Welch- Case Study

Newsfeed Optimization: How the Phoenix Suns increased their reach on Facebook @ZachWelch VP of client Services, BrandGlue

What we’ll be looking at: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Fans aren’t coming back ,[object Object],[object Object]

So how do you reach your fans?

Are all my fans seeing my updates?

Why are the numbers so low? ,[object Object],[object Object],[object Object],[object Object]

What do we know about the algorithm? ,[object Object],[object Object]

What do we know about the algorithm? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Short is Sweet 2 of the top 3 performing post were less than 60 characters

Jeramie McPeek – VP of Digital, Phoenix Suns ,[object Object]

[object Object],[object Object],[object Object],[object Object],What NFO accomplished with the Phoenix Suns in 30 days:

www.brandglue.com [email_address] @zachwelch

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