2. “We have a much better
chance at succeeding if
we co-develop with all
the creative minds out
there instead of fearing
them.”
Paul Sun | CapitalOne | BAPI SF 2012
3. “We see our developer portal
as a door into Aetna, so that
we can work together to
build solutions that will
benefit everyone and achieve
a vision of simplicity.”
Jesse Givens | Aetna | BAPI NY 2012
4. “The pretty ribbon on the package
is our developer portal.
Launching this site got us in a
position to deliver all the things we
thought our APIs could bring.”
Chris Jason | ESPN | BAPI NY 2012
5. “Yellow Pages was like
a hundred-year-old
startup who’d been
waiting for the right
platform.”
Brad Wing | YPG | BAPI NY 2012
6. “Instead of having to invest
millions of dollars trying to
instill larger B2B solutions,
APIs allow you to get that
stickiness for a much lower
investment.”
Martha van Berkel | Cisco Services | BAPI 2012
7. “APIs are really that
secret sauce that makes
things possible.”
Carl Kennedy | Coca-Cola Enterprises | BAPI 2012
8. “It’s worth investing in
experts. When we started
this, we worked with
Mashery.”
Jeff Schaubschlager | Best Buy | BAPI 2012
9. “We’re absolutely using
APIs to access digital
channels. We’re using it
to extend data. We’re
using it to extend to
mobile and the cloud.”
Kevin Flowers | Coca-Cola Enterprises | BAPI
London 2012
10. “Huge numbers of people
use local search to find
things that are near them.
This is a really important
new channel to drive
customers into your
door.”
Andrew Steele | Jeppesen, A Boeing
Company | BAPI London 2012
