Mais conteúdo relacionado Semelhante a The Future of Children's Books in Five Trends Semelhante a The Future of Children's Books in Five Trends (20) Mais de Kristen McLean (8) The Future of Children's Books in Five Trends 1. +
THE FUTURE OF
CHILDREN’S BOOKS
IN FIVE TRENDS
Kristen McLean
TOC Bologna 2013
@BKGKristen
5. +
Stats - Hybrid
―Hybrid Authors‖
6. +
Stats - Hybrid
―Hybrid Authors‖ = entrepreneurs
www.digitalbookworld.com/2013/what-authors-want-third-of-published-authors-interested-in-self-publishing-next-book/
7. +
Stats - Hybrid
―Hybrid Authors‖ = entrepreneurs
Hybrids earn $10K more per year than traditionally published peers
8. +
Stats - Hybrid
―Hybrid Authors‖ = entrepreneurs
Hybrids are 10% more likely to be blogging and on Facebook
9. +
Stats - Hybrid
―Hybrid Authors‖ = entrepreneurs
Hybrids have been on Twitter 12% longer than their peers
11. + Value proposition:
access-vs-control
14. +
It’s about what, when, & how they want it
And at the price they want it too
15. + They
don’t care
about our
limitations,
processes,
territories,
fears,
concerns,
workflows,
rights,
or profits.
16. + They
DO care
about
ease of use,
price,
narrative,
quality,
novelty,
imagination,
and word
of mouth.
19. “My child asked for it.”
#1 purchase driver for kids 7-12
#2 for kids 0-6
20. +
Education is a
self-organizing
system,
where learning
is an emergent
phenomenon.‖
-Sugata Mitra, professor
of educational technology at
Newcastle University (UK)
http://www.ted.com/talks/sugata_mitra_the_child_driven_education.html
29. Who are the
Publishing 2.0
facilitators?
mass market
agents,
packagers,
editors?
bloggers,
niche/longtail
reviewers,
tastemakers?
crowd
30. Takeaway
+ New mechanisms are driving the
acquisition of content
Advantage will accrue to those
with creative approaches
#TOCBologna
38. Takeaway
+ Great books are still important
As we move forward digital content
will separate from its print forms
#TOCBologna
Notas do Editor “If children have interest, then education happens…”