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SPACC IT Day Azul7 Analytics Presentation
1.
Web Analytics :
Understanding Visitor Behavior May 6, 2009 (and how this relates to the bottom line)
2.
3.
4.
5.
6.
Without getting overwhelmed
Getting Started
7.
8.
9.
10.
Analytics Technology—Lots of
Vendors Out There
11.
If Nothing Else….Remember
This <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> try { var pageTracker = _gat._getTracker("UA-7323138-1"); pageTracker._trackPageview(); } catch(err) {}</script>
12.
13.
14.
March 2007 Global
Survey Web Analytics Demystified Research Covering Global Use and Attitudes about Web Analytics Technology and Processes
15.
16.
17.
18.
19.
What should I
measure? What the H*** are KPIs?
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
If this is
too much… Keeping it simple
34.
If That Last
Bit Was Overwhelming…Don’t “Frees Out”
35.
Go Back To
This <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> try { var pageTracker = _gat._getTracker("UA-7323138-1"); pageTracker._trackPageview(); } catch(err) {}</script>
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
Without getting overwhelmed
Communicating
47.
This is NOT
a Report
48.
49.
50.
51.
Thank You for
Participating Questions?
Notas do Editor
Lisa
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