Yahoo's marketing strategy focuses on developing a social networking service to attract and engage more users on their website. They aim to combine all their services like messaging, mail, news and sports into a fully integrated social network with personal profiles. This will allow them to sell more advertisements. The initial budget is $25,000 with monthly server costs of $100-200 that will increase as the network grows and more employees are required. Success will be measured by increased website traffic and understanding users' interests to price advertisements appropriately.

1. Yahoo! Marketing Strategy Brendan Dellicolli

2. History Founded in 1995 Chairman: Roy J. Bostock Headquarters in Sunnyvale, CA Formerly best known for search engine

3. Challenges Attracting people to their website Beating out competitors who offer similar services Building brand image Reminding past Yahoo users what they offer

4. Goals Yahoo's main goal is to get the most traffic on their site on a day to day basis Offer a range of services to users Become much more than a search engine Attracting more NEW & dedicated users

5. Key Components Develop a social networking service on the website Attract people to all aspects of the website New website will focus on networking with people, gaining friends & discussing news Sell advertisement space for more profit

6. Integrating a social network Getting people to interact more on Yahoo Implementing a social networking application Utilizing new technology such as smart-phones Add a dating profile aspect

7. Theme The personal profile will be accessible and transferrable throughout the website Combine the multiple services offered (current messaging and mail system/news and sports) Create a fully integrated website

8. Budget &timeline Start-up price ~ $25,000 (given current resources) Starting monthly rate (server costs) ~ $100-$200 Price will increase once more people join the network More employees will be needed

9. Metrics of Success Measure and record website traffic before and after new implemented strategy Discover: where the website traffic is coming from and going to, how long they stay, who they are, and what they are interested in Adjust cost for appropriately positioned advertisement banners accordingly Find out what users are saying about the new addition on TrackUr

10. Thank you! http://newmediadl.com http://www.yahoo.com/ http://www.trackur.com/ http://www.ndot.in/