An excellent information session about making a better web site.

1. Why Organize Your Site? It helps you develop your content It doesn't really help users navigate Many users have "navigation blindness" 1 Website Structure & Strategy

2. Navigational Strategies Flat structure (all things to all people at all times) Tiered structure (filtering, audience pages) Search 2 Website Structure & Strategy

3. What Do People Want From You? Review email, phone and personal requests for groupings Identify user goals Think in terms of a series of filters Users have to be able to self-select Start broad and narrow gradually Do not think about visual presentation Do not replicate your administrative structure 3 Website Structure & Strategy

4. Navigational Needs Change Try to identify obvious changes (semester, pre-deadline, post-deadline) Supplement navigation with highlighted items 4 Website Structure & Strategy

5. How to Organize Your New Site Lay out your site on paper Free Mind software http://freemind.sourceforge.net/wiki/index.php/Download Gather feedback and REFINE! Break down each page 5 Website Structure & Strategy

7. Like all communication produced at the university, our webpages need to be useful, engaging, and professional6 Website Content Development

9. A webpage is not a newspaper or a book

10. Text is important, but should not overwhelm the user or detract from other visual elements7 Website Content Development

12. Professional, yet accessible

13. Thorough, yet easily digested8 Website Content Development

15. Visualize the space on the page and how the various elements relate to each other

16. Don’t be afraid of blank space

17. The user’s hand on the mouse and the pointer on the screen become an extension of the eye9 Website Content Development

19. What brings them to my webpage?

20. What will they be looking for?

21. What do they need to know?

22. How can I best meet their needs?10 Website Content Development

24. Quick Reference Style & Terminology Guide

25. Names and titles

26. Colleges, departments, and offices

27. Degrees, majors, and programshttp://beta.byui.edu/university-communications/writing-and-editing/writing-resources 11 Website Content Development

28. PR Photo Image Library Mac users: Connect to server (command K): smb://joseph.byui.edu/prphoto$ PC users: Map a network drive tojosephrphoto$ For help navigating the image library contact: Michael Lewis, 496-2080 Department photo requests can be made by emailing ucphoto@byui.edu 12 Campus Photography

29. http://www.byui.edu/copyright Nate Wise Digital Content/Intellectual Property Rights Specialist Academic Technology Services 333 McKay Library 208-496-7218 office 208-496-6218 fax wisen@byui.edu 13 Copyright Law