Tim Hayden from 44Doors gave a presentation at the Social Super Forum about how mobile technology and social media have become interdependent. While social media originally brought similar people together online, it coincided with the rise of smartphones, allowing online connections to extend into the physical world through technologies like QR codes, URLs, SMS, NFC, and digital out-of-home advertising. These bridge the gap between offline and online interactions, making the connection between the two seamless. NFC and digital out-of-home advertising are expected to grow in popularity in 2013.

1. Social Super Forum October 11, 2011 Scottsdale – Hotel Valley Ho Tim Hayden, CMO, 44Doors

2. Mobile is different than Social.**yet the two are wildly interdependent

5. Sure, social media brought like minds together…

6. …but, social media *happened* at the perfect time.

10. Sent from my shiny new iPhone, please excuse typos

11. Location + Story CONTEXT

16. VS.

17. GO OFFLINE!

18. Offer multiple channels from offline to online (QR Codes, URLs, SMS)

22. 2012… NFC: Near-Field Communications Will compliment QR code scanning Makes offline-to-online seamless “sans camera” Will be very popular in 2013

23. 2012… Digital Out-of-Home Place-based Social Media LocaModa FeedMagnet Mass Relevance

25. Thank you tim@44Doors.com @TheTimHayden

26. @TomMartin HelpMyAgency.com @TheTimHayden 44doors.com @JayBaer ConvinceAndConvert.com