SVETLANA YONCHEVA Evolution of digital marketing.pdf
BAASS Connect 2013 - Why Cloud Computing is Changing the way we do Business
1. Why Cloud Computing is
Changing the Way we do Business
Presented By: Chuck Jerome
3. Evaluating Change
• Does it align with or
support our strategy?
• Important to evaluate
technology to
determine if it meets
the needs of the
business
6. We’re All Using the Cloud
•Social Media Marketing
•Facebook & Twitter
•YouTube
•LinkedIn
•Banking/Finance/Investment
•Online banking
•E-Trade
•Fidelity
•Data Back-Up and Storage
•DropBox
•iCloud
•Carbonite, CrashPlan
•Productivity Tools
•Google Apps
•Microsoft Office 365
7. The Game is Changing
• 7 out of 10 companies that use cloud services will
move more applications – Source: MimeCast
• By year end 2016, more than 50% of Global 1000
Companies will have stored customer-sensitive
data in the public cloud – Source: IDC
• By year end 2016, one third of all digital content
will be stored on the cloud - Source: Gartner
8. 3 Levels of Cloud Delivery
Function
SaaS
PaaS
IaaS
Service
Software
Platform
Infrastructure
Hardware
Vendor
Vendor
Vendor
Operating Systems
Vendor
Vendor
Optional
Databases
Vendor
Vendor
Optional
Application
Vendor
Customer
Customer
Management
Vendor
Vendor
Customer
Backups
Vendor
Vendor
Customer
Example
Sage
Amazon, MS Azure
3rd Party
9. Understanding All Models
On-Premise
3rd Party Hosted
Hosted
SaaS
Hosting
You
3rd Party
Publisher
Publisher
Licences
Perpetual
Subscription
Subscription
Subscription
Purchase
CAPEX
OPEX
OPEX
OPEX
Solution
Open
Open
Limited
Strict
Customization
Unlimited
Unlimited
Limited
None
Examples
Sage 300 local
Amazon / MS
Azure
Sage Online
Sage Cloud
2014
10. 3 Levels of Cloud Delivery
• SaaS: offers a contractual service to deploy, host,
manage and rent access to an application from a
centrally managed facility. They are responsible for …
managing a software application or a set of
applications
• PaaS: Platform as a Service provides applications,
frameworks and tools running on hardware managed
by a Vendor. MS Windows Azure platform is an
example. “Your stuff is hosted.”
11. 3 Levels of Cloud Delivery
• IaaS: Infrastructure as a Service allows users
to manage their own applications, data and
operating systems leaving servers, storage and
networking to a vendor. Focuses on
management of the network and servers.
Which option is right for your business depends
on how much control you want over your
company’s software and computing resources.
16. Cloud – Pros & Cons?
PROs
CONs
Easier to Implement and Support
Cheaper to Pay For
Less Flexible for Customization
Forced Upgrades when may not want
them
Deployment Model not even in Top 10 ERP
selection criteria – more prevalent in Best-in-Class
Organizations
25. The Tipping Point
• Smaller Organizations:
– Implementing ERP for the 1st time
• Larger Corporations:
– Multi-tiered ERP strategy
• Corporate standard – Administrative
• Support local business models –
Operational
29. Key Takeaways
•
•
•
•
•
•
•
Can you support your current system?
Does the system have the functionality you need?
Are you distributed globally?
Do you believe that security is a concern?
How much time do you have?
How are you paying for this?
Will your employees be able to use it?