BILAL SALEEM KHAN Updated Resume 2012. Marketing Professional.

1. BILAL SALEEM KHAN
Home phone: 021-36362531
Mobile: 03212413323
Primary Email: Bilal_salim@hotmail.com
Secondary Email: Bilalsaleem84@gmail.com
PROFESSIONAL PROFILE
An ambitious and keen to take on responsibility in an organization that provides a high level of autonomy
and individual responsibility. An exceptional leader who is able to develop and motivate others to achieve
targets, I can demonstrate a strong ability to manage projects from conception to successful completion. A
proactive individual with a logical approach to challenges, I perform effectively even in a highly
pressurized working environment.
CAREER SUMMARY
• A well-qualified and experienced Digital Marketing Consultant in one of the fastest fifty growing
companies for the USA, WSI has gobal exposure to USA, European and Asian Markets for
providing internet solutions globally.
• Leading Digital Media Marketing Division for Shan Group of Companies covering Strategic
Consultancy, including lead generation, business development, consistent revenue streams,
business plan & marketing strategy development for global and local market.
• Two consecutive Employer performance excellence awards within 6 months of my job in term
of cash bonus, appraisal and certificate.
• Introducing Lakson Business Solutions a subsidiary for Lakson Group, to the worlds # 1
Technology consultancy community WSI for new Internet Technology based ventures.
• Developed and launch a totally new research based and innovative nutritional drink as a
Brand development & marketing project which was never been in the market before, with all the
marketing collaterals along with the actual product packaging printing and labeling.
• Second consecutive time the strategic and preferred development partner for the
comprehensive application and web portal for the Saudi Ministry of Higher Education for their
yearly Educational Conference Management Event.
• Did interns in one of the leading Oil & Gas companies of Pakistan, which sharpened my skill of
Marketing while worked with Campaigns for south and Vendor management.
• Well versed in Digital Marketing Strategies and Technology consultancy.
• Experience Global Marketing Consultant and Trainer for WSI marketing consultants.

2. CAREER PROGRESSION
Armtech Business Solutions (Shan Foods) (Aug`2011 – To Date)
Team Lead Global Digital Media Marketing Division
• Strategic Consulting, including business plan & marketing strategy development for global
market.
• Analyze and translate quantitative and qualitative data from web analytics tools into actionable
marketing strategies.
• Developing and executing the comprehensive marketing & brand positioning campaign for
Shan new category product Delve desserts through digital media platform.
• Supporting Business Intelligence Team for architectural mapping for Shan products from
production to marketing and to distribution.
• Identify and manage project dependencies and critical path.
• Provide means and develop strategies to enhance profit optimization.
• Coach, mentor, motivate and supervise project team members and contractors, and influence
them to make positive contribution and accountable for their assigned work.
• Define project scope, goals and deliverables that support business goals in collaboration with
senior management and stakeholders.
• Developed and execute lead generation campaign through email marketing, link building, social
media optimization and search engine optimization to support sales team.
Lakson Business Solutions (Lakson Group) (July`2010 – Aug`2011)
Assistant Manager Marketing
• Develop new business relationships; generate new income for the company.
• Determine and assess need for additional staff and/or consultants and make the appropriate
recruitments if necessary during project cycle.
• Developed and execute lead generation campaign through email marketing, link building, social
media optimization and search engine optimization to support sales team.
• Establishes plans and strategies worldwide to expand the customer base.
• Developing strong commercial understanding of business issues/opportunities.
• Maintains contact with all clients in the market area to ensure high levels of client satisfaction
• Proactively manage changes in project scope, identify potential crises, and devise contingency
plans.
• Successfully developed and launched LBS marketing & branding campaign in the international
market

3. Plexus Pakistan Private Limited (Aug`2009 – July `2010)
Senior Marketing & Business Development Executive
• Marketing the company’s products and Campaigns to create Brand awareness throughout
America and European region.
• Development of E-learning portals which are well oriented for Search Engines such as Google and
Yahoo.
• Successfully completed the PICIC (AMC) web enhancement project from concept building to
module implementation on CMS.
• Implementing Internet Marketing strategies on these websites to maximize traffic and
conversion.
• Monitoring and analyzing customer sales volumes and developing pricing strategies along with
managing the accounts therein.
• Taking strategic decisions to maximize revenue generation for the company on a daily basis
• Providing high level client and customer support to ensure a healthy market.
CAREER PROGRESSION
Pakistan State Oil (June - July ’2005)
Summer Marketing Analyst
• Conducted Market Research to determine consumer preferences & perceptions about retail
outlets of various Oil Marketing Companies.
• Executed an out-door promotion plan (Billboards and Hoardings) aimed at improving corporate
image of Pakistan State Oil.
• Developed promotional schemes aimed at increasing the sales of Green XL plus.
• Attracting, screening, and providing best local market Campaign ideas.
• Managing a team of associates to provide optimum office administration.
• Management of monthly incentives and bonus earned by the employees.
• Planning and Coordinating of Campaign’s Events and managing the operational towards the
process.

4. Aga Khan Business Group – IED (June – July ’2007)
Process Management & Research Assistant
• Developed a platform for the implementation of ISO standardization at AKU-IED.Execution of all
ground work and pre-requisites
• Complete documentation for the entire AKU-IED as per ISO Standard Guidelines for PROJECTS
• Developed a database on MS ACCESS for Agha Khan Hospital Management System
• Successfully developed and marketed a totally new and uniquely formulated milk drink brand.
• Research on the local market and providing ideas to enhance the coverage area by introducing
latest Medicines in the local market.
ACADEMICS
Masters in Business Administration ( MBA – Marketing ) (2007 - 2008)
Hamdard University of Management Sciences Karachi
Bachelors of Business Administration ( BBA Hons) (2005 - 2007)
Hamdard University of Management Sciences Karachi
Intermediate in Science (2002 - 2003)
Bahria College Karachi
Matriculation in Science (2001 - 2002)
St` Jude’s High Karachi
ADDITIONAL SKILLS/HOBBIES
• Resourceful in managing different projects, leading a team & effective in multi-tasking.
• Proficient in MS Office, Access, Business edge, Digital Marketing & Project Management.
• Traveling, Cricket, Current Affairs, Chess, Music, Gaming & Plantation.
• Results oriented, entrepreneurial and self-motivated
• Strong conceptual and analytical skills with ability to develop strategies.
HONOR AND AWARDS
• Successfully organized and participated in HIMS first tape ball cricket tournament.
• Two consecutive performance excellence awards within 6 months of my job in term of cash
bonus, appraisal and certificate.
• Secure the top 3 academic position in the MBA first semester and scored 3.87 GPA.
• Elected member of the proctor body.
RECOMMENDATIONS
• http://www.linkedin.com/in/bilalsaleemkhan
REFERENCE
To be furnished upon request.