Elegantly charming with its abstract representation of the city of Amman, taking a trip from the early Amman of the 7 hills to the vigorous future of this contemporary city. This proposed identity is Designed by Ayman Basheer, where he intended through this proposal to craft a connection between the visual identity elements and the stories being told through Humans of Amman project. This proposal is part of Humans of Amman Brand Identity Project carried out by BRANDA. This proposal is one of two and was abandoned for the second one which you can check it out here: http://www.slideshare.net/AymanBasheer/humans-of-amman-brand-identity-branda-the-chosen-logo. About Humans of Amman: A photography project by Ali Alhasani http://on.fb.me/mi20TT that aims to capture portraits of people around Amman, Jordan without focusing on gender, race or color to spread the sense of unity among the Jordanian society. Inspired from " Humans of New York http://on.fb.me/Vy04qf " and others, take a look at a list here http://bit.ly/VlF4iq. This project is run by other Jordanian photographers as well.

1. Designed by:
BRANDAworld

2. Humans of Amman
Brand Identity
©Photo courtesy of Wael Esleem.

3. Amman, a city emerges from the antiquity
of time, and today it flourishes with
3 million humans living in.

4. Originally established on 7 hills, the
contemporary Amman go bustling
with every new dawn and dusk.
©Photo courtesy of Ahmad Humeid.

5. And here is the story of our logo
begins and never ends, wandering
the hills, looking for things. The
cradle of wonders is within.

6. In BRANDA, we wanted to come
up with that holistic symbolic
representation of what Humans
of Amman page does represent.
©Photo courtesy of 3adoola.

7. We have found that today,
humans are living in 190+
countries spreading over
the planet, but what makes
Humans of Amman special
is that place, Amman.
©Photo courtesy of D&Q.

8. From that cognizant perspective
we have started designing the
outlines of the logo with our
major inspiration, Amman.
©Photo courtesy of KManasrah.

9. The inception from the 7 hills and
the lasting expansion. A vision of
a harmonious pluralism. A story
depicted by the 7 interlaced,
colorful lines of the logo.
©Photo courtesy of Ali Alhasani.

10. Amman’s identity has a
manifestation at each part
of the logo and the font is
no exception. Amman
official font is used with
pride crowning the logo.
©Photo courtesy of Raed Shomali.

11. But, let’s take a closer
look!

12. The letter ‘n’ in Amman is
partially hidden to signify the
hidden aspect of Amman and
its dwellers, which Humans of
Amman is here to discover.

13. The forming concepts also
thrive throughout the lines
and shapes of the Arabic
version logo.

14. The persona visual identity furnishes a fortified
human touch to the page by connecting the logo
with an Ammani reality through utilizing selective
visuals and terminology.
©The photo featured in the persona courtesy of Ali Alhasani.

15. The page highlighted images feature the identity’s
magic with an elegant, clean and focused look.
©The photo featured in the image courtesy of Thomas Bachofner.

16. Thank you!
©Photo courtesy of Brandi Bailey.