This Presentation is from the BBC Academy Fusion Talk on January 28th 2014, on the topic of "Innovation in Large Organisations". This shows Matt Shearer's presentation. Jem Stone was the chair of the talk, and Malcolm Coles and Martin Trickey were also talking on the subject.
The
Fusion Lightening Talks - BBC News Labs - Matt Shearer on Innovation in Large Organisations
1. BBC News Labs
Matt Shearer
Innovation Manager, @BBC_News_Labs
Powered by BBC Connected Studio
2. Innovation in Large Organisations:
sparkling new ideas for engaging your audience – from the
industry’s best brains
Chair : Jem Stone (Head of Social Media, BBC Radio & Music)
Malcolm Coles (Product Director, Trinity Mirror)
Matt Shearer (Innovation Manager, News Labs, BBC)
Martin Trickey (Group Head of Digital, Shed Media)
3. How “News Labs” has helped BBC News
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Open new opportunities
Transfer R&D tech into production prototypes
Bring together staff from across BBC News
HotHouse environment, w/ News industry
Safe – dare & fail/succeed fast
4. Be explicit : make it Multidiscipline
(This is not a new idea, but people keep tending to NOT do this)
Hackathon with
Multidiscipline teams.
10 News Orgs.
6 Universities.
Collapse lagtime.
Iterate Quickly.
Use real data.
6. Getting “buy-in”
• Demonstrate opportunities with prototypes
– Show something quick to indicate promise
• Stay focussed on scalable innovation
– Not 1-off, polished masterpieces.
7. See what other people think…
We took our APIs to SeedHack 4.
Feedback from hackers…
Best in show used News Labs APIs
…so too did another award winner
8. Top 5 Tips
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Make space for production teams.
Multidiscipline mix.
Prototype, quickly! (don’t spend time on drawings or talking)
Use Real Data (don’t rely on magic dust).
Scratch your itch (you know what needs solving).
How to get involved in innovation at BBC:
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#newsHACK II (April).
BBC Connected Studio programmes.
… and News Labs will be growing.