1. T Days
From communication
to participation bulding
Davide Baruzzi
BAM! Strategie Culturali
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2. About us
BAM! Strategie Culturali offers innovative design, planning
and communication services to private companies,
nonprofit organizations and public institutions who would
like to implement creative projects and solutions
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3. T Days
The T Days are special weekends in which the streets (via Rizzoli - via
Ugo Bassi - via Indipendenza) of the so called T Area were completely
closed to motor vehicles.
The Municipality of Bologna has successfully launched the first edition
of the T Days on the weekend of 17-18 September 2011, in occasion of
the 2011 European Mobility Week, and recently repeated the initiative on
the weekend of 3-4 December.
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4. T Days
Thanks to T Days Bologna won
the European Mobility Week
Awards 2011
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5. T Days
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6. T Days
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7. T Days
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8. T Days
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9. T Days
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10. Train Station
T Area
Piazza Maggiore Two Towers
We are here
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11. Communication
• The event had risky communication to manage,
• Car-free areas as a controversial issue,
• Thousands of citizen had to be alerted,
• A specific support had to be built on the issue,
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12. Participation
• Top-down paper-based communication wasn’t enough,
• The idea of a work-in-progress scenario had to be
brought over to the city,
• No better way than asking for participation on informal
and social media,
• The very first communication was given on Twitter.
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13. Sense of Belonging
• Any project that generates a sense of belonging is
perceived by the city as important and positive,
• Informal communication is a strategic tool in
empowering citizens to express opinions and
participate actively to the project.
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14. Engagement
• The best tool to generate a sense of belonging is Active
Engagement,
• It’s easier to feel part of something you helped building
and communicating,
• It’s easier to contribute to informal dialogues.
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15. Interaction, how?
• Not on a brand new institutional platform (apps,
websites),
• But on a shared neutral ground: social media
• Website only as an aggregator: aggregator refers to a
web site that aggregates a specific type of information
from multiple online sources
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16. Participation Building
in Practice
• #TDays Contest
• Questionnaire
• “50 people 1 question” video
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17. #TDays Contest
• Multimedia points of view (pictures, articles and quotes)
collected from 5 different social networks.
• Facebook,Twitter, Instagram, Foursquare and Flickr.
With Twitter being a common ground for sharing.
• The best pictures and quotes would be part of an
exhibition in Piazza Maggiore (Bologna’s Main Square).
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18. Bloggers
• In order to raise interest and participation from the web
we called for bloggers to be “ambassadors” of the
project,
• After selecting a group of well known local bloggers we
organized a social event to discuss and share opinions
with them, in order to let them know first how T Days
would have taken place.
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19. Results
• Over 5500 single users on the aggregator website in the
2 weeks before the event,
• 90 photographers shared their pictures on flickr,
• 130 users microblogged live on Twitter through the
hashtag #TDays,
• 600 users in 7 days interacted with the Facebook event.
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20. The Exhibition
• 10 photographers, 10 Twitter users and 1 blogger won
the #TDays Contest and took part to a very simple but
very effective exhibition in Piazza Maggiore during the
second T Days weekend (then moved to Urban Center
Bologna),
• This easy reward generated a new spin of sharing and
commenting on-line
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21. The Exhibition
“A Bologna la piazza è più 2.0 di
internet”
“In Bologna the main square is
more 2.0 than the internet”
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22. The Exhibition
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23. Thanks.
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