Report ENT300 UiTM

DCC SDN.BHD
BUSINESS PROJECT PROPOSAL
AS1205E

PREFACE

ASSALAMUALAIKUM WARAHMATULLAHI WABARAKATUH

Alhamdulillah we have finally completed our business plan. To be honest, none
of us thought that we can finish this job on time but apparently we did and thank to Allah
SWT for giving us the strength and the will to get it done.

During the whole period of preparing this business plan especially during the final
week before our presentation and before submitting this proposal, we went through a lot
of tough times. We believe without one person that has been guiding us throughout this
journey, we will not going to make it until the finishing line. That person is our tutorial
lecturer Madam Aishah binti Mohamed. We would like to express our high gratitude for
her delicate advices and guidance to us. Thank you very much.

Thank you also to all group members for their assistance and we would like also
to thank to every single person who helped us directly or indirectly. Thank you so much.

1

DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
AS1205E

COVER LETTER

DCC SDN. BHD.
NO.7 Lorong Baiduri 1,
26400 Bandar Tun Abdul Razak Jengka,
Pahang Darul Makmur.

Madam Siti Aishah Binti Mohamad,
Lecturer (ENT 300),
Universiti Teknologi Mara Pahang,
26400 Bandar Tun Abdul Razak,
Pahang Darul Makmur. 24 SEPTEMBER
2012

Dear Madam,

ENTREPRENEURSHIP BUSINESS PLAN
As partial requirement of the ENT300 - Fundamentals of Entrepreneurship subject, we
are obliged to submit a Business Plan project to you.

2. For this purpose, we have decided to take the cookies and cake service through
our company DCC SDN.BHD. We chose this type of business since there is plenty of
business opportunities and potentials in this industry in the area of Bandar Tun Abdul
Razak Jengka and residence area. Besides that, these areas are a populated and
commercialised area with a good geographical location, being in town centre, is a bonus
point to our company.

3. As such we submit to you the report on Business Plan for your approval. We
would like to record our thanks and appreciation to madam. We anxiously hope that it
will meet your expectation and that you will be satisfied with the proposed Business
Plan.
2


DCC SDN.BHD
AS1205E

Thank you in advance.

Sincerely,

.................................................................................

(MUHAMAD FITRI BIN MUHAMAD KASIM)

General Manager,

DCC SDN.BHD.

3


DCC SDN.BHD
AS1205E

Table of Contents
PREFACE ....................................................................................................................... 1

ASSALAMUALAIKUM WARAHMATULLAHI WABARAKATUH ...................................... 1

COVER LETTER ............................................................................................................. 2

DCC SDN. BHD. ............................................................................................................. 2

ENTREPRENEURSHIP BUSINESS PLAN ..................................................................... 2

(MUHAMAD FITRI BIN MUHAMAD KASIM) ................................................................... 3

INTRODUCTION TO THE INDUSTRY ......................................................................... 10

PARTNERSHIP AGREEMENT ..................................................................................... 10

COVER LETTER ........................................................................................................... 23

DCC SDN. BHD. ............................................................. Error! Bookmark not defined.

EXECUTIVE SUMMARY ............................................................................................... 24

OBJECTIVE OF THE ORGANIZATION ........................................................................ 25

FINANCIAL INSTITUTIONS ...................................................................................... 25

ENTREPRENEURS ................................................................................................... 25

SUPPLIERS ............................................................................................................... 25

CUSTOMERS ............................................................................................................ 26

VISION .......................................................................................................................... 27

MISION ......................................................................................................................... 27

MOTTO ......................................................................................................................... 27

GOAL ............................................................................................................................ 27

PURPOSE OF THE BUSINESS PLAN ......................................................................... 28

BACKGROUND OF THE BUSINESS ........................................................................... 30

COMPANY LOGO ......................................................................................................... 31
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DCC SDN.BHD
AS1205E

LOGO DESCRIPTION .................................................................................................. 31

PARTNERS BACKGROUND ........................................................................................ 33

...................................................................................................................................... 33

PARTNERSHIP AGREEMENT ..................................................................................... 39

INTRODUCTION TO ADMINISTRATION ..................................................................... 53

Administrative objectives:........................................................................................... 54

Administrative mission: .............................................................................................. 54

Business vision: ......................................................................................................... 54

ORGANIZATIONAL CHART ...................................................................................... 55

TASKS AND RESPONSIBILITIES ............................................................................. 56

LIST OF RUMENERATION ....................................................................................... 58

LIST OF FURNITURES ............................................................................................. 58

LIST OF EQUIPMENTS ............................................................................................. 59

LIST OF STATIONARY ............................................................................................. 59

LIST OF ADMINISTRATION BUDGET ...................................................................... 60

Introduction ................................................................................................................ 61

Marketing Objective ................................................................................................... 62

Product and Service Description ................................................................................ 62

Target Market............................................................................................................. 63

DCC Company target market focus on :........................................................................ 64

Demographic segmentation ....................................................................................... 64

Market Size ................................................................................................................ 65

Market Size ................................................................................................................ 65

Market Share ............................................................................................................. 66

Competitions .............................................................................................................. 66

Sale Forecast ............................................................................................................. 68 5


DCC SDN.BHD
AS1205E

Marketing Strategy ..................................................................................................... 69

Product and Service ................................................................................................... 70

Price Strategy ............................................................................................................ 71

Discount Pricing ...................................................................................................... 71

Promotional Pricing................................................................................................. 71

Product Bundle Pricing ........................................................................................... 71

Place Strategy............................................................................................................ 72

Promotion Strategy .................................................................................................... 72

Flyers ...................................................................................................................... 72

Signboard ............................................................................................................... 73

Banner .................................................................................................................... 73

Business Card ........................................................................................................ 74

Internet Ads ............................................................................................................ 75

Marketing Budget ....................................................................................................... 75

Product Description.................................................................................................... 77

Packaging .................................................................................................................. 78

Operational Department Statement ............................................................................... 79

Department Mission ...................................................................................................... 79

Organizational Chart ..................................................................................................... 80

Component of operational plan ....................................... Error! Bookmark not defined.

Business Input ............................................................. Error! Bookmark not defined.

Business output ........................................................... Error! Bookmark not defined.

Transformation process ............................................... Error! Bookmark not defined.

Feedback ..................................................................... Error! Bookmark not defined.

External Environment ................................................... Error! Bookmark not defined.

Operational System ....................................................................................................... 81 6


DCC SDN.BHD
AS1205E

Process Planning ....................................................................................................... 81

Process Flow Chart ................................................................................................ 81

Cakes ..................................................................................................................... 81

Cookies ................................................................................................................... 82

Activity Flow Chart .................................................................................................. 83

Production Planning ................................................................................................... 84

Cakes ..................................................................................................................... 84

Cookies ................................................................................................................... 84

Business Operation and Hours .................................................................................. 85

Material Planning ....................................................................................................... 85

Bill of Materials (BOM) ............................................................................................ 85

Cakes ..................................................................................................................... 85

Cookies ................................................................................................................... 85

Material Requirement Schedule.............................................................................. 86

Total Raw Material .................................................................................................. 88

Café Furniture and Fitting .......................................................................................... 88

Machine and Equipment ............................................................................................ 89

License, Permits, and Regulation Required ............................................................... 91

Items ....................................................................................................................... 91

Types ...................................................................................................................... 91

Remark ................................................................................................................... 91

License for Signboard ............................................................................................. 91

License ................................................................................................................... 91

Majlis Daerah Maran............................................................................................... 91

Employees Provide Fund (EPF) ............................................................................. 91

Regulation .............................................................................................................. 91 7


DCC SDN.BHD
AS1205E

KWSP ..................................................................................................................... 91

License for van and motorcycle .............................................................................. 91

License ................................................................................................................... 91

JabatanPengangkutanJalan (JPJ) .......................................................................... 91

Typhoid injection ..................................................................................................... 91

Regulation .............................................................................................................. 91

JabatanKesihatan Malaysia .................................................................................... 91

Attended Basic Food Management Course ............................................................ 91

Regulation .............................................................................................................. 91

Ministry of Health Act ............................................................................................. 91

Halal certification .................................................................................................... 91

Regulation .............................................................................................................. 91

JabatanKemajuan Islam Malaysia (JAKIM) ............................................................ 91

Scheduled Of Remuneration ......................................................................................... 92

Operation Budget .......................................................................................................... 92

Implementation Schedule .............................................................................................. 93

Kitchen Layout .............................................................................................................. 94

Café layout .................................................................................................................... 94

Introduction ................................................................................................................... 95

Projected Administrative, Marketing And Operations Expenditure ................................ 96

Projected Sales And Purchase ...................................................................................... 98

Collection For Sales&Payment For Purchases ............................................................. 98

Economic Life Of Fixed Assets And Depreciation Method ............................................ 98

Increase In Working Capital (If Any) .............................................................................. 99

Ending Stock For Raw Material And Finished Goods ................................................... 99

Rate Of Taxation (For Private Limited Company) ......................................................... 99 8


DCC SDN.BHD
AS1205E

Business Background.................................................................................................... 99

Sources Of Finance..................................................................................................... 100

Project Implementation................................................................................................ 101

Source of Financing .................................................................................................... 102

Table Of Depreciation ................................................................................................. 105

Cash Flow Performa.................................................................................................... 109

Pro-Forma Income Statement .................................................................................. 110

Pro forma balance sheet .......................................................................................... 111

Financial ratio analysis ............................................................................................. 112

Graph and performance ........................................................................................... 113

9


DCC SDN.BHD
AS1205E

INTRODUCTION TO THE INDUSTRY

Cafe industry is a thriving and developing industry in the current century. With the
growing expense of growing business and organizations, each of them seeks to spend
a lot of time towards their daily works.

Nowadays, many people have no enough time to get their balance diet because
their own daily works. This industry, will cover up their meals anytime they need. This
products are very simple, easy, and good for health.

Truly, this is a global industry for everyone.

PARTNERSHIP AGREEMENT

With reference to the Partner Act 1961 (Revise 1974), this agreement is lawfully
made between the partners of DCC SDN. BHD. The reason of this partnership
agreement is made in order to make sure that all the business operation run accordingly
to the schedule and the main objective of the business can be achieved.

All the partners as below within the business organization make this agreement
in front of the lawyer Mr. Kamal from Kamal & Co. that our company have selected to
represent us.

It is hereby declared that all partners as mentioned below have witnessed and
agreed to accept all terms, conditions and regulations stated as follow:

This partnership is registered under the name of DCC SDN. BHD.

The partners have also agreed to accept the position in DCC SDN. BHD.

enlisted as follow:

10


DCC SDN.BHD
AS1205E

Muhamad Fitri Bin Muhamad Kasim General Manager

Rahmah Binti Ahmad Administration Manager

Mohamad Azfar Bin Zakaria Marketing Manager

Nuramalina Binti Mat Yusoff Operation Manager

Norshazelin Binti Zainol Operation Manager

Nur Hayati Binti Ahmad @ Abdullah Financial Manager

It is also agreed that all profit sharing will be based on the capital contribution of each
partners. Should the company suffer from any loss, of which the negligence caused by
anyone of the partners, that partner will be responsible for the loss.

All the money owns by the partnership or money received on behalf of the partnership
must be credited to the agreed partnership current bank account.

It is also agreed that if in case where any of the partners want to withdraw from the
partnership, then she must give a one month notice to the other partners.

Each of the partners :

Must have and act in good manner and has faith and be trustworthy between each
partner in all business matters.

Must give full effort in any way for the success of the company

Must keep all important information relating to the business confidential from people
outside the business organization.

Must settle all personal problems without involving the company.

All the partners is strictly forbidden (except with the consent from all the partners) to:

Give or transfer own share to the public or people outside the business organization. 11


DCC SDN.BHD
AS1205E

Accept, borrow or lend money owned by the business to other people outside the
business organization except regarding on business matter.

Accept or borrow money owned by the business for personal use. If any partners have
borrowed any money or asset, payback or recovery must be made in one month from
the date borrowed without any interest.

Act or become a surety to any side or person in any activity that can jeopardize the
partnership deed or agreement.

Dispose any asset or liability such as debts, money, or others owned by the partners.

If any partners dies or become paralyzed that may bring difficulty for her to perform her
work, the next-of-kin must give a written notice in between 45 days to other partners if
he/she wants to become a partner, if there is no notice between those periods, the next-
of-kin will receive back the capital contributed by the decreased or the paralyzed partner
according to the agreed proportion.

This agreement can be changed or dissolved if agreed by all the partners under a
memorandum signed by all of the partners.

It is also agreed that any action that may not fall under this agreement can be taken
action or revised under the partnership act 1961 (Revised 1974).

Verify, I am Muhamad Fitri Bin Muhamad Kasim, I/C number 920427-06-5789, address
No.9 Jalan SS4B/13 Kelana Jaya, 47301 Petaling Jaya, Selangor agreed to be part of
partner for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar
Tun Abdul Razak Jengka,

Pahang Darul Makmur. With a contribution of 20% of the total share of RM82, 000, I
promise to accomplish every duty assigned and willing to give full commitment towards
the organization management. I also promise to obey the rules and the regulations as
states in DCC SDN.BHD.

12


DCC SDN.BHD
AS1205E

Yours truly,

.............................

Muhamad Fitri Bin Muhamad Kasim

811019-14-5712

First witness,

..............................

Rahmah Binti Ahmad

811126-01-5222

Second witness,

..............................

Mohamad Azfar Bin Zakaria

880406-14-5115

Third witness,

.................................

Nuramalina Binti Mat Yusoff 13


DCC SDN.BHD
AS1205E

840212-14-6445

Fourth witness,

..............................

Norshazelin Binti Zainol

830210-11-3455

Fifth witness,

..............................

Nur Hayati Binti Ahmad @ Abdullah

800125-06-6445

Verify, I am Rahmah Binti Ahmad, I/C number 811126-01-5222, address No. 08 jln
15/44 40200 Shah Alam agreed to be part of partner for DCC SDN.BHD. Which is
located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka, Pahang
Darul Makmur. With a contribution of 20% of the total share of RM82, 000, I promise to
accomplish every duty assigned and willing to give full commitment towards the
organization management. I also promise to obey the rules and the regulations as

14


DCC SDN.BHD
AS1205E

Yours truly,

.............................

Rahmah Binti Ahmad

811126-01-5222

First witness,

..............................


811019-14-5712

Second witness,

..............................


880406-14-5115

Third witness,

.................................

Nuramalina Binti Mat Yusoff

840212-14-6445 15


DCC SDN.BHD
AS1205E

Fourth witness,

..............................


830210-11-3455

Fifth witness,

..............................


800125-06-6445

Verify, I am Mohamad Azfar Bin Zakaria, I/C number 880406-14-5115, address B44
Aman Dua,Damansara , agreed to be part of partner for DCC SDN.BHD. Which is

Yours truly,

.............................


880406-14-5115 16


DCC SDN.BHD
AS1205E

First witness,

.............................


811019-14-5712

Second witness,

..............................

Rahmah Binti Ahmad

811126-01-5222

Third witness,

..............................


880406-14-5115

Fourth witness,

.................................


830210-11-3455 17


DCC SDN.BHD
AS1205E

Fifth witness,

..............................


800125-06-6445

Verify, I am Nuramalina Binti Mat Yusoff, I/C number 840212-14-6445, address No. 30,
Jln Bukit Indah, 1/7 Taman Bukit Indah, 68000 Ampang, Selangor agreed to be part of
Tun Abdul Razak Jengka, Pahang Darul Makmur. With a contribution of 20% of the total
share of RM82, 000, I promise to accomplish every duty assigned and willing to give full
commitment towards the organization management. I also promise to obey the rules
and the regulations as states in DCC SDN.BHD.

Yours truly,

.............................


840212-14-6445

First witness,

..............................


811019-14-5712 18


DCC SDN.BHD
AS1205E

Second witness,

..............................

Rahmah Binti Ahmad

811126-01-5222

Third witness,

.................................

Mohamd Azfar Bin Zakaria

880406-14-5115

Fourth witness,

..............................


830210-11-3455

Fifth witness,

..............................

Nur Hayati Binti Ahmad @ Abdullah 19


DCC SDN.BHD
AS1205E

800125-06-6445

Verify, I am Norshazelin Binti Zainol, I/C number 830210-11-3455, address No. 3, Jln
Melor, 1/3 Taman Merpati Indah, 68000 Rawang, Selangor agreed to be part of partner
for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun
Abdul Razak Jengka, Pahang Darul Makmur. With a contribution of 20% of the total
share of RM82,000, I promise to accomplish every duty assigned and willing to give full

Yours truly,

.............................


830210-11-3455

First witness,

..............................


811019-14-5712

Second witness,

.............................. 20


DCC SDN.BHD
AS1205E

Rahmah Binti Ahmad

811126-01-5222

Third witness,

.................................


880406-14-5115

Fourth witness,

..............................


840212-14-6445

Fifth witness,

..............................


840212-14-6445

21


DCC SDN.BHD
AS1205E

Verify, I am Nur Hayati Binti Ahmad @ Abdullah, I/C number 800125-06-6445, address
No. 67, Taman Melati, 28700, Bentong agreed to be part of partner for DCC SDN.BHD.
Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka,
Pahang Darul Makmur. With a contribution of 20% of the total share of RM82,000, I

Yours truly,

.............................


800125-06-6445

First witness,

..............................


811019-14-5712

Second witness,

..............................

Rahmah Binti Ahmad

811126-01-5222 22


DCC SDN.BHD
AS1205E

Third witness,

.................................


880406-14-5115

Fourth witness,

..............................


840212-14-6445

Fifth witness,

..............................


830210-11-3455

23


DCC SDN.BHD
AS1205E

EXECUTIVE SUMMARY

DCC Sdn. Bhd. is a new company that operated in Malaysia. It is the first
company that being managed by bumiputera. The name of this company is come out
from the imagination by the partnerships members. It shows that how we positioning our
products in customer’s mind until they can remembering our company’s name, simple
and easily to pronounce.

As for the business, we are providing a special, delicious cookies and cakes for
the Malaysian. As we go thru with the changes of environment, people nowadays don’t
put on simple food on their own daily meals. So, our surveying we conclude that we are
going to provide the Malaysia with de simple, special, cookies and cakes, that are well
in high product’s quality.

We are starting the business with the total capital of RM250,000 and all of the
partners are contributing RM60,000. We have six workers that is general manager,
administration manager, operational manager, marketing manager, financial manager,
and one from the operational department.

Our market target of customers’ characteristic is come from all income level, and
for all of the customers’ level of ages. Even children also can effort to buy our products.

Business plan is necessary to all entrepreneurs. It is prepared toa group of
people which are owners itself, bankers, suppliers, customers and employees. This plan
include in Business Plan chapter which is consists of marketing, operation, organization,
and financial plan.

24


DCC SDN.BHD
AS1205E

We are believe that we will be able to achieve our business goal with our business
financial position statement. We will get our return modal within short time and our
current ratio will cover our liabilities and put our business in comfort stage with the
highest

OBJECTIVE OF THE ORGANIZATION

FINANCIAL INSTITUTIONS
 The business plan is a communications tool to inform and persuade the
financial institutions in order for the business to support a loan application
and venture capital and equity funding. Financial institutions will need to
be convinced of the viability of the business.
 Entrepreneur have to explain the purpose of the loan, its usage and
repayment method. Financial institutions will expect the plan to cover all
the main points.

ENTREPRENEURS
 Business plan enables the entrepreneur to evaluate new product line and
services, promotion, or expansion. They need to understand and forecast
the company’s staffing needs and to document marketing plan because a
well-documented marketing plan is essential to the growth of a business.
Besides that, business plan helps them to define agreements between
partners and to better understand the competition, analyze it and
understand company’s competitive advantages.

SUPPLIERS
 The business plan is significant to convince the suppliers of the capability
of credit given on purchase of materials from versatile suppliers.

25


DCC SDN.BHD
AS1205E

CUSTOMERS
 The business plan should be able to show the benefits and rewards it
brings to customers when using the service. We can define the benefits
and perceptions of the characteristics of the service according to customer
preferences.

26


DCC SDN.BHD
AS1205E

VISION
To give the best cookies and cakes to all people with the healthy ones and make the
people loves cookies and cakes.

MISION
1. To ensure that customer get the best quality of cookies and cakes.
2. To give the healthy cookies and cakes and ensure it can be eat by all stages of
ages.
3. Giving the best services that comes with a good quality of food.
4. Satisfy each of the customer needs and avoid all sides of cognitive dissonance.
5. Tried our best to fulfill the customer needs.

MOTTO
Quality Is Our Priority.

GOAL

Personal Goals:

Devote at least 40 hours per month specifically to marketing
Obtain at least one speaking engagement per month related to organic food and
living
Set up operations so that it is possible to take two week vacation in second year
of operation

27


DCC SDN.BHD
AS1205E

Business Goals:

Achieve total annual revenue of over RM300,000 in year 2
Achieve an average monthly transactions per customer of 6 by end of year 4
Achieve average monthly spend per customer of RM36 by end of year 3

Strategic Goals:

Raise funding to expand or franchise in the fourth year of operation after the
concept and brand has been proven
Achieve 99.5% customer satisfaction (199 in 200 customers leaves satisfied)
Achieve 15% market of Union Station breakfast customers by end of year 3.

PURPOSE OF THE BUSINESS PLAN

Basically, this business plan was prepared with certain purpose. Below are the identified
main purposes of the business plan;

1. As an important piece of document that will serve as guidance to the owner,
investor, suppliers, customers and our company’s partner.
Creating a clear and transparent outline for current and future referral; to avoid
miscommunications or understandings among all parties involved and
participating, as well as gaining confidence and fervour from all the stakeholders
in our business endeavour.

2. To attract banker.
To convince the bankers in black in white that the business is an ideal investment
and expected to flourish in its industry thus obtaining and incremental rise up in
the capital application in order to help the business venture.
28


DCC SDN.BHD
AS1205E

3. As guideline for companies operation
This is important to ensure that all the activities goes smoothly and are aligned
with the organization’s goals and objective in achieving long-term success in the
industry.

4. To distribute business resources effectively.
To become cost-efficient in every task and to eliminate the wastage elements in
all aspects of the businesses.

29


DCC SDN.BHD
AS1205E

BACKGROUND OF THE BUSINESS

Our cafe, DCC Sdn. Bhd., was developed on July 1 st 2012. DCC was built at
No.7 Lorong Baiduri 1 Lot Nadi Kota, 26400 Bandar Tun Abdul Razak Jengka, Pahang
Darul Makmur.

This café was established by 6 partnership members, that consist of two man
and four woman, that cooperated together. The idea come when one of the partnership
members suggested that cookies and cakes can get owesome respond from customers
that come from all of level of ages. DCC is providing variety of cookies and cakes. The
materials used to make this products is suitable for every types of customer’s taste. This
cafe also provides various types of cookies and cakes for every race in Malaysia.

We hope that this business is meeting the demand of each our prospect. To built
this business, we have put all of our effort and does some research on the market
demand for the products. We also hope that our business, DCC Sdn. Bhd., can run
smoothly. For all of our company’s staff, we hope that they are giving all their effort on
perform their own duties. The most important in this business is we want to make sure
that every customers will satisfy with our products’ and service’s quality. So, we believe
that DCC Sdn. Bhd. is profitable and will be successful in Malaysia also will burst out to
international market.

30


DCC SDN.BHD
AS1205E

COMPANY LOGO

LOGO DESCRIPTION

As for the logo that we are really put a mean on every words or colours that we use. For
the company’s names, DCC, we interpret as:

D-Daily

C-Cookies

C-Cakes

These words represent our products in DCC Sdn. Bhd. We illustrate it from our main
and side products, cookies and cakes, and we use and combine together the first letter
from each words to form DCC. It is very simple, easy to pronounce and to be
remembered by our customers.

As for the colours, we represent it as:

Dark blue, red and yellow (c-k-i-e-s), light blue(cakes)

-represent as attractive medium towards our customers that comes from every level of
ages. 31


DCC SDN.BHD
AS1205E

For the two pieces of cookies picture, we represent it as:

-showing the symbolic as our main products.

Chef Hat

-symbolic as our products, cookies and cakes, are made by the best chef.

Cake Decorating Icing Tips

-showing that we also give cake decorating icing service to our customers who wants to
decorate their own cakes.

32


DCC SDN.BHD
AS1205E

PARTNERS BACKGROUND

 Position : General Manager

 Name : Muhamad Fitri Bin Muhamad Kasim

 Identity Card Number : 811019-14-5712

 Address : No.9 Jalan SS4B/13 Kelana Jaya

 E-mail Address : shat_81@yahoo.com

 Telephone Number : 017 -2344567

 Date of Birth : 19. 10. 1981

 Age : 31

 Marital Status : Single

 Academic Qualifications : SPM

Diploma in Business Study

Bachelor in Administrative Science

Master in Corporate Administration

 Skills : Creative Thinking and Excellent

 Knowledge and Skill : Leadership Skill, Technology
33
 Experience : Open Small Business


DCC SDN.BHD
AS1205E

 Position : Administration Manager

 Name : Rahmah Binti Ahmad


 Address : No. 08 jln 15/44 40200 Shah Alam

 E-mail Address : nurasha@gmail.com

 Telephone Number : 017-6663290

 Date of Birth : 26. 11. 1981

 Age : 31

 Marital Status : Engaged



Bachelor in Industrial Relation

 Skills : Creative and critical skill.

 Experience : 6 years’ experience industrial relation and
owns Family business.

34


DCC SDN.BHD
AS1205E

 Position : Marketing Manager

 Name : Mohamad Azfar Bin Zakaria


 Address : B44 Aman Dua,Damansara

 E-mail Address : Zaamcquint@gmail.com

 Telephone Number : 0176973419

 Date of Birth : 06. 04. 1988

 Age : 25




Bachelor in Event Management


 Course Attended : Donald Trump, How to Manage Successful

Business

 Skills : Creative Thinking and Excellent in Photograp
35
 Experience : 3 years in Trussing System


DCC SDN.BHD
AS1205E

 Position : Operation Manager

 Name : Noramalina Binti Mat Yusoff


 Address : No. 30, Jln Bukit Indah, 1/7 Taman BukitIndah,
68000 Ampang, Selangor

 E-mail Address : 12leeshira@gmail.com

 Telephone Number : 013 - 8245915

 Date of Birth : 12. 2. 1984

 Age : 28





Skills : Creative Thinking and Excellent

Leadership Skill, Technological

Knowledge and Skill

36


DCC SDN.BHD
AS1205E

 Position : Operation Manager

 Name : Norshazelin Binti Zainol


 Address : No. 3, Jln Melor, 1/3 Taman Merpati Indah,
68000 Rawang, Selangor

 E-mail Address : shazelin@gmail.com


 Date of Birth : 10. 2. 1983

 Age : 29





Skills : Creative Thinking and Excellent

Leadership Skill, Technological

37


DCC SDN.BHD
AS1205E

 Position : Financial Manager

 Name : Nur Hayati Binti Ahmad @ Abdullah


 Address : No. 67, Taman Melati, 28700, Bentong

 E-mail Address : hayati@yahoo.com


 Date of Birth : 25. 1. 1980

 Age : 32



Diploma in Banking

Bachelor in Finance


 Course Attended : Donald Trump, How to Handle Financial

 Skills : Creative Thinking and Excellent

Leadership Skill & Technological

38


DCC SDN.BHD
AS1205E

PARTNERSHIP AGREEMENT

With reference to the Partner Act 1961 (Revise 1974), this agreement is lawfully
made between the partners of DCC SDN. BHD. The reason of this partnership
agreement is made in order to make sure that all the business operation run accordingly
to the schedule and the main objective of the business can be achieved.

All the partners as below within the business organization make this agreement
in front of the lawyer Mr. Kamal from Kamal & Co. that our company have selected to
represent us.

It is hereby declared that all partners as mentioned below have witnessed and
agreed to accept all terms, conditions and regulations stated as follow:

This partnership is registered under the name of DCC SDN. BHD.

The partners have also agreed to accept the position in DCC SDN. BHD.

enlisted as follow:

Muhamad Fitri Bin Muhamad Kasim General Manager

Rahmah Binti Ahmad Administration Manager

Mohamad Azfar Bin Zakaria Marketing Manager

Nuramalina Binti Mat Yusoff Operation Manager

Norshazelin Binti Zainol Operation Manager

Nur Hayati Binti Ahmad @ Abdullah Financial Manager

It is also agreed that all profit sharing will be based on the capital contribution of each
partners. Should the company suffer from any loss, of which the negligence caused by
anyone of the partners, that partner will be responsible for the loss. 39


DCC SDN.BHD
AS1205E

All the money owns by the partnership or money received on behalf of the partnership
must be credited to the agreed partnership current bank account.

It is also agreed that if in case where any of the partners want to withdraw from the
partnership, then she must give a one month notice to the other partners.

Each of the partners :

Must have and act in good manner and has faith and be trustworthy between each
partner in all business matters.

Must give full effort in any way for the success of the company

Must keep all important information relating to the business confidential from people
outside the business organization.

Must settle all personal problems without involving the company.

All the partners is strictly forbidden (except with the consent from all the partners) to:

Give or transfer own share to the public or people outside the business organization.

Accept, borrow or lend money owned by the business to other people outside the
business organization except regarding on business matter.

Accept or borrow money owned by the business for personal use. If any partners have
borrowed any money or asset, payback or recovery must be made in one month from
the date borrowed without any interest.

Act or become a surety to any side or person in any activity that can jeopardize the
partnership deed or agreement.

Dispose any asset or liability such as debts, money, or others owned by the partners.

If any partners dies or become paralyzed that may bring difficulty for her to perform her
work, the next-of-kin must give a written notice in between 45 days to other partners if
he/she wants to become a partner, if there is no notice between those periods, the next-
40


DCC SDN.BHD
AS1205E

of-kin will receive back the capital contributed by the decreased or the paralyzed partner
according to the agreed proportion.

This agreement can be changed or dissolved if agreed by all the partners under a
memorandum signed by all of the partners.

It is also agreed that any action that may not fall under this agreement can be taken
action or revised under the partnership act 1961 (Revised 1974).

Verify, I am Muhamad Fitri Bin Muhamad Kasim, I/C number 920427-06-5789, address
No.9 Jalan SS4B/13 Kelana Jaya, 47301 Petaling Jaya, Selangor agreed to be part of
Tun Abdul Razak Jengka,

Pahang Darul Makmur. With a contribution of 20% of the total share of RM82, 000, I

Yours truly,

.............................


811019-14-5712

First witness,

.............................. 41


DCC SDN.BHD
AS1205E

Rahmah Binti Ahmad

811126-01-5222

Second witness,

..............................


880406-14-5115

Third witness,

.................................


840212-14-6445

Fourth witness,

..............................


830210-11-3455

42


DCC SDN.BHD
AS1205E

Fifth witness,

..............................


800125-06-6445

Verify, I am Rahmah Binti Ahmad, I/C number 811126-01-5222, address No. 08 jln
15/44 40200 Shah Alam agreed to be part of partner for DCC SDN.BHD. Which is

Yours truly,

.............................

Rahmah Binti Ahmad

811126-01-5222

First witness,

..............................


811019-14-5712 43


DCC SDN.BHD
AS1205E

Second witness,

..............................


880406-14-5115

Third witness,

.................................


840212-14-6445

Fourth witness,

..............................


830210-11-3455

Fifth witness,

.............................. 44


DCC SDN.BHD
AS1205E


800125-06-6445

Verify, I am Mohamad Azfar Bin Zakaria, I/C number 880406-14-5115, address B44
Aman Dua,Damansara , agreed to be part of partner for DCC SDN.BHD. Which is

Yours truly,

.............................


880406-14-5115

First witness,

.............................


811019-14-5712

45


DCC SDN.BHD
AS1205E

Second witness,

..............................

Rahmah Binti Ahmad

811126-01-5222

Third witness,

..............................


880406-14-5115

Fourth witness,

.................................


830210-11-3455

Fifth witness,

..............................


800125-06-6445 46


DCC SDN.BHD
AS1205E

Verify, I am Nuramalina Binti Mat Yusoff, I/C number 840212-14-6445, address No. 30,
Jln Bukit Indah, 1/7 Taman Bukit Indah, 68000 Ampang, Selangor agreed to be part of
Tun Abdul Razak Jengka, Pahang Darul Makmur. With a contribution of 20% of the total
share of RM82, 000, I promise to accomplish every duty assigned and willing to give full

Yours truly,

.............................


840212-14-6445

First witness,

..............................


811019-14-5712

Second witness,

..............................

Rahmah Binti Ahmad 47


DCC SDN.BHD
AS1205E

811126-01-5222

Third witness,

.................................

Mohamd Azfar Bin Zakaria

880406-14-5115

Fourth witness,

..............................


830210-11-3455

Fifth witness,

..............................


800125-06-6445

48


DCC SDN.BHD
AS1205E

Verify, I am Norshazelin Binti Zainol, I/C number 830210-11-3455, address No. 3, Jln
Melor, 1/3 Taman Merpati Indah, 68000 Rawang, Selangor agreed to be part of partner
for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun
Abdul Razak Jengka, Pahang Darul Makmur. With a contribution of 20% of the total
share of RM82,000, I promise to accomplish every duty assigned and willing to give full

Yours truly,

.............................


830210-11-3455

First witness,

..............................


811019-14-5712

Second witness,

..............................

Rahmah Binti Ahmad

811126-01-5222 49


DCC SDN.BHD
AS1205E

Third witness,

.................................


880406-14-5115

Fourth witness,

..............................


840212-14-6445

Fifth witness,

..............................


840212-14-6445

50


DCC SDN.BHD
AS1205E

Verify, I am Nur Hayati Binti Ahmad @ Abdullah, I/C number 800125-06-6445, address
No. 67, Taman Melati, 28700, Bentong agreed to be part of partner for DCC SDN.BHD.
Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka,
Pahang Darul Makmur. With a contribution of 20% of the total share of RM82,000, I

Yours truly,

.............................


800125-06-6445

First witness,

..............................


811019-14-5712

Second witness,

..............................

Rahmah Binti Ahmad

811126-01-5222 51


DCC SDN.BHD
AS1205E

Third witness,

.................................


880406-14-5115

Fourth witness,

..............................


840212-14-6445

Fifth witness,

..............................


830210-11-3455

52


DCC SDN.BHD
AS1205E

ADMINISTRATION PLAN

INTRODUCTION TO ADMINISTRATION

In an organization, manager will have to play their role in order to achieve the
vision, mission, and objectives of the organization. Management of a company functions
by planning, leading and controlling.

DCC Sdn. Bhd. must have dicipline staffs as the representive of the company.
Administration will lead and take care of every staffs in the company so that they will
feel satisfied and secured. This management is responsible to make sure that staffs
welfare are guaranteed.

Administrative department will help assisting each of the employees by
determines the equipments and the personal needed in order to run business smoothly.
This department also plays its role to give a good look at the workforce during their
selections and training to maintain the standard of the specification.

Work with etiquette is absolute needed in DCC Sdn. Bhd. as stated in the
administrative objectives. Employees need to be committed and honest toward their
jobs. Administrative manager is able to instruct other employee in doing work. This
manager must record all things that happen in the company and outside that related
with the company beside helping general manager.

53


DCC SDN.BHD
AS1205E

Administrative objectives:
 To determine the equipments and the personal needed in order to run business
smoothly.
 A good look at the workforce during their selections and training to maintain the
standard of the specification.
 To ensure the employee work with full commitment and honest.
 To determine overall budget for administration in terms of fixed asset and other
expenses.
 To use all the knowledge and share the good skill from each partners.

Administrative mission:
 To satisfied every employees in the company by giving the appropriate
compensation and taking care of their welfares.

Business vision:
 To gain low employment turnover by each year.

54


DCC SDN.BHD
AS1205E

ORGANIZATIONAL CHART

GENERAL MANAGER

MUHAMMAD FITRI BIN
MUHAMAD KASIM

ADMINISTRATION OPERATIONAL MARKETING FINANCIAL
MANAGER MANAGER MANAGER MANAGER

OFFICE CAFE

RAHMAH BINTI MOHAMAD NUR HAYATI
AHMAD AZFAR BIN BINTI AHMAD @
ZAKARIA ABDULLAH
NORSHAZELIN NURAMALINA
BINTI ZAINOL BINTI MAT YUSOFF

DELIVERY (1)
CHEF (2)

DELIVERY
CASHIER (1)
RECEPTIONIST (1)

WAITER (2)

55


DCC SDN.BHD
AS1205E

LIST OF PERSONNEL

POSITION PERSONNEL

General Manager 1
Administrative Manager 1
Marketing Manager 1
Operational Manager 2
Financial Manager 1
TOTAL 6

TASKS AND RESPONSIBILITIES

GENERAL MANAGER

 Making decision and signing agreement
 Must have a good communication skill to help solving employee’s problem.
 Manage the activity so that it will be done smoothly.
 Tend other manager to achieve goal.

ADMINISTRATIVE MANAGER

 Record and manage the organization document.
56
 Give instruction other workers.


DCC SDN.BHD
AS1205E

 Communicate and interact with the outsider.
 Helping general manager.

MARKETING MANAGER

 Promote the product.
 Arrange strategy to attract customer.
 Provide new idea to enhance sell.
 Assist other to increase quality and quantity of productivity.

OPERATIONAL MANAGER

 Supervise the workers.
 Managing the operational budget.
 Control the relationship between the workers.
 Control the operational process.

FINANCIAL MANAGER

 Collect and calculate company’s financial document.
 Keep maintaining company’s profit.
 Planning for reducing cost and increasing profit.
 Control any immoral activity.

57


DCC SDN.BHD
AS1205E

LIST OF RUMENERATION

TOTAL
EPF SOCSO
NO OF MONTHLY SALARY AMOUNT
POSITION 12 2.5
STAFF (RM) (RM)
(RM) (B) (RM) (C)
(A+B+C)
General
1 1800 216 45 2061.00
Manager
Administration
1 1200 180 37.5 1717.50
Manager
Marketing
1 1200 144 20 1417.50
Manager
Operation
2 2400 144 40 1717.50
Manager
Financial
1 1200 144 20 1417.50
Manager
TOTAL 6 7800 828 163.00 8286.00

LIST OF FURNITURES

PRICE PER UNIT TOTAL COST
ITEM QUANTITY
(RM) (RM)
Meeting set 1 500 500
Document cabinet
2 250 500
(large)
Document cabinet
2 150 300
(small)
Official desk set
1 150 150
(large)
Official desk set
5 100 500
(small)
Sofa set 2 500 1000

File cabinet (large) 1 200 200

Reception table set 1 500 500
TOTAL 3650 58


DCC SDN.BHD
AS1205E

LIST OF EQUIPMENTS

ITEM QUANTITY
(RM) (RM)

Lamp 5 20 100
Air conditioner 1 2000 2000
Printer 1 588 588
Fire extinguisher 1 70 70
Telephone 1 40 40
Desktop 1 800 800
CCTV 1 150 150
Cleaning set 1 15 15
Emergency light 1 150 150
TOTAL 3913

LIST OF STATIONARY

ITEM QUANTITY
(RM) (RM)

Office file 7 3 21

A4 Paper 2 12 24

Board 1 25 25

Other - - 150

TOTAL 220

59


DCC SDN.BHD
AS1205E

LIST OF ADMINISTRATION BUDGET

FIXED ASSET
MONTHLY OTHER
SUBJECT EXPENSES
EXPENSES (RM) EXPENSES (RM)
(RM)

Fixed asset expenses

Office Furniture and
7563.00
equipments

Working capital
7800.00
Salary

EPF 828.00

SOCSO 163.00

Bills :
Electricity 120.00
Telephone 50.00
Water 60.00
Internet 68.00

Other expenses :
 Preliminary
3500.00
expenses
220.00
 Stationary
expenses

TOTAL 7563.00 9089.00 3720.00

60


DCC SDN.BHD
AS1205E

MARKETING PLAN

Introduction
Logically, the purpose of running a business is to gain profits and growth. This is a
fact that we cannot out run because there is no one on earth that will run a business just
to finish up their initial capital and waste their money. This is where the importance of
marketing plan plays an important role since it is one of the major step that will directly
contribute in achieving our business objective. Marketing includes activities such as the
assessment and satisfaction of present and potential customers, determining prices and
pricing policies, developing distribution strategies, and also communicating with
customers. This is not something small which can be done by one person alone, but it
needs the participant of everyone in organization. Therefore, it is a ‘must’ for every
business people to be exposed on the basic knowledge of marketing.

Basically, a marketing plan is a written document that acts as a guidance in the
marketing field usually referred by the marketing manager. This includes marketing
activities such as the designing activities related to achieving the marketing objective
and the changes in the marketing environment. It is also a basis for all marketing
strategies and decision making. It is advice that every marketing manager to be aware
of this matter so that they can make sure all the plans are running smoothly and can
overcome errors so that the goals and objective of the company can be achieved.

Our company will be implementing various ways to make sure that our service will
attract many customers into trying and coming to our center. Beside that we will also be
informing our respected customer on our activities from time to time so that they will be
well informed and will not feel left out because we do not care about their feelings and
perspective view.

61


DCC SDN.BHD
AS1205E

Our company, DCC SDN.BHD. will also be concentrating on target market,
competitors and promotional strategies in marketing services to reach our sales target.
Our business main priority is to maximize our business profit without neglecting the
satisfaction of our customer. For that, it is important for our company to plan an
implement ways on achieving our customers satisfaction and gain their trust

Marketing Objective

i. To overcome other competitors in this area by using a well organize business
strategies.
ii. To gain respect and trust from our customer by fulfilling their needs and request.
iii. To be able on paying back the bank loan and overcome our initial cost within 2
years.
iv. To expand our business or even franchising our DCC Café.

Product and Service Description
The business that we will be operating consist of two part which is major and minor.
The major business for our country is basically by providing products to customers
through our café and delivery method and the minor part is consist of supplying our
products to catering service. We will provide our own hand make and fresh product that
is cakes and cookies. Our cakes comes at many unique and our own idea of flavors
such as fruit and ice cream icing vanilla that comes with fresh fruit slice on the top of
cakes like strawberry, mango, apple twist, grape, kiwi, and lastly our special recipe that
is chocolate banana. We always make sure that our fruit is in 100% freshness condition
so that our cakes quality will be in top condition. Our Second product is cookies,by
using more advanced baking machine and well trained workers, we guarantee that our
hand make cookies will be most delicious among other café’s cookies offered. All flavor
comes from cookies are specially create by our company such as chocolate moist,
strawberry cherry, guava brown sugar, apple twist and almond nuts.

62


DCC SDN.BHD
AS1205E

Our company motto which is ‘Quality Is Our Priority’ shows that we do care about
our product not just to fulfilled customers needed but we also always care about our
company pride by making product that comes with highest quality compared to other
company’s product. From this, our customers not only get their favourite cakes and
cookies but also they can taste the highest quality of our product all the time and can
also benefit their health.

Besides providing a good quality product and good environment and utilities in our
café for the satisfaction of our customer, our company also will offer our products sell for
catering service usually made for important ceremony such as wedding and annual
dinner. This not only attract our customers to choose our product but at the same time
can increase our business income.

Target Market

Target market are also known as a group of customers or buyers that the
organization are trying to attract to use their service and buy their product. It is important
for our company to identify target market so that they can evaluate thus predict the
number of actual and potential customers in the market that would actually use the
service offered by the company since they will be the one who is going to generate the
sales and contribute to our company business. Other than that, the importance of
identifying the target market is so that we can estimate and do an early estimation on
weather our product and service is good enough to compete with other competitors.
This process is also known as the market opportunity analysis (MOA).From the
research done, we know that there are three general strategies used for selecting the
target market that are by appealing to the entire market with one marketing mix,
concentrating on one segment, or appealing to multiple market segments using multiple
marketing mixes.

63


DCC SDN.BHD
AS1205E

DCC SDN. BHD. Companies will be offering services regarding supplying products
for catering and delivery method, selling our special makes cakes and cookies, in cafe.
To execute our business plan, we have decided to open our first branch in Bandar
Pusat Jengka. Our choosen location is basically a small town with a small number of
population but shows huge potential to developed. Besides that, our companies is also
located near UiTM, an educational institution which is our primary target since most of
our customer will consist of students because cakes and cookies are always be the
choosen one for them to celebrating some events likes dinner, friend’s birthday and as a
present.

Our secondary target will be the children that lives around Bandar Pusat Jengka.
Many children likes cakes and cookies that come with variety colour and patern. So this
can be our secondary main target market for our products. The third target is mainly for
adults. Some adults have their favourite for cakes and cookies. So we provide some
basic flavor so that they can choose pure products.

DCC Company target market focus on :

Demographic segmentation
Marketer usually will take count on the demographic information since it is easily
obtain and have a direct effect on the consumers lifestyle, thus effecting our company
performance. Some common bases of a demographic segmentation involves the age,
gender, income, ethnic background, and family life cycle. Currently there is two cakes
and bakery shops located in Bandar Pusat Jengka for now. So, by building our café that
included selling of cakes and cookies, we are for sure to get a good respond and
popularity from the resident here.

64


DCC SDN.BHD
AS1205E

Market Size
Market size is actually referring to the number of potential customer located in a group
of target including those proportion controlled by existing competitors which has the
same target market. After conducting some research, we estimated that there are
around 20,000 people living around Bandar Pusat Jengka. There are actually covers
10km-25km around the Bandar Pusat Jengka. The population of family estimated is
between 500 to 800 families. The majority living in Jengka consists of Malays which is
99 percent, while the other 1 percent stands from other races such as Chinese, Indians
and others. This research and survey done included all type of ages such as adult,
teenagers and also children. The result of market size obtain is as follows:

PERCENTAGE (%) NO. OF PEOPLE

Adult 35 7000

Students/Teenagers 37.5 7500

Children 27.5 5500

Total market size 100 20,000

Market Size
From 20,000 people, we had targeted about 70% as our target market to increase our
sale :

Children : 20%
Student : 35%
Adult : 15%
70%

Target Market = population size x target market percentage
= 20,000 x 70% 65

= 14,000

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