Circular Economy Designed and Powered by Cradle to Cradle hosted by Ignasi Cubiña, Construcia Eco-Intelligence-Growth Exploring together new ways to produce, to package and even to build our offices and showrooms with innovative circular economy concepts.

1. THE FIRST EUROPEAN B CORP SUMMER SUMMIT
A celebration for People Using Business as a Force for Good
#BcorpSummit16
Construcia / Eco Intelligent Growth - Ignasi Cubina
Circular Economy Designed and Powered by Cradle to Cradle

2. ©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
Circular Economy designed
and powered by Cradle to
Cradle®
Ignasi Cubiñá, CEO EcoIntelligentGrowth
Cradle to Cradle is a registered mark of MBDC, LLC

3. ©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
A little bit of background…
2005
MBDC* utiliza la marca
para indicar los avances
en el Diseño Cradle to
Cradle
2002
Publicación de “Cradle to
Cradle Remaking the
Way We Make Things”
2010
Fundación del Cradle to
Cradle Products Innovation
Institute
2012
• Creación del Panel de Estándares de
Certificación
• Formación de más asesores
• Lanzamiento de la v3.0
Publicación del informe de investigación
para la European Commission 'The
Potential for Substituting Manpower for
Energy', Walter Stahel co‐authored with
Genevieve Reday
1976
Fundación de la Ellen
MacArthur Foundation
• Lanzamiento del informe de McKinsey para
EMF: “Towards the Circular Economy”

4. ©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
Circular Economy: constant flow+concentration of
NUTRIENTS, energy and water
4 p
Principles
Waste = Food (biological or technical cycle)
Diversity = Advantage
Energy Renewables (in any of its forms)
Think in systems

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W. McDonough

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Cradle to Cradle®
design framework
energy
materials
life
Presentation ©2016 William McDonough. All rights reserved. No reproduction without written consent. Cradle to Cradle is a registered mark of MBDC, LLC

7. ©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
“…re-coupling
materials and
growth…”,
W. McDonough

8. ©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
Challenge / Opportunity
WRAP is to partner with the KTN,
Wuppertal Institute, ERP UK Ltd,
and EARN for a new, EU LIFE
funded project. The project,
Critical Raw Material Closed Loop
Recovery (‘CRM Recovery’), will
explore commercial opportunities
for harvesting critical raw materials
and precious metals including
gold, silver and platinum group
metals, from everyday unwanted
electronic products and will be the
first-of-its-kind to link collection
methods with recovery success.

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Retained Ownership=Retained Value
W. Stahel
Product of/as Service_Technical Nutrients

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Towards “servitization”…
DESIGNFORRECOVERY
TECHNICALNUTRIENTS

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C2C®: design for Circular Economy
REGENERATIVE BY DESIGN
REPAIR/ UPDATE / REUSE
DESIGNFORRECOVERY
TECHNICALNUTRIENTS
Active Disassembly
The inner workings of 'The Realist', with vacuum fixings.
© Agency of Design
Herman Miller, Mirra chair,
C2C CertifiedTM Silver

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Product of Consumption_Biological Nutrients

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Cascade of Nutrients
TOWARD A PRODUCT OF SERVICE
RECOVER/ REUSE/ COMPOST
DESIGNFORRECOVERY
BIOLOGICALNUTRIENTS
Earthcolors®, by
Archroma:
colorants for textiles
with traceability
system

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Design for Use Cycle
Source: WMD+P inspired on the concept
develop by Stewart Brand

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VALLEY
Live, work, play

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VALLEY
Live, work, play

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Oportunidades

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C2C® materials for the Circular Economy

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Innovation

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ECOR® panels

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Verosol® EnviroScreen®
EnviroScreen Optimum G3 is a metallised polyester blind,
woven in a characteristic screen like construction which
combines a limited openness factor with an excellent view
through.
EnviroScreen Optimum is suitable for roller blinds and
panel tracks. And is designed to be anti-microbial and
100% recyclable.
ENVIROSCREEN G3 802 and ENVIROSCREEN G3 805

23. ©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
Vertisol® Planet / EcoPlanet®
PLANET and ECOPLANET FR are plain, semi
translucent fabrics for roller and vertical blinds.
They are compliant with the most strict flame
retardancy standards M1 and B1. The fabrics
reduce ambient reverberation by their sound
absorbing properties.
A square meter of PLANET FR is made
respectively of 6 thrown away bottles. Recycled
polyester yarns are regular quality yarns with
characteristics equal to the ones produced with
virgin raw materials.
Planet FR (in all colors: Black, LightGrey, White,
Ivory, Walnut, Midnight Storm),
EcoPlanet FR (in all colors: White, Ivory, Pearl,
Bronze, Silver, Ebony)

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FAIR YARN 2/28
FAIR YARN 2/34
FAIR YARN 2/48
Hilos de cashmere
de Mongolia,
hilados y teñidos
de en Italia
Hilos de cashmere
de Mongolia,
hilados y teñidos
de en Italia

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Graphenstone®
1ª pintura
certificada en
nivel Gold del
mundo.
1ª pintura
certificada en
nivel Gold del
mundo.

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Solidgraphen®

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Let’s talk about it…