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England Golf

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British Golf Industry Association (BGIA)
British Golf Industry Association (BGIA)

England Golf - BGIA Growing Golf Conference

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England Golf – BGIA Presentation John Petrie CEO England Golf 23rd April 2012
England Golf & Golf Business • Untapped resource? • Single Governing Body • Closer relationship with business • What is the target audience for golf business?
Golf & Business in England People who play golf Golf Club Members & Others
Golf & Business in England Places People Play Golf Golf Clubs People who play golf Golf Club Members & Others
Golf & Business in England England Golf National Governing Body Places People Play Golf Golf Clubs People who play golf Golf Club Members & Others
Golf & Business in England England Golf National Governing Body Places People Play Golf Golf Clubs Course Manager Equipment for Courses People who play golf Golf Club Members & Others
Golf & Business in England England Golf National Governing Body Places People Play Golf Golf Clubs Course Manager PGA Professional Equipment for Courses Expertise & Outlet People who play golf Golf Club Members & Others
Golf & Business in England England Golf National Governing Body Club Manager Equipment for the Club Places People Play Golf Golf Clubs Course Manager PGA Professional Equipment for Courses Expertise & Outlet People who play golf Golf Club Members & Others
Golf & Business in England England Golf National Governing Body Club Manager Other Golf Business Equipment for the Club Places People Play Golf Golf Clubs Course Manager PGA Professional Equipment for Courses Expertise & Outlet People who play golf Golf Club Members & Others
England Golf – BGIA Presentation John Petrie CEO England Golf 23rd April 2012

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England Golf

  • 1. England Golf – BGIA Presentation John Petrie CEO England Golf 23rd April 2012
  • 2. England Golf & Golf Business • Untapped resource? • Single Governing Body • Closer relationship with business • What is the target audience for golf business?
  • 3. Golf & Business in England People who play golf Golf Club Members & Others
  • 4. Golf & Business in England Places People Play Golf Golf Clubs People who play golf Golf Club Members & Others
  • 5. Golf & Business in England England Golf National Governing Body Places People Play Golf Golf Clubs People who play golf Golf Club Members & Others
  • 6. Golf & Business in England England Golf National Governing Body Places People Play Golf Golf Clubs Course Manager Equipment for Courses People who play golf Golf Club Members & Others
  • 7. Golf & Business in England England Golf National Governing Body Places People Play Golf Golf Clubs Course Manager PGA Professional Equipment for Courses Expertise & Outlet People who play golf Golf Club Members & Others
  • 8. Golf & Business in England England Golf National Governing Body Club Manager Equipment for the Club Places People Play Golf Golf Clubs Course Manager PGA Professional Equipment for Courses Expertise & Outlet People who play golf Golf Club Members & Others
  • 9. Golf & Business in England England Golf National Governing Body Club Manager Other Golf Business Equipment for the Club Places People Play Golf Golf Clubs Course Manager PGA Professional Equipment for Courses Expertise & Outlet People who play golf Golf Club Members & Others
  • 10. England Golf – BGIA Presentation John Petrie CEO England Golf 23rd April 2012