS APPLY
VALID ONLY IN DINING
TAXEX EXTRA

The customer’s feedback about how they felt about the Offer was collected through a
feed back form at the end to know the satisfaction level of the consumers.

Details of the Offer :




 Implemented for a week
 The offer was promoted to consumers 3-4 days before
Implementation and
Also some people were informed through SMS about the offer.
 There was a Minimum crowd of 40 people between 2pm to 7pm as
to 15-20 of maximum in normal days.
 Minimum sales of Rs 900 as to 500 maximum at afternoons.
 Utmost Customer satisfaction.
 March 4th – 11 march, 2008

SALES FIRURES OF PIZZA HUT DINNING WEEK DAYS




8 Jan - 13 Jan 59,564
15 Jan - 20 Jan 58,786
22 Jan - 27 Jan 54,654
29 Jan - 3 Feb 60,588
5 Feb - 10feb 59,987
12 Feb - 17 Feb 63,267
19 Feb - 24 Feb 65,432
26 Feb - 2 march 60,876
4 march-11 march 82,765

100,000

82,765
75,000

50,000 Series1

25,000

0
8 jan - 15 jan - 22 jan - 29 jan - 5 feb - 12 feb - 19 feb - 26 feb - 4
13 jan 20 jan 27 jan 3 feb 10feb 17 feb 24 feb 2 march-
march 11
march

After seeing the response of pilot survey it is been clear that customers prefer to price
discounts. On that basis a price discount offer was introduced on the month of March .it
was introduced for a week i.e. on march 4th to march 11, 2008.
By seeing last 8 week figure it is clear that there is a low sale but after
introduction of offer there is a hike in sales. There is an increase of 37% of sales
compared to last 8 weeks.




Analysis of the Feedback of Discount Offer

1. cross tabs between how often consumer visit Pizza Hut & What was their purpose
of visit during Offer Timing

How often do you Visit Pizza Hut
What is your purpose to visit Pizza Hut today
Cross tabulation

Count

What is your purpose to visit Pizza hut today
Happy
Just a I visit on Price discounts was
casual visit Every sunday the purpose Others Total
How often More than Once a week 1 1
do you Visit Once a week 1 4 3 1 9
Pizza hut Once a fortnight 1 5 1 7
Day
Once a month 11 8 19
Occasionally 2 2
Total 16 4 16 2 38

Interpretation:
From the above cross tabs, it can be interpretated that major respondents (19) visit
restaurant once in a Month. Having a Customers visiting hardly once a month will
definitely not work out outstanding for pizza hut.

It is also noticed in above cross tabs that the majority of the respondents agreed
that PRICE DISCOUNTS was the Purpose of their visit to Pizza Hut. But at the same
time there were exactly same number of people whose purpose was a casual visit, but not
to forget that they too also preferred the combos and appreciated.




2. What was the Purpose of customers visit to Pizza Hut?

Bars show counts
20

15
Count

10

5

10 5 21 2

n=10 n=5 n=21 n=2
0
Just a casual visit Price discounts was the purpose

I visit on Every Sunday Others

Interpretation:
From the above graph it can be interpretated that the majority (21) of the
respondents agreed that PRICE DISCOUNT was the Purpose of their visit to Pizza Hut.
This is an extremely good sign for the offer. This clearly indicates that given an
opportunity, consumers are willing to visit Pizza Hut. This evidently proves that well
designed offers can fetch a good amount of customers and also increase the sales.
. Therefore Pizza Hut must take an initiative to organize such more discount
offers to satisfy the customer.




3. How would customers rate the Price discounts?

Customers rating about the Price discount"

5.26%
Average how would you rate the price discount pro
n=2
Excel lent
Excellent Good
Average

23.68%
Pies show counts
n=9

71.05%
n=27

Good

Interpretation:

The major part of the respondents said that they felt the offer was [71.05% ] good
and to some extent consumers even responded as Excellent[23.68 ] to offers. In fact,
there were very few people who denied to the fact that offer were good and rated it as
being Average. This clearly depicts that offer had been leaded the road where it has been
flourishing to create a positive impact in the minds of the customer. This can be evidence
for consumers are willing to visit Pizza Hut, but the interest amongst consumers is to be
stimulated




4. Would Customers Expect Pizza Hut to organize such more Promos in the future?

Would Customers expect Pizza HUT to Organize such more Offers in the future?

2.63%
No Yes
n=1
No

Pies show counts

97.37%
n=37

Yes

Interpretation:

A greater part of the respondents strongly agreed [97.37%s ] that the Pizza Hut
must organize such more promotional activities in the future. A very less
percentage[2.63%] of the respondents denied to this fact, standing out as the obvious
exceptions.

5. Would Promotional Activities inspire the customers to Visit Pizza Hut?




30
Count

20

10

37 1

n=37 n=1
0
Yes No

Does Promos of this type inspire you to visit Pizza HUt

Interpretation:
Approximately 97% of the respondents notified that Promotional activities inspire
them to visit Pizza Hut. When its crystal clear that Promotional activities inspire people
to Visit Pizza Hut, Pizza Hut must take this opportunity to attract more customers
through promos which can build a trust and commitment amongst people towards Pizza
Hut .

6. Are the customers satisfied with the “PRICE DISCOUNTS?”




100%

75%
Percent

50%

25%

97% 3%

n=37 n=1
0%
Yes No

"

Interpretation:
97% of the consumers were satisfied by the Promo that they were a part of.
Several consumers even suggested keeping PRICE DISCOUNTS forever in the
restaurant so that they could avail it anytime. These positive outcomes of the People
prove that Consumers were highly satisfied with the offer done and expect Pizza Hut to
organize such promos in the Future. Therefore it can evidently be proven that a good
Promo can attract consumers and can also increase the sales to some extent.

Findings:




The things that consumers feel that needs to be improved in the Restaurant are:

1. Smoking Zone
2. Music
3. Keep changing the interior for new look and experience
4. Advertisements and Events
5. Promotional Activities
6. Furniture’s.
7. Birthday celebrations
8. Service of Tea and Coffee




Suggestions
&
Recommendations




Suggestions & Recommendations

After interacting with consumers, it was found out that though Pizza Hut is a
popular brand but the interest and excitement among the customers for the band is
decreasing in Hubli City. And the general feedback from the consumers is that restaurant
should be made more exciting with additional Promotional Activities.

To Pizza Hut:
1. To organize at least a few promotional activities in order to build up the
customers Interest and also to attract customers towards pizza hut.
2. Pizza Hut should also organize certain events in the restaurant like contests, in
order to keep consumers coming back for more. To organize events help pizza to
attract customers there by sales can be increased to certain extent.
3. In order to increase sales, Pizza Hut can also have corporate tie ups within their
reach in the city.
4. The company should also concentrate on Low price promotional strategy.
5. Variety of Food and smoking zone is also the need of the hour




Conclusion




Conclusion

The study helped me gain valuable insights in Understanding how
promotional activities help the companies to increase its sales. This project titled “To
study whether the Decreasing sales of Pizza Hut can be increased through promotional
activities” has been a knowledge gaining experience for me.

By interacting with the respondents I have been able to understand that designing
promotional activity is an art and it takes a very strong brand image for a company to
successfully increase its sales through Promotional activities. The results of the survey
proved to be both disappointing and encouraging. The respondents are well aware of the
brand which is a good sign but the brand lacks interest & awareness and to add to it the
brand still has a long way to go in terms of competition.




Questionnaire

Personal Details
Name: Age: Sex:

Occupation: Income:

1. How often do you visit pizza hut?
 More than once a week
 Once a week
 Once a fortnight
 Once a month
 Occasionally

2. For what purposes would you like to use the pizza hut? Rank ‘1’ for the most important
purpose, ‘2’ for next and so on. Rank
 Social & Family -------
 Refreshments & light snacks -------
 Private parties -------
 Business meetings -------
 Others, please specify -------

3. Do Promotional Activities influence you to come to Pizza Hut?
 Yes
 No

4. Do you think the excitement & Interest in Pizza Hut is decreasing for you?
 Yes
 No (If No, go to Q.6)

5. If yes, why do you think the Interest & Excitement in consumers is decreasing?
 Lack of Promos
 Lack of Events
 High prices
 Competition
 Others, please specify
Why?

6. Which of the following factors would influence and interest you if it were to be carried
out by Pizza Hut?

I. Promos II. Events III. High Prices
 Advertisements Music/DJ Shows Price Discounts




 Memberships Road shows Price saving Combos
 Others Contests
s
7. Which is one thing that you would like to improve in the Pizza Hut (Hubli) and Why?


A project report on whether the decreasing sales of pizza hut can be increased through promotional activities

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A project report on whether the decreasing sales of pizza hut can be increased through promotional activities