A brief description of the different parts of the BTL process that help create brand love.

1. brand love

2. buzz data research
allows brands to track and analyse what
people are really saying about brands online today,
unprompted, to give unique consumer insights...

3. brand strategy
understands the insights to plan a roadmap
for brands to follow. A plan that enables brands
to become more relevant with consumers...

4. brand creation
takes the road map to create a look and feel for
the brand. A unique combination of the brand’s
identity, personality, tone of voice and message...

5. brand activation
brings the brand message to life in-store,
out of store, online, mobile and social media,
across traditional and digital touch points...

6. transmedia storytelling
mixes traditional and digital touchpoints to
to engage consumers and tell an interactive story
across multiple social media platforms...

7. transmedia
storytelling
brand
creation
buzz data
research brand
activation
brand
strategy
combine to help brands create a meaningful
two way dialogue with consumers and
become part of their lifestyles...

8. brand love
another slideshare from btlbrands.com