How new new media changes marketing & communications

1. 1
BUILDING A
SMARTER
PLANET
1

2. 2
Something meaningful
is happening.
The way the world works
is changing.

3. 3
The world is smaller.
The world is flatter.
The world is about to
get a whole lot smarter.

4. 4
BECAUSE
IT CAN.
BECAUSE
IT MUST.
BECAUSE
WE WANT
IT TO.
4

5. 5
1 billion transistors
for each person
on earth.
BECAUSE
IT CAN.
1 trillion things
connected to the
net.
Cloud computing as
a means
of provisioning
computing
resources.
By 2010,
30 billion RFID tags,
embedded into
our world.

6. 6
40-70% =
Estimated losses
of electrical energy
because grid systems
are not smart
In one small business
district in Los Angeles
alone, cars burned 47,000
gallons of gasoline just
looking
for parking.
BECAUSE
IT MUST.
Only 20–30
percent of reserves
are extracted from
the world’s existing
oil wells.
In our healthcare
systems, electronic health
records could save
100,000 lives
a year.
Weather-related
events inflicted
$1 trillion in damage from
1980 to 2003.
6

7. 7
Smart oil fieldsSmart trafficSmart energy
BECAUSE
WE WANT
IT TO.
Smarter water
management
Smart food supply
Smart architectureSmart disease
prevention
Smart healthcare
7

8. 8
WHAT’S
NEXT?
What does a smarter planet
mean to you?
8

9. Marcel Baron
Sr Marketing Manager, Innovative Marketing
Barcelona 27 September 2008

10. 10

17. TV
Radio
Print
Email
Blogs
Socialnetworks
RSS
Wiki
Podcasts
SearchEngine
VirtualWorlds
SMS

18. IBM Marketing & Communication
2.0
Profiles
Communities
Blogs
Dogear
Activities

19. Cobra4b.exe

22. Contact Details
 Marcel Baron
 Marcel.baron@nl.ibm.com .
 TEL: + 31 653 978643
BUILDING
SMARTER
MARKETING

23. Copyright information
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06-08
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