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Business Link's Reputation Management- Part 2
1.
Special features and
supplements
2.
Restaurant reviews
3.
Product pix
4.
Bib & Tucker
5.
Charity events
6.
Charity events
7.
Charity events
8.
Adopt a charity
9.
Adopt a charity
10.
Adopt a charity
11.
Sponsorship: global reach
12.
Sponsorship: local influence
13.
Sponsorship: the arts
14.
Sponsorship: sports
15.
VIP visits
16.
The right endorsement
17.
Bandwagon PR
18.
Bandwagon PR
19.
Bandwagon PR
20.
Bandwagon PR
21.
An expert writes
22.
Think pictures!
23.
24.
25.
Think pictures
26.
Think pictures
27.
Go green
28.
Go green
29.
Go green
30.
Go green
31.
Go green
32.
Corporate and social
responsibility
33.
34.
35.
36.
Social media
37.
E-launch
38.
E-launch
39.
Register your name
on Twitter, Facebook
40.
Prepare to lose
control
41.
Who’s going to
make it happen? “ If I had just one marketing dollar left, I’d spend it on PR,” Bill Gates, Microsoft
42.
43.
44.
45.
Measuring the results:
PR
46.
47.
48.
49.
What price your
reputation?
50.
What price your
reputation? “ I lost my business, my £650,000 salary and £500 million was wiped off the valuation of the company overnight,” Gerald Ratner
51.
52.
How long will
it take?
53.
Brand values: quality,
value for money, innovation, up for a challenge, fun
54.
http://www.youtube.com/watch?v=8dhbqOlvx2U
55.
56.
Reputation matters Anita
Syvret
Notas do Editor
Balloon launch – NO!
Balloon launch – NO!
Balloon launch – NO!
Balloon launch – NO!
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