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Impactful Social Media
[object Object]
GOLDMAN SACHS THINKS SO… HENCE A RECENT $450 MILLION INVESTMENT INTO FACEBOOK
 
MAKING YOUR INVESTMENT MATTER
That’s What She Said Get Your Following To Talk About You
Lingo ,[object Object],[object Object],[object Object],[object Object]
 
SO HOW DO I GET PEOPLE TO TALK ABOUT ME ?
HERE’S A CHECKLIST
Are you offering something valuable? ,[object Object],[object Object],[object Object],[object Object]
Of course  everything  I post is valuable.  Just look!
sometimes it looks like this…
 
 
… be sure what you say is what you want people to repeat.
 
What about your NON-digital marketing?
How does your SM approach tie in?
@Boxochatter World’s Largest Pie Fight – this Saturday: http://wjojc479n @DrDilipA awesome idea! RT @boxochatter World’s Largest Pie Fight..http://wjojc479n
Consider Half.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
… wait, Twitter isn’t everything!?
[object Object]
a receptive audience.
Recap ,[object Object],[object Object],[object Object],[object Object]
The Cheese Stands Alone … except on Twitter.
 
 
The rules change with the internet.
UNIQUENESS IS REWARDED WITH PRAISE, DEVOTED FOLLOWERS AND ADMIRATION
What do you offer that is special?
Examples ,[object Object],[object Object],[object Object],[object Object]
Your BUSINESS is important to you. Its what makes you special and unique that is important to your followers.
Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recap ,[object Object],[object Object],[object Object],[object Object]
It’s Called  “Social”  For a Reason
Consider this:
 
Roaring ,[object Object],[object Object],[object Object],[object Object]
Hi, I’m Nate. Hi, I’m Jason.  Good to meet you.  Here’s my card, and brochure, and sample product, and direct mail piece.  Call me if you need help.
How would you react?
YUP.
If its impractical in person then…
It’s probably impractical on the internet.
SO WHAT IS IMPACTFUL SOCIAL MEDIA?
Things to look for ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]

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