The document discusses several key trends in marketing for the future including:
1) Marketing will increasingly focus on dialogue and conversations with customers rather than one-way broadcasts.
2) Brand reputation and customer experience will become more important as information spreads quickly online.
3) New technologies like social media, mobile apps, and location-based services will open new opportunities for targeted marketing but also require adaptation.
28. Find Out More The future of Marketing www.cim.co.uk/filestore/resources/agendapapers/futureof marketing.pdf Regional Director- Christine Boswell-Munday Christine [email_address] Visit our stand or visit www. cim.co.uk
NOTES: Introduction from speaker Audience Participation -Ask the audience: What Industry sectors they are from? Do you have a Business Plan ? What is their Definition of Marketing?
NOTES: Explain what you will be covering
NOTES: Consumers demand - and get - more choice and better service They don’t want to be “sold to anymore” Requires both new thinking and return of some old standards A new language is developing focusing on the consumers – “engagement marketing”, “conversation marketing” Push Marketing is being replaced by Pull Marketing Provide High level overview of the current market and why the above are important i.e: Richard/John/Jane- Can you agree these between yourselves so you have an agreed approach and let me know what you want to include before I send it to Dev Refer to B2B & B2C Include aspects of B2B and B2C
NOTES: Relationships add value
NOTES:
NOTES: Introduction from speaker Audience Participation -Ask the audience: What Industry sectors they are from? Do you have a Business Plan ? What is their Definition of Marketing?