Clive Gold from EMC shares his slides on how cloud computing benefits business and how it is being used successfully in the market

1. The Australian Cloud In 2010, the cloud services revenue for Australia will amount to US$412 million, increasing to US$928 million in 2014 at a compound annual growth rate (CAGR) of 22.5%. - IDC

2. Future of Cloud.. Managed services. IaaS - Need: A: Security and how to protected their financial info is? B: What is the possiblity of cloud computing? C: Why is it so popular, what are the advantages - 20 mins + 10mins - 6:30 to 9pm? (23rd March; - What is cloud all about? - Where is it going and why? - Where is it going? - What's real today?

3. Cloud Computing The Evolution of Cloud Computing Google: Search as a Service eBay: Auction as a Service Facebook: Social Networking as a Service Twitter: Micro-blogging as a Service Wikipedia: Knowledge as a Service “Excess Capacity” at times xSPFailed as not on-demand, not flexible & not dynamic

4. Inefficiencies in IT Capacity Plan Actual load “Under-supply“ IT-Capacity $$ “Waste“ of capacities Fixed cost of IT-capacities IT CAPACITY TIME

5. Ideally… IT-Capacity Actual load IT CAPACITY No“over-supply“ No “under-supply“ Reduce cost when load reduces TIME

9. Cloud computing is a model for enabling on-demand network access to a shared pool of configurable computing resources that can be rapidly provisioned and released with minimal management effort or service provider interaction.“Low Cost Flexible Entry and Exit” Service Types Characteristics Deployment Models Scalable and elastic; services flex on demand to add or remove resources as needed PUBLIC Enterprise Public Cloud Shared; services dynamically allocated from a pool to gain economies of scale HYBRID Private Cloud Enterprise Broad Network Access; using Standard Internet Protocols Service-based; consumer concerns are abstracted via service interfaces PRIVATE Metered by use; services tracked by usage metrics that enable multiple payment models Public Cloud Private Cloud Enterprise

10. Reality Today

11. The IT Stack Applications Web/App Server Middleware Databases OS Environment Compute Resource Storage Networking

12. Applications Web/App Server Middleware Databases OS Environment Compute Resource Storage Networking IaaS - Infrastructure You pay for the infrastructure components which provide the raw computing/storage resources (normally in the form of Virtual Machines) CPU power Storage Network Connectivity You put your OS image and application on top Examples: Amazon EC2 (Elastic Computing Cloud) Amazon S3 (Simple Storage Services)

13. Amazon EC2 / S3

14. Amazon EC2 / S3

15. Local and Considerations More every day... Telstra, MelbourneIT Multiple locations Optus One datacentre today Macquarie Telecom Close to hosting What do you actually get? Service Level Availability, Performance, Recoverability Elasticity Are you paying for a service or rental of equipment? Cloud is service based $/machine, user, hours, etc.

16. WHY?

17. Applications Web/App Server Middleware Databases OS Environment Compute Resource Storage Networking PaaS - Platform You pay for the Platform software components where applications are built on top Web application environment Databases OS instances Middleware (e.g. messaging) You put your application on top or purchase some of the canned applications Examples: Google App Engine Microsoft Azure Force.com Platform

18. Salesforce.com - Force.com Platform

19. Local and Considerations Licencing No benefit as there is no leverage Bad boys will make this painful if you don’t take their service! Is data sovereignty an issue? e-mail is internet based anyway Talk of local Microsoft Azure & Fujitsu & Others Google/Amazon – AP presence not in Australia Myriad of offerings Cloud Washing of Managed Services

21. Applications Web/App Server Middleware Databases OS Environment Compute Resource Storage Networking SaaS - Software You pay for the application Similar to the ASP model in the old days …. SOA has pushed this concept further Examples: Salesforce.com SAP EMC Mozy (Backup as the service)

23. Mozy

24. Example of Australian Cloud e-mail Users AAPT –1,300 staff (Google Apps and Gmail) AMP -outsourcing partner CSC Australian Catholic University –17,000 students (Microsoft Live@edu) Coca-Cola Amatil-reputed to be following AMP's lead ... Curtin University –192,000 students & alumni (Microsoft Live@edu) Edith Cowan University –36,000 students (Microsoft Live@edu) Flinders University ((Microsoft Live@edu) Macquarie University –6,000 staff and 68,000 students (Google Gmail) Monash University –58,000 students (Google Gmail) Mortgage Choice (Google Gmail) Realestate.com.au Microsoft BPOS (via Telstra T-Suite) -750 users Sydney University –46,000 students (Microsoft Live@edu) TAFE SA –80,000 staff and students (Microsoft Live@edu) NSW Department of Education & Training –1.3 million students (Google Gmail + Telstra archiving) University of Adelaide –16,000 students (Google Gmail) University of Queensland –38,000 students (Microsoft Live@edu) University of Technology Sydney –students (Microsoft Live@edu

25. Local and Considerations Mainstream IT Utility: Security, Backup, DR, Archive, etc. Business Hygiene: E-mail, File Storage and Management Standard BPR: Financials, CRM, SFA, etc. Value not Cost! Hard in SMB to calculate the true cost of IT Soft and Opportunity costs Capability you could not otherwise afford Benefits realised today? Labour, Time to market, Equipment

26. Suggestions Evaluate in terms of desired business and financial outcomes, factor in business agility benefits For cost savings: look beyond capital equipment savings to software license optimisation and IT operational efficiencies Create a culture of service standardisation, what drives real business value? Be prepared to try different options to find best mix