1. Primary Color was established in 1985 as a pre-media company.
Since then we have evolved as an industry leading, comprehensive
provider of graphic arts services ranging from pre-media services to fully
automated production solutions supporting Litho, Digital, Large Format,
Screen Printing and Fulfillment.
In addition to traditional printing workflows Primary Color incorporates
from its Marketing Automation Group, automated Data and Inventory
management systems, state of the art web to print capabilities from our
storefront including PURL generation and personalized e-mail blasts.
Primary is an industry leader in establishing and developing
comprehensive solutions using leading edge technology and applying it
to meet our customers project requirements.

2. Our product offering has diversified to include OOH, Visual
merchandising, POP Displays and Packaging.
We partner with our customers in the entire process from concept,
budgeting, engineering, prototyping, manufacturing, warehousing,
fulfillment.
Today we have a diversified base of customers in Agency, Corporate,
Entertainment, Retail, Fashion and Food and Beverage.
We have an unprecedented arsenal of output types all color managed to
GRACOL using G7 methodology.
Fully integrated for maximum automation from concept to fulfillment

3. • ABC • Irvine Company
• ARCO/ AMPM • MetroLink
• AT&T • Nissan
• Bank of the West • NBC
• Calvin Klein • Pacific Life Insurance
• TBWA / Chiat / Day • Pacific Sunwear
• Chick-fil-A • Panda Restaurants
• CIGNA • Princess Cruises
• Columbia Tristar • Red Bull
• Disney / Disneyland • Ruben Postaer
• Fantastic Sams • Saatchi & Saatchi
• Forever 21 • Sony
• Fox • SunAmerica
• Fresh & Easy • Suzuki
• Guess • Taco Bell
• Honda / Acura • The Irvine Company
• ING • Toyota / Lexus
• Intuit • Universal Studios

4. Processes
• Retouching
• Color Management
• Remote Proofing
• Digital Asset Management
• Data Management
Production
• Digital Printing
• Large Format Printing
• Litho Printing
• Screen Printing
Marketing Automation
• Marketing Storefronts
• Fulfillment Storefronts
• Direct to Print Workflows
• Direct Mail
• Fulfillment
• Custom Fabrications

5. Forklift Creative retouching studio
24/7 for convenience and turnaround
Experienced staff for product and knowledge diversity
Insight front end and E-Proofing with PRINERGY workflow
Proofing - Final proofs with GXT PMS color color simulation
- Epson 9800 with Spot On certification
Scanning – High-end drum and Cruse Flatbed Art
reproduction
Digital studio photography- Sinar 4x5 100megapixel Back
Most comprehensive color managed workflow from capture
to print for color critical applications .ie tiles, fabrics, carpet
Comprehensive Print Ad production and distribution

6. • 41” 8c Heidelberg with coater 18000 imp/hour
• 40” 8c CD Heidelberg with Interdeck UV.
• Comprehensive bindery
• Heidelberg Image control for total color managed pressroom
and repeatability
• 10 micron stochastic standard, fully color managed
• Wide variety of stocks and plastic substrates
• Winner of numerous awards and industry accolades for
Print excellence

7. • Industry leading arsenal of the latest equipment available
• 600 and 1000 DPI Standard
• UV ink for environmentally friendly production
• PE vinyl for recycling
• 7 16ft presses can accommodate the largest outdoor campaigns
• Certified vendor for all major posting companies
• 3M certified printer for fleet and transit adhesive applications
• Wide variety of specialized printers
• XYZ Router for intricate die cutting and 3D routing

8. • Highest available digital print quality using INDIGO 7000
• Versatile front end using Director, Xmpie for POD and
variable data applications
• Complete Data management, data cleansing
• Mailing and fulfillment services

9. • Direct to Screen 1200 DPI
• 85 line stochastic hybrid screening
• 5 color Thieme Press 60” x 100”
• Applications include transit media and street furniture
• Direct print to wide variety of substrates for Retail
merchandising and POP.

10. • Corporate Events
NBC, RedBull, Guess
• Product Launches
AMCI-Honda, Lexus, MySpace
• Press Conferences
• Marketing Programs
• Sports Events
Maloof, RedBull Flugtag
• Road Shows
AMCI, Acura Airport Displays
• Grand Openings
• Trade Shows- Triga

14. • Site Inspections
• Visualization Services
Site Drafting
Graphics Mapping
• Consulting Services
Graphics Placement
Site Mapping and Measurements
Technical Design
Safety
Logistics
Permits
• Installation Services
Install
De-install
Storage

18. Podium Displays
Retail Displays

21. HP Indigo 7000
Digital Press
Efi GS3200 Wide Format
Digital Press
Heidelberg XL 105
Litho Press

22. POD Brochures
and POP Dealer marketing
Web or portal
driven
Build a brochure Order Fulfillment
printing

23. Web Production Client
The user can order Companies have reduced These data sheets
exact quantities printing of materials and and RFP covers are
needed. costs by 20-50% using digitally printed only
this technology when an order is
Quantities can be as
podi.org placed
little as 25 of an item
or less.

24. Corporate Branding Control and Flexibility

26. Various levels of customization are available for
storefront templates:
Level 1
Level 2
Level 3
On demand print
Text variables,
mail list upload
Image upload many
variable fields

27. Property profile information is either typed in on
web page or pulled from property database.
Property photo is uploaded from broker’s
computer or automatically pulled from
corporate image-bank.
Property type is chosen from drop-down.
Property highlights are typed in.
Profile information is pulled from the
brokers profile.
Logo of dealership, agency or a
broker photo could also be pulled
from a profile of the broker or dealer

28. From simple direct mail to fully integrated cross media campaigns

29. Davita
• Complete Cross Media Campaign
- Personalized Direct Mailer
- Personalized Email
- Personalized Web Pages
• 100% PURL Driven for Maximum
Ease of Use.
Direct Mail & Registration page
Email Invitation
SunAmerica
• E-Mail Blasting Campaign
- Personalized and Versioned Email
- Variable Document download
• Two divisions sending emails
• 150 wholesalers and advisors
• Each email is versioned with
- Wholesalers Photo
- Contact Information
- Message Weekly
• Content changed weekly E-mail Campaigns

30. Project Set-up Example
• Master Database
• Marketing Components
- Website
- Direct Mail
- E-Mail
• Relationship Triggers
- PURLS
- Response
• Data Capturing Rules
- PURL/Web Traffic
- Consumer Decision
• Data Analytics
- Campaign Metrics
- Response Rates

31. 1. Fulfillment
2. Trade shows / events
3. Print on demand
4. Mailing
5. E-Marketing

32. Steps in the order process…
1. Log-in 2. Choose category 3. Select items
4. Enter quantities 5. Choose shipping 6. Checkout
address

34. Order Tacking
Campaign Data

35. • FSC Certified printer
• All Print on Demand papers are FSC certified
• Hybrid delivery vehicles
• Programs to reduce inventory and print waste
• Participate in recycling vinyl banners into roofing tiles
• Consult on programs to reduce print and mail runs