Web 2.0 Secrets for Consultants

Social Media Victories If you’re curious …

Schwerdtfeger
[ shwert – feger ]

an old German name meaning
“sword smith”. 13 letters,
only 3 vowels, all e’s.

www.WebifyBook.com www.WebifyBook.com

Google Searches The World is Changing

Facebook has over 350 million users.
2006: 2.7 B / month
YouTube is the 2nd largest search engine.

2009: 31 B / month Over 200 million blogs. 54% post daily.


Who cares? Chased by a Bear?
Complex Business to Business
Problems

Technical Specialties

Maps & Directions

Customizable Products

Basic Services

Commodity Products

Simple Basic Information
Outrun your competition!

1

January 19th, 2006 50,000+ Downloads!

I posted something to find … I became a believer.

The Opportunity … The Big Four …

Embrace Social Media
New
Media
Chapter 21 – Speak to Your Audience

Centerpiece: Your BLOG The Digital Divide

The Older Generation

The Younger Generation


2

The Digital Divide The Digital Divide

The Older Generation The Older Generation
I need to meet someone face-to-face to
The Internet is LESS personal.
really get to know them.

The Younger Generation The Younger Generation
If I only meet someone face-to-face, I
The Internet is MORE personal.
don’t know anything about them.


The Digital Divide The Digital Divide

The Older Generation The Older Generation
If an online transaction goes wrong, I
ONLINE transactions are not secure.
have absolutely no recourse.

The Younger Generation The Younger Generation
If an online transaction goes wrong, I
OFFLINE transactions are not secure.
can personally destroy their reputation.


Peer Reviews … Be Careful …

85% of Yelp reviews are positive.


3

Today’s Reality Is Marketing Dead?

90% trust recommendations by friends. Conversations are Markets

70% trust peer reviews posted online. Engage Your Community

Only 14% trust advertisements. Be Authentic and Transparent
Nielsen Survey, 2009

www.WebifyBook.com Chapterwww.WebifyBook.com
32 – Social Media Mantras

3 Pillars to Success One more thing …

Awareness > Interest > Demand

Interaction > Trust > Purchases
Be Defiantly
Inclusion > Participation > Loyalty
Who You Are!

The Community … Where is Facebook?

Casual Professional


4

Social Media “Brand” Facebook Facilities

Profiles – People with friends & family.

Groups – People with similar interests.

Pages – Brand property for businesses.
My Brand

Accessibility Keywords in Page Title

Profiles – 2 hurdles (profile & friends).
Jane Smith
Groups – 1 hurdle (profile, not friends).

Jane Smith Real Estate Agent Pleasant Hill
Pages – 0 hurdles (visible on Google).


Communication What are Updates?

Profiles – FB Inbox & Email Notification.

Groups – Depends on membership.

Pages – No “messages”, only “updates”.


5

Groups vs Pages Group / Page Combo

Groups have email (members < 5,000). Group – Non-commercial brand property.

Pages are more interactive (more viral). Page – Commercial brand property.

Pages are indexed by search engines. Use both to create a sales funnel.


Example … What do people like?


Tag People in Photos Find Members or Fans

Invite friends, share content & wall posts.

Facebook Pay-Per-Click Advertising.
Joanne Smith

Karla Jones
Offline Marketing and Promotions.

Get up to 300!

6

1st Milestone: 25 fans Burger King

Create your own custom “Vanity URL”.

Differentiates the “men” from the “boys”.

233,906 friends
Easier to promote and market your Page.
sacrificed!


The Opportunity … The Contacts …

Engage
Your
Community
Chapter 29 – Leverage Facebook

LinkedIn Stats Primary Advantages

Average age is 41. Professional business summary profile.

LinkedIn users are searchable by job title.
Users are 64% male.
Allows for precision email communication.
Claim high incomes.
Excellent Google ranking and visibility.


7

InControl Technical Emails from LinkedIn


1
Learn from
2
the best.
3

4

5

6

Company Profiles Create Your Own

Added Visibility

8

Join the Community Answer Questions

Being on LinkedIn is NOT marketing.

Yes, you have to interact with others.

Provide value in the public domain.

2 per Week?

Conduct a Poll Create or Join a Group

Share Results

Prime Energy Guest Bloggers

Find experts in your field.

Ask them to be a guest blogger.

2 calls in 15 minutes Share the post in LinkedIn groups.


9

LinkedIn DirectAds Point to a …

Massive Credibility
Target by Job Title

LION Open Networker LION – Pros & Cons

Get connected FAST (social proof).

LinkedIn not as personal as Facebook.

Dilutes the relevance of your network.


Advanced Search Results & Contact


10

Grow Your Business Should I upgrade?

Data mine LinkedIn to find prospects.

Do your research before sending emails.

Contact them with a valuable proposal.

For most … NO!

Primary Paid Benefits Buddy Media

Send InMail to non-network connections.

See exactly who is viewing your profile.

More search results and introductions. + 300%


The Opportunity … The Channel …

Communicate
with
Precision
Chapter 30 – Leverage LinkedIn

11

What Inspires Trust? Australia Tourism
High Video Content

Audio Content
34,684 videos submitted
Text with a Photo

Low
425K email-verified votes
Text Only


Educational Content Necessary Equipment


Setup Your Channel YouTube Channel

Try to match your standard branding.

Take advantage of new channel options.

It’s a Social Network – so make friends!


12

Viewer Statistics Gary Vaynerchuk

$4M to $60M+

Copy Tags Ask Them to Subscribe

1929 Wall Street
Stock Market Crash 170 views = 1 subscriber
(Views = 89,693)

So use the same
(or similar) title,
description & tags! 24 views = 1 subscriber


More Info … TubeMogul.com

More keywords.

Outbound links.

Full explanation.


13

Will it Blend? Susan Boyle

+ 700%


The Opportunity … 10 Years Ago (1999)

Leverage Movies – “The Matrix” was released.

Rich Music – Santana & Rob Thomas “Smooth”.

Media News – Columbine Shooting in Colorado.

Chapter 54 – Upload YouTube Videos

Love Him or Hate Him 10 Years Later …

Barack who?
President Obama

14

Teacher-Student Model Peer Group Validation

Teacher 1st 2nd

OLD Source Content
Student
Teacher Teacher
Student Teacher
Student Teacher
Student
NEW Content Source
Peer group can educate itself. “It was never about me!”

What is Your Content? Webify Your Business

Biggest Mistakes. Internet Marketing
Secrets for the
Tips, Tricks and Tools. Self-Employed

The Cultural Revolution.
$20.00
Chapter 38 – Categorize Your Content
www.WebifyBook.com

Social Media Victories Populate the Internet!
Real Businesses,
Real Campaigns,
Real Results

$297
$200
and the book is free! 6 DVDs

www.WebifyBook.com

15

Web 2.0 Secrets for Consultants

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