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Presentation Social Media: People are Talking How to Choose Social Media for Business Success! December 4, 2009
Question ,[object Object]
Confession ,[object Object]
Who, What & Where What is Social Media?
What is Social Media? ,[object Object]
Why Should You Care? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Should I Care? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Should I Care? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media is Changing Everything ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
The Basics Who’s Using Social Media and For What?
Your Audience is Online ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your Audience is Using Social Networks Source: eMarketer, “Social Network Marketing Ad Spending and Useage”, December 2007; BusinessWeek “Generation MySpace is Getting Fed Up”, February 7, 2008 comScore, social media advertising Aug. 2009 Pew Internet and American Life Project survey, conducted Aug. 18 – Sept 14, 2009 1 ,[object Object],[object Object],[object Object],2 ,[object Object],[object Object],[object Object],3 ,[object Object],[object Object],[object Object],[object Object]
How Can Social Media Help ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nice promotional and social tie in Gain brand awareness
Gain Brand Awareness
 
 
 
 
 
 
 
 
 
 
Two Local Stories Increasing leads
Increase Leads
 
 
 
 
 
Increase Leads
 
Not so local examples Sell stuff
Sell Stuff
 
 
 
 
The Good, The Bad & The Ugly Improve customer service
Improve Customer Service
 
 
 
Listening Posts Develop a better product
 
Build a Better Product
 
Looking for ideas and initiative Find the Best Talent
 
Find the Best Talent
 
 
Start with Listening How to Get Started
STEP 1 ,[object Object],[object Object],[object Object]
STEP: 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STEP 3 ,[object Object],[object Object],[object Object]
STEP 4 ,[object Object],[object Object],[object Object],[object Object],[object Object]
If Not for Your Company….Maybe for YOU! ,[object Object],[object Object],[object Object],[object Object]
How to Get Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube or Flickr ,[object Object],[object Object],[object Object]
Social Media Analytics Measuring Success
Best Practices and ROI ,[object Object],[object Object]
Social Media Monitoring Tools
 
 
 
 
If Nothing Else….Remember This <script type=&quot;text/javascript&quot;> var gaJsHost = ((&quot;https:&quot; == document.location.protocol) ? &quot;https://ssl.&quot; : &quot;http://www.&quot;); document.write(unescape(&quot;%3Cscript src='&quot; + gaJsHost + &quot;google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E&quot;)); </script> <script type=&quot;text/javascript&quot;> try { var pageTracker = _gat._getTracker(&quot;UA-7323138-1&quot;); pageTracker._trackPageview(); } catch(err) {}</script>
 
 
 
Thank You for Participating
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bonus Material
 
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object]
Create  Applications to Sell or Support your Brand
Facebook Apps
 
 
Flickr ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Flickr ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
MySpace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MySpace ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
MySpace Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Ning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ning ,[object Object],[object Object]
 
 
YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube ,[object Object],[object Object]
YouTube Channels ,[object Object],[object Object],[object Object]
 
 
 
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn Apps ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media Success: Choosing the Right Platforms for Business

Editor's Notes

  1. Lisa
  2. Sources: 2. Neilsen “An Overview of Home Internet Access in the US, December, 2008 3. PEW, Pew Research Center estimates that 63 percent of all adult U.S. citizens had access to broadband at home in April 2009.
  3. Definition: social network- an association of people drawn together by family, work or hobby. A social networking site (SNS), which is most of what we’re talking about (MySpace, Facebook, miGente) is: A Web site that provides a virtual community for people interested in a particular subject or just to &amp;quot;hang out&amp;quot; together . Members create their own online &amp;quot;profile&amp;quot; with biographical data, pictures, likes, dislikes and any other information they choose to post. They communicate with each other by voice, chat, instant message, videoconference and blogs, and the service typically provides a way for members to contact friends of other members. One can find dating sites, friendship sites, sites with a business purpose and hybrids that offer a combination of these. Globally, hundreds of millions of people have joined one or more social networking sites. YouTube is a web site with social networking features ( it has personal profile page or “channel page” and enables friending) These are three reasons why advertisers should care about these sites …
  4. Lisa