How to Conquer your Post-Election Data Chaos with the Cicero API
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This presentation has minimal words and lots of visuals (like any good presentation, though less interesting on slideshare!). If you would like to see the slides in context with audio, watch the Youtube video at: http://www.youtube.com/watch?v=B03WDe41uQg Held on December 14, 2012, this webinar takes a look at five "data chaos" factors that many nonprofits and political advocacy groups are facing after the 2012 US elections. For each, we discuss ways that organizations can mitigate these challenges through district-matching, spatial analysis, technology, and the Cicero API for address-based elected official contact information. For more info, visit http://www.azavea.com/cicero
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How to Conquer your Post-Election Data Chaos with the Cicero API
- 1. How to Conquer Your Post-Election Data Chaos with Cicero 340 N 12th St, Suite 402 Philadelphia, PA 19107 215.925.2600 info@azavea.com www.azavea.com/cicero
- 2. About Us Andrew Thompson Community Evangelist athompson@azavea.com 215.701.7689 Maya Gutiérrez Product Manager, Elections & Politics mgutierrez@azavea.com 215.701.7684
- 3. About Azavea • Founded in 2000 • 30 people • Based in Philadelphia – Boston office • Geospatial + web + mobile – Software development – Spatial analysis services
- 4. Research-Driven • 10% Research Program • Academic Collaboration B Corporation • Pro Bono Program • Donate share of profits • Projects w/ Social Value • Open Source
- 5. Clients, Industries and Partners • Social and Human Services • Arts and Humanities • Elections & Politics • Land and Water Conservation • Public Health • Economic Development • Public Safety • Municipal Services
- 6. Agenda • Brief Cicero Overview • 5 “Data Chaos” Factors: – New Officials-Elect and New Districts – Fewer emails, more forms, more social media – Matching constituents to legislators for events – National, state, and local level changes – Make your issue relevant to new audiences • Questions
- 7. An API and batch-geocoding service for address-based district matching and public official contact information
- 9. API: Geocoding Assign latitude/longitude coordinates to your addresses
- 10. API: District Matching Use address-level geocoding - the most precise (and easiest!) method of geocoding - for your district matches
- 11. Post-Election Data Chaos Factor #1: New Officials-Elect and New Districts
- 12. We all know who won the election… Image credits: Ann Wagner – Wikipedia.org Barack Obama – WhiteHouse.gov, through Cicero API Brian Sims – www.legis.state.pa.us
- 13. …but do you know where? Previous Congressional Districts Congressional District 3 82nd Drive and Cascade Hwy Clackamas, OR 97015 Congressional District 5 http://gov.oregonlive.com/Congress/districts/
- 14. …but do you know where? New Congressional Districts Congressional District 3 82nd Drive and Cascade Hwy Clackamas, OR 97015 Congressional District 5 http://gov.oregonlive.com/Congress/districts/
- 15. Even if the incumbent won, your constituents’ representatives have changed!
- 16. How can Cicero help?
- 17. Updated year round by hand
- 19. 1. New Officials-Elect and New Districts Post-Election Data Chaos Factor #2: Fewer officials with public emails, More officials with contact forms, More officials with social media
- 20. Example: Robert Brady, PA-1 https://brady.house.gov/contact-me/email-me
- 21. Example: Robert Brady, PA-1 https://brady.house.gov/contact-me/email-me
- 22. Example: Robert Brady, PA-1 https://brady.house.gov/contact-me/email-me
- 23. …meanwhile, social media is gaining importance…
- 24. Same Example: Robert Brady, PA-1
- 25. Effective at the Local Level
- 26. How can Cicero help?
- 27. We keep track of it all!
- 28. Staterep.me
- 29. 1. New Officials-Elect and New Districts 2. Fewer emails, more forms, more social media Post-Election Data Chaos Factor #3: Matching Constituents with Legislators for In-Person Advocacy Events
- 30. In-Person Advocacy Works Image credits: midcountymemo.com, www.csba.com, www.hsvma.org
- 31. …but it’s most effective when constituents are matched to their officials!
- 32. So how can you avoid this… Image credits: BaltimoreBrew.com, Gottahaveit.com, Socialistworker.org
- 33. …and do it this way instead… Image credit: www.flickr.com/photos/prettycleverevents/5260913978
- 34. …with this?
- 36. Step 1: Registration before event
- 37. Step 2: Send your list to us
- 38. Step 3: We’ll match attendees to officials!
- 39. 1. New Officials-Elect and New Districts 2. Fewer emails, more forms, more social media 3. Matching constituents to legislators for events Post-Election Data Chaos Factor #4: We didn’t just elect the President and US Congress…
- 40. Local, state level officials
- 41. They affect you, but are covered far less
- 42. Just after an election is the perfect time to engage constituents and let them know! …How can Cicero help?
- 43. Cicero Started from a Local Need Image credit: neastphilly.com
- 45. 1. New Officials-Elect and New Districts 2. Fewer emails, more forms, more social media 3. Matching constituents to legislators for events 4. National, State, and Local level changes Post-Election Data Chaos Factor #5: Making your issue relevant
- 46. Whole ton of causes! Image credits: sparkaction.org, washingtonpost.com, cbsnews.com, thinkchangepakistan.wordpress.com, trinaisakson.com
- 47. Why pick yours?
- 48. How is this part of Data chaos?
- 49. People care about where they live!
- 50. Neighbors, Local Environment, Schools Image credits: southphillyblocks.org, parade.com, wikipedia.org
- 51. And Cicero can help with…
- 52. Watersheds, Schools, Police, Census Image credits: twitter.com/phillypolice, census.gov, studentsinaction.org
- 53. Using Spatial Analysis for Advocacy
- 54. 5 Factors: 1.New Officials-Elect and New Districts 2.Fewer emails, more forms, more social media 3.Matching constituents to legislators for events 4.National, State, and Local level changes 5.Making your issue relevant to new audiences with spatial analysis
- 55. Questions?
- 56. About Us Andrew Thompson Community Evangelist athompson@azavea.com 215.701.7689 Maya Gutiérrez Product Manager, Elections & Politics mgutierrez@azavea.com 215.701.7684
- 57. How to Conquer Your Post-Election Data Chaos with Cicero 340 N 12th St, Suite 402 Philadelphia, PA 19107 215.925.2600 info@azavea.com www.azavea.com/cicero
Notas do Editor
- How many people know what a B Corp is? B Corporations are a new type of corporation. The “B” stands for “Benefit” corporation. We are essentially a for-profit, commercial firm that operates with a nonprofit-style mission. Our corporate by-laws state that we operate for our stakeholders, rather than our shareholders, and our stakeholders include employees, the communities we work in as well as the owners of the business.