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BBC News Labs
Matt Shearer
Innovation Manager, @BBC_News_Labs

Powered by BBC Connected Studio
Innovation in Large Organisations:
sparkling new ideas for engaging your audience – from the
industry’s best brains
Chair : Jem Stone (Head of Social Media, BBC Radio & Music)
Malcolm Coles (Product Director, Trinity Mirror)
Matt Shearer (Innovation Manager, News Labs, BBC)
Martin Trickey (Group Head of Digital, Shed Media)
How “News Labs” has helped BBC News
•
•
•
•
•

Open new opportunities
Transfer R&D tech into production prototypes
Bring together staff from across BBC News
HotHouse environment, w/ News industry
Safe – dare & fail/succeed fast
Be explicit : make it Multidiscipline
(This is not a new idea, but people keep tending to NOT do this)

Hackathon with
Multidiscipline teams.
10 News Orgs.
6 Universities.
Collapse lagtime.

Iterate Quickly.
Use real data.
Successes of
1.
2.
3.
4.

Make Space
Multidiscipline
Real data
Prototype, fast!

M.O.

Juicer, & Window on the Newsroom

Rubix News from The Mirror

Responsive News

#newsHACK

Storyline
Getting “buy-in”

• Demonstrate opportunities with prototypes
– Show something quick to indicate promise

• Stay focussed on scalable innovation
– Not 1-off, polished masterpieces.
See what other people think…
We took our APIs to SeedHack 4.
Feedback from hackers…

Best in show used News Labs APIs

…so too did another award winner
Top 5 Tips
1.
2.
3.
4.
5.

Make space for production teams.
Multidiscipline mix.
Prototype, quickly! (don’t spend time on drawings or talking)
Use Real Data (don’t rely on magic dust).
Scratch your itch (you know what needs solving).

How to get involved in innovation at BBC:
•
•
•

#newsHACK II (April).
BBC Connected Studio programmes.
… and News Labs will be growing.
Thanks
Powered by BBC Connected Studio

@BBC_News_Labs
Fusion Lightening Talks - BBC News Labs - Matt Shearer on Innovation in Large Organisations

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Fusion Lightening Talks - BBC News Labs - Matt Shearer on Innovation in Large Organisations

  • 1. BBC News Labs Matt Shearer Innovation Manager, @BBC_News_Labs Powered by BBC Connected Studio
  • 2. Innovation in Large Organisations: sparkling new ideas for engaging your audience – from the industry’s best brains Chair : Jem Stone (Head of Social Media, BBC Radio & Music) Malcolm Coles (Product Director, Trinity Mirror) Matt Shearer (Innovation Manager, News Labs, BBC) Martin Trickey (Group Head of Digital, Shed Media)
  • 3. How “News Labs” has helped BBC News • • • • • Open new opportunities Transfer R&D tech into production prototypes Bring together staff from across BBC News HotHouse environment, w/ News industry Safe – dare & fail/succeed fast
  • 4. Be explicit : make it Multidiscipline (This is not a new idea, but people keep tending to NOT do this) Hackathon with Multidiscipline teams. 10 News Orgs. 6 Universities. Collapse lagtime. Iterate Quickly. Use real data.
  • 5. Successes of 1. 2. 3. 4. Make Space Multidiscipline Real data Prototype, fast! M.O. Juicer, & Window on the Newsroom Rubix News from The Mirror Responsive News #newsHACK Storyline
  • 6. Getting “buy-in” • Demonstrate opportunities with prototypes – Show something quick to indicate promise • Stay focussed on scalable innovation – Not 1-off, polished masterpieces.
  • 7. See what other people think… We took our APIs to SeedHack 4. Feedback from hackers… Best in show used News Labs APIs …so too did another award winner
  • 8. Top 5 Tips 1. 2. 3. 4. 5. Make space for production teams. Multidiscipline mix. Prototype, quickly! (don’t spend time on drawings or talking) Use Real Data (don’t rely on magic dust). Scratch your itch (you know what needs solving). How to get involved in innovation at BBC: • • • #newsHACK II (April). BBC Connected Studio programmes. … and News Labs will be growing.
  • 9. Thanks Powered by BBC Connected Studio @BBC_News_Labs

Notas do Editor

  1. NB – Part of Connected Studio
  2. Responsive