2. Exhibition and
sponsorship opportunities
The British Council invites you to the United Arab Emirates
for Going Global 2013!
Drawing more than 1,500 leaders of international education
from over 80 countries.
Going Global 2013 is taking place How to get involved Advertisements
next year in the heart of Dubai, Place an advert in the Going Global 2013
one of education’s fastest growing Sponsorship and supporter conference programme or delegate bag.
territories. The event offers you the benefit packages Limited availability.
opportunity to build your profile with Benefit packages offer you the Full page £2,000
the leaders in international education opportunity to build your profile with Half page £1,000
while they debate to what extent the leaders in international education.
internationalisation affects nations, Quarter page £500
communities and cultures around Full details of Platinum, Gold and Silver Flyer £2,000
the world. sponsorship packages and conference
supporter opportunities are available, Conference theme
Going Global conferences attract see pages 4–11. This year Global education:
ministerial officials, heads of knowledge-based economies for
universities and colleges, top level Exhibition 21st century nations is the focus of
vocational figures, senior academic Engage with participants and make the conference.
staff, directors of NGOs, business new contacts, and consolidate existing
leaders, policy makers and relationships. The exhibition at Going We will explore the role of international
impassioned visionaries from over Global promises to be a vibrant market- collaboration in research, innovation
80 countries across the globe. place strategically located within the and in developing skilled knowledge
heart of the conference venue. workers and the ways in which our
education structures and systems
support this.
Stand size Early bird* Regular fee
6m² £2,550 £3,000 The open call for proposals closes
on 17 September 2012. Submissions
9m² £3,825 £4,500
go through a peer review process,
12m² £5,100 £6,000 for more information visit www.ihe.
15m² £6,375 £7,500 britishcouncil.org/going-global/themes
Platinum and gold sponsors have the
opportunity to purchase a session.
Shell scheme standard equipment and
lighting are included in the prices quoted. If you are interested in any exhibition,
sponsorship or advertising
opportunities, or to discuss a tailored
* arly bird prices available
E
package please contact:
until 31 October 2012.
Eleanor Bull
Sponsorship and Project Manager,
Going Global, Dubai
T +971 (0)4 3135 566
E going.global@britishcouncil.org
For full details of Going Global 2013 and
to subscribe to our newsletter visit
www.ihe.britishcouncil.org/going-global
2 / Going Global 2013
3. The perfect opportunity to network with
those who also believe in the importance
of delivering quality, international education
fit for the 21st century
Andrew Colin, Chairman, INTO University Partnerships
Sponsoring and exhibiting at Going Global allows you to:
• uild and develop relationships with influential high level educators, business figures and government bodies
b
• forge partnerships with education institutions, industry and government bodies
• build awareness and maximise exposure of your organisation, products and services to all participants
• observe and discuss the latest data, market trends and research findings on international education
• attend sessions and engage with delegates
• present your product, company or self on a global level from one location.
Sector representation Going Global 2012
London
Going Global 2011
Hong Kong
Going Global 2010
London
Business / Industry 6% 19% 20%
Education Providers (TVET and HE) 62% 62% 53%
Ministries and Government Bodies 11% 12% 16%
International Organisations and NGOs 5% 3% 4%
Associations and Membership Bodies 11% 4% 7%
Media (2012 only) 5%
Education sector representation
Higher Education 68% 92% 88%
TVET 5% 8% 12%
Both (2012 only) 27%
Regional representation
United Kingdom 39% 26% 50%
European Union 9% 5% 11%
Wider Europe (2011 and 2012) 4% 2%
Americas 8% 6% 5%
Sub-Saharan Africa 6% 2% 5%
Middle East and North Africa 10% 4% 10%
South Asia 8% 6% 6%
East Asia 16% 49% 13%
*Definitions of regions were restructured in 2011
GG2011 in Hong Kong saw greater numbers of participants from Central, South and East Asia and the Pacific. As Going Global goes to
Dubai we expect a greater proportion of delegates from Middle East and North Africa, South Asia, Sub-Saharan Africa and Wider Europe.
Going Global 2013 / 3
5. Sponsors gain maximum exposure
for their organisation and the unique
opportunity to be associated with
Going Global in its entirety.
Platinum Gold Silver
£40,000 £20,000 £14,000
Corporate logo on all Going Global 2013 advertisements
Full page colour advertisement on the outside back cover
of the conference catalogue
Colour advertisement in the conference catalogue See above Full page Half page
Opportunity to provide conference staff t-shirts with event logo
and sponsor company logo
O
pportunity to deliver a theme relevant conference session
Display of your corporate logo on the Plenary stage holding screen and backdrop
Opportunity to purchase and tailor a pre-conference session
A special mention in the Opening Plenary
A feature in one edition of the Going Global 2013 electronic newsletter
Prime positioning of exhibition stand (subject to availability, stand price not included)
Use of Going Global logo in your organisation’s marketing materials
I
nclusion of your promotional literature in the conference bags
Inclusion of your organisation’s information in the press release
The integration of your organisation in Going Global 2013 public relations activities
Display of your corporate logo on event collateral
Display of your corporate logo, extended message and contact details
in the conference programme and on the website (max 50 words)
Announcement of sponsor status in the Going Global 2013
email newsletter sent to 13,000+ contacts
Complimentary conference passes (value £750 each) 4 2 2
Customer invitations for Going Global 2013
10 8 6
conference offering a discount of £100 per ticket
= Available = Unavailable
Going Global 2013 / 5
6. Supporter packages
and upgrades
Supporters are able to have their brand
exclusively represented at an event or
on a product.
Product Package details Standard Upgrade
price price*
Opening Reception Exclusive sponsorship rights and branding £25,000 £10,000
privileges of the Opening Reception
Conference Dinner Exclusive sponsorship rights and branding £20,000 £7,500
privileges of the Conference Dinner
Dhow Dinner Cruise Exclusive sponsorship rights and branding £10,000 £5,000
privileges of the Dhow Dinner Cruise
Conference Bag Exclusive logo on all delegate conference bags £10,000 £5,000
Coffee Cup Sponsorship Exclusive logo on the environmentally friendly £8,000 £4,000
coffee cups. Great exposure throughout the day
Exhibition Reception Corporate logo displayed on speakers’ corner in £8,000 £4,000
exhibition area plus three-minute welcome speech
Lanyard Exclusive logo on all delegate lanyards £8,000 £4,000
SpotMe Exclusive logo on SpotMe. Exclusive opportunity to £8,000 £4,000
send one targeted message per day to all delegates.
Sponsor’s logo to appear on the SpotMe post
event email
Pads and Pens Exclusive rights to provide delegates with branded £6,000 £3,000
pens and pads
Personal Agenda Builder Exclusive logo on Agenda Builder. Exclusive £6,000 £3,000
opportunity to send one targeted message to
all delegates. Sponsor’s logo to appear on the
Agenda Builder post event email
Poster Wall Exclusive logo on the Poster Walls. Opportunity £6,000 £3,000
to present a poster and display literature in
surrounding areas
Internet Zone Exclusive logo used as default home page. Ability £4,000 £2,000
to provide branded stationery and mouse pads.
Entitled to display promotional material exclusively
in Internet Zone
*Upgrade price available to sponsors only
6 / Going Global 2013
8. Supporter packages
and upgrades
Supporters are able to have
their brand exclusively
represented at an event
or on a product.
Opening Reception Conference Dinner Dhow Dinner Cruise
Going Global officially launches The Conference Dinner is the Delegates will enjoy an
with an opening reception. perfect way for delegates to unforgettable evening, where the
This year guests will enjoy drinks wind down after the first day of height of opulence combines with
and canapés under the stars in the conference. Overlooking the Bedouin tradition as they glide
the grounds of the Armani Hotel. iconic Burj Khalifa and Dubai’s down the shimmering creek on an
Located in the magnificent Burj stunning fountains this is sure to authentic wooden dhow. As the
Khalifa, the world’s tallest tower, be an evening to remember and sponsor of the dhow cruise you
this is a truly unique experience a unique networking opportunity will be given the opportunity to
to promote your organisation for up to 200 guests. exclusively host this unique dining
to all conference participants experience with 200 guests on
in one of the most stunning The package includes: the first night of the conference.
venues in the world.
• exclusive sponsorship rights The package includes:
The official Opening Reception of the Conference Dinner
sponsor package includes: • exclusive sponsorship rights
• two complimentary delegate of the Dhow Dinner Cruise
• exclusive sponsorship rights passes (value £750 each)
of the Opening Reception • the opportunity to give a ten
• one reserved table with minute presentation to the guests
• two complimentary delegate complimentary tickets to attend
passes (value £750 each) the dinner • one complimentary delegate
• eight complimentary tickets to pass (value £750)
attend the Opening Reception • six customer invitations for
Going Global with a discount • ten complimentary tickets
• six customer invitations for of £100 per ticket to attend the dinner
Going Global with a discount
of £100 per ticket • half page advert in the • six customer invitations for
conference programme Going Global with a discount
• exclusive full page colour
of £100 per ticket
advertisement in the
• the right to use the Going Global
conference programme
logo and official title of Conference • quarter page advert in the
• the right to use the Going Global Dinner sponsor in your organisation’s conference programme
logo and official title of Opening marketing materials
Reception sponsor in your • the right to use the Going Global
organisation’s marketing materials • recognition of official sponsor of logo and official title of Dhow Dinner
the Conference Dinner in the email Cruise sponsor in your organisation’s
• recognition of official sponsor newsletter sent to 13,000+ contacts. marketing materials
of the Opening Reception in
the email newsletter sent to Standard price £20,000 • recognition of official sponsor of
13,000+ contacts. Upgrade price £7,500 the Dhow Dinner Cruise in the email
newsletter sent to 13,000+ contacts.
Standard price £25,000
Upgrade price £10,000 Standard price £10,000
Upgrade price £5,000
8 / Going Global 2013
10. Supporter packages
and upgrades
Supporter packages Exhibition Reception The package includes:
All supporter packages include one Delegates will enjoy a complimentary • the exclusive opportunity to send
complimentary delegate pass (value drink and canapés whilst browsing one targeted message per day to
£750) and an organisation profile in the exhibition. all delegates
the official conference programme
• he sponsor’s logo to appear
t
(50 words). Please contact the office The Reception will take place from
on the SpotMe post event email
to discuss a tailored package. 18.00 –19.00, Tuesday 5th March 2013.
• he sponsor’s logo to appear at
t
The package includes: the SpotMe registration desk.
Conference Bag • he sponsor’s logo displayed on
t
With your logo on every conference speakers’ corner in exhibition area Standard price £8,000
bag that is handed out to participants, and a three-minute welcome speech. Upgrade price £4,000
this sponsorship item is an effective
way of promoting your organisation Standard price £8,000
during the conference and also of Upgrade price £4,000 Pads and Pens
raising your visibility long after the The pens and pads will be in constant
event is over. Conference bags are use, not only during the conference
made of environmentally-friendly Lanyard sessions but also whilst networking.
materials for minimum impact to A high-impact product, all delegates, The pens and pads will be included
the environment (conference bags speakers, exhibitors and conference in every participant’s conference bag
produced at cost to sponsor). staff are required to wear a lanyard. (pens and pads provided by sponsor).
Sponsor’s company logo / visual
Standard price £10,000 identity on every lanyard distributed. The package includes:
Upgrade price £5,000 Lanyard printing is double-sided for • the inclusion of your company
maximum impact (lanyards produced information in the press pack
at cost to sponsor).
Coffee Cup Sponsorship • six customer invitations at a
This is a fantastic opportunity to brand Standard price £8,000 reduced rate offering a discount
the environmentally-friendly coffee Upgrade price £4,000 of £100 per ticket.
cups used during the coffee breaks
at Going Global. Standard price £6,000
SpotMe Upgrade price £3,000
Your brand will get great exposure SpotMe has proved to be a major
throughout the day with refreshment success at previous Going Global
stations located at the centre of the conferences. This year SpotMe
networking and exhibition space, and introduce a unique App which allows
following the conference in the event you to network, communicate and
photography (cups produced at cost build relationships with participants
to sponsor). at the conference.
Standard price £8,000
Upgrade price £4,000
10 / Going Global 2013
