Digital technology is constantly changing. So are our ways of communicating with each other and brands. This is a look at the top trends to watch as we head into 2011.
13. Orkut (Paraguay, India) – still on top in BrazilTwitter has takenthe number two spot in Canada, Australia and the U.K. LinkedIn is also on the rise in those countries. Mixi is still tops in Japan. 5
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15. At 250 million units sold, the Nokia 1100 is the world’s most popular phone in terms of volume shipped.
16. In the U.S., 28% of mobile phone owners use a smartphone. The most popular device for the under 45 crowd is iPhone. For the over 45 crowd it’s Blackberry.6
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18. By 2015, an estimated $119 billion will be spent via mobile phones.
43. Digital billboards are outfitted with a camera that can in turn tell the age and gender of someone walking by to provide targeted, more relevant advertisements.14
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45. Fans could submit a 57-character message through Facebook, Twitter, QQ (China), or Mxit (South Africa).
46. Nike chose 100 messages each night for display, giving fans from around the world a chance to be present. 15
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48. Minis were placed in 8 cities with a photo area where participants could make a video that would instantly roll inside the vehicle.
59. It funds amateur content creators and screenwriters, giving $1 million to the best movie and $100,000 to the best script.
60. Users can also make revisions to any uploaded movie out there.19
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62. “Hunter Shoots A Bear” gives decision making to the viewer, allowing users to decide what the hunter should do to the bear by typing it in their search bar.20
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64. Capture shots of the sneakers with the app and unlock a code for the actual goods.21
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66. OK Go spent the day parading around L.A. in the shape of their name.
67. Fans could follow along by downloading the Pulse of the City app for iPhone which creates a picture based on GPS coordinates. 22
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69. 6 months before the vehicle was available in the U.S., Ford provided 100 people with the car. All they had to do was complete challenges and tell the world about it using blogs, social media and/or videos.
70. Aside from generating a lot of buzz, the approach also meant a more personal approach than commercials teasing the launch of a new car.23
81. Just like a frequent flier program or credit card points, these applications make everything from run-of-the-mill grocery store visits to a stop for a burger a little more fun. 27
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83. Many also include virtual or physical rewards, which can help drive loyalty.28
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85. All participants had to do was follow Jimmy Choo on Foursquare and race to the location where the brand was checked in. If they made it in time, a free pair of shoes was up for grabs.
88. Muppet pirates posed as if they lost their gold and maintained Twitter and Facebook pages related to the treasure hunt.
89. While it’s drawn lots of interest, no one has found the treasure as of yet.30
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91. Merging the offline and online worlds, the app effectively created an interactive tour for students and allowed them to create their own shareable content along the way. 31
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93. Users scan the barcodes on barriers to see a video about the construction, taking them on a discovery tour of what’s to come at the airport.
96. As the blimp traveled the U.S., Foursquare users could check-in to the blimp, earning a special Conan Blimp badge in return.
97. Insight: The silly stunt resonated with Conan’s passionate audience, allowing lucky badge-earners to brag about the hard-to-get badge to their friends and followers, effectively spreading the word about the show.33
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99. 35% of social gamers have never played a traditional video game.