Best described as hip, energetic and colorfully cheerful. Designed by Ayham Basheer under Humans of Amman Brand Identity Project carried out by BRANDA. This proposal out of two was chosen to resemble Humans of Amman project identity. About Humans of Amman: A photography project by Ali Alhasani http://on.fb.me/mi20TT that aims to capture portraits of people around Amman, Jordan without focusing on gender, race or color to spread the sense of unity among the Jordanian society. Inspired from " Humans of New York http://on.fb.me/Vy04qf " and others, take a look at a list here http://bit.ly/VlF4iq. This project is run by other Jordanian photographers as well.