1. SEO Fundamentals
Social Signals in SEO
Presented by: Asif Anwar
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2. About the Presenter
• SEM Account Manager for Blueliner Marketing, LLC
• Learning about SEO since the meta age, i.e. 2001
• Started Professional SEO in 2003
• Started Multilingual SEO in 2005
ASIF ANWAR
@SEOExpertBD
/asifanwarpathik • Started PPC in 2008
www.seoppcsmm.com
• Started Social Media Marketing in 2007
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3. Revolutionary Video
Does Google use data from social sites in ranking?
http://www.youtube.com/watch?v=ofhwPC-5Ub4
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4. Social Signals Basics
SEO System with Social Signals to Boost Rankings Fast
http://www.youtube.com/watch?v=Z7DeZrjL7dI
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5. Social Media Optimization (SMO)
• Make all the media and contents accessible by Google
• Make the site easily shareable in various social media
• Embed video and other media files on site for interactive social activities
• Blog and syndicate contents in various syndication channels with RSS
• Embed social engaging component on site (e.g. Comment box)
• Optimize the site for Facebook and Open Graph (FBO or FB SEO)
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6. Optimizing Site for Facebook & Open Graph
Please read my article:
Facebook Optimization (FBO) or Facebook SEO - New
Social Media Optimization (SMO) for Your Site
http://www.seoppcsmm.com/post/2732292842/facebook-
optimization-seo-fbo-social-media-smo
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7. Additional Resources
• Rand Fishkin - Social Signals and Ranking:
http://www.youtube.com/watch?v=xnjU4laWgDo
• Social Media Marketing for Traffic + SEO by SEOMoz:
http://www.slideshare.net/randfish/social-media-marketing-for-traffic-seo
• How to Combine SEO and Social Media for Maximum Impact - with Lee
Odden: http://www.wilsonweb.com/seo/odden-seo-social-media.htm
• BIMPA Group in Facebook: https://www.facebook.com/groups/bimpa/
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8. Thank You for Your Time
Now, go and have a
struggling time, because
prosperity brings more
struggles
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