Having a content marketing strategy is the single best strategy that will allow you to get more leads and more sales through your website and other online channels. This is the one strategy that is relevant across all industries and all professions.

1. Wednesday, 1 May 13

2. How To UseYour Website To
Generate Leads, Customers &
Sales ForYour Business
Wednesday, 1 May 13

3. Buying Behaviour Has
Changed
• search online
• do research & educate themselves
• listen & ask peers - reviews - social media
(Bob Harper Story)
• think of your own behaviour when deciding
to purchase something significant
Wednesday, 1 May 13

4. • All this means you MUST have a credible
online presence, otherwise you are unlikely
to be a buying option for them
Wednesday, 1 May 13

5. Let’s Test Who Is The Most
Digitally Savvy...
Wednesday, 1 May 13

6. Let’s Test Who Is The Most
Digitally Savvy...
Do you have broadband at home?
Wednesday, 1 May 13

7. Let’s Test Who Is The Most
Digitally Savvy...
Do you have broadband at home?
Have you researched a purchase online before buying?
Wednesday, 1 May 13

8. Let’s Test Who Is The Most
Digitally Savvy...
Do you have broadband at home?
Have you researched a purchase online before buying?
Do you have a smartphone?
Wednesday, 1 May 13

9. Let’s Test Who Is The Most
Digitally Savvy...
Do you have broadband at home?
Have you researched a purchase online before buying?
Do you have a smartphone?
Have you used your smartphone for banking?
Wednesday, 1 May 13

10. Let’s Test Who Is The Most
Digitally Savvy...
Do you have broadband at home?
Have you researched a purchase online before buying?
Do you have a smartphone?
Have you used your smartphone for banking?
Do you have a fun app to recommend?
Wednesday, 1 May 13

11. Let’s Test Who Is The Most
Digitally Savvy...
Do you have broadband at home?
Have you researched a purchase online before buying?
Do you have a smartphone?
Have you used your smartphone for banking?
Do you have a fun app to recommend?
Have you ever tweeted or facebooked a company for info/
support?
Wednesday, 1 May 13

12. Let’s Test Who Is The Most
Digitally Savvy...
Do you have broadband at home?
Have you researched a purchase online before buying?
Do you have a smartphone?
Have you used your smartphone for banking?
Do you have a fun app to recommend?
Have you ever tweeted or facebooked a company for info/
support?
Have you successfully tried online dating?
Wednesday, 1 May 13

13. What IsYour Biggest Challenge?
Wednesday, 1 May 13

14. Ambient Music...
Wednesday, 1 May 13

15. How Do We Create
A Website That Sells?
Qualified Traffic + Conversions = Sales
Wednesday, 1 May 13

16. A visitor who is looking for
exactly what you have to offer
Qualified Traffic + Conversions = Sales
Wednesday, 1 May 13

17. A visitor who is looking for
exactly what you have to offer
Qualified Traffic + Conversions = Sales
Paid
Wednesday, 1 May 13

18. A visitor who is looking for
exactly what you have to offer
Qualified Traffic + Conversions = Sales
Paid Free
Wednesday, 1 May 13

19. Qualified Traffic + Conversions = Sales
Performing The Most Wanted Action
ThatYOU Want Them To Take
Wednesday, 1 May 13

20. Qualified Traffic + Conversions = Sales
Performing The Most Wanted Action
ThatYOU Want Them To Take
Initially it might be to:
click a button
watch a video
give email address
Wednesday, 1 May 13

21. Qualified Traffic + Conversions = Sales
Performing The Most Wanted Action
ThatYOU Want Them To Take
Ultimately it is to:
Buy A Product
or
ContactYou
Initially it might be to:
click a button
watch a video
give email address
Wednesday, 1 May 13

22. What Is The Most Wanted Action On This Page?
Wednesday, 1 May 13

23. Versus Most Wanted Action On This Page?
Wednesday, 1 May 13

24. Why People Don’t Buy
• Lack of Trust
• Fear of making a wrong decision
• Uncertainty
• Lack of information
• First Impressions (Quoting Story)
We Need To Understand
Wednesday, 1 May 13

25. Vs.
Wednesday, 1 May 13

26. How To Build Trust
• Social Proof
nobody wants to be the only idiot to buy your product!
Wednesday, 1 May 13

27. •Reviews
Wednesday, 1 May 13

28. •Testimonials
Wednesday, 1 May 13

29. • Develop Relationship & Rapport
•Give Value and be Helpful
Wednesday, 1 May 13

30. Not Like This!
http://www.youtube.com/watch?v=sczUPdPo70g
Wednesday, 1 May 13

31. Length Of Time To Buy
• Show the buying matrix
• Which Is Why Email Marketing
Is So Awesome
Wednesday, 1 May 13

32. • RaDaR Marketing As Framework
Remember That Buying
Behaviour Has Changed
Wednesday, 1 May 13

33. • Reach = attracting new customers to
consider your business
Word Of Mouth & Unbranded Search is the most
common way customers discover products/services
Wednesday, 1 May 13

34. • Depth = Telling your products story. Giving
them what they want for research,
information, education, knowledge
Your website becomes your crown jewel for this
Wednesday, 1 May 13

35. • Relationship = maintain relationship with
existing customers to get referrals and
repeat purchases, plus build relationships
with new customers
• Email Marketing Awesomeness Again!
Wednesday, 1 May 13

36. We Will Focus On
Depth Of Content
This is how you turn your
website visitor into a customer
Wednesday, 1 May 13

37. Depth =
• The Depth is the building of trust, authority
and relationship through providing helpful,
informative, educational content.
• You are giving value through CONTENT
Wednesday, 1 May 13

38. Awesome Depth Of
Content Example
Wednesday, 1 May 13

39. Wednesday, 1 May 13

40. Wednesday, 1 May 13

41. OK, So What Types Of
Content?
Wednesday, 1 May 13

42. The Buying Cycle
Wednesday, 1 May 13

43. Action Steps ForYou
content that is helpful, educational, informative,
builds authority, develops trust
Focus On The General Content
Blogs, Posts,Articles
Wednesday, 1 May 13

44. But What Content Can
I Possibly Give?
Ask these questions, then give the answers.
• What is the biggest problem my customer
has?
fear, question, concern, worry, predicament,
challenge, dilemma, need, desire, hope, dream
Wednesday, 1 May 13

45. • What is the biggest problem my customer
has?
fear, question, concern, worry, predicament,
challenge, dilemma, need, desire, hope, dream
Brainstorm!
Wednesday, 1 May 13

46. • How can you serve your customer?
• How can you help your customer?
Then begin to give them comprehensive answers
Wednesday, 1 May 13

47. Why Give The Answers?
• Law of Reciprocity
• People buy from those they know, like,
trust
• Remove their fear of making a bad decision
(discuss reasons people don’t buy and how
to overcome this)
Wednesday, 1 May 13

48. Give The Answers!
• If you only do one thing online then do this!
Wednesday, 1 May 13

49. Proof It Works...
Wednesday, 1 May 13

50. Proof It Works...
www.foreverfit.tv
Wednesday, 1 May 13

51. www.foreverfit.tv
Wednesday, 1 May 13

52. SEO Benefits
Wednesday, 1 May 13

53. From No Enquiry To
$100,000 Per Week
In 3 Months
They Are Now Expanding
With New Showrooms &
More Staff
Wednesday, 1 May 13

54. Track & Measure
To Improve
+
Wednesday, 1 May 13

55. So Much More To
Talk About...
• Haven’t even discussed:
• Headline Copy
• Facebook Pages & Advertising
• Using Google Adwords Effectively
• Email Marketing
• Pricing
• Split Testing
• and so much more...
Wednesday, 1 May 13

56. My Services
Search Engine Optimization
Website Development
Website Conversions
Content Creation
(articles, videos, copywriting, infographics, guides)
Whatever Needs To Be Done To TurnYour
Website Into A Sales Generating Machine!
ROI Focused
Wednesday, 1 May 13

57. Have I HelpedYou With
Much OfYour Problems?
Let’s Check...
Wednesday, 1 May 13

58. Questions?
www.billyelusiv.com
Wednesday, 1 May 13

59. www.billyelusiv.com
Wednesday, 1 May 13